Marketing is a double-edged sword. Done right, it can turn your product or service into a household name. But if you get it wrong and result in a PR backlash, it can spell the end of your brand.
Thus, every brand should strive to create relevant content that’s also mindful of evolving social norms. However, this is easier said than done, especially since it’s hard to anticipate how the target audience will respond to your message—until it’s too late.
Fortunately, it’s not the end of the world if things go wrong.
Let’s take a look at some of the biggest blunders from the world’s biggest brands – and how they turned things around.
IN THIS BLOG
- ➤
Save PR: Why Every Brand is Vulnerable to PR Backlash - ➤
Pepsi’s 2017 Ad Featuring Kendall Jenner - ➤
Balenciaga’s 2022 Campaign Controversy - ➤
Mistakes Are Inevitable—But So Is The Chance to Recover - ➤
Step 1: Acknowledge the Crisis Immediately. - ➤
Acknowledgment vs. Full Apology - ➤
Internal Alignment: Briefing Your Teams Before Going Public - ➤
Step 2: Own the Mistake Without Defensiveness - ➤
Use the CEO or Founder’s Voice, If Possible - ➤
Step 3: Open the Feedback Channels - ➤
Monitor Sentiment Using Social Listening Tools - ➤
Step 4: Take Visible Action and Communicate the Fix - ➤
Share Progress Updates Publicly Over Time - ➤
Step 5: Rebuild Brand Trust Gradually - ➤
Focus on Small Wins and Quiet Leadership - ➤
Step 6: Learn from the Crisis to Prevent the Next PR Backlash - ➤
Train Teams in Crisis Communication Scenarios - ➤
FAQ: Managing PR Backlash in the U.S. Market - ➤
#1. Should I Delete Negative Posts or Reviews? - ➤
#2. Can I Sue for Defamation or Fake Backlash? - ➤
#3. How Much Should I Involve Legal Counsel in Public Statements? - ➤
#4. Should I Pause All Marketing During a PR Crisis? - ➤
Conclusion: A Crisis is a Test – And An Opportunity
Save PR: Why Every Brand is Vulnerable to PR Backlash
No brand, no matter how established or beloved, is immune to public relations backlash, especially in the age of social media.
Why Every Brand is Vulnerable to PR Backlash
Here are some examples.
Pepsi’s 2017 Ad Featuring Kendall Jenner
In 2017, Pepsi released its “Live for Now” ad, showing Kendall Jenner handing a soda to a smiling officer during a protest. Though the ad aimed to send a positive message, many saw it differently.
Critics called it tone-deaf, saying it made light of real activism—especially the Black Lives Matter movement. The backlash was so strong that Pepsi apologized and pulled the ad within 24 hours.
Balenciaga’s 2022 Campaign Controversy
Even luxury brands can face a major PR backlash. In 2022, Balenciaga sparked outrage over an ad campaign showing children holding teddy bears dressed in leather and studs.
The campaign was meant to promote new Gift Shop items, but many found it inappropriate and accused the brand of exposing children to fetish-themed imagery better suited for adults. The backlash was global, with fashion influencers, celebrities, and consumers calling for a boycott.
Mistakes Are Inevitable—But So Is The Chance to Recover
The real-life examples above show that public relations disasters can be severe, especially in today’s cancel culture or the collective practice of withdrawing support from brands after they do something offensive (even unintentionally).
What sets resilient brands apart is how they respond – and do their marketing. With the right crisis communication strategy, backlash can become an opportunity for growth.
Here’s how.
Step 1: Acknowledge the Crisis Immediately.
Pepsi and Balenciaga knew that issuing a public apology immediately was the right move.
When things go wrong in your marketing campaign, the first step is to acknowledge your missteps, not defend your actions.
Acknowledge the Crisis Immediately
The longer you stay silent, the more room you leave for outrage, misinformation, and speculation. This is especially true in the age of social media, where one negative post can reach millions within hours.
Acknowledgment vs. Full Apology
Staying silent often comes across as guilt, indifference, or arrogance. That’s why it’s important to pick the appropriate corporate crisis response through:
- Acknowledgment – This is the first step. It means releasing a clear, factual statement that shows you’re aware of the issue and plan to act on it.
- Full Apology – Once you’ve acknowledged the problem, you can issue a full apology. Skipping the first step can make your apology seem incomplete, insincere, or even wrong if it doesn’t fully reflect what happened.
Internal Alignment: Briefing Your Teams Before Going Public
Make sure your team is aligned before you release any statement. This prevents confusion and will also pave the way for a more cohesive response moving forward.
Here are some examples of brand statements that got it right – those that missed the mark:
- Brands that Got It Right – Starbucks faced a scandal after a viral video showed two African-American men being arrested for “trespassing” while simply waiting for a friend at a Philadelphia store. The backlash led Starbucks to release a statement and to close 8,000 stores for racial bias training. They also provided employees with clear talking points to handle customer and media questions.
- Brands That Failed – In 2017, United Airlines faced PR backlash after forcing four paying passengers off a flight to make room for employees. The airline apologized publicly, but a leaked internal memo showed the CEO praising staff for following procedure. The mixed messages led to even more criticism.
Step 2: Own the Mistake Without Defensiveness
A public apology isn’t enough, you have to mean it. The next step is to take full responsibility. Own your mistakes clearly and sincerely. If you downplay the issue, make excuses, or blame others, the backlash could get even worse.
Own the Mistake Without Defensiveness
This is important since:
- It shows your brand takes responsibility; and
- It positions you as part of the solution.
Studies show that customers are more likely to forgive brands that admit their mistakes, rather than those that deny or ignore the problem.
Use the CEO or Founder’s Voice, If Possible
When companies issue public apologies, they usually don’t come from the employee involved. Instead, they come directly from the highest authority, such as the CEO or company owner.
This is because an apology from the top carries more emotional weight. It humanizes the brand, and audiences are more likely to believe the issue is being taken seriously at the highest level.
For instance, a company CEO might say, “We recognize that our recent actions caused confusion and distress. That was never our intention, and we take full responsibility for the impact.”
This statement works because it:
- Focuses on acknowledging the harm caused;
- Expresses empathy and validate the public’s reaction; and
- Uses neutral, action-oriented language.
Step 3: Open the Feedback Channels
It can be tempting to deactivate your accounts, turn off comments, or ignore questions during a PR backlash. But this is actually one of the worst things you can do.
Transparency in crisis doesn’t end with making a statement. It also means remaining responsive and open to suggestions on how to improve and move forward from the issue:
- Keep Comments Sections Open – Allow discussion, but prohibit hate speech or abuse. Healthy conversations can humanize your brand and give you a chance to listen and respond with care.
- Set Up Dedicated Support Lines –You can also set up forms or a special email for feedback. This helps manage high volumes of messages and lets you respond personally, without filling your other posts with complaints or hate.
Monitor Sentiment Using Social Listening Tools
Social listening tools like Brandwatch, Sprout Social, or Metlwater allow brands to track sentiment, keyword spikes, and brand mentions.
These can also track patterns like:
- What are people angry about?
- Are certain influencers or communities leading the PR backlash?
- Has the narrative shifted since your public statement?
While not every comment deserves a reply, it’s also important to know when you should respond. For instance, you have to reply when:
- Misinformation is spreading;
- Someone asks a reasonable question about the issue; or
- Someone shares a personal story.
Responses like, “Thank you for raising this. We understand your concern and are committed to learning from this. Right now, we’re… [insert your efforts],” can help set public expectations and show that your brand is taking responsibility and listening to feedback.
Step 4: Take Visible Action and Communicate the Fix
Accountability means nothing without action.
To restore public trust, your brand must implement real change and make it known, just like Starbucks’ racial bias training. Here’s how to do it:
- Policy Changes – Update your rules, processes, or staff training based on where the problem started.
- Product Adjustments – If the backlash was due to a defective product, remove it from shelves, improve its quality, or consider changing suppliers.
- Change Leadership – Some companies replace executives involved in the issue or reorganize teams to prevent it from happening again and to make sure every department reflects the brand’s values.
Share Progress Updates Publicly Over Time
Since the problem is public, the solution should be too. One brand apology strategy or press release isn’t enough, your audience needs to see real action.
That’s why you should:
- Explain what you’re doing and when;
- Share updates like finishing staff training or launching a new policy;
- Give clear numbers (e.g., 80% of staff finished training); and
- Be honest if some changes take more time.
You should communicate these actions across different channels such as press releases, social media, email newsletters, and blogs or website posts.
By showing you’re taking action, your brand can turn a PR crisis management into a chance to grow and make it easier for people to accept your apology.
Step 5: Rebuild Brand Trust Gradually
Many brands try to cover up their issues with follow-up posts, viral campaigns, or even a flashy rebrand. Word of advice: don’t.
Regaining public trust takes time. You can’t hide it, buy it with ads, or fake it with clever words. You earn it slowly, through consistent and honest actions. Fortunately, you don’t have to do it alone.
Brands often turn to third parties to confirm the changes they’ve made. Here are some examples:
- Customer Testimonials – Feature stories from people who have seen your brand improve, especially those directly affected by the issue.
- Authentic Influencer Support – Partner with creators who genuinely share your updated values to show your brand’s real commitment to change.
- Expert Endorsements – You can also invite trusted experts, like sustainability consultants, to support and validate your changes.
Focus on Small Wins and Quiet Leadership
It can be challenging to re-engage with the public after a PR disaster.
However, you should maintain your brand presence — just shift the focus from big announcements or wins to:
- Share simple stories of your team living your values;
- Highlight employees and customers; and
- Show how your brand is helping the community.
People can easily spot a PR “makeover.” So skip the flashy ads and dramatic lines like “we’re back” or “better than ever.”
Instead, keep your message real, show what your brand is doing, and accept that rebuilding trust takes time.
Candidates:
Filter by Role:
*Booking interviews depend on candidates' availability and interest.
All-inclusive Rate: USD $9.61/hr
Maika
Candidate ID: 525234
ADVANCED
-
Canva, Call Handling, Social Media Management, Email Marketing...
INTERMEDIATE
-
Video Editing, Trello, Chat Support, Content Editing...
Median Rate
$9.61
$10.40
if $1 = PHP52
$12.40
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 8.63 per hour or $USD 748.16 per month
Remote Staff Recruiter Comments
- Maika has been working for 4 years. She started as a Customer Service Representative/Retention Sales Specialist in a BPO company before she graduated college in 2019. After she finished her degree in food technology, she worked as a Quality Assurance Inspector at a local manufacturing company. She then worked remotely as a Virtual Executive Marketing Assistant and Social Media Manager mostly to real estate businesses in the US.
- She has worked part-time for a company based in California. Her digital marketing tasks include developing social media campaigns, updating social media content across all channels, scheduling posts, events, and updates, and responding to reviews online.
- Overall, she is confident in performing the following:
- social media management
- content creation
- graphics designing
- photo and video editing
- web designing
- SEO
- email marketing
- customer service
- She has experience running paid ad through meta and has done organic Ads via Google Mybusiness
- The maximum budget that she handled was at around 300 USD for 10 days for an open house campaign for real estate that leads to increase of number of expected attendees atleast 30 percent and has been able to sell a property
- She has also done competitor analysis and social media analytics
- She has also executed administrative tasks such as appointment setting, cold calling, and database management.
- She is proficient in the following tools/software applications:
- Facebook, Instagram, Twitter, LinkedIn
- Google MyBusiness
- Meta Ads
- Mailchimp
- Trello
- Salesforce
- WordPress
- Canva
- Photoshop
- CapCut
- DocuSign
- Microsoft Office
- Google Suite
- Maika is available to start immediately and is amenable to working the day shift for a part-time or full-time position.
https://predictiveindex.com/reference-profile/promoter/
Strongest Behaviors
- Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
- Persistence; consistent pursuit of goals in calm, methodical manner even when setbacks occur.
- Teaches and shares; often working collaboratively with others to help in any capacity.
Maika Mae is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.
Her work pace is faster-than-average and she can learn quickly, but rather generally, if left on their own. Because of their strong social orientation, group learning, mentors, and coaches are most effective.
Employment History
Social Media Customer Service
Industry:
Others
Employment Period:
October 2022 to December 2023 (14 Months)
Duties and Responsibilities:
- Planning and developing social media campaigns
- Update social media content across all channels (Facebook and Google my Business)
- Schedule a Post, Events, Updates on Facebook and Google my Business Profile Respond to reviews on Google my Business thru Brightlocal CRM
Executive Virtual Assistant
Industry:
Property / Real Estate
Employment Period:
September 2021 to May 2025 (44 Months)
Duties and Responsibilities:
- Email and CRM Database Management
- Creating Email Campaigns/E-blast
- Creating marketing assets such as postcards, showsheets and flyers
- Social Media Management ( Facebook, Instagram and LinkedIn)
- Building a social media presence by maintaining a solid online presence. Promoting products, services and content over social media
- Running Advertisements on Facebook and Instagram for New Listings, Open Houses and Sold Listing
- Filling up transaction documents, commission bills etc. as per clients' request
Virtual Executive Assistant
Industry:
Property / Real Estate
Employment Period:
August 2021 to November 2021 (3 Months)
Duties and Responsibilities:
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Capitalized on solutions presented by Real Geeks CRM software to enhance lead prospecting.
Quality Assurance Inspector
Industry:
Manufacturing / Production
Employment Period:
September 2019 to May 2021 (20 Months)
Duties and Responsibilities:
- Oversaw maintenance, calibration, and control of inspection, measuring, and all test equipment.
- Monitored performance and generated reports detailing quality of product and defect rates.
- Kept detailed records of quality and imperfect products.
Customer Service Representative/Retention Sales Specialist
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2016 to May 2017 (10 Months)
Duties and Responsibilities:
- Advance Technical Support Upskill Level 2.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions.
- Cultivated customer loyalty, promoted repeat customers and improved sales.
Executive Marketing Virtual Assistant
Industry:
Property / Real Estate
Employment Period:
November 2021 to March 2023 (16 Months)
Duties and Responsibilities:
- Social Media Management
- Running company social media advertising campaigns on Facebook and Instagram
- Content Creation promoting services and products over social media
- Creating flyers, postcards, and marketing assets for social media and direct mailers
- Creating email campaigns/e-blast for new listings, open houses and sold listings
Education History
Field of Study:
Food Technology/Nutrition/Dietetics
Major:
Theater
Graduation Date:
June 1, 2019
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Canva, Call Handling, Social Media Management, Email Marketing, Technical Support,
INTERMEDIATE ★★
-
Video EditingTrelloChat SupportContent Editing
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/15361552419
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: MacBook Air
- Processor: macOS
- Operating System: MacOS X
All-inclusive Rate: USD $12.54/hr
Katrina
Candidate ID: 522091
ADVANCED
-
SEO, Local SEO, Google Analytics, SEMrush...
INTERMEDIATE
-
Adobe Photoshop, Canva, Elementor...
Median Rate
$12.54
$13.73
if $1 = PHP52
$16.73
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 12.54 per hour or $USD 1087.03 per month
Remote Staff Recruiter Comments
- Kath is an SEO professional with more than 4 years of relevant experience. She holds a degree in Hospitality Management but decided to pursue a career in marketing. She had her very first client in March 2021 where she was an NFT Graphic Artist. Concurrently, she got hired in a legal staffing company in the US as an SEO Specialist. After this engagement, she was employed by an outsourcing agency and provided her SEO services to 3 clients in eCommerce, HVAC and plumbing, and training & consultancy based in the UK.
- In 4 years, Kath undeniably became well-versed with the following:
- On-page and off-page SEO
- Technical Optimization
- Guest posting
- Website building and maintenance
- Competitor analysis
- Running PPC ad campaigns
- Keyword research
- White, gray, and black hat SEO
- Social media marketing
- Content creation and posting to both social media and website
- Content planning
- Some of her achievements so far are being able to rank two of her clients from 8th and 10th place to first rank in Google Search for consecutive months.
- She created content like blogs and articles for landing pages with topics about plumbing, HVAC, machinery, wigs, medical, and construction.
- For social media marketing, she used different platforms like Facebook, Instagram, X, and LinkedIn.
- She used a variety of tools and applications such as WordPress, ElementorPro, Yoast SEO, Avada, SEMRush, AHREF, Onpage.ai, ChatGPT, Canva, Photoshop, Screaming Frog, Google Ads, Google Analytics, Google Search Console, SEO Minions, Keyword Everywhere, Google Document, ClickUp, Asana, Trello, Monday.com, Boxer, Slack, MS Teams, Hubstaff, Shopify, and Google Trends. She does not have prior experience using Go HighLevel but is excited to learn.
- She can start immediately.
- She is amenable to working on any shift, whether part-time or full-time.
Strongest Behaviors
- Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
- Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. Katrina is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Katrina will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Employment History
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
February 2022 to January 2025 (35 Months)
Duties and Responsibilities:
- Manage and execute comprehensive SEO strategies for 25 to 35 client accounts, ranging from small business owners to large enterprises, ensuring measurable growth in search rankings, traffic, and conversions.
- Conduct in-depth on-page optimization, including keyword research, metadata enhancement, internal linking strategies, and content structuring to improve website performance and user experience.
- Develop high-quality, SEO-optimized content in collaboration with content teams, ensuring alignment with brand voice, audience intent, and best SEO practices.
- Optimize Google Business Profile (GBP) listings, including category selection, keyword-rich descriptions, review management, and local citation building to enhance local search visibility.
- Perform technical SEO audits and implement solutions to address site performance issues, indexability, crawlability, and mobile-friendliness, utilizing tools like Google Search Console, Screaming Frog, and SEMrush.
- Monitor and analyze website performance using Google Analytics, Google Search Console, and third-party SEO tools, providing clients with actionable insights and data-driven recommendations.
- Execute link-building and off-page SEO strategies, including guest posting, local citations, and outreach campaigns to strengthen domain authority and organic reach.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2022 to January 2024 (16 Months)
Duties and Responsibilities:
- Conduct comprehensive website evaluations and develop strategic proposals to enhance online visibility and search engine performance.
- Perform in-depth keyword research and competitive analysis to identify growth opportunities and improve organic search rankings.
- Develop and execute content strategies, including planning, structuring, and optimizing WordPress articles to maximize customer engagement and brand authority.
- Manage and maintain WordPress blog entries, ensuring high-quality, SEO-optimized content that aligns with industry best practices and audience interests.
- Implement on-page and technical SEO improvements to enhance website performance, user experience, and search engine indexing.
- Monitor and analyze website analytics, SEO metrics, and user behavior to refine strategies and improve overall digital marketing effectiveness.
- Successfully improved the organization's search engine ranking from the second page to the second position on the SERP between October 2022 and March 2023.
SEO Specialist/Digital Marketer
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2021 to October 2022 (21 Months)
Duties and Responsibilities:
- Conducted comprehensive website assessments and developed strategic SEO proposals to enhance online visibility and lead generation.
- Performed in-depth keyword research and competitive analysis to identify high-ranking opportunities and optimize website content for search engines.
- Developed and executed a content strategy, including blog posts and Google My Business (GMB) updates, to improve customer engagement and local search rankings.
- Managed and optimized WordPress blog content to ensure relevance, readability, and SEO effectiveness.
- Published and scheduled Google My Business posts to increase customer interaction, drive traffic, and improve brand visibility.
- Implemented on-page and off-page SEO strategies, including meta optimization, link-building, and technical SEO improvements.
- Successfully elevated the company’s Google search ranking from 10th to 1st position within a span of three months through data-driven SEO tactics and continuous performance monitoring.
- Monitored website analytics, tracked SEO performance, and provided data-driven insights to refine marketing strategies.
SEO Specialist/Digital Marketer
Industry:
Consumer Products / FMCG
Employment Period:
January 2021 to October 2022 (21 Months)
Duties and Responsibilities:
- Conducted comprehensive website audits to identify technical and on-page SEO improvements, ensuring optimal site performance and search engine visibility.
- Developed SEO-focused proposals with strategic recommendations for enhancing website structure, keyword targeting, and content optimization.
- Performed in-depth keyword research and competitor analysis to identify market trends and opportunities, refining the company's digital strategy for better ranking and engagement.
- Created and managed a content marketing strategy, including blog planning and execution, to improve organic traffic and customer engagement.
- Oversaw Google My Business (GMB) profile optimization, including regular publishing of updates and posts to enhance local search visibility and customer engagement.
- Managed and published SEO-friendly blog content on WordPress, ensuring alignment with best practices for readability, keyword optimization, and audience relevance.
- Coordinated the team content calendar, aligning marketing efforts with business goals and ensuring timely execution of digital marketing initiatives.
- Successfully improved the company’s search engine ranking from eighth to first place within three months, increasing website traffic and attracting their target customers.
NFT Graphic Artist
Industry:
Entertainment / Media
Employment Period:
March 2021 to August 2022 (17 Months)
Duties and Responsibilities:
- Collaborated with a teammate to design and generate a collection of 1,000 unique NFT artworks for an international client.
- Utilized digital illustration and generative art techniques to create high-quality, collectible assets.
- Managed the end-to-end NFT creation process, from concept development and asset generation to metadata organization.
- Listed and marketed the NFT collection on OpenSea, ensuring proper auction setup and visibility.
- Engaged in client communication and project management, meeting deadlines and delivering according to client specifications.
- Navigated the blockchain and NFT ecosystem, ensuring seamless minting, pricing strategies, and sales execution.
- Received the opportunity through Twitter networking, highlighting expertise in community engagement and self-promotion in the Web3 space.
Education History
Field of Study:
Hospitality/Tourism/Hotel Management
Major:
Hospitality Management
Graduation Date:
August 8, 2022
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
SEO, Local SEO, Google Analytics, SEMrush, WordPress, SEO Tools, SEO Audit, Google Maps, Google Business Solutions,
INTERMEDIATE ★★
-
Adobe PhotoshopCanvaElementor
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/15203865834
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Lenovo
- Processor: Intel(R) Core(TM) i5-8300H CPU @ 2.30GHz 2.30 GHz
- Operating System: Windows 11
All-inclusive Rate: USD $6.68/hr
MARIUS
Candidate ID: 505585
ADVANCED
-
Property Management, Social Media Management, Customer Service...
INTERMEDIATE
-
Lead Generation, Cold Calling...
Median Rate
$6.68
$7.07
if $1 = PHP52
$8.07
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.66 per hour or $USD 663.44 per month
Full Time: $USD 6.68 per hour or $USD 1157.45 per month
Remote Staff Recruiter Comments
- Marius has over 12 years of work experience mostly within Marketing, BPO & Real Estate Industries. He handled roles for Social Media Admin, Real Estate Sales and Marketing, Customer Service & Virtual Assistance. He's well-skilled in terms of doing the following tasks:
- Sales & Marketing
- Social Media Marketing & Management
- Digital Marketing
- Content Marketing
- Research
- Appointment Setting
- Property Matching & Listings
- Cold & Warm-Callings
- Marketing Strategies
- Public Relations
- One of his greatest achievements is when he was working for a real estate company and was able to produce half a billion in sales and increase their social media presence.
- He is well adept also in using the following tools/technologies
- Social Media (Facebook, Pinterest, Instagram, TikTok, Twitter)
- MS Office
- Tweetdeck
- Adobe Photoshop & Premiere
- Basic WordPress
- He is available to start immediately full-time for any schedules
Strongest Behaviors:
- Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
- Teaches and shares; often working collaboratively with others to help in any capacity.
- Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
Behavioral Summary:
Unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.
A pleasant and extraverted person, Marius Reginald is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Marius Reginald gets along easily with a wide variety of people.
Employment History
Virtual Assistant-Social Media Manager
Industry:
Property / Real Estate
Employment Period:
January 2023 to March 2023 (2 Months)
Duties and Responsibilities:
- Content creation
- Content marketing
- ]Social media marketing
- Social media management
- Social media auditing
- Research
- Meetings and consultation directly with the US client
Sales Consultant
Industry:
Property / Real Estate
Employment Period:
November 2022 to February 2023 (3 Months)
Duties and Responsibilities:
- Booth manning
- Offer projects to prospective clients
- Attend onsite and digital events
- Invite clients to our onsite events
- Giving marketing flyers in crowded places
Broker’s Liaison Officer
Industry:
Property / Real Estate
Employment Period:
June 2022 to August 2022 (2 Months)
Duties and Responsibilities:
- Inviting Brokers to get accredited
- Showroom manning
- Offer projects to prospective clients
- Inviting Local and International Marketing Partners
- Moderator (Host) of few digital events
Customer Experience Agent – T-Mobile Account
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
March 2022 to May 2022 (2 Months)
Duties and Responsibilities:
- Answering phone calls
- Problem-solving
- Assisting and walk-through customers to their needs
- Doing payment arrangements for the customer’s convenience
- Collecting payments from the customers
- Transferring calls to the right department
- Offering promotions to the customers
- After-service assistance
Sales Counselor
Industry:
Others
Employment Period:
January 2021 to July 2021 (6 Months)
Duties and Responsibilities:
- Assisting walk-in clients
- Offer products and services of MMP
- Schedule and invite clients for tripping
- After service assistance
Real Estate Salesperson and Marketing Head
Industry:
Property / Real Estate
Employment Period:
April 2016 to March 2021 (59 Months)
Duties and Responsibilities:
- Marketing and offering properties online
- Site visit of properties in the market
- Cold-calling, warm-calling, and hot-calling list
- Following up with clients and real estate colleagues
- E-mail blasting
- SMS blasting
- Social media/content marketing
- Public relations campaigns, strategies, and tactics
- Marketing strategic planning
- Coordinating and maintaining relationships with clients and colleagues
- Community and group management
- Advertising creation and management for Facebook and Instagram
- Social media auditing
- Pages and channels management
- Prospecting thru online and field
- Client meetings
- Property matching
- Encoding real estate transactions in the inventory
Social Media Administrator and Account Officer
Industry:
Property / Real Estate
Employment Period:
November 2013 to March 2016 (28 Months)
Duties and Responsibilities:
- Property matching
- Marketing of property listings thru cold calling, text blasting, email blasting, social media postings, private online messaging
- Handled Bulacan Team as the Head Coordinator for Broker
- Assisting clients and real estate colleagues with their property needs
- Day-to-day site visits for the clients
- Documentation of the required documents
- Setting appointments with the clients
- After service assistance
- Property presentation making
Social Media Administrator
Industry:
Property / Real Estate
Employment Period:
February 2011 to June 2012 (16 Months)
Duties and Responsibilities:
- Handled social media accounts and pages of the company.
- Coordinating with the Real Estate Practitioners in exchanging property listings and requirements
- Text and email blasting
- Property Matching
Education History
Field of Study:
Mass Communications
Major:
Communications
Graduation Date:
March 1, 2020
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Property Management, Social Media Management, Customer Service,
INTERMEDIATE ★★
-
Lead GenerationCold Calling
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name:
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $7.66/hr
Mae
Candidate ID: 495467
ADVANCED
-
Microsoft Office, Google Apps, CRM, Salesforce CRM...
INTERMEDIATE
-
Administrative Support...
Median Rate
$7.66
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.66 per hour or $USD 663.44 per month
Full Time: $USD 7.66 per hour or $USD 1326.89 per month
Remote Staff Recruiter Comments
- Mae has a bachelor's degree in Accountancy. She has been working for almost 12 years in the Real-estate, Digital Marketing, and Business Process Outsourcing handling financial accounts where she handled and performed roles such as Financial Account Associate, Database Manager, Digital Marketing Virtual Assistant, Executive Assistant, and Real-Estate Virtual Assistant. She catered to Clients from Australia and US.
- She attended an online course for Xero Accounting.
- She worked as a Financial Account associate where she was task to do the following:
- Customer Service
- Phone Support
- Process refunds
- Resolved customer complaints via phone and verify account information.
- Helped Clients with their Debit and Credit Card Accounts.
- Assisted them with refunds and waiving fees.
- Processed Credit Card Payment
- Checked Credit Card Statements Pin and Card Activation
- Assist clients with fraudulent transactions on their cards
- She has been working as a Virtual Assistant for almost 3 years and has a background doing the following tasks:
- Basic Accounting
- Accounts receivable management
- Accounts payable management
- Prepare financial reports and statements
- Client and vendor management
- Appointment setting
- Email marketing
- B2C and B2B marketing
- Phone Support
- Cold calling
- Contract Management
- Copywriting
- Social Media Marketing
- Sales
- Product Research
- Process Order
- Creating contents
- Qualifying leads
- Administrative tasks
- Assist in Transaction management
- Property management
- She is proficient in using Salesforce, Chime, Sisu, Xero, Receipt Bank, A2x, Flodesk, ShopifyClickUp, MailChimp, Microsoft Office ( Outlook, Word, etc. ), Google Workspace, Active Campaign, Calendly, Canva, Zoom, Hubspot and Slack.
- She can start asap, is amendable working any shifts, and open to any full-time or part-time role.
Strongest Behaviors
- Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
- Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
- Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
- Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
MAE is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.
With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; MAE plans ahead, double checks, and follows up carefully on decisions and actions.
Employment History
Adaptively Education
Industry:
Education
Employment Period:
August 2023 to December 2023 (4 Months)
Duties and Responsibilities:
- Source new sales lead through outbound emails andcalls
- Execute promotional campaigns in collaboration withleadership
- Assist with the development of content for social andother media platforms
- Design, plan, and execute traditional, social media,and email blasts
- Create sales content aligned to brand styleguide/playbook
- Maintain sales functions within CRM platforms (ie:HubSpot) -
- Routing qualified leads to leadership for furtherdevelopment and closure
Real Estate Virtual Assistant | Inside Sales Agent
Industry:
Property / Real Estate
Employment Period:
November 2021 to March 2023 (16 Months)
Duties and Responsibilities:
- Assist the Transaction Coordinator (Contracts)
- CRM | Database Management
- Update leads in all database and lead platforms
- Ensure all leads are nurtured, have follow-up tasks,and are in a smart plan.
- Create and set up Agents' CRM accounts
- Track agents' scores and productivity (Excel)
- Onboard new agents
- Meeting Notes
- Create weekly and daily reports (Excel)
- Make outbound calls to the identified leads to initiatecontact and engage in conversation.
- Set an appointment to meet with one of our Realtorsvia Zoom or in the office.
Social Media Outreach Specialist
Industry:
Grooming / Beauty / Fitness
Employment Period:
June 2023 to September 2023 (3 Months)
Duties and Responsibilities:
- Identify potential leads through Facebook, Instagram,and LinkedIn. Create and maintain a database ofleads.
- Initiate contact with potential clients through directmessaging on social media ( FB, IG, & LI )Communicate the benefits of the fitness coachingservices and how we can help clients achieve theirfitness goals.
- Conduct initial assessments and conversations todetermine the fitness goals, needs, and readiness ofpotential clients. Gather relevant information toassess if they are a good fit for the coaching services.
- Build relationships with leads who may not be readyto commit immediately. Implement lead nurturingstrategies to keep potential clients engaged andinterested in the coaching services over time.
- Maintain an organized record of interactions withleads in a CRM system. Ensure accurate and up-to-date lead information, including contact details andlead status.
- Monitor and report on key performance metrics, suchas the number of leads generated, conversion rates,and lead quality. Use data to refine lead generationstrategies and improve conversion rates.
Outsourced Doers
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2021 to January 2022 (6 Months)
Duties and Responsibilities:
- Create social media content and schedule posts.
- Light graphic design for social media posting, LeadMagnets, and E-book
- PowerPoint Presentation
- Organic Lead Generation (FB & Instagram)
- Lead Prospecting
- Repurposing contents
- Email marketing campaigns/automation
- Website Management (WordPress)
- Email Management
- Customer Service using Zendesk
- Ad Hoc Admin Tasks
Cold Caller | Appointment Setter
Industry:
Property / Real Estate
Employment Period:
November 2020 to July 2021 (8 Months)
Duties and Responsibilities:
- Worked with Real Estate Investors
- Conducting research and utilizing various sources toidentify potential leads, such as expired listings, forsale by owner (FSBO) properties, pre-foreclosures, orother targeted lists. The goal is to create a databaseof potential clients to contact.
- Making outbound calls to the identified leads toinitiate contact and engage in conversation. Thisinvolves using effective opening statements or scriptsto capture the prospect's attention, introduce myself,and discuss their real estate needs
Social Media Outreach (Lead Gen)
Industry:
Consulting (Business & Management)
Employment Period:
January 2024 to March 2024 (1 Months)
Duties and Responsibilities:
- Identify potential leads through Facebook, Manage Facebook Groups and Community engagement.
- Reach out to prospects, engage with them, and introduce our company and its services.
- Manage and organize leads in the CRM.
Sales Executive Virtual Assistant
Industry:
Consulting (Business & Management)
Employment Period:
January 2024 to January 2025 (11 Months)
Duties and Responsibilities:
- Initiating chats on Facebook to new group members and prospects who engaged with content using scripts
- Being active on current chats to warm up prospects for an intro call with coach
- Add prospect details such as name, email and phone number to BGB’s CRM to enter email sequence
- Report on email sequence
- Manage member entry on Facebook group, capturing details on everyone that has joined to offer to put into a report
- Add new members on the Facebook group daily and remove inactive members from group
- Identify the now buyers and the future buyers in all chats and group entries, report back to BGB on a daily basis
- Manage group posts every week with member tags and admin comments
Education History
Field of Study:
Finance/Accountancy/Banking
Major:
Accountancy
Graduation Date:
January 1, 2014
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Microsoft Office, Google Apps, CRM, Salesforce CRM, Xero Accounting, Xero, MailChimp, Slack, Canva, Calendly, Database Administration, Cold Calling, Outbound Sales, Inbound Telemarketing, Inbound Lead Generation, Outbound Appointment Setting,
INTERMEDIATE ★★
-
Administrative Support
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: MSI
- Processor: 11th Gen Intel(R) Core(TM) i3-1155G4 @ 3.00GHz 3.00GHz
- Operating System: Windows 10
All-inclusive Rate: USD $11.57/hr
Ergielyn
Candidate ID: 489365
ADVANCED
-
Microsoft Office, Asana, Trello, Zendesk...
INTERMEDIATE
-
Administrative Support...
Median Rate
$11.57
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 9.61 per hour or $USD 832.88 per month
Full Time: $USD 11.57 per hour or $USD 2004.62 per month
Remote Staff Recruiter Comments
- Edji has been working for almost 9 years in the real-real estate, health and wellness, educational institutions and, business process outsourcing handling telecommunications accounts where she supported the following tasks:
- Account Management
- Project Management
- Executive Virtual Assistance
- Email Marketing
- Social Media Management
- Property Management
- Technical Support
- Billing and Retention
- Lead Generation
- Customer Correspondence
- Sales
- SEO
- Video editing
- Administrative tasks
- As an Account/ Project Manager, she has been involved in doing
- Delegating of tasks for VA and back-end supports
- Creating Progress reports to be sent out to the client
- Making KPI measurements to keep the team on track with task
- Acting as POC for any concerns relating to project requirements
- Strategizing best practices in delivering the task
- Supporting the clients with needs and providing assistance with the completion of projects
- She has also knowledge with eCommerce designing and eCommerce eco system
- She gained 6 years in rental property management for short, mid and long term rentals.
- She is proficient in using the following tools
- AirBnB
- VRBO
- Click up
- Asana
- Trello
- HubSpot
- Notion
- AirTable
- Monday.com
- Loomly
- Ring Central
- Slack
- Go Daddy
- WordPress
- Basecamp
- She can start asap, is amendable working any shifts, and open for any full-time or part-time role.
https://www.predictiveindex.com/reference-profile/altruist/
Strongest Behaviors
- Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
- Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
- Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
-
Ergielyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Her congenial personality and friendly, interested attitude make them readily approachable. Ergielyn gets along easily with a wide variety of people.
Her drive is directed at working with and for others. She derive particular satisfaction from doing things for others, the company, management, the team, and for the company’s customers. Cooperative and willing, this individual can be a particularly effective teacher and communicator of the company’s policies, programs, and systems.
Employment History
Customer Service / Sales Specialist
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
March 2014 to March 2015 (11 Months)
Duties and Responsibilities:
- Processing orders, forms, applications, and requests.
- Keeping records of customer interactions, transactions, comments, and complaints. Communicating and coordinating with colleagues as necessary.
- Providing feedback on the efficiency of the customer service process. Website designing using GoDaddy Managing a team of junior customer service representatives.
- Ensure customer satisfaction and provide professional customer support.
Account Manager/ Customer Service
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
April 2015 to April 2016 (12 Months)
Duties and Responsibilities:
- Maintaining a positive, empathetic, and professional attitude toward customers at all times.
- Responding promptly to customer inquiries.
- Communicating with customers through various channels.
- Acknowledging and resolving customer complaints.
- Knowing our products inside and out so that you can answer questions.
Technical Support Specialist Tier 2
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
March 2016 to May 2016 (1 Months)
Duties and Responsibilities:
- Installation & configuration of a company’s computer hardware operating systems and applications.
- Maintenance and monitoring of computer networks and systems.
- Diagnosing and solving hardware or software faults.
- Testing and evaluating new technology.
- Responding to call-outs in a timely fashion.
Customer Service/Billing Retention
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
June 2017 to March 2018 (9 Months)
Duties and Responsibilities:
- Answer customers' inquiries regarding their accounts.
- Process a refund, renew a subscription, or cancel the subscription of the customer Provide account details and information to customers.
- Retain customers' subscriptions via a rebuttal
Email Marketing Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2018 to August 2022 (52 Months)
Duties and Responsibilities:
- Use Pitchbox for creating an email campaign
- Create a strategy for lead generation
- Input keywords for SEO
- Handle CRM and website admin task
- Create a template for an email response
- Track team's progress and ads
- Create ads in google and Facebook
Community Manager/Social Media Manager
Industry:
Others
Employment Period:
March 2018 to August 2018 (5 Months)
Duties and Responsibilities:
- Developed graphics in Illustrator and
- Photoshop for various informational sites
- Create IG reels and Tiktoks
- Manage keap and create email broadcast
- Use clickfunnel for sales landing pages
- Website designing using GoDaddy
- Create automation using zapier
- Growth hacking for Instgram and Tiktok
Property Manager
Industry:
Property / Real Estate
Employment Period:
April 2022 to December 2022 (8 Months)
Duties and Responsibilities:
- Answer calls and emails for guest inquiries and questions
- Coordinate with utility, cleaners, and security if necessary
- Assisted in admin and CRM management
- Create a report for guest arrival
- Send details to guests for their itinerary
- Assure guest experience during their stay
Project Manager
Industry:
Property / Real Estate
Employment Period:
September 2019 to December 2021 (27 Months)
Duties and Responsibilities:
- Handle acquisition and ensure that tasks will be delivered on time
- Provide timely assistants with back end and communicates effectively with the client regarding the progress of each project
- Troubleshoot CRM and dialers
- Assigned leads to the acquisition
- Create comparable and ARV
- Create contract
- Manage email campaign and SMS broadcast
- Host trainings and meetings
- Admin management for google sheet
Education History
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
January 2, 2011
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Psychology
Major:
Psychology
Graduation Date:
March 1, 2011
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Microsoft Office, Asana, Trello, Zendesk,
INTERMEDIATE ★★
-
Administrative Support
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: 230.79 mbps download; 200.08 mbps upload
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name: Customized
- Processor: AMD Ryzen 5 3600 6-core processor 3.6 GHz
- Operating System: Windows 10
All-inclusive Rate: USD $10.39/hr
Ronald
Candidate ID: 486426
ADVANCED
-
Content Editing, Content Writing, SEO Writing, SEO...
INTERMEDIATE
-
SEO, Keyword Research...
Median Rate
$10.39
$11.29
if $1 = PHP52
$13.55
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 9.12 per hour or $USD 790.52 per month
Full Time: $USD 10.39 per hour or $USD 1801.30 per month
Remote Staff Recruiter Comments
- Arbi is a Mechanical Engineering graduate and has been working for 5 years now, with 4 years of writing experience. He worked with clients in the real estate, digital marketing and publishing industries. He was an SEO/SEM/Content Writer for an AU and US-based client and performed the following:
- Keyword research
- Proofreading
- SEO content writing
- Copywriting
- Email marketing
- Presently, he helps an e-commerce client with its website management for they recently migrated from WordPress to Ghost CMS. He works for around 15 to 20 hours each week for the task on a flexible schedule.
- He is also knowledgeable in inbound marketing, content marketing, buying personas, content creation, lead generation, and sales funneling.
- He wrote articles about arts, automotive, culture, food, and current events for the B2B and B2C markets.
- He has done several blog articles, product descriptions, and product review
- His content ranges between 1500-3000 words per article.
- He has also worked as SEO analyst where he checked content performance and generating reports for SEO contents
- He has used SnapSeed and Affinity for photomanipulation for images that needs to upload in blog post
- He has also been exposed to doing keyword research, on-page, and off-page optimization
- He used AHREFS, SEMrush, Google Search Console and Analytics, Surfer SEO, Screaming Frog, Jasper AI, WordPress, Ghost, Wix, Jira, Basecamp, Square Space, Click Up, Asana, Trello, Slack, MS Teams, and Google Workspace
- He can start immediately and is amenable to working in any time zone.
Strongest Behaviors
- Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
- Methodical, steady, and even-paced; loses productivity when interrupted.
- Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
Ronald Arvhie is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.
Informal and a little offhand in style; fairly casual about the exact standards or policies of the company’s book or the precise accuracy of the details of their own work, preferring to delegate details rather freely, with loose follow-up. Has the kind of patience required to focus steadily on a consistent process over long periods of time and work which should primarily involve contact and communication with people rather than precise handling of details. While this individual is low-key in developing contacts with people, they’re cheerfully persistent in doing so.
Employment History
SEO Writer
Industry:
Grooming / Beauty / Fitness
Employment Period:
January 2022 to February 2022 (1 Months)
Duties and Responsibilities:
- Created buyer's persona
- Written landing pages, sales funnel, white papers, and social media copie
SEO Writer
Industry:
Employment Period:
April 2022 to July 2022 (3 Months)
Duties and Responsibilities:
- Written meta and product descriptions and landing pages
SEO Content Write
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2021 to October 2021 (6 Months)
Duties and Responsibilities:
- Written landing pages, service pages, product pages and blogs.
- Utilized the use of JasperAi and Surfer SEO for on-page optimization
SEO Ghostwriter
Industry:
Printing / Publishing
Employment Period:
February 2022 to February 2023 (12 Months)
Duties and Responsibilities:
- Spearheaded the community-based content. A content ideation through social hearing
- Collaborated with the content strategist in developing a workflow for needed contents
- Stayed up-to-date with the latest news, tools, applications and best practices for SEO writing
SEO/SEM and Content Writer
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2020 to January 2021 (12 Months)
Duties and Responsibilities:
- Oversaw the overall content ideation from brainstorming to publishing including revisions and editing
- Conducted keyword planning, keyword research, competitive analysis, and content audit.
- Successful in reaching out to website administrators for link building and collaboration
- Fact-checking and gathering of information to create fact-based articles
SEO/SEM and Content Writer
Industry:
Employment Period:
July 2022 to March 2023 (8 Months)
Duties and Responsibilities:
- Written search engine optimized content using SEO best practices. Which includes but not limited to blog writing and backlinking.
- Optimizing copies on client's website (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
- Extensive keyword research.
- Rank analysis and content marketing strategy analysis.
- Provided recommendations and execute strategies for keyword opportunities, content structuring, and other facets of organic search.
- Measure and track site ranking factors, keywords, internal and external links, and site conten
Freelance Website Manager
Industry:
Retail / Merchandise
Employment Period:
November 2023 to December 2023 (1 Months)
Duties and Responsibilities:
- Website management - Ghost CMS
Education History
Field of Study:
Engineering (Mechanical)
Major:
Mechanical Engineering
Graduation Date:
May 1, 2018
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Content Editing, Content Writing, SEO Writing, SEO, Technical Writing,
INTERMEDIATE ★★
-
SEOKeyword Research
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/14389209738
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Macbook Pro
- Processor: M2
- Operating System: MacOS X
All-inclusive Rate: USD $15.48/hr
Emilyn
Candidate ID: 486268
ADVANCED
-
Google AdWords, Ad Campaign, Campaign Management, Google Analytics...
INTERMEDIATE
-
Hubspot CRM...
Median Rate
$15.48
$17.06
if $1 = PHP52
$21.05
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 15.48 per hour or $USD 2682.36 per month
Remote Staff Recruiter Comments
Emilyn "Ems" is a Digital Marketing and Paid Media Specialist with 10 years of experience planning, executing, optimizing, and reporting on multi-channel paid advertising campaigns. Brings extensive expertise in Google Ads, LinkedIn Ads, and Meta Ads, with a strong focus on lead generation strategies across B2B and B2C markets. Formerly worked with Google, gaining a solid foundation in digital advertising best practices before expanding into the insurance, SaaS, manufacturing, and digital marketing agency sectors.
Experienced in managing regional and global campaigns across APAC, EMEA, and North America, providing end-to-end campaign management—from strategy and recommendations to implementation, optimization, performance analysis, and stakeholder reporting. Adept at using data-driven insights to improve campaign performance and align marketing initiatives with business objectives.
Core Skillset
Paid Media Platforms
- Google Ads (Search, Performance Max, Display/Remarketing)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Basic TikTok Ads
- Cross-channel Paid Media Strategy
- Campaign Planning & Execution
- Lead Generation Campaigns
- Search Advertising
- Performance Max (PMax)
- Remarketing & Retargeting
- Campaign Optimization
- Budget Allocation & Management
- A/B Testing
- Audience Targeting & Segmentation
- Google Analytics
- Campaign Performance Analysis
- Conversion Tracking
- ROI & ROAS Optimization
- KPI Monitoring
- Data-Driven Recommendations
- Client & Stakeholder Reporting
- HubSpot
- Salesforce
- Google Ads Manager
- Google Analytics
- SaaS
- Insurance
- Digital Marketing Agency
- B2B Manufacturing
- E-commerce
- Lifestyle Brands
- Salon & Spa
- Professional Services
- End-to-End Campaign Management
- Strategic Media Planning
- Performance Optimization
- Cross-Functional Collaboration
- Client Consultation
- Regional & Global Campaign Management
- Analytical Problem Solving
- Lead Generation Specialist
Summary of Work Experience
Paid Media Specialist | Instructure (SaaS)
- Managed paid media campaigns for a global Learning Management System (LMS) provider.
- Oversaw paid search and paid social campaigns across APAC, EMEA, and North America.
- Executed campaigns through Google Ads, LinkedIn, and Meta.
- Developed campaign recommendations, managed execution, optimized performance, and presented campaign reports.
- Utilized Google Analytics, HubSpot, and Salesforce to measure lead quality and campaign effectiveness.
- Specialized in Google Ads campaign creation and optimization for a diverse client portfolio.
- Managed Search and Performance Max campaigns.
- Supported Meta advertising initiatives through optimization and campaign improvements.
- Worked with clients across e-commerce, service-based businesses, lifestyle brands, and salon & spa industries.
- Managed paid media campaigns for a global B2B manufacturing company specializing in industrial cable sealing solutions.
- Focused on lead generation initiatives targeting enterprise and industrial markets.
- Executed campaigns across Google Ads, LinkedIn, and Meta.
- Led digital advertising efforts across Google Ads, LinkedIn, Meta, and other paid social platforms.
- Managed all paid media assets and optimized campaigns to generate qualified leads for the insurance sector.
- Began digital marketing career at Google, gaining extensive experience managing advertising campaigns across a wide variety of industries.
- Developed deep expertise in Google Ads strategy, campaign optimization, and performance analysis.
- Worked with businesses across multiple verticals, building a strong foundation in paid search and digital advertising best practices.
Career Highlights
- 10 years of dedicated experience in paid media and digital marketing.
- 4 years of experience at Google, building expertise in Google Ads and digital advertising.
- Managed regional and global campaigns across APAC, EMEA, and North America.
- Extensive experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Strong specialization in lead generation rather than e-commerce.
- Delivered end-to-end campaign management, including strategy, execution, optimization, reporting, and client recommendations.
- Experienced working with a diverse range of industries, including SaaS, insurance, manufacturing, digital marketing agencies, lifestyle brands, e-commerce, and professional services.
- Proficient in leveraging Google Analytics, HubSpot, and Salesforce to measure campaign performance and optimize marketing ROI.
Employment History
SALES MANAGER
Industry:
Employment Period:
January 2010 to January 2012 (24 Months)
Duties and Responsibilities:
Medical Representative
Industry:
Employment Period:
January 2012 to January 2013 (12 Months)
Duties and Responsibilities:
Quality expert
Industry:
Employment Period:
April 2013 to February 2014 (10 Months)
Duties and Responsibilities:
Account Manager
Industry:
Employment Period:
February 2014 to February 2017 (36 Months)
Duties and Responsibilities:
Account Manager/Digital Marketing Strategist
Industry:
Employment Period:
March 2017 to February 2018 (11 Months)
Duties and Responsibilities:
Senior Digital Marketing Strategist/Google Analytics Data Reports Analyst Global
Industry:
Employment Period:
February 2018 to March 2019 (13 Months)
Duties and Responsibilities:
Search Engine Marketing Strategist/Analyst
Industry:
Insurance
Employment Period:
July 2020 to September 2021 (14 Months)
Duties and Responsibilities:
Search Engine Marketing Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2021 to December 2022 (15 Months)
Duties and Responsibilities:
Senior Paid Media Lead
Industry:
Computer / Information Technology (Software)
Employment Period:
December 2024 to July 2026 (19 Months)
Duties and Responsibilities:
Senior Paid Media Lead
Industry:
Employment Period:
December 2024 to July 2026 (19 Months)
Duties and Responsibilities:
Digital Marketing Lead
Industry:
Construction / Building / Engineering
Employment Period:
January 2023 to November 2024 (22 Months)
Duties and Responsibilities:
Strategist Analyst
Industry:
Employment Period:
July 2020 to September 2021 (14 Months)
Duties and Responsibilities:
Digital Marketing Lead
Industry:
Employment Period:
January 2023 to November 2024 (22 Months)
Duties and Responsibilities:
Content AND Search Marketing Manager
Industry:
Employment Period:
September 2021 to December 2023 (27 Months)
Duties and Responsibilities:
Industry:
Employment Period:
January 2010 to February 2014 (49 Months)
Duties and Responsibilities:
Senior Digital Marketing Strategist AND Account Manager
Industry:
Employment Period:
February 2014 to March 2019 (61 Months)
Duties and Responsibilities:
Education History
Field of Study:
Computer Science/Information Technology
Major:
Computer Science
Graduation Date:
January 1, 2011
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
Computer Science
Graduation Date:
January 1, 2011
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
Computer Science
Graduation Date:
January 1, 2011
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Google AdWords, Ad Campaign, Campaign Management, Google Analytics, Metrics Management,
INTERMEDIATE ★★
-
Hubspot CRM
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name: na
- Processor: na
- Operating System: Windows 11
All-inclusive Rate: USD $7.66/hr
Doreen
Candidate ID: 477506
ADVANCED
-
Lead Generation, Lead Mining...
INTERMEDIATE
-
Lead Generation, Data Collection, Data Mining...
Median Rate
$7.66
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.66 per hour or $USD 663.44 per month
Full Time: $USD 7.66 per hour or $USD 1326.89 per month
Remote Staff Recruiter Comments
- Doreen worked in a bank for 13 years. She started as a Customer Service Assistant and became a Marketing Officer after around 9 years.
- In 2019, she shifted to remote working and provided her services to real estate clients where she performed the following:
- Virtual Assistance
- Lead Research and Generation
- Email Marketing and Campaign
- Data Mining
- Digital Marketing
- Data Entry
- Administrative task
- Customer Service
- Marketing Assistance
- She can generate 50 leads/hour.
- She had a chance to create automation workflow for an email campaign of one of her clients but most of her experience is manual email follow-up to leads.
- She is proficient in MS Office Apps, CRMs like HubSpot and Salesforce, LinkedIn, Sales Navigator, and Apollo.
- She is knowledgeable in Trello and Canva.
- She is available anytime and open for any full-time or part-time position.
Strongest Behaviors
- Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
- Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
- With an ability to concentrate on the task at hand, is generally more focused on the technical matters than the social ones. Consistent and thoughtful.
Doreen is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.
With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; Doreen plans ahead, double checks, and follows up carefully on decisions and actions.
Employment History
Customer Service Assistant
Industry:
Banking / Financial Services
Employment Period:
November 2006 to April 2015 (101 Months)
Duties and Responsibilities:
- Responsible for providing efficient and timely processing of transactions pertaining to deposits, withdrawals, and other miscellaneous
Marketing Officer
Industry:
Banking / Financial Services
Employment Period:
April 2015 to April 2019 (48 Months)
Duties and Responsibilities:
- Responsible for the operations of the Marketing section of the branch and providing a good and successful business relationship with clients.
- Supervises the Marketing Assistants for marketing and checking all the reports of the marketing section of the branch.
Lead Researcher
Industry:
Property / Real Estate
Employment Period:
November 2019 to June 2020 (7 Months)
Duties and Responsibilities:
- Lead Researching
- Data Mining
- Compare properties with similar properties that had recently sold to determine, competitive market prices
- Prepare documents such as contracts, purchase agreements, closing statements, and deeds
Lead GenerationVirtual Assistant
Industry:
Property / Real Estate
Employment Period:
July 2020 to August 2022 (25 Months)
Duties and Responsibilities:
- Lead Generation
- Email writing, sending and replying to emails.
- Administrative task
Lead Researcher
Industry:
Property / Real Estate
Employment Period:
August 2022 to November 2022 (3 Months)
Duties and Responsibilities:
- Lead Researching
- B2B Lead Generation
Education History
Field of Study:
Commerce
Major:
Business Adminstration
Graduation Date:
March 4, 2002
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Lead GenerationLead Mining
INTERMEDIATE ★★
-
Lead GenerationData CollectionData Mining
Work at Home Capabilities:
- Internet Bandwidth: 50 Mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: DSL
- Hardware Type: Laptop
- Brand Name: Acer
- Processor: Intel(R) Core(TM) i7-5500U CPU @ 2.40GHz 2.40 GHz
- Operating System: Windows 10
All-inclusive Rate: USD $10.59/hr
Maria
Candidate ID: 467166
ADVANCED
-
Social Media Marketing, Data Analysis, Market Research, Market analysis...
INTERMEDIATE
-
SEO, SEM, Video Editing, Photo Editing...
Median Rate
$10.59
$11.51
if $1 = PHP52
$13.84
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 10.59 per hour or $USD 1835.19 per month
Remote Staff Recruiter Comments
- Roma is a graduate of Production Design
- She has 4 years of relevant work experience in E-learning, Food and Beverage, and Pharmaceutical companies
- She has worked with clients based in Australia, Canada, US, and Philippines
- She is adept at doing the following tasks:
- Market research and analysis
- Data Analysis
- Marketing Plan
- Social media content and management
- Content mapping
- Sales management
- Events coordination
- Project Management
- Video and Photo Editing
- Script writing
- Content writing
- She has experience with SEO (on page and off page) and has done keyword research and SEO strategies
- She has also done executing paid ad campaigns for Facebook, Instagram, and LinkedIn
- Her biggest campaign was for brand awareness project that resulted for 20 percent increase for following on her clients social media accounts
- She is proficient in using the following tools:
- Adobe Creative Suites
- Canva Pro
- SketchUp Pro 8
- Adobe Premiere
- Final Cut X
- Google Ads
- Google Analytics
- Facebook Ads
- YouTube Ads
- SEMrush
- Asana
- WordPress
- Keynote
- Mailchimp
- HubSpot
- Salesforce
- Hootsuite
- She is available to start immediately and is amenable to working on a dayshift schedule for any full-time role.
Predictive Index Behavioral Profile - Maverick
https://www.predictiveindex.com/reference-profile/maverick/
Strongest Behaviors
- Relative persistence as goals are pursued; keeps at it even when problems pop up. Steady, slower to change.
- Somewhat casual with rules. More focused on the goal than how to get there; delegates some of the implementation details.
- Generally takes each day as it comes, greeting it with few worries and relaxed demeanor, particularly if there’s some predictability involved.
Behavioral Summary
A very independent, confident, decisive, self-starter, intense and driving. She has a strong sense of urgency, can react and adjust quickly to changing conditions, generate novel ideas, and deal with them swiftly.
Employment History
Digital Marketing Strategist
Industry:
Property / Real Estate
Employment Period:
March 2021 to September 2021 (6 Months)
Duties and Responsibilities:
- Evaluate and implement improvements on digital strategy.Research the latest digital tools and interactive trends.
- Develop, implement and optimize SEO, social media, and pay-per-click campaigns.
- Create integrated and cost-effective digital strategies.
- Drive value for the organization.
- Analyze and report on digital campaigns.
- Analyze customer and user data.
- Engage with clients, sales teams, and management.
- Map out how digital assets will be optimized for business results.
- Define and action digital events.
Marketing Assistant
Industry:
BioTechnology / Pharmaceutical / Clinical research
Employment Period:
September 2020 to February 2021 (5 Months)
Duties and Responsibilities:
- Conducting market research and analyzing marketing surveys.
- Employing online marketing analytics to gather information from the web and social media pages.
- Creates marketing and social media campaigns and strategies
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
- Preparing promotional presentations and organizing promotional events.
- Composing and posting online content for the company's social media page and website.
- Writing marketing literature for company brochures and press releases.
Marketing Associate
Industry:
Food & Beverage / Catering / Restaurant
Employment Period:
March 2019 to August 2020 (17 Months)
Duties and Responsibilities:
- Creating and building out paid social media campaigns to drive awareness, traffic and conversions
- Maintain performance reports and trackers analyzing the assets and targeting of different campaigns
- Execute tests on campaigns to develop ways on improving campaign performance
- Monitoring, analysis, and reporting of email campaign performance
- Creation, management, and publishing content to social media channels, including paid/sponsored social media ads
- Monitor performance of campaigns and initiatives across social media channels to ensure the best possible results using an efficient and well-executed strategy
- Provides actionable insights and recommendations that are relevant to the client's businesses to achieve their campaign goals through in-depth data analysis and research
Production Designer and Production Assisant
Industry:
Entertainment / Media
Employment Period:
April 2013 to December 2018 (68 Months)
Duties and Responsibilities:
- Responsible for the visual concept of a film, television or theatre production.
- They identify a design style for sets, locations, graphics, props, lighting, camera angles and costumes
- They also deal with schedules, budgets and staffing.
- They help achieve the director's vision together with art directors, prop makers, set builders
Social Media Executive and Administrative Officer
Industry:
Food & Beverage / Catering / Restaurant
Employment Period:
July 2022 to September 2023 (14 Months)
Duties and Responsibilities:
- Doing research, writing, creating, or outsourcing the creation of any type of material (written, imagebased, video, etc.)
- Assembling and posting material, monitoring how it performs on various social media platforms and the larger web.
- Create successful social media influencer marketing programs to convert influential social media users into brand ambassadors who promote the company's goods and services.
- Doing research, writing, creating, or outsourcing the creation of any type of material (written, image- based, video, etc.)
- Assembling and posting material, monitoring how it performs on various social media platforms and the larger web.
- Create successful social media influencer marketing programs to convert influential social media users into brand ambassadors who promote the company's goods and services.
Marketing & Communications Assistant
Industry:
Others
Employment Period:
December 2023 to March 2024 (2 Months)
Duties and Responsibilities:
- Oversee the day-to-day management of our social media platforms.
- · Assist and collaborate with the marketing team to ensure the timely preparation of visual materials.
- · Plan, create and schedule posts, including both visuals and video content.
- Creating and implementing our marketing and communications strategy, in collaboration with management and our branding team.
- · Primarily utilising Facebook and Instagram as our central social platforms; nevertheless, we are eager to establish a presence on other platforms (e.g. TikTok and LinkedIn).
- · Measure and report on engagement and return on spend.
- · Website management and maintenance.
- · Execute a content strategy, including copywriting and editing for social media the marketing team builds.
- · Monitor and evaluate the performance of previous posts, assessing their effectiveness in reaching the target audience.
- · Manage the distribution of newsletters to the subscriber list. Monitoring engagement and growth.
- · Review and ensure the quality and consistency of advertising content.
- · Monitor campaign performance to meet deadlines and KPIs.
- · Create and manage lead magnet campaigns to capture and nurture leads effectively.
- · Determine the frequency and timing of lead magnet promotions.
- · Assist in the creation of lead magnets for advertising campaigns with the branding and marketing team’s help.
- · Identify and understand the target audience's preferences, behaviours, and needs.
- · Ensure posts are tailored to effectively engage the target audience.
- · Trends and growth spots to capitalise on prospective audiences.
- · Respond promptly to inquiries and comments on social media platforms, the community page, and via email or chat.
- · Foster a sense of community and engagement among our followers.
Digital Marketing Specialist
Industry:
Arts / Design / Fashion
Employment Period:
May 2024 to August 2024 (3 Months)
Duties and Responsibilities:
- Digital Marketing Strategy: Develop and implement digital marketing strategies that focus on promoting products and increasing customer engagement.
- Content Creation and Management: Assist in generating engaging content calendar for various digital channels, including websites, social media, and email campaigns, emphasizing product highlights and customer benefits.
- Website Management: Optimize our website content for search engines, with a specific focus on enhancing product pages and landing pages using WordPress.
- Social Media Management: Manage and grow our presence on key social media platforms, including Facebook, Instagram, and TikTok, adapting strategies to align with platform strengths and audience preferences.
- Analytics and Reporting: Monitor and analyze digital campaign performance using tools. Adjust strategies based on data insights to optimize reach and effectiveness.
- Email Marketing: Execute targeted email marketing campaigns to nurture leads and convert them into customers, focusing on product promotions and updates.
- Product Promotion: Prioritize showcasing products through all digital marketing activities, ensuring clear and attractive presentation across all channels
Social Media Marketer
Industry:
Others
Employment Period:
September 2024 to July 2025 (9 Months)
Duties and Responsibilities:
- Develop and execute effective social media strategies across multiple platforms, including Instagram, Facebook, LinkedIn, Pinterest, and Reddit.
- Create engaging and visually appealing content, including infographics, images, and social media posts, to promote our course.
- Actively participate in online communities and forums related to job search and career development.
- Track and analyze social media metrics to measure campaign performance and optimize strategies.
- Utilize WordPress to design and optimize landing pages for the course.
Marketing Associate
Industry:
Food & Beverage / Catering / Restaurant
Employment Period:
May 2019 to May 2019 (0 Months)
Duties and Responsibilities:
- Creation, social media management, email marketing, and event planning.
- Collect, analyze, and interpret market research data to identify trends,
Administrative Officer
Industry:
Food & Beverage / Catering / Restaurant
Employment Period:
May 2018 to January 2021 (32 Months)
Duties and Responsibilities:
- Managed and organized catering orders, ensuring accurate processing and timely delivery to clients.
- Managed client accounts, ensuring accurate information and timely communication regarding orders and deliveries.
- Coordinated event logistics, including scheduling, staffing, and equipment rentals, to ensure seamless event execution.
Digital Marketing Specialist
Industry:
Education
Employment Period:
October 2021 to January 2023 (14 Months)
Duties and Responsibilities:
- Increased website traffic from social media by 20% within 6 months by developing and implementing a social media marketing strategy for Facebook and Instagram.
- Improved student understanding and satisfaction by creating engaging online learning materials, including video tutorials, interactive quizzes, and downloadable resources, resulting in a 95% student satisfaction rating.
- Increased course completion rates by 15% within the first semester by collaborating with the teaching team to develop and implement a new online course curriculum incorporating gamification and personalized learning paths.
- Developing and implementing effective digital marketing strategy.
- Coordinating content, design, social media, PPC campaigns and other activities.
- Measure KPIs and prepare the budget for Digital Marketing activities.
- Develop specific campaigns to create and maintain high levels of customer interaction.
- Manage the SEO strategy execution.
- Drive traffic with PPC Campaign on AdWords, SM and affiliate/influencers websites.
- Establish our Social Media strategy - based on a variety of channels.
- Coordinate Email Marketing to incorporate and implement tracking and other digital marketing elements.
- Setup all the technicalities for google analytics, other tracking codes, tag manager and anything else, that can provide us with input on user behavior.
- Ensure contact reporting to management on performance.
Digital Marketing Specialist and Website Designer
Industry:
Consulting (Business & Management)
Employment Period:
March 2024 to March 2024 (0 Months)
Duties and Responsibilities:
- Monitored website analytics and Google Ads performance to optimize online marketing strategies, resulting in a 12% reduction in advertising costs while maintaining a high ROI.
- Analyze website analytics, social media metrics, and other digital marketing performance data to measure the effectiveness of campaigns and identify opportunities for improvement.
- Implemented SEO best practices to improve website visibility and organic search rankings.
Education History
Field of Study:
Marketing
Major:
Marketing Communications
Graduation Date:
May 1, 2023
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Art/Design/Creative Multimedia
Major:
Production Design
Graduation Date:
January 2, 2018
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Social Media MarketingData AnalysisMarket ResearchMarket analysis
INTERMEDIATE ★★
-
SEO, SEM, Video EditingPhoto EditingSalesforce CRMContent WritingScript Writing
Work at Home Capabilities:
- Internet Bandwidth: 100mbps
- Working Environment: Private Room
- Speed Test Result: Download: 27.83, Upload: 21.74
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Apple Macbook Pro 2021
- Processor: m1
- Operating System: MacOS X
All-inclusive Rate: USD $8.83/hr
Dalle
Candidate ID: 465271
ADVANCED
-
Social Media Management, Web Design, Web Development, Copywriting...
INTERMEDIATE
-
Email Marketing...
Median Rate
$8.83
$9.51
if $1 = PHP52
$11.25
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 8.83 per hour or $USD 765.10 per month
Full Time: $USD 8.83 per hour or $USD 1530.21 per month
Remote Staff Recruiter Comments
- Experience: Over 2 years of experience in social media management, web design, SEO, and virtual assistance, working with international clients across industries like cosmetics, business coaching, marketing, and health.
- Specialization: Skilled in content creation, SEO (on-page/off-page), FB Ads, website design and maintenance, social media marketing, and performance analysis.
- Software Proficiency: Proficient in Canva, Filmora, Monday.com, Webflow, Wix, Shopify, Klaviyo, Yoast SEO, AHREFS, Google Analytics, and HTML/CSS; beginner in SEMrush and Google Looker Studio.
- Strengths: Adaptable, quick learner, highly organized with strong time management skills, and experienced in collaborating with international clients to deliver impactful results.
- Home Office Setup: Equipped with an MSI Modern C4 M laptop (12GB RAM) and a stable internet connection with a reliable backup.
- Current Status: Available immediately for part-time or full-time work in any time zone; previously worked part-time for a UK-based client.
- Education: Mechanical Engineering graduate with a strong focus on leveraging technical and creative skills in marketing and administrative roles.
Strongest Behaviors
- Risk-taking, daring, and focus on future goals; this individual is more concerned with where they’re going than either how they’ll get there, or where they’ve been. Adaptable, operates flexibly.
- Flexible approach to “the book” often bends the rules and does things their own way. An innovative, "outside the box" thinker who is undaunted by failure.
- Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
A very independent, confident, decisive, self-starter, intense and driving. This individual has a strong sense of urgency, can react and adjust quickly to changing conditions, generate novel ideas, and deal with them swiftly.
Their drive is directed at getting the important things done. Competitive, ambitious and venturesome, they respond positively and actively to challenge and pressure, always sure of an ability to handle problems and people. This individual is outgoing and poised; a forceful, animated, communicator tending to be more authoritative than persuasive in style. They talk briskly, with assurance and conviction and are a stimulating influence on others, while being direct, determined and flexible.
- Dalle is a Mechanical Engineering graduate. He started his career as a remote worker in April 2021 as a Social Media Manager for a business coach and a Web Designer/Developer in a marketing agency. He was also a Social Media Manager/ Web Designer for an AU-based cosmetics client. His most recent employment was with a health business as a Virtual Assistant where he managed calendars and emails and scheduled appointments, among others.
- He is proficient in supporting the following:
- Content creation (paid and organic) and performance analysis
- Website template creation and maintenance
- SEO (on-page, meta tag, and alt descriptions)
- Social media management
- Social media marketing
- FB Ads
- Keyword research
- He is knowledgeable in graphic design, video editing, link-building, and off-page optimization.
- He is adept with Facebook Analytics, Google Analytics, HTML and CSS, Facebook Insights, Canva, Filmora, Asana, Google Suggest, Yoast SEO, Pingdom Analytics, Google Page Speed Insight, Google Search Console, AHREFS, Shopify, and Wix while a beginner with Google Looker Studio and SEM Rush.
- He can start immediately and is amenable to working in any time zone, part-time or full-time.
Strongest Behaviors
- Risk-taking, daring, and focus on future goals; this individual is more concerned with where they’re going than either how they’ll get there, or where they’ve been. Adaptable, operates flexibly.
- Flexible approach to “the book” often bends the rules and does things their own way. An innovative, "outside the box" thinker who is undaunted by failure.
- Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
A very independent, confident, decisive, self-starter, intense and driving. This individual has a strong sense of urgency, can react and adjust quickly to changing conditions, generate novel ideas, and deal with them swiftly.
Their drive is directed at getting the important things done. Competitive, ambitious and venturesome, they respond positively and actively to challenge and pressure, always sure of an ability to handle problems and people. This individual is outgoing and poised; a forceful, animated, communicator tending to be more authoritative than persuasive in style. They talk briskly, with assurance and conviction and are a stimulating influence on others, while being direct, determined and flexible.
Employment History
Virtual Assistant
Industry:
Construction / Building / Engineering
Employment Period:
November 2021 to May 2022 (6 Months)
Duties and Responsibilities:
- Designing, building, and maintaining web pages and optimizing images and content for better page speed and performance
- Designing images, adding content, installing plug-in applications, and on-page SEO for keywords, meta tags, and alt descriptions to be ranked for google search console.
Social Media Manager I Upwork Client
Industry:
Consulting (Business & Management)
Employment Period:
April 2021 to October 2021 (6 Months)
Duties and Responsibilities:
- Create paid and organic content to publish on Instagram, Facebook, Twitter, and Youtube.
- Manage accounts and track content performance using social media marketing tools including Hootsuite, Google Analytics, Facebook Insights, and Socedo.
- Respond to comments and messages daily across the company's social media platforms.
- Created a draft for a social media content calendar to ensure an average of 2 posts were published a day.
Social Media Manager/ Web Designer
Industry:
Grooming / Beauty / Fitness
Employment Period:
October 2022 to July 2023 (9 Months)
Duties and Responsibilities:
- Manage social media account on Facebook business page and Instagram
- Post on social media accounts
- Find ways to gain organic followings and schedule posts on meta business suite and buffer
- Social Media Marketing
- Website maintenance and updates every week
- Make promotional banners and posts for the weekly events and updates across social media platforms
Virtual Assistant
Industry:
Healthcare / Medical
Employment Period:
July 2023 to December 2024 (17 Months)
Duties and Responsibilities:
- Admin tasks, managing emails and calendars, scheduling appointments, handling Squareup platform for appointments, ad-hoc tasks
Social Media Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2021 to October 2021 (6 Months)
Duties and Responsibilities:
- Create paid and organic content to publish on Instagram, Facebook, Twitter, and Youtube.
- Manage accounts and track content performance using social media marketing tools including Hootsuite, Google Analytics, Facebook Insights, and Socedo.
- Respond to comments and messages daily across the company's social media platforms..
- Created a draft for a social media content calendar to ensure an average of 2 posts were LOBATON published a day.
Social Media Manager I Upwork Client
Industry:
Employment Period:
April 2021 to October 2021 (6 Months)
Duties and Responsibilities:
SOCIALMEDIAMANAGER WEBDESIGNER
Industry:
Employment Period:
January 2016 to January 2020 (48 Months)
Duties and Responsibilities:
SOCIALMEDIAMANAGER WEBDESIGNER
Industry:
Employment Period:
January 2016 to January 2020 (48 Months)
Duties and Responsibilities:
SOCIALMEDIAMANAGER WEBDESIGNER
Industry:
Employment Period:
January 2016 to January 2020 (48 Months)
Duties and Responsibilities:
SOCIALMEDIAMANAGER WEBDESIGNER
Industry:
Employment Period:
January 2016 to January 2020 (48 Months)
Duties and Responsibilities:
SOCIALMEDIAMANAGER WEBDESIGNER
Industry:
Employment Period:
January 2016 to January 2020 (48 Months)
Duties and Responsibilities:
SOCIALMEDIAMANAGER WEBDESIGNER
Industry:
Employment Period:
January 2016 to January 2020 (48 Months)
Duties and Responsibilities:
WEB DESIGNER AND DEVELOPER
Industry:
Employment Period:
November 2021 to June 2022 (7 Months)
Duties and Responsibilities:
WEB DESIGNER AND DEVELOPER
Industry:
Employment Period:
November 2021 to June 2022 (7 Months)
Duties and Responsibilities:
WEB DESIGNER AND DEVELOPER
Industry:
Employment Period:
November 2021 to June 2022 (7 Months)
Duties and Responsibilities:
WEB DESIGNER AND DEVELOPER
Industry:
Employment Period:
November 2021 to June 2022 (7 Months)
Duties and Responsibilities:
WEB DESIGNER AND DEVELOPER
Industry:
Employment Period:
November 2021 to June 2022 (7 Months)
Duties and Responsibilities:
WEB DESIGNER AND DEVELOPER
Industry:
Employment Period:
November 2021 to June 2022 (7 Months)
Duties and Responsibilities:
WEBMASTER AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
January 2024 to April 2024 (3 Months)
Duties and Responsibilities:
WEBMASTER AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
January 2024 to April 2024 (3 Months)
Duties and Responsibilities:
WEBMASTER AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
January 2024 to April 2024 (3 Months)
Duties and Responsibilities:
WEBMASTER AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
January 2024 to April 2024 (3 Months)
Duties and Responsibilities:
WEBMASTER AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
January 2024 to April 2024 (3 Months)
Duties and Responsibilities:
Industry:
Employment Period:
July 2023 to May 2024 (10 Months)
Duties and Responsibilities:
WEBMASTER AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
January 2024 to April 2024 (3 Months)
Duties and Responsibilities:
Industry:
Employment Period:
July 2023 to May 2024 (10 Months)
Duties and Responsibilities:
Industry:
Employment Period:
July 2023 to May 2024 (10 Months)
Duties and Responsibilities:
Industry:
Employment Period:
July 2023 to May 2024 (10 Months)
Duties and Responsibilities:
Industry:
Employment Period:
July 2023 to May 2024 (10 Months)
Duties and Responsibilities:
SEO SPECIALIST AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
May 2024 to October 2024 (5 Months)
Duties and Responsibilities:
SEO SPECIALIST AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
May 2024 to October 2024 (5 Months)
Duties and Responsibilities:
SEO SPECIALIST AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
May 2024 to October 2024 (5 Months)
Duties and Responsibilities:
SEO SPECIALIST AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
May 2024 to October 2024 (5 Months)
Duties and Responsibilities:
SEO SPECIALIST AND SOCIAL MEDIA MANAGER
Industry:
Employment Period:
May 2024 to October 2024 (5 Months)
Duties and Responsibilities:
SOCIAL MEDIA MANAGER
Industry:
Employment Period:
December 2024 to May 2026 (17 Months)
Duties and Responsibilities:
SOCIAL MEDIA MANAGER
Industry:
Employment Period:
December 2024 to May 2026 (17 Months)
Duties and Responsibilities:
SOCIAL MEDIA MANAGER
Industry:
Employment Period:
December 2024 to May 2026 (17 Months)
Duties and Responsibilities:
SOCIAL MEDIA MANAGER
Industry:
Employment Period:
December 2024 to May 2026 (17 Months)
Duties and Responsibilities:
SOCIAL MEDIA MANAGER
Industry:
Employment Period:
December 2024 to May 2026 (17 Months)
Duties and Responsibilities:
Education History
Field of Study:
Engineering (Mechatronic/Electromechanical)
Major:
Electromechanical Engineering
Graduation Date:
August 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Engineering (Mechanical)
Major:
Mechanical Engineering
Graduation Date:
August 1, 2020
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
ENGINEERING TECHNOLOGY
Graduation Date:
January 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
ENGINEERING TECHNOLOGY
Graduation Date:
January 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
ENGINEERING TECHNOLOGY
Graduation Date:
January 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
ENGINEERING TECHNOLOGY
Graduation Date:
January 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
ENGINEERING TECHNOLOGY
Graduation Date:
January 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
ENGINEERING TECHNOLOGY
Graduation Date:
January 1, 2016
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
MECHANICAL ENGINEERING
Graduation Date:
January 1, 2020
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
MECHANICAL ENGINEERING
Graduation Date:
January 1, 2020
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Major:
MECHANICAL ENGINEERING
Graduation Date:
January 1, 2020
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Social Media Management, Web Design, Web Development, Copywriting, Video Editing, Graphic Design,
INTERMEDIATE ★★
-
Email Marketing
Work at Home Capabilities:
- Internet Bandwidth: 50 Mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/13893788804
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: MSI
- Processor: Intel Core i5
- Operating System: Windows 11
All-inclusive Rate: USD $7.66/hr
LIZA
Candidate ID: 463327
ADVANCED
-
Ad Campaign, Email Marketing, Social Media Management, Content Marketing...
INTERMEDIATE
-
Adobe Photoshop, Adobe Illustrator, Organizational Skills, Time Management...
Median Rate
$7.66
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 7.66 per hour or $USD 1326.89 per month
Remote Staff Recruiter Comments
- Liza has over 7 years of work experience for various industries catering to local & global clients
- Her main skills/expertise are:
- Digital Marketing
- Email Marketing
- Social Media Management (Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube)
- Content Curation & Marketing
- Graphics Design
- She was able to help some of her clients to build their social media accounts from scratch and build their presence.
- Has led digital campaigns and implemented strategies
- Adept in using these tools/technologies:
- Marketo
- HubSpot
- Mailchimp
- Canva
- Adobe Photoshop, Illustrator
- She is available to start immediately
https://www.predictiveindex.com/reference-profile/individualist/
Strongest Behaviors:
- Task-focused; often notices and is driven to fix technical problems, cutting through any personal/emotional issues. In areas of interest, has aptitude to spot trends in data or figure out how complex systems work.
- Relatively independent in thinking and action; often comfortable taking action without input from others. An analytical and private person.
- Assertive drive to accomplish personal goals by working around or through roadblocks. Communicates directly and to the point.
Liza is independent and individualistic in thinking and behavior. Has strong ideas and opinions and expresses them with confidence and certainty. Having a willingness to take risk, She is likely to develop and act on ideas that are distinctly new or unconventional. This is a creative and nonconformist personality. In expressing and acting on ideas, She is determined and persistent and has the kind of confidence and nerve involved in initiating innovation or change. Very determined and persistent, once a goal is set they’ll generally push hard to reach it, regardless of the goal’s popularity with others. Undaunted by criticisms or failures.
Employment History
SOCIAL MEDIA SPECIALIST
Industry:
Consulting (Business & Management)
Employment Period:
February 2015 to July 2016 (17 Months)
Duties and Responsibilities:
- Led an influencer marketing campaign to boost brand awareness
- Reformed content strategy with relevant and relatable post for the target market
SOCIAL MEDIA SPECIALIST
Industry:
Repair and Maintenance Services
Employment Period:
November 2017 to March 2019 (16 Months)
Duties and Responsibilities:
- Created and established the company's social media accounts using organic strategy
- Supported the overall digital marketing strategy of the company with link building, Google Ad optimization, and mapping out stakeholder's journey
DIGITAL MARKETING EXECUTIVE
Industry:
Education
Employment Period:
September 2016 to August 2017 (11 Months)
Duties and Responsibilities:
- Initiated lead generation campaigns that resulted in 200% growth in sales
- Optimised assets for online and offline marketing campaigns
DIGITAL MARKETING OPERATIONS ANALYST
Industry:
Utilities / Power
Employment Period:
March 2019 to July 2021 (28 Months)
Duties and Responsibilities:
- Oversaw marketing automation and CRM systems for streamlined funnel operations.
- Developed scalable email campaigns, nurturing top-tier leads effectively.
- Became Marketo expert, advising APAC team on subject matter.
- Assisted sales during COVID-19 challenges for agile adjustments.
- Trained Indian customer care for improved social media engagement.
- Presented analytics and social media prowess at Paris HQ.
DIGITAL MARKETING OFFICER
Industry:
Construction / Building / Engineering
Employment Period:
August 2021 to August 2022 (12 Months)
Duties and Responsibilities:
- Drove HardieFlex® sales through effective lead gen campaigns.
- Increased website traffic by 25% and engagement by 30% via website redesign.
- Enhanced brand awareness through successful online trade events.
- Guided APAC decisions with insightful digital marketing reports.
- Ensured branding consistency by coordinating third-party agencies.
B2B Marketing Specialist
Industry:
Human Resources Management / Consulting
Employment Period:
October 2022 to May 2023 (7 Months)
Duties and Responsibilities:
- Researched and analyzed trends for strategic marketing insights.
- Orchestrated multi-channel campaigns aligned with business goals.
- Analyzed campaign performance, optimizing strategies using metrics.
- Managed and enhanced CRM, marketing automation, and databases.
- Applied latest B2B trends and tech to elevate marketing strategies.
Freelance Contract
Industry:
Travel / Tourism
Employment Period:
January 2023 to November 2023 (10 Months)
Duties and Responsibilities:
- Email Marketing
- Database Management
- Mentor Walks
- AU Email Marketing
- Social Media Management
- Content Writing
- Database Management
- Paid Ads
- Analytical Reporting
- CHG Marketing,
- PH - Market Research
- Communication Strategy
Education History
Field of Study:
Art/Design/Creative Multimedia
Major:
Literary, Cultural & Performance Studies
Graduation Date:
August 31, 2023
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Mass Communications
Major:
Communication
Graduation Date:
January 2, 2013
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Ad Campaign, Email Marketing, Social Media Management, Content Marketing, Graphic Design, Lead Generation, Digital Marketing,
INTERMEDIATE ★★
-
Adobe Photoshop, Adobe Illustrator, Organizational SkillsTime ManagementProject ManagementLink BuildingWebsite Management
Work at Home Capabilities:
- Internet Bandwidth: 50 Mbps
- Working Environment: Private Room
- Speed Test Result: Download: 20.44, Upload: 6.21
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Asus
- Processor: Intel(R) Core(TM) i5-4210U CPU @ 1.70GHz 2.40 GHz
- Operating System: Windows 10
All-inclusive Rate: USD $9.61/hr
Ryan
Candidate ID: 462235
ADVANCED
-
Content Marketing, Content Editing, Content Writing, Copywriting...
INTERMEDIATE
-
Branding, WordPress, SEO, Advertising...
Median Rate
$9.61
$10.40
if $1 = PHP52
$12.40
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.57 per hour or $USD 1002.31 per month
Remote Staff Recruiter Comments
He is proficient in supporting the following:
- Customer service
- News writing
- Internal (corporate) communications
- Administration
- Strategizing for content
- Social media management
- Content planning and marketing
- Writing, editing, reviewing content
- Project management
- Creative direction
He is exposed to both B2C and B2B content creation.
He is adept with the following tools:
- HubSpot
- WordPress
- Ahrefs
- Sprout Social
- Google Trends
- Canva
- Grammarly
- MS Word
- Google Docs
He can start after a week's notice.
He prefers working the day shift for any part-time or full-time position.
Predictive Index Behavioral Profile - Guardian
https://www.predictiveindex.com/reference-profile/guardian/
Strongest Behaviors:
- Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
A very conscientious and disciplined person; particularly careful, thorough, and accurate in his work. Ryan is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Ryan will depend upon professional training, his own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, he will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Employment History
Content Marketing Consultant
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
March 2020 to September 2022 (30 Months)
Duties and Responsibilities:
- Launched an Australia-based digital marketing agency website
- Launched a US-based business process outsourcing website
- Launched a Philippine-based real estate company website, maintained the company's social media content, and provided content for the company's marketing initiatives
Remote Admin Assistant
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
August 2020 to May 2022 (21 Months)
Duties and Responsibilities:
- Reports directly to the Director of a Melbourne-based Real Estate and Property Management Firm
- Solely responsible for the company's Human Resource processes, from induction to resignation.
- Assists in property management tasks such as tenant applications and enquiries
- Provides assistance for other ad hoc tasks such as supplier sourcing, company logistics, and other administrative tasks
Content Marketing Officer
Industry:
Property / Real Estate
Employment Period:
September 2017 to March 2020 (30 Months)
Duties and Responsibilities:
- Supervised content creation for all digital properties such as website, blog, social media, and video production, as well as marketing collaterals.
- Launched brand awareness and lifestyle-oriented campaigns such as CondoGoals (Instagram, Facebook and Youtube) and Inside Century (Youtube and Facebook)
- Conceptualized and executed major brand and tactical campaigns with the brand marketing team, including TVCs with brand ambassador Pia Wurtzbach
- Partnered with content creators, creative agencies, and online platforms such as Lamudi, InvestVine, GetCraft, Twenty Manila, Gleam Productions, Manila Man, among others.
- As an individual contributor, reported directly to Creative Director, AVP for Marketing and VP for Corporate Communications.
Communications Assistant Manager
Industry:
Banking / Financial Services
Employment Period:
December 2013 to June 2017 (42 Months)
Duties and Responsibilities:
- Expanded the company's internal communication channels to include social media, SMS blast, and video channels
- Partnered with HR to launch and sustain Gold Anvil Award-winning employee engagement campaigns
- Wrote and produced content on a regular basis for the company's newsletters, events, and other channels.
- Managed the story lineup and edited the bi-weekly e-newsletter sent to the entire organization.
- Wrote speeches and messages on behalf of the Chairman and President/CEO.
- Won 2 Gold Anvil Awards for projects spearheaded (Ninong Ceb FB Group and Isang Bangka Campaign)
News Writer and Segment Producer
Industry:
Entertainment / Media
Employment Period:
February 2011 to September 2013 (31 Months)
Duties and Responsibilities:
- Researched, wrote, produced, and supervised editing of daily news segments
- Interviewed notable personalities for news segments
- upervised and mentored junior writers on the team
- Contributed feature articles to the company's news website, interaksyon.com and had a regular lifestyle column, What It's Like.
Video Producer / Assistant Director
Industry:
Entertainment / Media
Employment Period:
March 2008 to February 2011 (35 Months)
Duties and Responsibilities:
- Managed the entire production team and logistical requirements from pre- to post- production, including budget, schedule, sourcing, casting, and client servicing.
- Key projects include a short film for Star Cinema, a music video for Spring Films, and marketing videos for corporate clients SM Prime and Mcdonald's.
Account Executive
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
November 2007 to March 2008 (4 Months)
Duties and Responsibilities:
- Handled client servicing for 12 brands of a personal hygiene/cosmetics conglomerate.
- Assisted in the development of above-the-line and below-the-line campaigns, including TV commercials, radio spots, billboards, in-store collaterals, among others.
- Key projects include a baby powder brand launch with Lea Salonga and a makeup campaign with Anne Curtis.
Production Assistant
Industry:
Entertainment / Media
Employment Period:
February 2006 to November 2007 (21 Months)
Duties and Responsibilities:
- Supervised all logistical requirements for a small crew during out-of-town shoots
- Supervised editing of episodes
Customer Service Representative
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2004 to October 2005 (12 Months)
Duties and Responsibilities:
- Promoted to email account program after 3 months
- Handpicked as one of the peer trainers for a US-based satellite TV account
Education History
Field of Study:
Mass Communications
Major:
Film and AudioVisual Communication
Graduation Date:
February 1, 2011
Located In:
Philippines
License and Certification: :
Content Marketing Certification (06/2019 - Present)
- HubSpot Academy
- Certification updated as of Oct 2020
Skills
ADVANCED ★★★
-
Content Marketing, Content Editing, Content Writing, Copywriting, Copy Editing, Social Media Management, Project Management,
INTERMEDIATE ★★
-
BrandingWordPressSEOAdvertisingAdministrative Support
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/13723131482
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name: NA
- Processor: Intel Core i5
- Operating System: Windows 10
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Step 6: Learn from the Crisis to Prevent the Next PR Backlash
Customers may forgive a brand once – but if it happens again, or a third time, earning back trust becomes much harder, or even impossible. But while you can’t always stop the next crisis, you can prepare for it to make sure it does less damage.
Start by doing an internal review and documenting everything. Make it honest, thorough, and a team effort. Be sure to include:
- Timeline of events;
- What worked and what didn’t;
- How your internal and external messages performed;
- Who was affected and how; and
- What policies, behaviors, or systems failed to prevent the issue.
Train Teams in Crisis Communication Scenarios
Once you’ve gathered the details, involve your whole team. Great brands don’t just hope to avoid a PR backlash, they prepare for it and train in case it happens again.
So, you should run crisis drills (including social media crisis handling for relevant teams) with different departments, such as:
- Marketing and PR Team – For clear messaging;
- Legal Team – To check risks and limits;
- Customer Service – To answer customer questions; and
- Executives and Spokespeople – For public statements and interviews.
These drills should cover scenarios like:
- When a controversial or experimental ad goes wrong;
- Product recalls;
- Data breaches
It also helps to run mock press conferences, social media replies, and teamwork drills. The goal is to avoid confusion and make sure everyone knows what to do under pressure.
FAQ: Managing PR Backlash in the U.S. Market
Here are some common questions about handling PR backlash for businesses in the U.S.
#1. Should I Delete Negative Posts or Reviews?
As mentioned earlier, deleting negative posts can make your brand look defensive or like it’s hiding something. It often backfires and can lead to even more backlash and attention.
Thus, instead of deleting, you should:
- Respond calmly to valid feedback to show you’re listening,
- Admit the issue without being defensive,
- Only delete content that violates community guidelines, like hate speech, threats, or spam.
#2. Can I Sue for Defamation or Fake Backlash?
You can sue, but it’s usually not worth it. U.S. law allows defamation cases, but the bar is high, especially for brands or public figures.
Even if false claims hurt your reputation, winning is hard and the case could end up damaging your brand even more.
Therefore, it’s better to correct misinformation through public statements, FAQs, or media outreach. Let the facts defend your brand, not costly lawsuits.
#3. How Much Should I Involve Legal Counsel in Public Statements?
Your legal team should be involved to protect your brand, but don’t let them write the whole message. Overly legal statements can sound cold, unclear, or insincere.
So, it’s better if the message comes from the CEO, founder, or top manager.
Let your PR or comms team set the tone, and have your legal team on standby to review it prior to release to cover your bases.
#4. Should I Pause All Marketing During a PR Crisis?
Initially, yes.
A business-as-usual approach can seem tone-deaf or out of touch. That’s why it’s best to pause scheduled posts, ads, and promotions to give your team time to assess the situation.
If the crisis is major, such as public backlash, leadership scandals, or product recalls, it’s best to pause most marketing campaigns.
Instead, focus on messaging that shows empathy, accountability, and action, like your public apology and the steps you’re taking to address the issue.
Conclusion: A Crisis is a Test – And An Opportunity
A public relations crisis can be traumatic, but it’s not the end of your brand.
While the damage may feel overwhelming at first, what matters more is how you respond. Every brand, no matter how big or small, is vulnerable to mistakes, especially in an age where feedback can spread with just a few clicks.
However, what sets great brands apart is how they bounce back — by owning their mistakes, staying honest, and making real changes.
So when a PR crisis hits, don’t panic. Admit what went wrong, say sorry, take responsibility, and follow through with real changes. Done correctly, you can slowly rebuild trust and recover.
For more information on how (and where) to find the best marketing team to help with all of these, call us today or request a call back now.
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Syrine studies law while working as a content writer. Outside of writing and studying, she tutors, plans events, and browses social media. In 2021, she published Stellar Thoughts.
