Ryan Reynolds’ Marketing Playbook to Make a Billion

Keith is a results-driven Senior Media Buyer with over six years of specialized experience in performance marketing, paid advertising, and lead generation across digital marketing agencies serving the healthcare, legal, and local services sectors. He brings a strong track record of orchestrating end-to-end paid advertising campaigns primarily utilizing Meta Ads, with expanding capabilities in Google Ads (PPC, Performance Max, and Local Services Ads) tailored for U.S.-based clientele. Progressing from an individual contributor to Head of Media Buying, he balances high-level campaign architecture and team leadership with technical, hands-on campaign execution and direct client communication.

His professional experience highlights significant scalability and technical implementation across demanding industries. While leading media buying within the healthcare marketing sector, he managed paid campaigns for specialized medical practices, successfully scaling operations to support a national healthcare network comprising over 100 clinics across the United States. In this capacity, Keith directed media buyers and creative teams, communicated performance analytics directly to key stakeholders, and implemented full-funnel lead nurturing systems. Within the legal marketing domain, he drove acquisition campaigns for personal injury and defense law firms, incorporating paid search, paid social, and AI-assisted workflows in coordination with development teams. Earlier roles in the maritime hospitality and commercial photography sectors provided foundational experience in customer communications, digital operations, and organic social media management.

Keith demonstrates deep technical and operational proficiency across the full media buying lifecycle, encompassing audience research, competitive positioning, and strict compliance alignment for regulated verticals such as healthcare. His technical capabilities include setting up complex tracking architectures via Meta Pixel, Google Tag Manager, Google Analytics, offline conversion tracking, and click-fraud mitigation tools to guarantee data integrity and clear attribution. Furthermore, he is highly adept in CRM infrastructure and marketing automation using GoHighLevel to run multichannel follow-ups via SMS, automated email, and voicemail drops, ensuring high conversion rates from initial lead capture to qualified prospect.

Tracy is a full-stack marketer with 9+ years of experience across B2B and B2C environments, with strong exposure to marketing automation, CRM systems, and campaign strategy. Her background spans industries such as industrial solutions, outsourcing services, real estate investment, and event marketing services. She demonstrates end-to-end ownership of campaigns—from strategy and content creation to execution, automation, QA, and performance analysis.

• Salesforce Account Engagement (Pardot)
• Eloqua
• ActiveCampaign
• HubSpot
• Zoho

Tracy is knowledgable in building marketing automation workflows, particularly focused on lead nurturing and sales follow-up sequences triggered by CRM events. She demonstrated a solid understanding of the full lead lifecycle, from initial lead capture through nurturing and eventual MQL tagging, as well as the use of behavioral triggers such as click-based segmentation to drive automation decisions. She also showed familiarity with workflow branching, automation logic, and the integration between CRM systems and marketing platforms, while tracking performance through key metrics like open rates, click-through rates, and MQL generation.

Elmar is a results-driven Senior Google Ads and Digital Marketing Specialist with nine years of extensive experience in paid acquisition, conversion tracking, and performance analytics across the apparel, real estate, pet supplies/e-commerce, and recruitment/staffing sectors. He brings a high-level analytical approach to campaign management, ensuring that ad spend allocation, budget pacing, and conversion strategies are strictly data-informed rather than passive. He holds active credentials including Google Certified Data Analyst, Google Certified Professional in Digital Marketing & E-Commerce, Google Certified Professional in SEO & SEM, and UC Davis Certified Professional SEO.

Throughout his career, he has successfully audited, scaled, and optimized complex paid advertising campaigns across both e-commerce and B2B verticals. His hands-on achievements center on identifying and resolving performance bottlenecks—such as minimizing spend leakage by pausing poor-performing broad-match keywords, pruning unprofitable or out-of-stock SKUs, and executing structured A/B tests at the campaign, ad set, and asset group levels. He has regularly delivered clear, evidence-based performance presentations to agency stakeholders and direct clients, interpreting critical metrics such as ROAS, CPA, click-through rates, and conversion value trends.

Technically, he is proficient in full-funnel Google Ads architectures—including Search, Performance Max, and Standard Shopping—alongside Meta Ads management, conversion rate optimization, and SEO. His distinct technical edge lies in data analytics and conversion tracking, where he demonstrates extensive expertise using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Zoho Analytics to ensure accurate attribution modeling and reporting.

Aly is a technically capable CRM and automation specialist with approximately 1 to 2 years of hands-on experience in workflow automation, integrations, and CRM management within the marketing services industry. She demonstrates solid foundational knowledge in tools such as:

• Zapier
• Make (Integromat)
• Multiple CRM platforms including GoHighLevel, Zoho, HubSpot, and ActiveCampaign .

She shows strong familiarity with building end-to-end automation workflows, including lead capture, tagging, pipeline assignment, and automated email/SMS follow-ups. A notable accomplishment is her migration of approximately 100 automation workflows from Zapier to Make, where she independently tested triggers, validated execution logs, and ensured system accuracy. This reflects strong problem-solving ability, attention to detail, and persistence in troubleshooting complex integrations. Her understanding of API documentation and versioning further supports her capability in handling more advanced integration tasks.

Aly is a strong junior-to-mid level automation specialist with solid execution skills in CRM workflows and integrations. She is best suited for roles requiring hands-on automation building, system maintenance, and operational support.

Jun Angelo is a results-driven Digital Marketing Specialist with over 9 years of experience in performance marketing, paid advertising, social media management, and digital campaign strategy. He has worked with both local and international brands across diverse industries, including renewable energy, consumer electronics, wearables, real estate, retail, healthcare, and lifestyle sectors. His expertise lies in developing and executing full-funnel digital marketing campaigns that drive brand awareness, lead generation, customer acquisition, and revenue growth.

With approximately 5 years of freelance experience and a strong background working with marketing agencies, Angelo has successfully managed multiple client accounts simultaneously, handling everything from strategic planning and campaign setup to optimization, reporting, and stakeholder presentations. He has experience supporting well-known brands such as EcoFlow, DJI, Insta360, Oura Ring, RingConn, and other technology and lifestyle brands. His hands-on approach, analytical mindset, and ability to adapt to different industries make him a versatile digital marketing professional capable of delivering measurable business results.

• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• Media Buying & Budget Management
• Lead Generation Campaigns
• E-commerce Marketing
• B2B Marketing Campaigns
• Full-Funnel Marketing Strategy
• Audience Research & Targeting
• A/B Testing & Campaign Optimization

• Google Analytics
• ROAS Analysis
• CPA, CTR, CPC, CPM Monitoring
• Conversion Rate Optimization
• Campaign Performance Reporting
• Marketing Data Analysis
• KPI Tracking & Reporting
• ROI Measurement

• Social Media Management
• Content Planning & Strategy
• Graphic Design
• Video Editing
• Creative Coordination
• Brand Awareness Campaigns

• Meta Business Suite
• Google Analytics
• SEMrush
• HubSpot CRM
• Monday.com
• Google Workspace
• Canva
• Adobe Photoshop
• CapCut
• Shopify
• Wix

• Client Relationship Management
• Stakeholder Presentation & Reporting
• Marketing Strategy Development
• Market Research
• SEO Fundamentals
• Team Collaboration & Cross-Functional Coordination
• Project Management

Digital Marketing Specialist | Performance Marketing Professional

Angelo has built a strong career specializing in digital advertising, performance marketing, and social media management for both agency and in-house environments. Throughout his career, he has managed marketing initiatives for multiple brands and clients across local and international markets, particularly in the United States, Australia, and the Philippines.

Most recently, he worked with Enable Philippines, a distributor of technology and lifestyle brands, where he managed digital marketing campaigns for several brands simultaneously, including EcoFlow, a leading renewable energy and portable power solutions company. His responsibilities included campaign planning and execution, budget management, performance analysis, audience optimization, and collaboration with creative teams to ensure marketing efforts aligned with business objectives. He also supported B2B initiatives through LinkedIn advertising campaigns.

Prior to this, Angelo worked with marketing agencies where he managed multiple client accounts across various industries. He developed and executed campaigns focused on brand awareness, traffic generation, engagement, lead generation, messaging, and sales conversion. His role involved conducting market research, building customer acquisition funnels, creating campaign strategies, managing advertising budgets, and delivering performance reports with actionable recommendations.

Angelo has experience managing substantial advertising budgets, including campaigns with monthly spends reaching approximately USD 100,000, where he was directly involved in budget allocation, ROAS monitoring, performance analysis, and strategic optimization. He regularly prepared performance reports and presented campaign insights, successes, challenges, and next-step recommendations to clients and stakeholders.

In addition to paid media, Angelo possesses experience in website management through Shopify and Wix, basic SEO implementation using SEMrush, graphic design, video editing, and content creation, making him a well-rounded digital marketer capable of supporting end-to-end marketing initiatives.

Jun Angelo brings approximately 8 to 9 years of comprehensive, multi-industry experience specializing in digital marketing, social media management, paid media advertising, and content creation . Currently serving as a Digital Marketing Manager for a creative, advertising, and events agency since June 2023, he successfully oversees end-to-end digital marketing initiatives for over 300 international and local clients . His expansive portfolio spans diverse sectors, including Real Estate, Hospitality, E-commerce, Food & Beverage, and Health/Fitness . On a day-to-day basis, he leads paid media campaigns, manages and tracks campaign budgets, and oversees a cross-functional team of over 30 creatives, marketers, and trainees . He also plays a crucial role in client management by conducting strategic planning meetings and pitching marketing proposals to secure and nurture high-value business partnerships .

Prior to his current role, from 2019 to June 2023, he worked as an International Digital Marketing Manager within the global apparel retail industry, handling markets across the Philippines, Taiwan, and China . In this capacity, he strategized and executed global marketing campaigns and supervised an international team of 60 members while managing paid media ads and SEO optimization . His responsibilities extended to conducting regular market research on consumer behaviors, analyzing key performance indicators (KPIs), tracking ROI, and producing comprehensive performance reports to maximize campaign efficiency . Additionally, he executed hands-on multimedia tasks, including graphic design, multi-channel social media profile management, and product/model photography and videography using mirrorless DSLR setups .

Earlier in his career, from 2018 to 2019, he served as a Digital Marketing Specialist within the restaurant and food services industry . In this role, he focused on building and maintaining cohesive brand identities and visual assets—such as logos, digital layouts, and print materials—across multiple restaurant branches . He planned and optimized paid media campaigns, specifically utilizing Facebook Ads to effectively drive foot traffic and online conversions, while concurrently handling daily content curation and facilitating influencer marketing collaborations . Before transitioning fully into specialized marketing roles, he served from 2017 to 2018 as an Executive Secretary and Marketing Coordinator within the beverage and distribution industry . There, he provided executive-level support to the company president and international partners, oversaw the local marketing team's daily workflows, coordinated product launches and trade marketing events across Metro Manila, and managed regulatory documentation, government permits, and promotional material distribution .

This extensive professional background demonstrates a strong alignment with the requirements of a Senior Performance Marketing Specialist (Paid Media) role. He exhibits deep, hands-on familiarity with full-funnel digital advertising and performance marketing campaigns across Meta (Facebook and Instagram), Google (including Search, Display, Performance Max, and YouTube), and TikTok Ads . His strategic focus centers on driving Return on Ad Spend (ROAS), lead generation, and revenue growth . Furthermore, he is well-equipped with technical data capabilities, possessing a strong functional understanding of advanced tracking frameworks such as Google Analytics 4 (GA4), Conversion API (CAPI), Meta Pixel, and offline conversion tracking (OCT) . He complements this practical marketing expertise with a solid academic foundation, holding a Diploma in Mechanical Engineering Technology Major in Manufacturing and Fabrication from Mindanao State University - Iligan Institute of Technology, which he completed from 2011 to 2016 .

1. Career Highlights / Relevant Projects

• Paid Media Strategy & Scalability: Successfully managed and optimized paid media accounts and SEO scaling strategies across 300+ local and global clients, directly closing deals and onboarding more than 160 clients to expand agency portfolios.
• Cross-Functional Leadership: Spearheaded large-scale operations by leading, training, and collaborating with cross-functional international marketing groups ranging from 30 to 60 team members to drive creative and technical execution.
• End-to-End Performance Tracking: Engineered comprehensive attribution frameworks utilizing GA4, CRM architectures, and custom attribution models to deliver clean performance visibility, maximizing conversion rates and marketing budget efficiency.
• Event & Campaign Integration: Spearheaded end-to-end planning and execution of synchronized online and on-ground activations, linking traditional trade marketing, retail POP displays, and digital media to drive holistic brand awareness.
• Global Recognition: Awarded "International Best Employee of the Year" by a global retail enterprise for exceptional multi-market campaign coordination, alongside regional leadership honors for youth organization governance.

 2. Skill Proficiency + Tech / Software Proficiency

• Performance Marketing & Ads Management: Meta Business Suite, Facebook Ads Manager, Google Ads (Search, Display, Performance Max, YouTube), TikTok Ads Manager, Audience Targeting, and Budget Optimization.
• Analytics & Attribution Tracking: Google Analytics 4 (GA4), Meta Pixel setup, Conversion API (CAPI), Offline Conversion Tracking (OCT), and CRM Data Systems.
• Search Engine Optimization (SEO): Keyword research, competitor analysis, and site performance tracking utilizing Ahrefs and Semrush.
• Creative Content & Multimedia Production: Professional graphic design and video editing using Adobe Photoshop, Adobe Premiere, CapCut, and Canva. Experienced in commercial product and model photography using mirrorless DSLR equipment.
• E-commerce & Digital Platforms: Shopify, WordPress, Shopee, and Lazada.
• AI Productivity & Strategic Automation: Proficient in leveraging advanced AI systems—including ChatGPT, Claude, and Gemini AI—for automated performance reporting, campaign data analysis, copy generation, and strategic insights.
• Workplace & Soft Skills: Autonomous project management, client relationship management, multi-industry brand building, and seamless cross-functional collaboration within international team structures (including alignment with Australian time zones).

Airyn brings hands-on expertise in creating and publishing engaging visual content, including graphics, reels, and compelling captions, using both client-provided and curated materials. Her approach is strategic and performance-oriented, often blending brand storytelling with data insights to boost audience engagement and capture qualified leads.

With a strong background in CRM tools such as HubSpot, Salesforce, and Zoho CRM, Airyn is proficient in tracking campaign metrics and generating insightful reports. She is also highly familiar with content planning tools and analytics platforms like Google Analytics to refine marketing strategies based on data.

As a former Team Leader at LinkedVA, she not only executed high-impact campaigns but also managed a remote team of virtual assistants, trained junior staff, and improved workflow efficiencies by over 20%. Her excellent English communication skills both written and verbal support her ability to craft brand-aligned captions and build rapport with diverse audiences.

Her proven ability to manage multi-platform social strategies, develop list-building campaigns, and provide regional targeting makes her a strong fit for roles requiring creative content execution, marketing expansion, and performance reporting.

Skill Proficiency + Tech / Software Proficiency

Social Media & Marketing Platforms

• Facebook, Instagram, TikTok, LinkedIn 

• LinkedIn Sales Navigator 

Analytics & Reporting

• Google Analytics 

• Reporting Dashboards 

CRM & Campaign Management

• HubSpot, Salesforce, Zoho CRM 
   

PI Behavioral Profile: Altruist

Strongest Behaviors:

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”

• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.

• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.

• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.

• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

• Socially-focused, generally empathizes with people, seeing their point of view or understanding their emotions. Positive communication.

• Teaches and shares; generally interested in working collaboratively with others to help out.

• Friendly and service-oriented; drives for the “greater good” rather than individual goals. Promotes teamwork by sharing authority.

Behavioral Summary:

A pleasant and extraverted person, Airyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Airyn gets along easily with a wide variety of people.

Works at a faster-than-average pace; is attentive to details and both quick and accurate in handling them. Airyn is, however, too impatient to enjoy working with details as repetitive routine or as a primary responsibility.

Eager to be sure that things are done exactly right, follow-up carefully and closely if the work requires delegation of details to others. When it is necessary to be critical, will try to do that in a constructive, supportive manner. Her sense of urgency and sense of duty combine to make someone who is actively concerned about the timeliness, as well as the correctness, of any work for which they are held responsible.

Alfie is a digital marketing specialist with over six years of experience in both freelancing and corporate settings, including four years at Google and two years at a Swedish marketing agency. His expertise covers SEO, paid advertising (Google Ads, Facebook Meta, TikTok Ads, LinkedIn Ads, Instagram Ads, Reddit Ads), digital campaign management, and CRM implementation.

Alfie has worked with international brands across various industries, including automotive, retail, hospitality, and technology. 

📌 Freelance Digital Marketing Specialist (2022 – 2024)

• Worked with a Swedish marketing agency, managing multi-channel ad campaigns for SMEs.
• Oversaw PPC advertising, including Facebook, Google, TikTok, and LinkedIn Ads.
• Led digital marketing efforts for brands in the restaurant, retail, and fitness industries.
• Provided SEO optimization, analytics reporting, and website updates.
• Handled client communications and project execution through Monday.com.

📌 Google – Digital Marketing & Advertising Analyst (2018 – 2022)

• Managed ad campaigns for Fortune 500 companies, including automotive and retail brands.
• Specialized in Google Ads (Search, Display, Video, App, and Performance Max campaigns).
• Monitored campaign performance, optimized bids, and developed audience-targeting strategies.
• Provided customer engagement and after-sales support to ensure marketing success.

• Paid Advertising (Google Ads, Meta, LinkedIn, TikTok, Reddit, Instagram, YouTube)
• SEO & Content Optimization
• Marketing Analytics & Performance Tracking
• Website Updates & Maintenance (WordPress, Shopify, Custom CMS)
• CRM Implementation & Management
• Sales & Email Communication Management
• Project Coordination (Monday.com, Asana, ClickUp, HubSpot CRM)

📌 Managed and optimized Google Ads campaigns for high-profile global brands.
📌 Oversaw PPC marketing strategies that improved ROI by 30%+ for small to medium businesses.
📌 Successfully transitioned from corporate to freelance marketing, expanding multi-platform ad expertise.
📌 Developed comprehensive marketing funnels, improving conversion rates and lead quality.

He can start ASAP and is amenable to full-time and part-time arrangements.

Predictive Index Behavioral Profile- Promoter

Strongest Behaviors

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
• Focused on goals and the people needed to get there, not details or plans; frequently delegates details.

Alfie is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

Nick is a versatile virtual assistant with four years of freelancing experience specializing in digital marketing, social media management, paid ads, and executive assistance. She also has two years of experience in customer service (BPO).

In addition to his expertise in digital marketing, Nick has extensive experience in operations management, having assisted CEOs and business owners in overseeing daily operations, handling sales coordination, managing client communications, and ensuring smooth workflow execution. Her ability to optimize business processes, manage marketing campaigns, and provide executive support makes him an ideal fit for roles that require both strategic and administrative expertise.

📌 Digital Marketing & Operations Assistant (Freelance, 2020 – Present)

• Managed digital marketing campaigns, including SEO, Facebook ads, and website updates.
• Handled social media accounts (Facebook, Instagram, TikTok, LinkedIn) for business owners and executives.
• Assisted in sales operations, client communications, and lead generation for real estate and coaching businesses.
• Oversaw business operations, including workflow optimization, process documentation, and administrative tasks.
• Managed client schedules, coordinated meetings, and ensured smooth daily operations.
• Coordinated marketing strategies and managed email communications for various clients.
• Executed video editing and graphic design tasks using Canva, CapCut, and other tools.

📌 Customer Service Representative (BPO, 2018 – 2020)

• Provided customer support for international accounts (US-based telecom).
• Developed strong communication and client-handling skills.

• Operations Management & Process Optimization
• Social Media Management (Facebook, Instagram, TikTok, LinkedIn)
• Paid Advertising (Facebook Ads, Google Ads – Real Estate Campaigns)
• SEO & Website Management
• CRM Tools (HubSpot, Agent Locator, Zoho)
• Sales & Lead Generation
• Executive Assistance & Administrative Support
• Content Creation (Graphics, Video Editing)

📌 Successfully ran Facebook ad campaigns for real estate businesses, generating up to 19 leads per campaign.
📌 Managed social media pages for executives, including content scheduling and engagement strategies.
📌 Coordinated virtual and in-person real estate events, handling logistics, social media promotions, and sponsor coordination.
📌 Oversaw business operations for a real estate company, ensuring smooth execution of marketing and administrative tasks.

She can start after 2 weeks notice and is amenable to Full-time arrangement.

Predictive Index Behavioral Profile - Specialist

Strongest Behaviors

• Proactivity in driving to reach goals while moving at a faster-than-average pace. Inquisitive about the world.
• Relatively independent in taking action on their own ideas. Resourcefully works around most obstacles blocking completion of what they want to accomplish.
• Eager for results, drive is for swift implementation. Works best in fast-paced environments offering a variety of activities, rather than routines.

Nick is an intense, results-oriented person, whose drive and sense of urgency are tempered and disciplined by a strong concern for the accuracy and quality of the details of any work for which they are responsible. Approach to any work done will be based on thorough analysis and detailed knowledge of all pertinent facts.

Much more technically than socially-oriented; has confidence in technical/professional knowledge and ability to get things done correctly. With experience, will develop a high level of expertise in their own work and will be critical of mistakes made by themself or others. Takes the work and responsibilities very seriously and expects others to do the same.

Lean is a Digital Marketing Specialist with 6 years of experience in digital advertising, including 4 years as a freelance digital marketer supporting Australian, American, and Canadian clients. She began her career as one of the pioneering Meta Ads specialists in the Philippines, receiving direct training through Facebook (via TDCX), before transitioning to Google Ads where she was also directly trained by Google (via Concentrix).

Lean specializes in developing and executing end-to-end digital marketing strategies across Google and Meta platforms. She has extensive experience building marketing operations from the ground up for businesses with little to no digital presence, particularly in renewable energy, e-commerce, retail, HVAC, paving, and B2B/B2C industries. She is a highly independent marketer who regularly functions as a one-person marketing team, managing strategy, paid advertising, social media, SEO, website optimization, content creation, analytics, and reporting.

One of her strongest selling points is her ability to demonstrate real campaign performance, as previous clients have granted her view-only access to their advertising accounts for portfolio and interview demonstrations.

Digital Advertising & Media Buying

• Google Ads
• Meta (Facebook & Instagram) Ads
• Campaign planning, setup, optimization, and scaling
• Audience research and targeting
• Lead generation campaigns
• Brand awareness campaigns
• Conversion optimization
• Budget management

Marketing Strategy

• Full-cycle digital marketing strategy
• Marketing roadmap development
• Customer acquisition
• Funnel optimization
• B2B & B2C marketing
• Local business marketing

Industry Experience

• Renewable Energy / Solar
• HVAC
• Paving Services
• E-commerce
• Retail
• Pickleball Sporting Goods
• Professional Services

CRM & Marketing Automation

• HubSpot
• Zapier
• Google Sheets CRM
• Excel CRM
• Lead tracking
• Sales pipeline coordination
• Automated reporting dashboards

Website & SEO

• Website optimization
• Basic website design
• SEO
• Google Business Profile optimization

Content & Creative

• Social media management
• Canva
• Opus Clip
• ElevenLabs
• AI-powered content creation
• Graphic design
• Video editing

Analytics & Reporting

• Weekly and monthly campaign reporting
• Performance dashboards
• Marketing analytics
• KPI tracking
• Automated reports with charts

Collaboration

• Direct stakeholder management
• Founder/CEO collaboration
• Sales team coordination
• Cross-functional communication

Digital Marketing Specialist / Freelance Consultant (4 Years)

Provided digital marketing services to Australian, American, and Canadian businesses across multiple industries, primarily serving as the sole marketing professional responsible for planning, execution, optimization, and reporting. Managed complete digital advertising operations through Google Ads and Meta Ads while also handling complementary marketing functions such as social media management, SEO, website improvements, Google Business Profile optimization, creative production, and performance reporting.

Successfully managed advertising budgets of up to USD 50,000/month for U.S. clients and AUD 15,000/month for Australian clients across Google and Meta platforms.

Renewable Energy (Solar Company) – Digital Marketing Consultant (2 Years)

Supported a U.S.-based solar company that had virtually no digital marketing presence. Developed the company's initial digital marketing strategy, created a three-month marketing roadmap, launched paid advertising campaigns, established social media channels, optimized business profiles, and implemented lead generation initiatives focused on California. Leveraged existing customer data to build custom audiences and collaborated closely with the sales team to improve lead quality and conversion. The successful campaigns eventually expanded lead generation efforts nationwide across the United States.

Meta Advertising Specialist

Began her career as one of the pioneering Meta Ads specialists in the Philippines through Facebook's advertising support program, where she received direct training in Meta advertising, campaign management, and platform best practices while supporting a diverse portfolio of advertisers.

Google Advertising Specialist

Later joined Google's advertising support operations through Concentrix, receiving direct Google Ads training before transitioning into freelance consulting. This experience further strengthened her expertise in paid search, campaign optimization, and digital advertising strategy across Google's ecosystem.

• 6 years of digital marketing experience with 4 years in freelancing.
• Directly trained by both Meta (Facebook) and Google advertising teams.
• Extensive experience building digital marketing functions from scratch.
• Strong renewable energy/solar industry background.
• Managed advertising budgets of up to USD 50,000/month.
• Experienced in both B2B and B2C marketing.
• Comfortable working directly with business owners and founders.
• Highly versatile marketer capable of handling strategy, execution, creative production, CRM management, SEO, analytics, and reporting independently.
• Can demonstrate actual advertising accounts and campaign performance through client-approved view access during interviews.

Lean is a highly skilled B2B Digital Advertising Specialist with a strong background in Google Ads and Meta Ads Management. With extensive experience in digital marketing, customer service, and account management, she has developed a results-driven approach to campaign strategy, optimization, and performance analysis. She is proficient in client interaction, problem-solving, and multi-platform advertising, making her a strong candidate for roles focused on digital marketing and customer engagement.

• Collaborated with CEOs, decision-makers, and business owners to enhance ad performance and increase return on investment.
• Helped businesses achieve their marketing objectives through data-driven advertising strategies.
• Conducted quality assurance assessments to improve customer service processes and optimize campaign efficiency.

• Manages client ad accounts, analyzing and optimizing performance for maximum return on investment.
• Develops strategic marketing plans and implements data-driven targeting techniques to improve campaign success.
• Monitors and adjusts campaigns to ensure cost-effectiveness and goal achievement.

• Provided technical support and campaign optimization for Meta Ads Manager.
• Analyzed ad performance metrics to ensure campaigns met key performance indicators.
• Trained and mentored new representatives in Meta Ads best practices and campaign troubleshooting.

Certifications & Training

• Expertise in Google Ads and Meta Ads, with hands-on experience in campaign management.
• B2B Marketing and Account Management Training.
• Campaign Strategy and Performance Optimization.

Digital Advertising: Google Ads, Meta Ads, Search Engine Advertising
Campaign Management & Analytics: Google Analytics, Meta Business Suite
Customer Service & Account Management: Client interaction, problem-solving, quality assurance
Other Tools: CRM software, ad tracking tools, social media management platforms

Mark is a seasoned Paid Media Specialist with 4 years of hands-on experience in managing end-to-end campaigns across Google, Meta, Bing, and YouTube platforms. He has supported a diverse range of international clients from the U.S., Canada, New Zealand, Israel, and the UAE, catering to various industries including e-commerce, B2B services, healthcare, legal, real estate, digital products, and construction.

With strong expertise in campaign setup, performance tracking, audience targeting, and conversion optimization, Mark has delivered proven ROI-driven results. Notable achievements include delivering a 22% conversion rate for a UAE client and generating a 5:1 return on ad spend (ROAS) in multiple campaigns. He is also highly adept at A/B testing strategies, integrating performance data to refine future ad initiatives.

Mark is certified in Google Ads (Search, Display, Video, Creative, AI-Powered Performance), Google Analytics, and Meta Blueprint, reflecting his ongoing commitment to skill development. He is analytical, data-focused, and confident in leveraging automation tools to scale paid campaigns effectively.

Paid Media Specialist – Freelance (Multiple International Clients):

• Provided full-funnel campaign management for global clients across industries such as e-commerce, real estate, dental practices, construction, and SaaS.
• Created and managed campaigns across Google, Meta, YouTube, and Bing platforms
• Handled Performance Max, Search, Lead Gen, and Conversion-focused campaigns
• Conducted in-depth A/B testing to optimize ad creatives, copy, and audience segmentation
• Implemented accurate conversion tracking and troubleshooting using Google Tag Manager
• Reported campaign performance via Google Analytics, Looker Studio, and third-party tools

• Worked with marketing firms to deliver strategy, setup, and reporting for client accounts across Shopify, WordPress, and custom landing page systems
• Drove continuous optimization efforts by analyzing CTRs, bounce rates, and conversion data
• Supported automated retargeting and lookalike audience development
• Managed budgets and advised on allocation based on performance trends
• Contributed to client growth through measurable ROAS improvements

• Ad Platforms: Google Ads (Search, Display, Performance Max), Meta Ads, Bing Ads, YouTube
• Analytics & Reporting: Google Analytics, Looker Studio (Data Studio), Google Tag Manager
• Third-Party Tools: Report Compass, AI-based ad optimization tools
• Web Platforms: Shopify, WordPress
• Meta Ads (Meta Blueprint)
• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

• Google Ads Search, Display, Video, Creative, AI-Powered Performance
• Google Analytics

Predictive Index Behavioral Profile- Operator

Strongest Behaviors

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Mark has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.

Will focus on the details of the work and will handle them with somewhat better than average accuracy. In work involving repeated contact with people, Mark will be pleasant, agreeable, and supportive. Derives satisfaction from helping others and likes to feel part of a secure team.

Professional Background and Experience: Mark has a solid foundation in digital marketing, with recent roles as a Digital Marketing Specialist at The VA Camp and Home-Based Connect. In these positions, he managed Google and Meta Ads, handled social media, and provided customer service support, demonstrating versatility in both advertising and customer engagement. Additionally, he took on responsibilities as a Technical and Stage Management Director for visuals and lighting at Every Nation Campus Santa Maria, reflecting his skills in managing technical workflows in event environments.

Skills: Mark brings a well-rounded set of advanced digital marketing skills, including Facebook Ads, Google Tag Manager, Video and Graphic Ads, Google Analytics, and SEO/SEM. His proficiency in AdSense and tools like SEMrush highlights his ability to handle both organic and paid search strategies, while his use of Canva indicates creative capabilities in graphic content design for social media.

Strengths:

• Comprehensive Digital Marketing Skillset: Mark’s advanced knowledge of various advertising platforms and analytics tools equips him to execute and optimize campaigns effectively, ensuring strong ad performance and ROI.

• Experience in Social Media and Content Creation: His roles have required him to oversee social media content and ad design, which is valuable for roles needing a blend of creative and strategic oversight.

• Technical Management Experience: His work in stage management for technical setups, including visuals and lighting, points to his capacity to handle technical equipment and event-based settings, an asset for roles that benefit from operational versatility.

Overall Recommendation: Mark is well-qualified for roles in digital marketing and social media management, particularly where advanced ad management, SEO/SEM, and creative content skills are valuable. His diverse experience in both customer engagement and technical support roles adds depth to his profile, making him a versatile candidate for marketing roles that also involve client interaction or event management support.

Dan is a seasoned digital marketing professional with seven years of hands-on experience in paid media, specializing in Google and Bing Ads. His background combines extensive experience in the BPO industry and in-depth exposure to performance-based advertising strategies for a wide array of industries.

He has served international clients based in the U.S., New Zealand, and Australia across various verticals including e-commerce, legal services, home improvement, real estate, food service, and healthcare. He is highly proficient in managing full-funnel ad campaigns, conducting budget optimization, A/B testing, keyword analysis, and tracking performance via analytics platforms and reporting tools.

Dan demonstrates confidence, adaptability, and a strategic mindset, making him a strong candidate for a part-time paid ads role with a results-driven organization.

• Digital Advertising Specialist – Google Ads (BPO Environment):
  Worked directly with advertisers seeking expert assistance with campaign creation, optimization, and performance tracking. Managed all Google Ads platforms including Search, Display, Video, App, and Shopping. Performed A/B testing, keyword optimization, and ad copy development. Provided strategic consultations on budget planning, targeting, and conversion tracking.

• Search Engine Marketing Specialist – Agency Setting (New Zealand-based):
  Assigned via a global staffing firm to an NZ-based digital agency. Focused on SEM execution with an emphasis on Google and Bing Ads. Collaborated with account managers and supported client campaigns in various industries. Used analytics and tag management for tracking and reporting.

• Performance Marketing Specialist – U.S.-based Agency (Deathcare & Local Services):
  Managed paid media campaigns for clients in niche markets such as hospice care, funeral services, and home improvement. Led performance reporting and optimizations using Google Ads, Looker Studio, and third-party tools. Handled diverse campaign goals including lead generation, purchases, and brand awareness.

• Freelance Consultant – Digital Advertising (Philippines):
  Most recently worked for a local digital marketing agency, initially as a consultant and later transitioned to full-time based on performance. Oversaw end-to-end campaign execution and strategy for a range of small business clients. Responsible for optimizing campaign budget utilization and improving ad ROI.

• Ad Platforms: Google Ads (Search, Display, Video, App, Shopping), Bing Ads
• Tracking & Analytics: Google Analytics (GA4), Google Tag Manager, Looker Studio
• Third-Party Tools: SEMrush, SpyFu, Ahrefs, CallRail, Zapier
• Reporting: Google Sheets, Excel, Word Docs

He can start ASAP and is amenable to Part-time arrangements.

Predictive Index Behavioral Profile- Promoter

Strongest Behaviors

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
• Focused on goals and the people needed to get there, not details or plans; frequently delegates details.

Dan Angelo is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

Paul John "PJ" is a Digital Marketing Specialist with over 10 years of experience specializing in paid media strategy, campaign management, and digital marketing execution across multiple industries. He has built his expertise through digital marketing agencies, in-house roles, and freelance consulting, managing campaigns for clients in the Philippines, the US, Canada, Australia, and New Zealand. His core strength lies in developing and executing data-driven paid advertising strategies across Meta, Google, LinkedIn, TikTok, Reddit, Snapchat, and other digital platforms. Throughout his career, he has worked with businesses ranging from SMEs and nonprofits to SaaS companies, healthcare, real estate, pharmaceutical, retail, and IT security organizations.

• Digital Marketing Strategy
• Paid Media Strategy & Media Buying
• Google Ads Campaign Management
• Meta (Facebook & Instagram) Advertising
• LinkedIn Advertising
• TikTok Ads
• Reddit Ads
• Snapchat Ads
• Twitter/X Ads
• Lead Generation Campaigns
• Brand Awareness Campaigns
• Conversion Funnel Planning
• Campaign Planning & Budget Allocation
• Google Search Campaigns
• PPC Advertising
• SEO & SEO Content Writing
• Social Media Marketing
• Campaign Messaging & Positioning
• Digital Marketing Analytics & Reporting
• Client Consultation & Marketing Strategy
• Cross-functional Collaboration
• Team Leadership & People Management
• Agency & Client Relationship Management

Tools & Platforms

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Reddit Ads
• Snapchat Ads
• Google Analytics (implied through campaign reporting)
• Various SEO and paid media tools

Industry Experience

• Renewable Energy
• SaaS
• IT & Software
• Real Estate
• Healthcare / Medical Clinics
• Pharmaceutical
• Nonprofit Organizations
• Food & Beverage
• Retail
• Personal Care & Beauty
• Sports & Lifestyle
• Professional Services
• SMEs & Local Businesses

Paul began his digital marketing career in 2015 as a Junior SEO Content Writer before transitioning into paid media, where he developed extensive experience in Google Ads and Meta advertising. As his career progressed, he specialized in media planning, campaign strategy, and media buying while working with several digital marketing agencies.

He managed digital campaigns for a wide variety of industries, including pharmaceutical, quick-service restaurants, personal care, and SMEs. During his agency career, he also gained early experience with TikTok advertising as the platform became available to agencies.

Paul later advanced into a leadership role as the Head of the Digital Marketing Team for a US-focused real estate marketing agency, where he managed a team delivering SEO, PPC, and social media marketing services to real estate clients across the US West Coast.

In 2022, he transitioned into freelancing and consulting, supporting international clients across the US, Canada, Australia, and New Zealand. His freelance portfolio includes:

• Managing organic social media and SEO for a US nonprofit organization.
• Handling Meta and Google advertising campaigns for a medical clinic in Alaska focused on appointment bookings and website traffic.
• Managing paid social campaigns across Meta, TikTok, Reddit, and Snapchat for a major enterprise client while working with a leading media agency.
• Leading end-to-end digital marketing initiatives for a Canadian SaaS company, collaborating closely with creative teams and customer success managers to develop campaign messaging and execute LinkedIn and Google Search lead generation campaigns.
• Serving as a Paid Ads Strategist for a New Zealand marketing consultancy, developing paid search strategies for clients across healthcare, retail, software security, and consumer products before campaign execution was handed over to the delivery team.

His primary specialization is paid media operations, media buying, and campaign strategy, although he also possesses working knowledge of SEO, content marketing, and social media management. Rather than focusing solely on campaign execution, he emphasizes aligning marketing initiatives with business objectives, managing budgets strategically, and designing full-funnel marketing campaigns that balance brand awareness, engagement, lead generation, and long-term conversions.

• Started in SEO content writing before expanding into full-spectrum digital marketing including Google Ads, Meta Ads, Reddit Ads, and LinkedIn Campaigns—managing both B2B and B2C campaigns end-to-end.

• Led campaign strategy and execution for real estate, SaaS, and IT clients, performing keyword research, landing page mapping, A/B testing, and ad optimization based on platform data and user behavior.

• Formerly led SEO, PPC, and social media teams at a digital agency, overseeing strategy, team management, and campaign planning aligned with client SLAs.

• Currently supports part-time lead generation campaigns and project management for an IT services business, running Google and LinkedIn Ads within the HubSpot ecosystem.

• Demonstrated strong experience in campaign performance tracking, budget optimization, and cross-platform reporting using data from Google Analytics, Search Console, and ad managers.

• Experience working with brands across industries including QSR, publishing, FMCG, pharma, personal care, and nonprofit organizations in the US, Canada, Australia, and the Philippines.

Skill Proficiency: On-page SEO, SEM, media buying, campaign strategy, lead generation, content planning, email marketing, HubSpot automation, keyword research, paid ads optimization, and performance reporting.

Tech / Software Proficiency: Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, HubSpot, Canva, SEMrush (past), Ubersuggest, Reddit Ads, LinkedIn Campaign Manager, Microsoft Office.

Certifications: Holds past certifications in Google Ads (Search, Display, Video), Meta Media Planner & Buyer (until 2020), Reddit Ads, and HubSpot Marketing Automation. Though some certifications have expired, his knowledge remains up to date through continued campaign work.

He is available to start immediately. 

Predictive Index Behavioral Profile: Captain

Strongest Bahaviors:

• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
• Relatively quick in connecting to others; reasonably open and sharing. Builds and leverages relationships to get work done.