Marketing is a double-edged sword. Done right, it can turn your product or service into a household name. But if you get it wrong and result in a PR backlash, it can spell the end of your brand.
Thus, every brand should strive to create relevant content that’s also mindful of evolving social norms. However, this is easier said than done, especially since it’s hard to anticipate how the target audience will respond to your message—until it’s too late.
Fortunately, it’s not the end of the world if things go wrong.
Let’s take a look at some of the biggest blunders from the world’s biggest brands – and how they turned things around.
IN THIS BLOG
- ➤
Save PR: Why Every Brand is Vulnerable to PR Backlash - ➤
Pepsi’s 2017 Ad Featuring Kendall Jenner - ➤
Balenciaga’s 2022 Campaign Controversy - ➤
Mistakes Are Inevitable—But So Is The Chance to Recover - ➤
Step 1: Acknowledge the Crisis Immediately. - ➤
Acknowledgment vs. Full Apology - ➤
Internal Alignment: Briefing Your Teams Before Going Public - ➤
Step 2: Own the Mistake Without Defensiveness - ➤
Use the CEO or Founder’s Voice, If Possible - ➤
Step 3: Open the Feedback Channels - ➤
Monitor Sentiment Using Social Listening Tools - ➤
Step 4: Take Visible Action and Communicate the Fix - ➤
Share Progress Updates Publicly Over Time - ➤
Step 5: Rebuild Brand Trust Gradually - ➤
Focus on Small Wins and Quiet Leadership - ➤
Step 6: Learn from the Crisis to Prevent the Next PR Backlash - ➤
Train Teams in Crisis Communication Scenarios - ➤
FAQ: Managing PR Backlash in the U.S. Market - ➤
#1. Should I Delete Negative Posts or Reviews? - ➤
#2. Can I Sue for Defamation or Fake Backlash? - ➤
#3. How Much Should I Involve Legal Counsel in Public Statements? - ➤
#4. Should I Pause All Marketing During a PR Crisis? - ➤
Conclusion: A Crisis is a Test – And An Opportunity
Save PR: Why Every Brand is Vulnerable to PR Backlash
No brand, no matter how established or beloved, is immune to public relations backlash, especially in the age of social media.
Why Every Brand is Vulnerable to PR Backlash
Here are some examples.
Pepsi’s 2017 Ad Featuring Kendall Jenner
In 2017, Pepsi released its “Live for Now” ad, showing Kendall Jenner handing a soda to a smiling officer during a protest. Though the ad aimed to send a positive message, many saw it differently.
Critics called it tone-deaf, saying it made light of real activism—especially the Black Lives Matter movement. The backlash was so strong that Pepsi apologized and pulled the ad within 24 hours.
Balenciaga’s 2022 Campaign Controversy
Even luxury brands can face a major PR backlash. In 2022, Balenciaga sparked outrage over an ad campaign showing children holding teddy bears dressed in leather and studs.
The campaign was meant to promote new Gift Shop items, but many found it inappropriate and accused the brand of exposing children to fetish-themed imagery better suited for adults. The backlash was global, with fashion influencers, celebrities, and consumers calling for a boycott.
Mistakes Are Inevitable—But So Is The Chance to Recover
The real-life examples above show that public relations disasters can be severe, especially in today’s cancel culture or the collective practice of withdrawing support from brands after they do something offensive (even unintentionally).
What sets resilient brands apart is how they respond – and do their marketing. With the right crisis communication strategy, backlash can become an opportunity for growth.
Here’s how.
Step 1: Acknowledge the Crisis Immediately.
Pepsi and Balenciaga knew that issuing a public apology immediately was the right move.
When things go wrong in your marketing campaign, the first step is to acknowledge your missteps, not defend your actions.
Acknowledge the Crisis Immediately
The longer you stay silent, the more room you leave for outrage, misinformation, and speculation. This is especially true in the age of social media, where one negative post can reach millions within hours.
Acknowledgment vs. Full Apology
Staying silent often comes across as guilt, indifference, or arrogance. That’s why it’s important to pick the appropriate corporate crisis response through:
- Acknowledgment – This is the first step. It means releasing a clear, factual statement that shows you’re aware of the issue and plan to act on it.
- Full Apology – Once you’ve acknowledged the problem, you can issue a full apology. Skipping the first step can make your apology seem incomplete, insincere, or even wrong if it doesn’t fully reflect what happened.
Internal Alignment: Briefing Your Teams Before Going Public
Make sure your team is aligned before you release any statement. This prevents confusion and will also pave the way for a more cohesive response moving forward.
Here are some examples of brand statements that got it right – those that missed the mark:
- Brands that Got It Right – Starbucks faced a scandal after a viral video showed two African-American men being arrested for “trespassing” while simply waiting for a friend at a Philadelphia store. The backlash led Starbucks to release a statement and to close 8,000 stores for racial bias training. They also provided employees with clear talking points to handle customer and media questions.
- Brands That Failed – In 2017, United Airlines faced PR backlash after forcing four paying passengers off a flight to make room for employees. The airline apologized publicly, but a leaked internal memo showed the CEO praising staff for following procedure. The mixed messages led to even more criticism.
Step 2: Own the Mistake Without Defensiveness
A public apology isn’t enough, you have to mean it. The next step is to take full responsibility. Own your mistakes clearly and sincerely. If you downplay the issue, make excuses, or blame others, the backlash could get even worse.
Own the Mistake Without Defensiveness
This is important since:
- It shows your brand takes responsibility; and
- It positions you as part of the solution.
Studies show that customers are more likely to forgive brands that admit their mistakes, rather than those that deny or ignore the problem.
Use the CEO or Founder’s Voice, If Possible
When companies issue public apologies, they usually don’t come from the employee involved. Instead, they come directly from the highest authority, such as the CEO or company owner.
This is because an apology from the top carries more emotional weight. It humanizes the brand, and audiences are more likely to believe the issue is being taken seriously at the highest level.
For instance, a company CEO might say, “We recognize that our recent actions caused confusion and distress. That was never our intention, and we take full responsibility for the impact.”
This statement works because it:
- Focuses on acknowledging the harm caused;
- Expresses empathy and validate the public’s reaction; and
- Uses neutral, action-oriented language.
Step 3: Open the Feedback Channels
It can be tempting to deactivate your accounts, turn off comments, or ignore questions during a PR backlash. But this is actually one of the worst things you can do.
Transparency in crisis doesn’t end with making a statement. It also means remaining responsive and open to suggestions on how to improve and move forward from the issue:
- Keep Comments Sections Open – Allow discussion, but prohibit hate speech or abuse. Healthy conversations can humanize your brand and give you a chance to listen and respond with care.
- Set Up Dedicated Support Lines –You can also set up forms or a special email for feedback. This helps manage high volumes of messages and lets you respond personally, without filling your other posts with complaints or hate.
Monitor Sentiment Using Social Listening Tools
Social listening tools like Brandwatch, Sprout Social, or Metlwater allow brands to track sentiment, keyword spikes, and brand mentions.
These can also track patterns like:
- What are people angry about?
- Are certain influencers or communities leading the PR backlash?
- Has the narrative shifted since your public statement?
While not every comment deserves a reply, it’s also important to know when you should respond. For instance, you have to reply when:
- Misinformation is spreading;
- Someone asks a reasonable question about the issue; or
- Someone shares a personal story.
Responses like, “Thank you for raising this. We understand your concern and are committed to learning from this. Right now, we’re… [insert your efforts],” can help set public expectations and show that your brand is taking responsibility and listening to feedback.
Step 4: Take Visible Action and Communicate the Fix
Accountability means nothing without action.
To restore public trust, your brand must implement real change and make it known, just like Starbucks’ racial bias training. Here’s how to do it:
- Policy Changes – Update your rules, processes, or staff training based on where the problem started.
- Product Adjustments – If the backlash was due to a defective product, remove it from shelves, improve its quality, or consider changing suppliers.
- Change Leadership – Some companies replace executives involved in the issue or reorganize teams to prevent it from happening again and to make sure every department reflects the brand’s values.
Share Progress Updates Publicly Over Time
Since the problem is public, the solution should be too. One brand apology strategy or press release isn’t enough, your audience needs to see real action.
That’s why you should:
- Explain what you’re doing and when;
- Share updates like finishing staff training or launching a new policy;
- Give clear numbers (e.g., 80% of staff finished training); and
- Be honest if some changes take more time.
You should communicate these actions across different channels such as press releases, social media, email newsletters, and blogs or website posts.
By showing you’re taking action, your brand can turn a PR crisis management into a chance to grow and make it easier for people to accept your apology.
Step 5: Rebuild Brand Trust Gradually
Many brands try to cover up their issues with follow-up posts, viral campaigns, or even a flashy rebrand. Word of advice: don’t.
Regaining public trust takes time. You can’t hide it, buy it with ads, or fake it with clever words. You earn it slowly, through consistent and honest actions. Fortunately, you don’t have to do it alone.
Brands often turn to third parties to confirm the changes they’ve made. Here are some examples:
- Customer Testimonials – Feature stories from people who have seen your brand improve, especially those directly affected by the issue.
- Authentic Influencer Support – Partner with creators who genuinely share your updated values to show your brand’s real commitment to change.
- Expert Endorsements – You can also invite trusted experts, like sustainability consultants, to support and validate your changes.
Focus on Small Wins and Quiet Leadership
It can be challenging to re-engage with the public after a PR disaster.
However, you should maintain your brand presence — just shift the focus from big announcements or wins to:
- Share simple stories of your team living your values;
- Highlight employees and customers; and
- Show how your brand is helping the community.
People can easily spot a PR “makeover.” So skip the flashy ads and dramatic lines like “we’re back” or “better than ever.”
Instead, keep your message real, show what your brand is doing, and accept that rebuilding trust takes time.
Candidates:
Filter by Role:
*Booking interviews depend on candidates' availability and interest.
All-inclusive Rate: USD $11.60/hr
April
Candidate ID: 424103
ADVANCED
-
Creative Writing, Social Media Marketing, Website Management, Digital Marketing...
INTERMEDIATE
-
Design Development, Event Management, Email Marketing, Google Analytics...
Median Rate
$11.60
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.60 per hour or $USD 1005.19 per month
Full Time: $USD 11.60 per hour or $USD 2010.39 per month
Remote Staff Recruiter Comments
- April has more than 8 years of work experience within the Digital Marketing field
- Has worked mostly for Oil, Beauty, Digital Marketing, and Automotive industries.
- She gained proficiency when it comes to:
- Content Marketing
- Email Marketing
- Social Media Management & Marketing (Facebook, Instagram, LinkedIn, Twitter)
- Market Research & Analysis
- Website Management
- Creative Writing
- She has also some basic experience with SEO particularly with keyword research, PPC and used it as a technique/strategy to drive traffic in company's sites/pages.
- Did copywriting, creation of written & graphic content, build marketplaces and hosted some virtual events.
- She worked mostly with start-up companies but her drive and innovative skills in digital marketing helped the companies build and boost their online presence.
- Adept also with using the following tools/technologies:
- FB Ads
- HubSpot
- Mailchimp
- WordPress
- Shopify
- Magento
- Canva
- Mailchimp,
- In App, (free),
- Photoshop,
- Adobe premiere
- Google Sheet
- Google Analytics
- Meta
- Grammarly
- Chat GPT
- Ahrefs
- SEMrush,
- She is available to start immediately
https://www.predictiveindex.com/reference-profile/controller/
Strongest Behaviors
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
- Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
- Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.
- April Marie Praz is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
- A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards.
Employment History
Digital Marketer
Industry:
Consulting (Business & Management)
Employment Period:
August 2021 to November 2021 (3 Months)
Duties and Responsibilities:
- Conceptualize and collaborate with the client in growing the company's brand persona
- Design needed digital posts or elements
- Implement these in digital platforms
- Organize these projects in the client's virtual file storage
- Research on themes and ideas to grow the client's online presence in WIX, Flip books and other platforms
Digital Marketing Associate & Social Media Manager/Creative Officer/Website Content Manager/PRO
Industry:
Automobile / Automotive Ancillary / Vehicle
Employment Period:
August 2016 to March 2020 (43 Months)
Duties and Responsibilities:
- Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
- Creates engaging written and graphic content while staying up-to-date on latest marketing technologies and social media.
- Also administered the company’s social media marketing and advertising.
- Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
- Supervises the work of art directors, copywriters, and designers.
- Evaluates and ensures the quality of creative content.
- Responsible for planning, developing and implementing the overall company's website content strategy.
- Manages and develops blogging strategy for the website and grow the subscriber base.
- Responsible for managing the reputation of the organization. I write press releases, deal with press inquiries, and manage crisis.
- Develops good working relationship with the media and represented the company at events such as press launches, news conferences, exhibitions, TV interviews, and sponsorships.
Digital Marketing Manager
Industry:
Oil / Gas / Petroleum
Employment Period:
March 2020 to March 2021 (12 Months)
Duties and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget deliver marketing activity within agreed budget report on return on investment and key performance metrics
- Develop pricing strategy
- Develops the overall digital marketing strategies to attract customers to company website, online presence and promotes products and services across digital platforms.
- Leads the implementation of marketing strategies to ensure goals are met. Analyzes online statistics and identifies the best practices to optimize online marketing performance.
Marketing Manager
Industry:
Healthcare / Medical
Employment Period:
March 2021 to July 2021 (4 Months)
Duties and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget deliver marketing activity within agreed budget report on return on investment and key performance metrics
- Develop pricing strategy
Social Media Manager and Community Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2021 to December 2021 (6 Months)
Duties and Responsibilities:
- Running company social media advertising campaigns.
- Formulating high-quality novel written and visual content for each social media campaign.
- Building a social media presence by maintaining a solid online presence.
- Monitoring the company's brand on social media.
- Building brand awareness by engaging relevant influencers.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each of our accounts.
- Overseeing customer service provided via social media.
- Analyzing data to determine whether social media campaigns have achieved their objectives.
- Coaching employees company-wide on content creation best practices.
Senior Manager- Marketing
Industry:
Retail / Merchandise
Employment Period:
July 2023 to March 2024 (8 Months)
Duties and Responsibilities:
- Develops a comprehensive social media calendar, complete with artwork direction and engaging post copies
- Formulates effective campaign strategies to drive engagement and conversion Offers creative direction for captivating video reels
- Facilitates smooth shoot processes by providing layout references and detailed call sheets
- Utilizes project management tools to ensure streamlined project coordination
- Collaborates closely with the creative team to execute visually appealing graphics and engaging video content
- Runs paid ads
Digital Marketing Manager
Industry:
Consulting (Business & Management)
Employment Period:
January 2022 to July 2023 (18 Months)
Duties and Responsibilities:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience. Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Education History
Field of Study:
Advertising/Media
Major:
COMMUNICATION ARTS
Graduation Date:
August 7, 2016
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Creative Writing, Social Media Marketing, Website Management, Digital Marketing, Market analysis,
INTERMEDIATE ★★
-
Design DevelopmentEvent ManagementEmail MarketingGoogle AnalyticsSEO Analysis
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: DELL
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $11.60/hr
Renz
Candidate ID: 415285
ADVANCED
-
HTML, VBScript, SEO, Off-page Optimization...
INTERMEDIATE
-
Account Management, Account Validation, Analytical Skills, Decision Making...
Median Rate
$11.60
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 11.60 per hour or $USD 2010.39 per month
Remote Staff Recruiter Comments
- Renz has been working since 2017 and has handled roles such as Bank Security Engineer, Virtual Assistant, Junior Off-Page Specialist, and Digital Marketing Specialist within Consulting, Banking, and Marketing industries.
- He honed his skills in Digital Marketing, Technical SEO, SEOAP, Basic knowledge in SQL, HTML and VBScripts, Off-page SEO, WordPress Edit, WordPress HTML Coding, WordPress Blog Publishing, Website editing, ASA Publishing, Cloud Syndication, GNEWS Publishing and Scraping of websites to boost client’s website
- He was able to work for US clients
- Proficient with the following software tools:
- Microsoft Office MS Word, Excel, PowerPoint
- Adobe Flash cs5,5.5 and 6
- Adobe Photoshop
- Google Earth
- Cloud Syndication Tools
- GSuite
- WordPress
- He can start Immediately
Employment History
Digital Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2021 to January 2022 (9 Months)
Duties and Responsibilities:
- Able to do edit, update and delete Website and Database for Client website
- Knowledge of WordPress Edit for clients' websites
- Knowledge of WordPress HTML Coding
- WordPress Blog Publishing
- Communicate with clients to know their specific need for the enhancement or alteration to their respective websites via Aircall for call response and Hubspot for email replies
- Write reports and follow-ups to AMs and clients for the projects.
- Performs HTML and CSS programming to edit the websites.
- Update, Edit, and Add Blog to Client’s web pages via WordPress and via Frontend
- Communicate with the entire team to help finish tasks.
- Do necessary ADHOCs when there’s no ticket or no request from clients.
- Responsible for doing Quality Assurance to check if the Client's requests are executed properly.
Junior Off-Page Specialist
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2020 to January 2021 (6 Months)
Duties and Responsibilities:
- Able to do Google Earth Syndication for Client
- Knowledge in Off-page SEO
- Able to do SEO AutoPilot where I'm the one posting the campaigns and blogs that will be posted to all the social media platforms and other profiles of the Clients.
- ASA Publishing includes press ads and other social media ads.
- Able to do Cloud Syndication where all of the contents including images, videos, blogs, and other campaigns
- Podcast Syndication, Able to upload client's podcast and post it on their profiles
- GNEWS Publishing, uploading articles with keywords that helps for the ranking and news on google.
Bank Security Engineer
Industry:
Banking / Financial Services
Employment Period:
July 2016 to December 2019 (41 Months)
Duties and Responsibilities:
- Performs a combination of duties necessary to monitor, maintain, and control the operation of the bank Alarms and CCTV System as well as maintain contact with the Armored Car Units and Response Team via use of a two-way radio or cellular phone.
- Monitoring branches and offices thru CCTV cameras and alarm system ensuring that all security devices are functioning in compliance with established procedures.
- Identify and evaluate the complexity and criticality of calls or alarm signal received from branches and take steps necessary to address such concern.
- Determine area of alarm, notify officer, the nearest police (is necessary) and response team and instruct them to evaluate the situation, notifying the Corporate Security Officers of emergency (if any);
- Reviews daily activities and compiles data relating to operational activities and reports to include daily alarms received, defective alarm system or CCTV system and other branches concerns.
- Maintains accurate account of all activities in the Daily Journal to ensure that all events are properly documented and maintained.
- Performs other duties and responsibilities as may be required.
Virtual Assistant
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
December 2019 to July 2020 (7 Months)
Duties and Responsibilities:
- Able to do Google Earth Syndication for Client
- Able to make/ Create Videos for client’s YouTube channel and other social medias
- Knowledge in Scraping of websites to boost client’s website
- Able to find Directories/Niche websites for client’s need
- Knowledge in Technical SEO like editing campaigns, blogs and websites via backend
- Knowledge in Off-page SEO.
- Knowledge in Creating meta description and meta title for clients blogs, page and website subpage.
- knowledge in lead generation that helps get clients additional clients for business purposes.
Cyber Forensic Engineer
Industry:
Banking / Financial Services
Employment Period:
November 2016 to July 2017 (8 Months)
Duties and Responsibilities:
- Recovers data from computer hard drives, including those that have been damaged or erased and analyzes data for clues and evidence, and may trace hacks or gauge the effects of malware on an information system.
- Takes custody of equipment used in crimes, including computers, thumb drives, CDs and DVDs, backup tapes, smartphones and digital cameras
- Uses imaging software to copy data and disks
- Uses file recovery programs to search for and restore deleted data
- Monitors and maintain the chain of custody for evidence
- Writes reports and documents procedures regarding various cybercrime cases
Education History
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
January 1, 2011
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
January 1, 2015
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
HTML, VBScript, SEO, Off-page Optimization, Keyword Research, Google Adwords Keyword Planner, WordPress, Digital Marketing, Research,
INTERMEDIATE ★★
-
Account Management, Account ValidationAnalytical SkillsDecision MakingVideo TranscriptionVideo Posting
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Acer
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $10.13/hr
Eric
Candidate ID: 399460
ADVANCED
-
Lead Generation, Internet Research, Data Entry, Data Management...
INTERMEDIATE
-
Google Apps, Google Docs, Google Drive, Tool management...
Median Rate
$10.13
$10.96
if $1 = PHP52
$13.12
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.11 per hour or $USD 962.66 per month
Full Time: $USD 10.13 per hour or $USD 1755.16 per month
Remote Staff Recruiter Comments
- Eric has a total of 15 years of working experience and transitioned to the Digital Marketing space last 2020.
- He has mostly worked within the contact center, digital marketing agencies, and real estate companies.
- He has a wide scope of experience doing
- SEO Content Writing
- SEO (on page, off page, and technical)
- Social Media Management
- Wordpress Management
- Social Media Analytics
- He has done email marketing content and email automation for getting leads.
- He has also done website audits and checking links to improved ranking from searches. He would check on the totality of the structure which includes the overall user experience.
- One of his biggest achievements is that he was able to drive traffic to his clients website for lead generation that leads to 3 Million Sales Revenue
- He has used the following tools
- SemRush
- Ahrefs
- Mailchimp
- Grammarly
- Canva
- WordPress
- Envato
- He is available to start immediately.
https://www.predictiveindex.com/reference-profile/operator/
Strongest Behaviors
- Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
- Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
- Methodical, steady, and even-paced
- Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Eric John has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.
Employment History
Contact Skip Tracer
Industry:
Banking / Financial Services
Employment Period:
June 2014 to November 2015 (16 Months)
Duties and Responsibilities:
- Locating actual debtors by using different skip tracing tools and search engines.
- Getting possible leads and individuals contact information that will lead to the actual debtor.
- Contacting debtors and 3rd parties for possible collections.
Executive Assistant
Industry:
Banking / Financial Services
Employment Period:
November 2015 to May 2020 (54 Months)
Duties and Responsibilities:
- Help executives and conduct day-to-day activities to manage operations through data management and skip tracing.
- Aided clients in recovering unclaimed funds by sourcing and verifying individual details using skip-tracing tools, social media, and specialized Australian online databases, ensuring utmost privacy protection.
Virtual Assistant
Industry:
Automobile / Automotive Ancillary / Vehicle
Employment Period:
June 2020 to July 2020 (1 Months)
Duties and Responsibilities:
- Developed a contact list of potential leads such as business name, branches, website, social media, emails, contact numbers and address within Australia for different business categories.
Digital Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
July 2020 to June 2022 (22 Months)
Duties and Responsibilities:
- Crafted diverse, SEO-optimized content including blogs, ad headlines, and product descriptions, ensuring high search engine visibility.
- Tailored content to client preferences, audience, and purpose, with keen emphasis on clarity, engagement, and effective calls-to-action.
Digital Marketing Specialist / SEO Content Writer
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2022 to October 2023 (15 Months)
Duties and Responsibilities:
- Optimize website content for search engines (SEO), enhancing visibility and driving organic traffic.
- Writes and edits engaging blog posts and articles to foster audience engagement and brand authority.
- Compose compelling copies for social media marketing campaigns across platforms like Facebook and LinkedIn, targeting specific audience demographics.
- Use WordPress as an integrated CRM, expertly managing and publishing articles while overseeing the entire website. Designed dynamic landing pages, ensuring seamless functionality and optimal user experience across desktop and mobile platforms.
Education History
Field of Study:
Computer Science/Information Technology
Major:
INFORMATION TECHNOLOGY
Graduation Date:
May 1, 2007
Located In:
Philippines
License and Certification: :
- Fundamentals of Digital Marketing
- Social Media Management 101
- Yoast WordPress for Beginners
- WordPress and Marketing
Field of Study:
Computer Science/Information Technology
Major:
BSIT
Graduation Date:
September 27, 2023
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Lead Generation, Internet Research, Data Entry, Data Management, Administrative Skills, Administrative Support, Skiptrace, SEO Writing, Content Writing, Web Content Writing, Content Management, Content Editing, Keyword Research, On-page Optimization,
INTERMEDIATE ★★
-
Google Apps, Google Docs, Google Drive, Tool management, Microsoft ApplicationsCustomer ServiceCustomer SupportWordPress Theme CustomizationSEO
Work at Home Capabilities:
- Internet Bandwidth: 25 Mbps
- Working Environment: Private Room
- Speed Test Result: 50 mbps
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Asus
- Processor: AMD Ryzen 5
- Operating System: Windows 11
All-inclusive Rate: USD $8.65/hr
Cloyd
Candidate ID: 378415
ADVANCED
-
Digital Marketing, Email Lead Generation, Social Media Management, Social Media Marketing...
INTERMEDIATE
-
...
Median Rate
$8.65
$9.29
if $1 = PHP52
$10.96
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 9.64 per hour or $USD 835.04 per month
Full Time: $USD 8.65 per hour or $USD 1499.92 per month
Remote Staff Recruiter Comments
- Cloyd is a marketing expert with at least 15 years of experience. He is a Computer Science graduate and has been specializing in marketing and web development since 2005. At present, he is a freelance Marketing Manager working for 1-2 hours each day.
- Some of the tasks he was responsible for were
- Creating marketing strategies
- Lead generation
- Branding
- Content strategy including market positioning, drafting USPs and value propositions
- Producing marketing materials such as posters, billboards, magazine placements, and promotional video
- Building automation using CRM
- Deploying several automated sales pipelines, email automation, and automated reports
- WordPress web development - building websites, including e-commerce
- SEO - SERPS ranking techniques, content strategy, and website optimization
- Data Analytics - creating data management processes that automate data collection; creating data visualization reports to be used for business intelligence and insights
- Running Ads Campaign (B2C/B2B) - PPC Ads, Google Ads, FB Ads, and LinkedIn Ads
- Content Writing - blog posts, articles about mortgage, real estate, and time management
- He writes up to 1000 words per article. He also co-authored an e-book about real estate released on Amazon in December 2017.
- He's been applying the NLP techniques to his work.
- He is proficient in using WordPress, Joomla, Shopify, Mailchimp, GetResponse, Canva, Active Campaign, PipeDrive, HubSpot, Trello, Microsoft Office Apps (Excel, Word, PowerPoint, Teams, Outlook), Google Suite, Google Analytics, Google Looker Studio, Adobe Photoshop, and Illustrator. He also knows how to code in HTML, CSS, and PHP.
- He is available to start anytime and prefers working the day shift to any part-time or full-time role.
Strongest Behaviors
- Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Cloyd will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Employment History
Digital Marketing / Lead Generation / PPC / WordPress Developer
Industry:
Property / Real Estate
Employment Period:
December 2019 to December 2023 (47 Months)
Duties and Responsibilities:
- Ran B2C ‘home loans’ lead generation campaign on Facebook and Google, connecting the lead generation pipeline to Encompass Consumer Connect CRM
- Ran B2B ‘loan officers’ lead generation campaign on LinkedIn, recruitment ad for loan officers in CA to join the o1nemortgage team
- Maintained the website, server, and CRM of the online application form.
Data Analyst / PPC / Lead Generation / WordPress Developer
Industry:
Travel / Tourism
Employment Period:
June 2021 to May 2022 (11 Months)
Duties and Responsibilities:
- Created visual reports on Google Data Studio from spreadsheet data, showing PPC campaign breakdown and performance, such as CPC, CTR, Impressions vs Budget, and best performing ads
- Ran FB Display Ads for the clients
- Ran LinkedIn Display Ads for Insurgence Group
- Implemented conversion tracking on Google Tag Manager for the PPC campaign (LinkedIn and FB Ads)
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, LinkedIn Ads,
WordPress, Google Data Studio, Supermetrics
Data Manager / / PPC / Lead Generation / WordPress Developer
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2021 to July 2022 (9 Months)
Duties and Responsibilities:
- Data acquisition from our marketing activities across different social media platforms;
- Integration of data sources to:
- Produce key metrics and usable information to identify trends and patterns,
- Develop and maintain interactive dashboards for Client and Agency reporting;
- Set up and maintain campaigns in Facebook Ads and Google Ads according to the Agency's specifications;
- Set up and maintain Landing Pages on Client websites according to the Agency's specifications;
- Develop and maintain Agency's hosting and email systems, including Email Marketing;
- Integrate various software and SAS tools to assist in Agency workflows;
- Maintain an established Laravel website (only when it breaks - no new development required)
Digital Marketing / CRM / WordPress Developer
Industry:
Education
Employment Period:
February 2021 to September 2021 (7 Months)
Duties and Responsibilities:
- Identify target audience and grow email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Upgrade our email templates
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Ensure emails follow industry policies and best practices
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
SEO / Digital Marketing / Lead Generation
Industry:
Entertainment / Media
Employment Period:
August 2019 to December 2019 (4 Months)
Duties and Responsibilities:
- Created visual reports on Google Data Studio from spreadsheet data, website data, Google Analytics and
- Google Search Console showing the KPI metrics, such as demographics, page views, view views, and
- engagement
- Created marketing automation for lead generation using Zapier, ActiveCampaign, and LiveChat, and
- integrated the lead generation funnel between Facebook, Instagram and the ActiveCampaign CRM
- In ActiveCampaign, implemented a lead scoring system based on lead quality and lead engagement
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data
Studio, WordPress, Zapier, LiveChat, ActiveCampaign CRM
Digital Marketing / SEO / Lead Generation
Industry:
Employment Period:
August 2018 to June 2019 (9 Months)
Duties and Responsibilities:
- Created strategies for lead generation, branding and content marketing. Created plans for social media growth, website traffic growth, as well as product planning. Helped in defining target markets and formulating strategies for reaching the desired targets. Wrote and proofread articles, ad creative, coordinated with internal marketing teams for the organization’s content strategy. Strong in formulating marketing strategies through proper market research
- Deployed lead generation campaigns and used extensively these platforms: Google Ads, Facebook Business Manager, and Google Analytics.
- Responsible for collecting and analyzing data from various sources. Created an automated data collection process (ETL) using Zapier, connecting data sources to a Google Sheet for data cleansing and transforming it into a Data Visualization report in Google Data Studio and Grow. Strong knowledge in Data Analytics, Data Warehousing and Data Visualization and Business Intelligence.
- Created several marketing automation processes, such as online forms lead capture to CRM, conditional forms, and email marketing based on conditions. Used extensively these platforms: ActiveCampaign, PipeDrive, Podio, Hubspot, Zapier, MailChimp, GetResponse.
- Managed and optimized the company website and client ecommerce website. Restructured the SEO elements, .htaccess, robots.txt, metadata, and worked with the inhouse developers for website speed optimization.
Sales Funnels for Tbelle and Impact Hygiene
- I created an automated digital sales funnel for both websites, allowing automatic lead capture from form straight to a CRM (Podio, PipeDrive and ActiveCampaign) for sales processing. This includes automation for lead scoring, tracking using GCLID, ValueTrack and UTMs.
- I created a fully automated software ecosystem for Hypervibe. This includes an automated digital sales funnel, lead scoring and tracking using GCLID, ValueTrack and UTMs, email marketing, automated call back functionality, chat bots and call recording.
- With Hypervibe, I also developed a marketing-to-sales full attribution model, matching leads to the sale level. This data management process auto collects information from various sources using integrations, and collects that into a spreadsheet where data is cleansed and transformed (ETL). The data is then loaded into a Business Intelligence software such as Grow and Google Data Studio to create a Visualization Report showing Month-to-Month Sales, MoM Spend vs Revenue, MoM Deals Won/Lost, Win Ratio and more.
Digital Marketing / CRM / WordPress Developer / Marketing Strategy
Industry:
Property / Real Estate
Employment Period:
July 2016 to July 2018 (24 Months)
Duties and Responsibilities:
- Oversight of the marketing team. Developed marketing strategies and real estate developer client projects, usually for lead generation, branding, and content marketing.
- Wrote and proofread marketing content for real estate developer clients, including market positioning, unique selling points and value propositions. Strong in Content Strategy
- Collected and analyzed data collected from various sources. Helped in redefining target markets and devising ideas and strategies for reaching buyers. Strong in Market Research
- Helped in arranging partnerships and sponsorships with local agencies to promote our brands and our clients. Strong in arranging Marketing Events such as Showrooms, Open Houses, and partnerships
- Oversight of the creation of the marketing materials for the client and internal marketing needs. Experience in the Production of Marketing Materials such as brochures, posters, billboard copies and promotional videos.
- Automated the online lead capture to MiDash, Getmoreph’s proprietary CRM software.
- Gothong Southern Properties – market study and proposed branding campaign
- Johndorf Ventures website – features including listing, reservation system, space for project updates and press releases, and more.
- Branding and lead generation campaigns for real estate clients including AyalaLand Premiere (Arbor Lanes), AboitizLand (Seafront Residences), Rockwell Primaries (The Vantage), AcropolisLand (BLOQ Residences) and more.
- Created the company’s website and product websites: getmore.ph, www.getmidash.com , www.getmirealty.com , support.getmidash.com , and support.getmirealty.com
- Created posters, billboards, flyers, brochures and videos for real estate clients.
- Co-authored an ebook that was released on Amazon in December 2017: https://www.amazon.com/dp/B077LFTLTK
- Arranged an event in partnership with Bo’s Coffee (RealtyTalk), a community gathering for real estate practitioners and brokers.
Used these platforms and apps: Google Ads, Google Search Console, Google Analytics, Google Data Studio, FB Ads, WordPress, Zapier
Digital Marketing / WordPress Developer
Industry:
Apparel
Employment Period:
April 2015 to July 2016 (15 Months)
Duties and Responsibilities:
- Created the website: www.bloodredclothing.com
- Oversight of the brand’s website development, social media, and other online spaces this includes PPC (FB Ads and Google Search), Content Writing and email marketing.
- Optimized the website for SEO elements of the brand website, including changes to he .htaccess, robots.txt, metadata, and site speed optimization.
- Coordinated with the company owner for the brand’s growth strategies.
Content Writer / SEO Specialist / WordPress Developer
Industry:
Computer / Information Technology (Software)
Employment Period:
September 2008 to April 2015 (79 Months)
Duties and Responsibilities:
- Functioned as a blog manager and content manager of three business blogs
- SEO specialist - made sure that the website and blogs met the current web standards, is SEO driven, and designed to drive organic traffic, fast and mobile ready.
- WordPress Developer - made sure that the website and blogs have 100% uptime
- Curated and published content and made sure the content aligns with the company goal of promoting readership and establishing the brand as an authority in
- Productivity and Time Tracking. Also wrote a number of articles for the blog.
- Created various organic lead generation campaigns, such as email short courses, newsletters, email drips, slideshows, social media marketing, etc.
Systems Administrator
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
July 2007 to September 2008 (14 Months)
Duties and Responsibilities:
- System Administrator, also taught PC and Networking troubleshooting (CISCO)
Content Writer / Marketing Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2005 to May 2007 (25 Months)
Duties and Responsibilities:
- Researched content and wrote various topics for US-based clients.
Content Marketing Specialist
Industry:
Healthcare / Medical
Employment Period:
September 2024 to December 2024 (3 Months)
Duties and Responsibilities:
- Website Management:
- Update/redesign the current WordPress website
- Implement additional website features e.g. content carousel on the homepage
- Monitor website performance and implement improvements
- Content Creation:
- Research and write weekly articles on relevant topics
- Plan and execute content strategies for the website and social media
- Social Media Management:
- Manage social media platforms (Facebook, Instagram, LinkedIn)
- Respond to social media messages, comments, and engage with the community
- Content Planning and Strategy:
- Familiarity with content planning, strategy, and SEO best practices
Education History
Field of Study:
Computer Science/Information Technology
Major:
Computer Science
Graduation Date:
October 29, 2005
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Digital Marketing, Email Lead Generation, Social Media Management, Social Media Marketing, Marketing Strategy, MailChimp, Marketing automation, Google Analytics, WordPress Development, SEO, CSS, HTML, Google AdWords, Facebook Ads, Content Writing, Web Content Writing, Web Content Management, B2B Marketing, Email Marketing, Internet Marketing, XML schema, Local SEO, Technical SEO, SEO Analysis, Copywriting, WordPress Theme Customization,
INTERMEDIATE ★★
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: MSI Dragon
- Processor: Intel Core i5
- Operating System: Windows 10
All-inclusive Rate: USD $15.33/hr
Allan
Candidate ID: 341812
ADVANCED
-
Hubspot CRM, SEO, Google Analytics, Google Tag Manager...
INTERMEDIATE
-
Google AdWords, Pay per click...
Median Rate
$15.33
$16.84
if $1 = PHP52
$20.76
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 15.33 per hour or $USD 2656.98 per month
Remote Staff Recruiter Comments
Allan is a digital marketing expert with 18 years of experience, specializing in CRM management, automation, and business process development.
- His expertise includes SEO, PPC management, marketing funnel optimization, and workflow automation.
- He has worked across various industries, including outsourcing, marketing agencies, and real estate.
- Holding multiple certifications, such as Google Ads, Google Analytics, Bing Ads, HubSpot Inbound, and SEMRush, he demonstrates a strong command of digital marketing and CRM systems.
- As an SEO and Project Manager, he played a critical role in CRM automation and workflow design, mapping client processes and collaborating with automation engineers to enhance marketing operations.
- He has extensive experience with HubSpot CRM, leveraging its automation capabilities to optimize lead generation, enhance customer relationship management, and streamline business processes.
- He managed CRM integrations with platforms like Zapier, ClickFunnels, and ActiveCampaign, ensuring seamless data flow and marketing automation.
- In his role as a Business Process Development Manager, he worked on CRM system implementations and modifications, improving functionality and efficiency.
- He developed and maintained CRM process documentation, including usage guidelines and automation workflows, ensuring consistency and ease of training for teams.
- He led digital marketing teams in CRM-driven campaigns, focusing on audience segmentation, lead nurturing, and conversion tracking to maximize performance.
- Core Skills: CRM Management, HubSpot Automation, Funnel Building, Business Process Automation, SEO, PPC Management, Online Reputation Management, Project Management, and Team Leadership.
- Technical Proficiency: HubSpot CRM, Google Analytics, Google Ads, SEMRush, ClickFunnels, Zapier, ClickUp, Notion, ActiveCampaign, Process Street, Miro, Slack, MS Office, Adobe Photoshop.
Predictive Index Behavioral Profile- Controller
Strongest Behaviors
-
Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
-
Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
-
Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.
Behavioral Summary
Allan is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards
- Allan is a digital marketing expert with 18 years of experience, specializing in CRM management, automation, and business process development.
- His expertise includes SEO, PPC management, marketing funnel optimization, and workflow automation.
- He has worked across various industries, including outsourcing, marketing agencies, and real estate.
- Holding multiple certifications, such as Google Ads, Google Analytics, Bing Ads, HubSpot Inbound, and SEMRush, he demonstrates a strong command of digital marketing and CRM systems.
- As an SEO and Project Manager, he played a critical role in CRM automation and workflow design, mapping client processes and collaborating with automation engineers to enhance marketing operations.
- He has extensive experience with HubSpot CRM, leveraging its automation capabilities to optimize lead generation, enhance customer relationship management, and streamline business processes.
- He managed CRM integrations with platforms like Zapier, ClickFunnels, and ActiveCampaign, ensuring seamless data flow and marketing automation.
- In his role as a Business Process Development Manager, he worked on CRM system implementations and modifications, improving functionality and efficiency.
- He developed and maintained CRM process documentation, including usage guidelines and automation workflows, ensuring consistency and ease of training for teams.
- He led digital marketing teams in CRM-driven campaigns, focusing on audience segmentation, lead nurturing, and conversion tracking to maximize performance.
- Core Skills: CRM Management, HubSpot Automation, Funnel Building, Business Process Automation, SEO, PPC Management, Online Reputation Management, Project Management, and Team Leadership.
- Technical Proficiency: HubSpot CRM, Google Analytics, Google Ads, SEMRush, ClickFunnels, Zapier, ClickUp, Notion, ActiveCampaign, Process Street, Miro, Slack, MS Office, Adobe Photoshop.
Predictive Index Behavioral Profile- Controller
Strongest Behaviors
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
- Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
- Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.
Allan is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards
Employment History
Business Process Development Manager
Industry:
Consulting (Business & Management)
Employment Period:
August 2020 to June 2023 (33 Months)
Duties and Responsibilities:
- Identify, analyze, and create business processes through task organization and automation that help accomplish business objectives and reduce repetitive tasks
- Develop best practices for business process improvements
- Assist in making business decisions relating to system implementation, modification, etc.
- Develop and maintain business process documentation that will be used as a reference for QA, training documents, project management, etc.
- Present analysis, solutions, and business cases to senior management
- Coordinate with other teams to develop business process requirements
Marketing Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
July 2019 to November 2020 (16 Months)
Duties and Responsibilities:
- Responsible for the development and project management of digital marketing campaigns, website development, and agency website;
- Create, set standards, and run quality assurance checks to ensure PPC Campaign conversions;
- Create funnels to drive leads to convert to our client's website
- Analyze PPC/SEO reporting to drive KPIs and optimize campaigns;
- Develop work processes to ensure optimum team performance;
- Oversee projects and supervise day-to-day operations, communicate deadlines and objectives to team members;
- Generates and presents detailed Monthly Business Reports to clients.
TEAM LEAD
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
April 2013 to July 2019 (75 Months)
Duties and Responsibilities:
- Responsible for the development and management of digital marketing campaigns for different property managers;
- Set standards and run quality assurance checks on SEM Text Ads;
- Analyze SEM/SEO reporting to drive KPIs and optimize campaigns;
- Develop work processes to ensure optimum team performance;
- Lead, mentor, and train a team of Digital Marketing Analysts;
- Oversee projects and supervise day-to-day operations, communicate deadlines and objectives to team members;
- Generates and presents detailed Monthly Business Reports about team performance and goals to the Executive Committee;
DIGITAL MARKETING ANALYST
- Implementation of online marketing campaigns;
- Monitor website performance and provide accurate and timely reports to management and clients;
- Perform detailed site audits;
- Conduct extensive keyword research and analysis;
- Set up client websites optimized for Google My Business/Bing Places;
- Create and manage analytics accounts for clients and set up conversion tracking;
- Analyze website metrics using Google Analytics to form a plan of action to ensure successful growth of websites;
- Devise link-building tactics and strategies;
- Manage webmaster tools and update pages as necessary;
- Keep abreast of the industry news and trends
Media Manager
Industry:
Computer / Information Technology (Software)
Employment Period:
January 2005 to January 2009 (48 Months)
Duties and Responsibilities:
- Develop and manage media strategy and execution of various online campaigns;
- Assess user behavior and activity with online media consumption
SEARCH ENGINE MARKETING CONSULTANT
Industry:
Others
Employment Period:
January 2011 to December 2025 (179 Months)
Duties and Responsibilities:
- Implementation of online marketing campaigns for clients
- Monitor overall website performance and provide accurate and timely reports to client
- Perform detailed site audits
- Conduct extensive keyword research and analysis
- Online reputation management
Proeject and Technical SEO Manager
Industry:
Human Resources Management / Consulting
Employment Period:
May 2024 to March 2025 (9 Months)
Duties and Responsibilities:
- Conducts client deep-dive video meetings to better understand their processes and identify pain-points to find a way to automate them.
- Mapping client’s process in Miro and create a flowchart for the automation engineers to refer to in creating the system.
- Coordinate with the internal automation team the technical requirements of the project.
- Coordinate with clients on updates of the client and make sure that they are happy.
- Use Agile in managing the project to make sure that every section is working flawlessly before integration in the system.
- Create SOPs of the automated process on how to modify and troubleshoot the system.
- Conduct onboarding session and training to clients.
- Conducts SEO audit on a regular basis of the Outsourcing Angel website.
- Provide SEO recommendations to improve the website’s lead generation and ranking performance.
- Create content strategy and funnel design to improve the website’s visitor quality. Create and improve SEO dashboard for easy recommendations and decision making.
- Conduct keyword research to target the right keywords and reach the right audience
WEBMASTER / AFFILIATE AND CONTENT MANAGER
Industry:
Computer / Information Technology (Software)
Employment Period:
February 2009 to December 2010 (22 Months)
Duties and Responsibilities:
- Coordinate with affiliate websites for updates;
- Manage new content uploads and ensure the quality of web pages
SEO SPECIALIST
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2011 to May 2012 (16 Months)
Duties and Responsibilities:
- Lead the development and execution of link-building campaigns for a network of websites
- Devise ethical link-building strategies and oversee proper execution
- Create social network profiles; submit articles to directories, press release submission
- Conduct keyword research and referring keyword analysis
- Monitor overall website performance and provide accurate and timely reports to stakeholders of WSI Milton
- Prepare monthly accomplishment reports for work done on a network of websites under WSI Milton
Education History
Field of Study:
Engineering (Electrical/Electronic)
Major:
Electronics and Communications Engineering
Graduation Date:
May 9, 2004
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Hubspot CRM, SEO, Google Analytics, Google Tag Manager, Project Management, Google Places, SEO Reports, Elementor, Google Webmaster Tools, Google Data Studio, SEMrush, Marketing automation,
INTERMEDIATE ★★
-
Google AdWordsPay per click
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/17291740580
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Macbook Air 2020
- Processor: M1
- Operating System: MacOS X
All-inclusive Rate: USD $12.29/hr
Elizalde
Candidate ID: 273819
ADVANCED
-
Digital Marketing, SEO, Data Analysis, Analytical Skills...
INTERMEDIATE
-
Web usability, UX Design, Web Design, Web Development...
Median Rate
$12.29
$13.40
if $1 = PHP52
$16.29
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 12.29 per hour or $USD 1064.75 per month
Full Time: $USD 12.29 per hour or $USD 2129.50 per month
Remote Staff Recruiter Comments
- Elizalde started working in digital marketing back in 2016.
- He is proficient in:
- PPC
- SEO - On-page and Off-page
- Email Marketing
- Social Media Marketing
- Devising and implementing marketing strategies
- Competitor Analysis
- Market research
- Marketing Automation
- Content management
- Analytics monitoring
Employment History
DIGITAL MARKETING EXECUTIVE
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
January 2020 to August 2020 (7 Months)
Duties and Responsibilities:
- Develop and improve upon existing marketing strategies
- Consult market research to assess current trends and brand awareness
- Help organize and implement market research to produce relevant marketing information
- Network with suppliers, partner organizations, large contractors and other professionals.
- Help produce reports, company brochures, and related marketing materials and literature
- Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
- Monitor corporate branding applications across the projects’ marketing materials to deliver quality corporate brand image consistently
- Oversee all marketing activities, take metrics and write performance reports
- Monitor market trends, analysis consumer markets activities to identify opportunities
- Liaise with internal and external teams to ensure that tasks are completed and programs are delivered on time
DIGITAL MARKETING SPECIALIST
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
December 2016 to December 2019 (35 Months)
Duties and Responsibilities:
- Devising SEO, SMM and SEM strategies to drive online traffic to the company websites
- Tracking conversion rates and making improvements to the websites if necessary, or coordinating with an IT resource to implement technical changes if needed.
- Developing and managing digital marketing campaigns including, but not limited to, branding campaigns, e-commerce and Adwords campaigns
- Utilizing and implementing a range of techniques including paid search, SEO and SMM.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
SOCIAL MEDIA SPECIALIST
Industry:
Entertainment / Media
Employment Period:
May 2016 to December 2016 (7 Months)
Duties and Responsibilities:
- Collaborate with content and creative team in building social media campaigns for YuneOh and its partners.
- Plan and execute social media strategies for acquisition.
- In-charge of creating, managing, updating and engagement of all social media platforms for YuneOh. This includes but not limited to: a) Generate, edit, and publish daily content that would entice community members to take action. b) Set up and optimize company pages within each platform to increase the visibility of the Company's social content. c) Create media plans for all social media campaigns
- Generate analytics reports and manage analytics platform for all Social Media accounts of YuneOh. This included but not limited to:
- Continuously improve the appropriate social data/metrics, insights and best practices.
- Generate daily, weekly and monthly reports for YuneOh's social media platforms and YuneOh's campaigns.
- Create weekly report on social media trends and recommendations
- Create weekly analysis of social media platform and all campaign performance
Paid Search & Social Media Specialist
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
June 2022 to Present
Duties and Responsibilities:
- Oversee PPC and paid social campaigns with a monthly budget exceeding AUD $1M, reducing cost-per-acquisition (CPA) by 20% through strategic bid optimization and audience targeting.
- Design and execute multivariate tests on ad creatives, landing pages, and bidding strategies, increasing conversion rates by 10%.
- Maintain an average Google Ads Quality Score of 8+ through keyword refinement and ad relevance optimization.
- Deliver weekly performance reports and strategic recommendations to senior leadership, driving data-informed campaign adjustments.
Web Support Analyst
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2020 to May 2022 (19 Months)
Duties and Responsibilities:
- Managed PPC campaigns for multi-family real estate websites, optimizing ad copy and landing pages to boost lead generation by 10%.
- Supported cross-functional teams in aligning paid ad strategies with website content updates, enhancing user engagement.
- Trained stakeholders on paid search best practices, improving campaign performance and client satisfaction.
Education History
Field of Study:
Engineering (Computer/Telecommunication)
Major:
Computer Engineering
Graduation Date:
October 14, 2000
Located In:
Philippines
License and Certification: :
- Microsoft Advertising Certified Professional (Jan. 2020)
- SEMRush Advertising Toolkit Exam (Jan. 2020)
- Inbound Marketing Certified – Hubspot Academy (Jan. 2020)
- Google Analytics Certification
Skills
ADVANCED ★★★
-
Digital Marketing, SEO, Data Analysis, Analytical Skills, Pay per click, SEM, Marketing automation,
INTERMEDIATE ★★
-
Web usabilityUX DesignWeb DesignWeb Development
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/9973705072
- Internet Type: DSL
- Hardware Type: Laptop
- Brand Name: Acer
- Processor: Intel 2955U
- Operating System: Windows 10
All-inclusive Rate: USD $11.60/hr
Windee
Candidate ID: 197983
ADVANCED
-
SEO, SEMrush, Google Adwords Keyword Planner...
INTERMEDIATE
-
Website Management, WordPress, HTML, Leadership...
Median Rate
$11.60
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 11.60 per hour or $USD 2010.39 per month
Remote Staff Recruiter Comments
Windee is a Digital Marketing and SEO Professional with 10+ years of experience in search engine optimization, paid advertising, lead generation, website management, and digital strategy, backed by earlier experience in customer service, sales, and operations. He has worked in both agency and remote contractor environments, supporting local and international clients across industries including professional services, training and leadership development, finance, technical consulting, automotive, home services, safety and compliance, e-commerce, and digital services.
Skilled in building and executing data-driven marketing strategies, leading SEO initiatives, managing websites and CMS platforms, supporting paid and organic campaigns, and creating digital assets for social and paid media. He is also adept at handling both strategy and execution, with strong experience in B2B marketing, LinkedIn lead generation, and cross-functional collaboration. During the interview, he positioned himself as someone comfortable operating as either an implementer or a strategist, while showing particular interest in roles where he can contribute ideas and planning, not just execution.
Core Skills & ExpertiseDigital Marketing & Strategy
- Digital Marketing Strategy
- Campaign Planning & Execution
- B2B Marketing Support
- LinkedIn Lead Generation & Outreach
- Social Media Marketing
- Paid Media Support
- Marketing Operations
- Audience Targeting & Funnel Support
- Strategic Thinking & Execution Balance
- Technical SEO
- On-Page SEO Optimization
- Local SEO
- Keyword Research & Search Intent Mapping
- SEO Audits & Recommendations
- Content Optimization
- Google Business Profile Optimization
- Performance Monitoring & Reporting
- Search Engine Marketing
- Answer Engine Optimization / Emerging AI Search Practices
Content Creation & Design
- Canva Design
- Figma
- Ad Creative Development
- Social Media Visuals
- Basic Video/Visual Content Support
- B2B Content Layout Adaptation
- Creative Asset Preparation for Paid and Organic Use
Website & CMS Management
- WordPress
- CMS Management
- Website Creation & Basic Design
- Landing Page / Website Optimization
- SEO Implementation on Websites
- Cross-functional Coordination with Developers
Analytics, Tools & Platforms
- SEMrush
- Google Analytics / GA4
- Looker Studio
- Google Search Console
- Screaming Frog
- Apollo.io
- LinkedIn Sales Navigator
- Facebook Ads
- LinkedIn Ads
- Google Ads
- AI Tools / Prompt Engineering
Professional Strengths
- Strategic Communication
- Stakeholder Management
- Integrity & Ethical Decision-Making
- Adaptability
- Process Improvement
- Team Collaboration
- Independent Remote Work
- Continuous Learning
Over 10 years of experience in SEO and digital marketing roles across agency, freelance, and remote contractor setups. Earlier career background includes customer service, sales, collections, and operations, which helped build strong communication skills, resilience, client handling, and commercial awareness.
Summary of Work ExperienceSEO Manager – Digital Marketing Agency (U.S.-based, remote)
- Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
- Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
- Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
- This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.
Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)
- Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
- Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.
SEO Specialist – Agency / Remote Staffing Setup
- Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
- This period reflects his strong grounding in execution and campaign support.
Freelance SEO Specialist
- Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
- Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.
SEO Auditor – Outsourced Digital Services / Agency Support
- Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
- Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.
SEO Specialist – Financial Comparison / Finance Platform
- Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
- his shows experience in accuracy-sensitive and compliance-heavy work.
SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms
- Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
- Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
- This reflects versatility across industries and strong B2B exposure.
Earlier SEO Roles – Agency and Offshore Support Teams
- Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
- Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
- These roles established his long-term foundation in search marketing and digital operations.
Customer Service, Sales, Collections, and Operations Background
- Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
- These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.
During the interview, Windee shared that although his profile is strongly SEO-led, his actual experience is broader and includes social media marketing, Facebook ads, LinkedIn ads, Canva-based design work, website creation, and lead generation using LinkedIn Sales Navigator and Apollo.io. He also emphasized recent upskilling in AI and prompt engineering, reflecting initiative in keeping his capabilities current.
He presented himself as highly aligned with B2B and professional services work, and noted prior experience supporting consulting and training-related clients. He also expressed strong interest in roles that combine campaign execution with strategic thinking. On work ethic, he highlighted integrity as one of his strongest values and shared that he has left a previous role due to ethical misalignment, suggesting a principled and quality-driven approach to work.
Overall AssessmentWindee is a senior-level digital marketing professional with deep SEO expertise and broad adjacent experience in paid media, LinkedIn lead generation, content support, CMS management, and digital strategy. He appears particularly strong for B2B, consulting, training, and professional services-related roles, and brings both hands-on execution ability and strategic maturity.
He may be considered overqualified for more junior or purely execution-based roles, but his experience, communication skills, and ethical standards make him a strong candidate for positions that require ownership, sound judgment, and a balance of technical marketing knowledge with business understanding.
Windee is a Digital Marketing and SEO Professional with 10+ years of experience in search engine optimization, paid advertising, lead generation, website management, and digital strategy, backed by earlier experience in customer service, sales, and operations. He has worked in both agency and remote contractor environments, supporting local and international clients across industries including professional services, training and leadership development, finance, technical consulting, automotive, home services, safety and compliance, e-commerce, and digital services.
Skilled in building and executing data-driven marketing strategies, leading SEO initiatives, managing websites and CMS platforms, supporting paid and organic campaigns, and creating digital assets for social and paid media. He is also adept at handling both strategy and execution, with strong experience in B2B marketing, LinkedIn lead generation, and cross-functional collaboration. During the interview, he positioned himself as someone comfortable operating as either an implementer or a strategist, while showing particular interest in roles where he can contribute ideas and planning, not just execution.
Core Skills & ExpertiseDigital Marketing & Strategy
- Digital Marketing Strategy
- Campaign Planning & Execution
- B2B Marketing Support
- LinkedIn Lead Generation & Outreach
- Social Media Marketing
- Paid Media Support
- Marketing Operations
- Audience Targeting & Funnel Support
- Strategic Thinking & Execution Balance
- Technical SEO
- On-Page SEO Optimization
- Local SEO
- Keyword Research & Search Intent Mapping
- SEO Audits & Recommendations
- Content Optimization
- Google Business Profile Optimization
- Performance Monitoring & Reporting
- Search Engine Marketing
- Answer Engine Optimization / Emerging AI Search Practices
Content Creation & Design
- Canva Design
- Figma
- Ad Creative Development
- Social Media Visuals
- Basic Video/Visual Content Support
- B2B Content Layout Adaptation
- Creative Asset Preparation for Paid and Organic Use
Website & CMS Management
- WordPress
- CMS Management
- Website Creation & Basic Design
- Landing Page / Website Optimization
- SEO Implementation on Websites
- Cross-functional Coordination with Developers
Analytics, Tools & Platforms
- SEMrush
- Google Analytics / GA4
- Looker Studio
- Google Search Console
- Screaming Frog
- Apollo.io
- LinkedIn Sales Navigator
- Facebook Ads
- LinkedIn Ads
- Google Ads
- AI Tools / Prompt Engineering
Professional Strengths
- Strategic Communication
- Stakeholder Management
- Integrity & Ethical Decision-Making
- Adaptability
- Process Improvement
- Team Collaboration
- Independent Remote Work
- Continuous Learning
Over 10 years of experience in SEO and digital marketing roles across agency, freelance, and remote contractor setups. Earlier career background includes customer service, sales, collections, and operations, which helped build strong communication skills, resilience, client handling, and commercial awareness.
Summary of Work ExperienceSEO Manager – Digital Marketing Agency (U.S.-based, remote)
- Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
- Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
- Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
- This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.
Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)
- Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
- Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.
SEO Specialist – Agency / Remote Staffing Setup
- Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
- This period reflects his strong grounding in execution and campaign support.
Freelance SEO Specialist
- Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
- Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.
SEO Auditor – Outsourced Digital Services / Agency Support
- Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
- Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.
SEO Specialist – Financial Comparison / Finance Platform
- Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
- his shows experience in accuracy-sensitive and compliance-heavy work.
SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms
- Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
- Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
- This reflects versatility across industries and strong B2B exposure.
Earlier SEO Roles – Agency and Offshore Support Teams
- Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
- Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
- These roles established his long-term foundation in search marketing and digital operations.
Customer Service, Sales, Collections, and Operations Background
- Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
- These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.
During the interview, Windee shared that although his profile is strongly SEO-led, his actual experience is broader and includes social media marketing, Facebook ads, LinkedIn ads, Canva-based design work, website creation, and lead generation using LinkedIn Sales Navigator and Apollo.io. He also emphasized recent upskilling in AI and prompt engineering, reflecting initiative in keeping his capabilities current.
He presented himself as highly aligned with B2B and professional services work, and noted prior experience supporting consulting and training-related clients. He also expressed strong interest in roles that combine campaign execution with strategic thinking. On work ethic, he highlighted integrity as one of his strongest values and shared that he has left a previous role due to ethical misalignment, suggesting a principled and quality-driven approach to work.
Overall AssessmentWindee is a senior-level digital marketing professional with deep SEO expertise and broad adjacent experience in paid media, LinkedIn lead generation, content support, CMS management, and digital strategy. He appears particularly strong for B2B, consulting, training, and professional services-related roles, and brings both hands-on execution ability and strategic maturity.
He may be considered overqualified for more junior or purely execution-based roles, but his experience, communication skills, and ethical standards make him a strong candidate for positions that require ownership, sound judgment, and a balance of technical marketing knowledge with business understanding.
Windee has over a decade of experience in SEO and digital marketing, primarily within the advertising, marketing, and PR industry. He has implemented and optimized SEO strategies to improve website performance and enhance online visibility for various clients. His responsibilities have included conducting detailed SEO analyses, utilizing cutting-edge techniques to boost search engine rankings, and managing part-time SEO projects to ensure successful optimization efforts.
Additionally, Windee has experience in the call center and BPO sector, where he managed customer service interactions, resolved issues efficiently, and engaged in outbound sales focusing on customer retention strategies. His earlier roles in retail involved managing store operations, supervising staff, and ensuring customer satisfaction. Windee's diverse background highlights his strong analytical skills, effective communication, and ability to handle complex projects successfully.
Areas of Work:- SEO Optimization
- Digital Marketing
- Customer Service
- Store Management
- Advertising / Marketing / Promotion / PR
- Call Center / IT-Enabled Services / BPO
- Retail / Merchandise
- Others (Entertainment)
Skills:
- SEO Optimization
- Digital Marketing
- Customer Service
- Management
- Analytical Skills
- Communication Skills
Windee Tan is a highly experienced SEO specialist with robust expertise in digital marketing and customer service. His strong analytical skills and ability to implement effective SEO strategies make him a valuable asset for any organization. Windee has a proven track record of improving online visibility and website performance, demonstrating exceptional ability in project management and client engagement. As a Specialist, he brings a deep understanding and expertise in SEO, ensuring quality and precision in his work.
Employment History
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
May 2023 to April 2025 (22 Months)
Duties and Responsibilities:
July 2024 – April 2025
- Conducted thorough technical SEO audits of websites to identify areas for improvement and provided actionable recommendations for optimization, resulting in a 25% average increase in crawl efficiency and a 20% improvement in Core Web Vitals scores across client sites.
- Implemented technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness.
- Collaborated with content teams to ensure that content is optimized for search engines and aligned with SEO strategies.
- Monitored and analyzed website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time.
- Stayed up-to-date with the latest trends and best practices in technical SEO and search engine algorithms.
- Worked closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance.
- Created and maintain technical SEO documentation and guidelines for internal teams and stakeholders.
- Provided technical SEO support and guidance to other members of the marketing team as needed.
June 2023 – July 2024
- Developed and implemented local SEO strategies for clients of Catalyst Content Pty Ltd, initially under VirtualStaff365 before transitioning to direct employment, resulting in an average 35% increase in organic traffic across client websites.
- Performed keyword research and analysis to identify local search trends and opportunities.
- Create and optimized Google My Business profiles to enhance local search rankings.
- Monitored and tracked local SEO performance using analytics tools and report on progress.
- Optimized on-page elements such as title tags, meta descriptions, and header tags for local search.
- Built high-quality local citations on relevant directories and websites to increase local search authority.
- Managed and responded to online reviews on various platforms to improve online reputation and local search rankings.
- Collaborated with web developers and content creators to ensure website design and content are optimized for local search.
- Stayed up-to-date with local search algorithm updates and industry trends to continually improve local SEO strategies.
SEO Auditor
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
February 2022 to December 2022 (10 Months)
Duties and Responsibilities:
- Conducted comprehensive SEO audits for SME clients of Independent Digital Audit (now Oversight Digital), under HOPLA.ONLINE, resulting in an average 15% increase in organic traffic within three months post-implementation of recommendations, based on analytics data and benchmarks.
- Evaluated technical SEO elements such as site architecture, page load speed, and mobile usability to enhance crawlability and indexation, using tools including Screaming Frog and Google Search Console.
- Conducted competitor analysis and keyword research using SEMrush and Google Keyword Planner to identify content gaps and improve targeting, tailored to each client’s market.
- Analyzed on-page SEO elements including meta titles, descriptions, headers, and internal linking structures, providing actionable recommendations to improve search visibility and CTR.
- Reviewed and advised on clients’ existing paid search strategies, ensuring organic and paid campaigns aligned; developed tailored SEM strategies for those without existing paid activity.
- Collaborated with clients to identify opportunities for new, relevant content based on audit findings, focusing on high-priority keywords and user intent.
- Assessed off-page SEO factors such as backlink profiles and social signals, providing strategies to enhance domain authority and referral traffic.
- Delivered clear, jargon-free audit reports with prioritized SEO recommendations, showcasing Independent Digital Audit’s commitment to providing impartial, expert insights.
- Maintained up-to-date knowledge of SEO best practices and Google algorithm updates to ensure audits met industry standards and compliance.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
March 2011 to August 2011 (5 Months)
Duties and Responsibilities:
- Conducted technical SEO audits across client websites for Joe Ryan Digital (now Digital Search Group) to identify crawl errors, mobile usability issues, and site speed improvements, resulting in a 28% increase in page speed scores and a 20% reduction in bounce rates within the first quarter.
- Performed keyword research and competitor SERP analysis using Google Keyword Tool and SEMrush to inform SEO strategy for local and regional campaigns.
- Optimized meta titles, descriptions, and heading tags based on Google’s best practices to enhance relevance and improve click-through rates from organic search.
- Monitored keyword rankings, organic traffic trends, and backlink profiles using Google Webmaster Tools, Google Analytics, and Excel-based performance dashboards.
- Collaborated with in-house and agency content teams to produce SEO-friendly content tailored to sensitive industries such as finance, legal, and B2B sectors.
- Supported ethical link-building efforts through guest posting and content outreach, while monitoring backlink profiles to flag potentially harmful links.
- Delivered SEO performance reports and recommendations to agency partners as part of a white-label service model, ensuring consistency with brand and campaign goals.
- Stayed current with Google’s Webmaster Guidelines and evolving search engine algorithms to ensure compliance with SEO best practices of the time.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
July 2010 to September 2010 (2 Months)
Duties and Responsibilities:
- Coordinated SEO sales and production for 50+ clients under Smart Traffic UK (now Smart Traffic Australia), handling proposals, deliverables, and reports—improving turnaround by 30% and aiding an 85% retention rate.
- Performed keyword research and competitor analysis using Google Keyword Tool and early SEMrush versions to guide data-driven SEO strategies and boost visibility.
- Conducted technical SEO audits to fix crawl errors, broken links, duplicate content, and slow-loading pages, enhancing site health and crawl efficiency.
- Partnered with content teams to develop SEO-friendly copy aligned with search intent and target keywords to increase qualified organic traffic.
- Configured robots.txt, optimized XML sitemaps, and ensured proper canonical tags to support indexing and technical SEO foundations.
- Managed on-page SEO elements like meta tags, H1–H3 headers, internal links, and usability for both desktop and early mobile sites.
- Led white-hat link building via directory submissions, guest posts, and outreach, while reviewing link profiles for risk mitigation.
- Tracked SEO performance using Google Analytics, Google Webmaster Tools, and manual log reviews, reporting monthly insights.
- Collaborated with developers and designers to implement SEO changes aligned with broader digital marketing goals.
- Stayed current with algorithm changes like Mayday and early Panda, adjusting tactics to maintain compliance and effectiveness.
SEO Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2025 to December 2025 (6 Months)
Duties and Responsibilities:
- Spearheaded SEO strategy for a diverse portfolio of 65 local SEO clients, leading comprehensive campaigns using only SEMrush as the premium tool, and overcoming severe resource constraints to drive measurable growth.
- Launched "Project Phoenix," a 90-day SEO department transformation initiative focused on stabilizing operations, introducing structured workflows, and scaling processes — laying the foundation for a high-performance SEO team.
- Developed and implemented clear SOPs and repeatable workflows, replacing fragmented, ad-hoc task execution with coordinated, streamlined systems that improved team efficiency and accountability.
- Built alignment and ownership among a small, cross-functional team (content writer, virtual assistant, and customer success representative) by introducing functional role clarity and regular performance reviews.
- Performed technical SEO audits across all client sites, resolving key issues to improve crawlability, Core Web Vitals, and overall organic performance.
- Worked with content and design teams to fully optimize all materials for local and organic search, boosting local pack visibility and user engagement.
- Instituted a centralized reporting system, drastically reducing manual hours spent on client deliverables while improving data accuracy and transparency for stakeholders.
- Monitored and analyzed traffic, rankings, and conversion trends to identify new opportunities, refine strategies, and demonstrate clear ROI to clients and executive leadership.
- Fostered a culture of continuous learning and agility by providing technical SEO support and hands-on training to less experienced team members, helping them develop critical SEO skills under challenging conditions.
- Championed a proactive, solutions-oriented mindset throughout the department, transforming a chaotic operational environment into a cohesive, high-impact team aligned with agency growth objectives.
Freelance SEO Specialist
Industry:
Others
Employment Period:
January 2023 to May 2023 (3 Months)
Duties and Responsibilities:
- Gathered client business goals, audience profiles, and SEO expectations during onboarding, resulting in more tailored strategies and a 25% average increase in organic traffic across client websites within three months.
- Performed keyword research and developed SEO roadmaps based on high-value, low-competition keywords aligned with each client's niche.
- Conducted full-site technical SEO audits using Screaming Frog and SEMrush, identifying issues like crawl errors, site speed, and mobile usability.
- Optimized on-page elements such as meta titles, descriptions, headers, internal links, and image alt texts for improved relevance and rankings.
- Recommended and created SEO-friendly content based on keyword gaps, competitor insights, and topical authority opportunities.
- Audited backlink profiles for toxic links and implemented ethical link-building strategies to enhance domain authority.
- Tracked SEO KPIs such as organic traffic, keyword rankings, and CTR, and delivered actionable reports using GA4 and Looker Studio.
- Implemented on-page SEO updates directly in WordPress and Shopify using page builders and essential plugins.
- Adapted strategies in response to Google algorithm updates and tested variations in metadata and site layout to improve performance.
- Provided SEO education and consultation to clients, helping them understand foundational SEO concepts and long-term growth strategies
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
February 2015 to April 2015 (2 Months)
Duties and Responsibilities:
- Conducted on-site SEO audits for Go Viral Now, under Virtual Coworker, driving an average 12–15% organic traffic increase within 60 days for small business clients by improving crawlability, metadata, and internal linking.
- Implemented core technical SEO tactics—XML sitemaps, robots.txt, canonical tags, and 301 redirects—to fix duplicate content and site structure issues.
- Optimized titles, meta descriptions, and headings based on keyword research to boost CTR and local rankings.
- Used tools like Google Webmaster Tools (now Search Console), Bing Webmaster Tools, Moz, and Screaming Frog to identify crawl errors and track SEO performance.
- Collaborated with content teams to create keyword-focused blog posts and location-targeted landing pages for local search visibility.
- Conducted backlink audits with Open Site Explorer and MajesticSEO, disavowing toxic links to avoid Penguin penalties.
- Monitored Google Analytics for engagement metrics, adjusting strategies to improve user behavior and lead generation.
- Delivered monthly reports outlining ranking gains, traffic trends, and SEO recommendations.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
October 2021 to May 2022 (6 Months)
Duties and Responsibilities:
- Conducted finance-specific keyword research for eCompareMo, under Snapcompare Corporation, targeting high-intent queries like “best personal loan rates” and “compare credit cards,” driving a 20% MoM increase in organic traffic to comparison pages over 5 months.
- Optimized meta titles, descriptions, headers, and on-page content in line with Google’s YMYL and E-A-T standards for financial landing pages.
- Executed SEO content strategies to build topical authority, collaborating with licensed finance writers and compliance teams for accuracy and adherence.
- Performed technical SEO audits using Screaming Frog, Ahrefs, and GSC, resolving crawl, mobile usability, and speed issues—boosting Core Web Vitals.
- Implemented structured data (JSON-LD) for FAQ, Product, and Breadcrumb schema to improve SERP visibility and rich result appearance.
- Led finance-focused link-building via guest posts, digital PR, and outreach, securing links from authoritative sources and managing toxicity via Ahrefs.
- Monitored SEO KPIs (organic leads, CTR, rankings, conversion paths) using GA4, Looker Studio, and SEMrush to refine strategy.
- Worked cross-functionally with legal, product, and dev teams to align SEO with APR disclosures, terms, and financial compliance.
- Optimized SEO for calculators and tools to ensure data accuracy, fast load times, and best-practice compliance.
- Adapted strategies post-algorithm updates (e.g., product reviews, page experience) to maintain rankings in a regulated, competitive niche.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2020 to November 2021 (16 Months)
Duties and Responsibilities:
- Optimized service and location landing pages for SAE Group, under Kinetic Innovative Staffing, focusing on residential and commercial solar, resulting in a 35% YoY increase in organic traffic and 60% growth in qualified leads from key regions (Brisbane, Gold Coast, Northern NSW).
- Enhanced SEO across core pages—solar panels, battery storage, EV chargers—via schema markup, metadata updates, and keyword-rich content to boost visibility and conversions.
- Conducted SEO audits with Screaming Frog and SEMrush to fix crawl issues, broken links, duplicate content, and weak metadata, improving site health and indexability.
- Led localized SEO for 20+ regional pages using geo-targeted keywords, Google Maps embeds, and structured NAP data to strengthen local search presence.
- Partnered with writers and solar consultants to create content on customer FAQs and solar incentives, capturing long-tail traffic and building topical authority.
- Collaborated with developers and marketing to improve mobile usability and site speed, leading to better Core Web Vitals and compliance with Page Experience standards.
- Tracked KPIs through GA, GSC, and Data Studio, delivering monthly performance insights and strategic recommendations.
- Performed competitor analysis to benchmark against top Australian solar firms, uncovering keyword opportunities like “solar installation Brisbane” and “solar battery storage Gold Coast.”
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2019 to December 2019 (5 Months)
Duties and Responsibilities:
- Optimized service category pages and high-converting task listings for Airtasker, under SHORE Solutions Inc., driving a 17% QoQ rise in organic sessions and a 12% increase in conversions (Q3–Q4 2019), especially for top verticals like “furniture assembly,” “home cleaning,” and “removalist services.”
- Refined on-page SEO across task listings and category hubs by implementing keyword-optimized H1s, meta tags, and internal linking strategies, boosting Airtasker’s prominence in localized SERPs across major Australian metro areas.
- Improved on-page SEO via optimized H1s, meta tags, and internal linking, boosting local SERP visibility across major Australian metros.
- Implemented Schema.org markup for service listings and FAQs, enhancing eligibility for rich snippets and increasing CTR during peak seasons.
- Used Botify and GSC to diagnose and resolve crawl inefficiencies, duplicate content, and low-value indexed pages.
- Aligned service page copy with transactional and geo-based keywords in collaboration with product and UX teams, ensuring relevance across key city hubs.
- Worked with engineers to address canonical tags, internal link logic, and lazy loading—reducing FCP on mobile and improving site performance.
- Performed keyword gap analysis and competitive benchmarking (e.g., vs. Gumtree Services, Hipages) using SEMrush and Ahrefs to guide landing page optimizations.
- Recommended improvements via PageSpeed Insights and mobile-friendly tests, enhancing performance of core mobile task pages during high-traffic periods.
- Contributed to early international SEO strategy by reviewing URL structures, canonical setup, and hreflang for UK and NZ expansions.
- Adapted keyword targeting post-BERT rollout, refining underperforming content with intent-aligned, natural language phrasing.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
October 2016 to June 2019 (32 Months)
Duties and Responsibilities:
SEO Specialist
Mar 2019 – Jun 2019
- Optimized key product and category pages for Interclamp Ltd, under Kinetic Innovative Staffing, focusing on galvanized tube clamps and modular safety systems, driving a 12% QoQ increase in organic traffic and noticeable improvements in rankings for high-intent B2B keywords like “industrial handrail systems.”
- Applied structured data, keyword-optimized metadata, and improved content hierarchy across UK and AU sites to enhance discoverability and SERP visibility.
- Aligned technical product content with SEO best practices and industry terminology in collaboration with marketing and product teams, ensuring consistency across markets.
- Used GSC, SEMrush, and Screaming Frog to resolve crawl issues, broken links, and indexation inefficiencies, streamlining site performance.
- Conducted B2B-focused keyword and SERP analysis in construction, infrastructure, and public safety sectors to identify ranking gaps and target optimization.
- Recommended internal linking, speed, and mobile UX enhancements based on Core Web Vitals and PageSpeed Insights, improving site-wide usability.
- Advised on international SEO setup, including subdirectory structure, localized content, and keyword adaptation for APAC expansion.
- Incorporated compliance-aware content strategies to align with accessibility standards and safety regulations in public sector and industrial contexts.
Spill Station Pty Ltd
SEO Specialist
Oct 2016 – Feb 2019
- Conducted on-page and technical SEO audits for Spill Station Pty Ltd, under Kinetic Innovative Staffing, a safety and environmental compliance e-commerce platform, driving a 30% YoY increase in organic traffic and improved rankings for key product categories like spill kits and safety showers.
- Implemented structured data, optimized metadata, and internal linking on product and category pages to boost visibility and engagement.
- Collaborated with product and compliance teams to ensure SEO-friendly, regulation-compliant product descriptions.
- Monitored search performance via GA, GSC, and SEMrush to track keywords, fix indexing issues, and refine strategies.
- Performed competitive analysis and keyword research for B2B safety sectors to identify gaps and outrank competitors in organic and local search.
- Partnered with developers to enhance site architecture, fix crawl errors, and optimize speed and mobile usability per Google algorithm updates.
- Stayed current on industry standards in environmental safety to guide SEO content and technical tactics.
- Supported international SEO by advising on URL structures, hreflang, and localized keyword targeting for Spill Station Asia.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
May 2015 to September 2016 (16 Months)
Duties and Responsibilities:
- Led a comprehensive on-site SEO overhaul, optimizing metadata and site architecture to achieve a 32% increase in organic traffic and 28% boost in search-driven pageviews over 12 months.
- Applied on-page SEO best practices—keyword integration, heading optimization, internal linking—improving rankings for local terms like “luxury pool builders Melbourne.”
- Enhanced site speed by compressing images, reducing HTTP requests, and optimizing CSS/JS delivery using GTmetrix and Pingdom, improving desktop and mobile UX.
- Collaborated with developers to ensure SEO-friendly URLs, canonical tags, and resolve duplicate content issues, strengthening indexation and avoiding penalties.
- Drove local SEO via Google My Business optimization, schema markup, and citations from Australian directories to boost local search visibility.
- Monitored crawlability with Screaming Frog and GSC; recommended fixes for broken links, redirects, and sitemap issues.
- Conducted competitor analysis and keyword research with SEMrush and Google Keyword Planner to identify growth opportunities.
- Partnered with content and design teams to create SEO-optimized blogs and visuals targeting seasonal and evergreen keywords aligned with brand voice.
- Delivered monthly SEO reports on traffic, rankings, bounce rates, and engagement to guide strategy.
- Adapted to key SEO updates like Mobilegeddon and RankBrain to maintain compliance and rankings.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2013 to September 2014 (15 Months)
Duties and Responsibilities:
- Increased organic traffic for Webarena Australia’s clients by ~35% in 9 months through keyword optimization, sitemap submission, and technical audits using Google Analytics, Google Webmaster Tools (now GSC), and SEOMoz (now Moz).
- Conducted keyword research with Google Keyword Planner and SEMRush (beta tools) to guide on-page strategies for local and international markets.
- Optimized meta titles, descriptions, headers, and image alts in line with Google Panda and Hummingbird updates.
- Created SEO content briefs and worked with writers to enhance relevance, keyword use, and internal linking.
- Performed site audits using Screaming Frog SEO Spider and Xenu Link Sleuth to fix crawl errors, broken links, and duplicate content.
- Built white-hat backlink strategies via guest posting, local citations, and industry directories to grow domain authority.
- Delivered monthly SEO reports with insights on traffic, bounce rates, and SERP performance for the project manager.
- Provided technical SEO input during redesigns and launches, covering URL planning, 301 redirects, and mobile checks using W3C Validator and Google’s Mobile Usability beta tools.
- Analyzed competitor SEO and link profiles to guide strategy and maintain competitiveness in the IT outsourcing space.
SEO Team Lead
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2011 to November 2012 (14 Months)
Duties and Responsibilities:
- Led a team of junior SEOs at SEO.com, employed through Zylun Philippines (now CoDev), delivering strategies for B2B and e-commerce clients that drove a 28% organic traffic increase and a 15% boost in lead conversions within 6 months.
- Performed technical SEO audits via SEOmoz Pro, Screaming Frog, and Xenu Link Sleuth to uncover crawl issues, duplicate content, and poor site structure.
- Applied on-site SEO best practices such as canonical tags, optimized metadata, corrected H1 hierarchies, and restructured internal linking for better crawlability.
- Worked with writers and marketing managers to align content with target keywords and user intent, optimizing landing page performance.
- Managed white-hat link building through guest posts, outreach, and press releases to earn authoritative backlinks.
- Tracked traffic, bounce rates, and rankings using Rank Tracker, Google Webmaster Tools, and Advanced Web Ranking to guide improvements.
- Maintained SEO documentation and trained junior staff on essentials like 301 redirects, robots.txt, and sitemap management.
- Supported SEO during site migrations/redesigns by ensuring URL mapping, redirects, and analytics were intact to prevent ranking drops.
- Stayed informed on Google’s Panda updates, guiding clients through thin content fixes and quality standard compliance.
Education History
Field of Study:
Biology
Major:
Medical Biology
Graduation Date:
October 29, 1996
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Business Studies/Administration/Management
Major:
Digital Marketing
Graduation Date:
November 29, 2028
Located In:
United States
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
SEOSEMrushGoogle Adwords Keyword Planner
INTERMEDIATE ★★
-
Website Management, WordPress, HTML, Leadership, Link Building, Digital MarketingData AnalysisGoogle AnalyticsGoogle AdWordsGoogle Tag Manager
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/18978363643
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name: SIMODEWA-9QBP9
- Processor: Intel (R) N100, 800 MHz, 4 Cores, 4 Logical Processor(s)
- Operating System: Windows 11
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Step 6: Learn from the Crisis to Prevent the Next PR Backlash
Customers may forgive a brand once – but if it happens again, or a third time, earning back trust becomes much harder, or even impossible. But while you can’t always stop the next crisis, you can prepare for it to make sure it does less damage.
Start by doing an internal review and documenting everything. Make it honest, thorough, and a team effort. Be sure to include:
- Timeline of events;
- What worked and what didn’t;
- How your internal and external messages performed;
- Who was affected and how; and
- What policies, behaviors, or systems failed to prevent the issue.
Train Teams in Crisis Communication Scenarios
Once you’ve gathered the details, involve your whole team. Great brands don’t just hope to avoid a PR backlash, they prepare for it and train in case it happens again.
So, you should run crisis drills (including social media crisis handling for relevant teams) with different departments, such as:
- Marketing and PR Team – For clear messaging;
- Legal Team – To check risks and limits;
- Customer Service – To answer customer questions; and
- Executives and Spokespeople – For public statements and interviews.
These drills should cover scenarios like:
- When a controversial or experimental ad goes wrong;
- Product recalls;
- Data breaches
It also helps to run mock press conferences, social media replies, and teamwork drills. The goal is to avoid confusion and make sure everyone knows what to do under pressure.
FAQ: Managing PR Backlash in the U.S. Market
Here are some common questions about handling PR backlash for businesses in the U.S.
#1. Should I Delete Negative Posts or Reviews?
As mentioned earlier, deleting negative posts can make your brand look defensive or like it’s hiding something. It often backfires and can lead to even more backlash and attention.
Thus, instead of deleting, you should:
- Respond calmly to valid feedback to show you’re listening,
- Admit the issue without being defensive,
- Only delete content that violates community guidelines, like hate speech, threats, or spam.
#2. Can I Sue for Defamation or Fake Backlash?
You can sue, but it’s usually not worth it. U.S. law allows defamation cases, but the bar is high, especially for brands or public figures.
Even if false claims hurt your reputation, winning is hard and the case could end up damaging your brand even more.
Therefore, it’s better to correct misinformation through public statements, FAQs, or media outreach. Let the facts defend your brand, not costly lawsuits.
#3. How Much Should I Involve Legal Counsel in Public Statements?
Your legal team should be involved to protect your brand, but don’t let them write the whole message. Overly legal statements can sound cold, unclear, or insincere.
So, it’s better if the message comes from the CEO, founder, or top manager.
Let your PR or comms team set the tone, and have your legal team on standby to review it prior to release to cover your bases.
#4. Should I Pause All Marketing During a PR Crisis?
Initially, yes.
A business-as-usual approach can seem tone-deaf or out of touch. That’s why it’s best to pause scheduled posts, ads, and promotions to give your team time to assess the situation.
If the crisis is major, such as public backlash, leadership scandals, or product recalls, it’s best to pause most marketing campaigns.
Instead, focus on messaging that shows empathy, accountability, and action, like your public apology and the steps you’re taking to address the issue.
Conclusion: A Crisis is a Test – And An Opportunity
A public relations crisis can be traumatic, but it’s not the end of your brand.
While the damage may feel overwhelming at first, what matters more is how you respond. Every brand, no matter how big or small, is vulnerable to mistakes, especially in an age where feedback can spread with just a few clicks.
However, what sets great brands apart is how they bounce back — by owning their mistakes, staying honest, and making real changes.
So when a PR crisis hits, don’t panic. Admit what went wrong, say sorry, take responsibility, and follow through with real changes. Done correctly, you can slowly rebuild trust and recover.
For more information on how (and where) to find the best marketing team to help with all of these, call us today or request a call back now.
Syrine studies law while working as a content writer. Outside of writing and studying, she tutors, plans events, and browses social media. In 2021, she published Stellar Thoughts.
