Blog

Marketing is a double-edged sword. Done right, it can turn your product or service into a household name. But if you get it wrong, it can spell the end of your brand. Thus, every brand should strive to create relevant content that’s also mindful of evolving social norms. However, this... read more →

Small business owners often focus on sales, systems, and strategy—but one of the most overlooked drivers of real, lasting growth? Your team. Research from Gallup shows that highly engaged teams often result in 21% greater profitability. Effective team building and management is about cultivating the right team culture—one rooted in... read more →

Most business owners think company culture is something that “just happens”—as a result of the team getting bigger or the revenues getting higher. But here’s something that might surprise you. According to recent studies, companies with strong cultures see up to 72% higher employee retention and 29% higher profits. So,... read more →

The Future is Online Live Selling: Why Gary Vee’s Hype Matters In a crowded market, getting your product or service in front of the right people is paramount.  While traditional marketing avenues like billboards, TV, and print ads still exist, e-commerce has dramatically shifted the game to online.  Today, successful... read more →

Blake Lively has long captivated audiences from around the globe. Not just because of her iconic roles like Serena van der Woodsen in Gossip Girl and Adaline in The Age of Adeline, but also as one-half of Hollywood’s most beloved power couple alongside Ryan Reynolds. But beneath all that charm... read more →

Messaging apps are no longer just casual tools for quick chats—they’re mission-critical assets for businesses, especially those with a remote team, a virtual personal assistant, or digital task management support. In fact, a 2024 report from Statista revealed that there are almost 9 billion mobile subscriptions worldwide, with a sharp... read more →

In case you’ve been living under a rock, there’s been a universal 10% tariff on imports being floated in recent trade discussions- and it could hit your bottom line harder than inflation ever will. From tech products and grocery prices to essential consumer goods, tariffs are reshaping the cost of... read more →

Over the past several years, the business processing industry (BPO) industry has experienced a significant transformation. What used to be traditional, office-based BPO operations have transitioned to home-based or remote work models, especially during the COVID-19 pandemic. However, home-based operations, such as those of call centers, have extended beyond the... read more →

Dreading your first tax season? You’re not alone—and the stress is real. According to a survey by FreshBooks, 80% of American small business owners feel stressed whenever tax season rolls around. From exploring unfamiliar IRS forms to sorting through W-2s, 1099s, and deductible expenses, the process can feel like a... read more →