To most audiences these days, Ryan Reynolds is known as the “Deadpool guy.” But in recent years, he’s revealed a different side beyond the Marvel actor playing the “merc with a mouth” – and Hollywood A-list star Blake Lively’s funny husband and a good friend of global pop star Taylor Swift.
As of July 2024, Reynolds’ net worth is estimated at least USD $350 million – and he’s well on his way to becoming a billionaire.
Here’s how it happened- and how you can do something similar for your business.
Reynold’s Transition from Acting to a Marketing Powerhouse
Reynolds is known for his wit, self-awareness, and social media presence. Just like other celebrities, he regularly shares updates on Instagram and Twitter.
With millions of fans, he leveraged his social media following and global fame to capture market share for various businesses he started.
- Maximum Effort – In 2018, Reynolds founded Maximum Effort, a production and advertising company that creates viral campaigns for both his brands and other businesses. Over the next years, it produced various movies, TV series, and ads which further increased his brands’ value.
- Aviation American Gin – In the same year, he bought a stake in Aviation Gin and became the creative director and face of the brand, appearing in its advertising campaigns. Later on, he sold the company for $610 million and reportedly netted $120 million from the deal.
- Mint Mobile – He purchased a 25% stake in Mint Mobile in 2019. Since then, he appeared in various marketing campaigns, helping the brand grow its revenue by nearly 50,000% over three years.
- Wrexham AFC – Reynolds and fellow Hollywood actor Rob McElhenney bought Welsh football club Wrexham in November 2020. Their goal was to grow the team and return it to the English Football League (EFL). Since the acquisition, the team attracted a global fanbase thanks to the club’s heartwarming underdog story documentary “Welcome to Wrexham.”
Personal Branding
Ryan Reynolds is one of the most admired figures in show business, known for his self-deprecating humor – a trait that few can pull off effectively. Unlike big brands that typically use traditional (and costly) marketing, Reynolds typically relies on humor, relatability, and a strong understanding of internet culture.
Whether in interviews, social media posts, or marketing campaigns, his charisma and down-to-earth image make him relatable to audiences.
He also promotes his brands on social media, reaching millions of followers. This boosts the brands’ visibility and leads to higher sales.
His personal brand is a natural extension of his personality, charm, and cleverness – key assets in both Hollywood and the business world.
Leveraging Fame
As of this writing, Reynolds has 54.1 million followers on Instagram, 21 million on Facebook, 21.7 million on Twitter, and 4.71 million on YouTube.
His direct engagement with audiences on social media boosts his marketing efforts, as his relatable posts often go viral.
For instance, when Peloton’s ad was criticized for being sexist, Reynolds capitalized on the controversy by featuring the same actress from the Peloton ad drinking Aviation Gin.
This clever response went viral for its witty take on the controversy, drawing attention to the product and boosting its brand visibility.
This strategic use of his fame creates a personal connection with customers -while subtly increasing brand visibility.
Building a Strong Personal Brand
Traditional marketing relies heavily on polished, professional ads featuring celebrities on a pedestal – in a flawless albeit sometimes cold and detached way.
Reynolds doesn’t market his brands this way. Instead, he uses his charm and personality to make the brand feel more personal and genuine.
For example, he appears in Mint Mobile ads in casual clothes, making light-hearted comments or fake announcements about new phone plans and features. This is in contrast with traditional commercials which usually feature flashy, formal endorsers discussing new tech features.
Reynolds’ relaxed, witty style makes his ads stand out and boosts more social media engagement, as viewers feel a closer connection to the brand.
Importance of Authenticity
Studies show that customers want brands to be authentic. In fact, 70% of them reportedly purchase more from brands they find genuine.
But, how can brands embrace authenticity the Ryan Reynolds way?
Reynolds’ personality is inextricably linked to his brand- and he’s not afraid to show vulnerability or even poke fun at himself to prove a point.
Take his candid and witty ads, like the one promoting Aviation Gin. In these, Reynolds is known to acknowledge that the gin’s success is more about his charm than extensive marketing budgets.
This approach can be effective for other brands, especially products that can blend humor and honesty.
Old Spice, for instance, released “The Man Your Man Could Smell Like” commercial which garnered 62 million views on YouTube.
The ad humorously highlighted how body wash is often marketed only to women, leading men to use it and end up smelling like women. Hence, the ad which featured actor Isaiah Mustafa, telling women how their men could smell like him if they use Old Spice.
This unique and brilliant take on men’s body wash actually resulted in a 60% increase in sales for Old Spice Red Zone Body Wash.
Maintaining Reliability and Trust
Trust is the foundation of a good brand, but it can’t be built overnight.
Reynold’s marketing approach, for instance, involves consistently delivering on promises and aligning his personal brand with the values of the products he endorses.
His transparency about the product pricing and features helps build customer confidence. This strengthens the trust consumers place in the products he promotes, no matter what they are.
A good example is his work with Mint Mobile. As a budget-friendly mobile carrier, the brand focuses on simplicity and value. True enough, Reynolds ads reflect this with their straightforward and casual style.
He speaks directly to the audience in a casual, friendly manner, as if chatting with a friend. This fits perfectly with Mint mobile’s message of providing simple, cost-effective phone service, similar to recommending a reliable, affordable product to a friend.
Social Media Marketing
Social media can make anything go viral – provided you put out the right content. This is where Ryan Reynolds excels. He designs campaigns that feel like they’re a form of entertainment rather than ads.
He often uses pop culture and trending topics to keep his posts interesting. During the COVID-19 pandemic, he made content about staying home and introduced “quarantine cocktails” with Aviation Gin.
In another instance, he took advantage of the new iPhone launch and joked about how pricey their services are compared to Mint Mobile’s affordable plans.
This mix of promotional content, comedy, and sarcasm keeps his audience entertained, reinforcing his image as a fun and authentic personality, which extends to the brands he promotes.
Use of Humor and Wit
Most celebrities present a polished image in advertisements. While they make for powerful visuals, this can also make it hard for the audience to relate to them.
However, when someone uses self-deprecating humor to promote a brand, they are humanized and become more relatable.
Nielsen’s study shows that humorous ads are 47% more likely to build stronger brand loyalty and are perceived as more trustworthy, which encourages repeat engagement.
HubSpot also found that funny content gets 30% more engagement, leading to more likes, comments, and shares, which further amplifies its reach.
Almost all of Reynolds’ ads use wit and storytelling.
His Aviation Gin ads, like “The Process,” humorously exaggerated the gin-making process. Instead of just saying the berries are picked carefully, he jokes that, “The farmers at Aviation apologize to each and every juniper berry picked before beating the hell out of them.”
Direct Audience Engagement
Unlike TV and radio, social media lets customers give instant feedback. This helps brands engage directly with their audience but can also lead to backlash or negative comments.
In Ryan Reynolds’ case, he actively engages with his followers by responding to their comments and messages. He replies to tweets and Instagram comments with witty or personal responses, creating a sense of connection.
Getting a response from your favorite celebrity can be a big deal for fans. As a result, Reynolds’ loyal fanbase often floods his social media posts with comments in hopes of getting noticed.
This leads to more likes and shares, which is especially beneficial if the post is about a product or service that Reynolds is endorsing.
Let’s break down the strategies Reynolds uses in his social media marketing campaigns:
- User-Generated Content – He often shares and promotes content from his followers, like reposting videos of people making new drinks with Aviation Gin.
- Interactive Campaigns – He also encourages audience participation through polls or contests. His Mint Mobile ads, for instance, invite followers to share their opinions or join brand-related activities.
- Behind-the-Scenes Content – Reynolds also shares behind-the-scenes photos, like goofy selfies from commercial shoots.
These marketing campaigns make followers feel more connected to him and his work, creating a sense of inclusion and engagement that promotes products without directly asking people to buy them.
Content Creation
Good content helps build a brand’s identity.
Blog posts, videos, and social media updates keep audiences interested and invested. Consistent posting on different platforms like Facebook, Instagram, X, and YouTube, can shape how your brand is perceived and remembered.
Let’s take a look at how Ryan Reynolds does it.
Turning Ads into Viral Content
Storytelling comes naturally to Reynolds. Along with his comedic skills, he excels at crafting fun narratives that don’t feel like advertisements.
Here are some of his commercials that went viral on the internet:
- Mint Mobile’s “Boring” Ads – Companies often spend 5-10% of their sales on advertising, which amounts to millions. However, Reynolds’ Mint Mobile ad, titled “A $500 Ad,” featured just a green screen and him on a phone, claiming they spent only $500 on stock footage. This simple approach highlighted Mint Mobile’s value and led to 6.5 million views and 7,000 comments on YouTube.
- “Deadpool” Marketing Campaigns – Movies are typically promoted with trailers and clips. For “Deadpool,” Reynolds used unconventional stunts and meta-humor that aligned perfectly with the film’s character. For instance, in promoting “Deadpool & Wolverine”, Reynolds and Hugh Jackman introduced the film with, “Hey, I’m Deadpool, and this is my buddy Wolverine.” They also joked, “We’re kicking butt, taking names, and looking good while doing it.” This simple yet effective approach garnered 4.3 million views on YouTube within just a month as of this writing.
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Patricia
Candidate ID: 456797
ADVANCED
-
Appointment Setting, Virtual Assistant Skills, Administrative Support, Customer Handling...
INTERMEDIATE
-
Graphic Design, Social Media Management, Lead Generation...
Median Rate
$8.65
$9.29
if $1 = PHP52
$10.96
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 8.65 per hour or $USD 749.96 per month
Full Time: $USD 8.65 per hour or $USD 1499.92 per month
Remote Staff Recruiter Comments
Specialization
- Social Media Management (Linkedin, Instagram)
- Newsletter/Email Campaigns
- Digital Marketing
- Canva Designing
- Content Creation
- Appointment Management
- Calendar Management
- AI Prompt Creation.
Predictive Index Behavioral Profile - Strategist
Strongest Behaviors
- Intense proactivity and aggressiveness in driving to reach goals. Actively and boldly challenges the world, business, and even the areas of others within the business.
- Strongly independent in putting forth their own ideas, which are innovative and original, and if implemented, will change the organization. Resourceful and forceful in overcoming obstacles, vigorously and directly attacks problems; fights back hard when challenged.
- Incredibly strong sense of urgency; this individual is in nearly constant motion, putting pressure on themself and others for immediate results. Unable to do routine work.
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
Behavioral Summary
Patricia is an intense, results-oriented, self-starter whose drive and sense of urgency are tempered and disciplined by a concern for the accuracy and quality of the work. Their approach to activities and responsibilities will be well-thought-out, based on thorough analysis and detailed knowledge of all pertinent facts.
Strongly technically-oriented, has confidence in own professional knowledge and ability to get things done quickly and correctly. With experience, will develop a high level of expertise and will be very aware of mistakes committed by self or others. Patricia takes work and responsibilities very seriously and expects others to do the same.
- With 5 years of experience, Pat began her career in the BPO industry as a customer service representative, quickly advancing to a leadership role. She transitioned to remote work, taking on roles as a scheduler, medical assistant, and eventually an executive assistant supporting C-level executives at Clarify Health Solutions and Garten. Pat spent 2 years as an Executive Assistant at Gartan, a health food company, before being promoted to Chief of Staff. In this role, she excelled in social media management, creating content, reels, stories, and long captions for LinkedIn and Instagram. Pat also managed newsletters through HubSpot, followed up on leads, and supervised projects from web and landing page creation to social media posts. She has strong expertise in LinkedIn content and some experience with Instagram. Her skills include Canva design, AI prompt creation for captions, podcast editing, and newsletter send-outs.
- See also worked as a Virtual Assistant/Digital Marketing and did:
- Social Media Management (Linkedin, Instagram)
- Newsletter
- Canva Designing
- Content Creation
- Appointment Management
- Calendar Management
- AI Prompt Creation.
- Front Desk Triage New
- Patient Intake Appointment
- Scheduling Insurance
- Verification Fee Calculation
- Chats with clients in order to complete required consent forms and confirmation of their bookings.
- Providing patients their benefit based on updates of Omega Outbound calls and emails to clients for follow-up on their responses and appointments
- Successfully managed the schedules and communications for the COO and VP of Marketing, optimizing their time and productivity.
- Assisted in the planning and execution of marketing initiatives, contributing to the strategic objectives of the organization.
- Played a crucial role in recruitment by sourcing top talent and ensuring alignment with the company’s strategic objectives- sourcing, screening and interviewing candidates.
- She has catered a client in the US for 3 years.
- She is proficient with EHR Systems, ICD-10, HCPCS Coding, MS Word, MS Excel, Slack, Ring Central, AMD, and Athena.
- She is available to start immediately. She is amenable to working the day shift for any part-time or fulltime position.
Strongest Behaviors
- Task-focused; quickly notices and pushes to fix technical problems, assertively cutting through any personal/emotional issues. Has aptitude to spot trends in data or figure out how complex systems work.
- Independent, analytical, critical, and creative thinking and action; little need for external validation before action. Private.
- Authoritative and direct, driven to accomplish personal goals; pushes through roadblocks assertively. Communication is direct, to the point, and sometimes brusque.
Behavioral Summary
Patricia is independent and individualistic in thinking and behavior. Has strong ideas and opinions and expresses them with confidence and certainty. Having a willingness to take risk, this individual is likely to develop and act on ideas that are distinctly new or unconventional. This is a creative and nonconformist personality.
In expressing and acting on their ideas, this individual is determined and persistent and has the kind of confidence and nerve involved in initiating innovation or change. Very determined and persistent, once a goal is set they’ll generally push hard to reach it, regardless of the goal’s popularity with others. Undaunted by criticisms or failures.
Employment History
Customer Service Representative
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
May 2019 to December 2019 (7 Months)
Duties and Responsibilities:
- Handled more than 30 inbound and outbound calls Assisted customers with their plan, billing & technical concerns
- Career Following up on open/pending cases of the customers Processing sales
Team Leader
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
December 2019 to December 2021 (24 Months)
Duties and Responsibilities:
- Managing the day-to-day activities of the team
- Developing and implementing a timeline to achieve targets
- Daily Team Huddles
- Supporting agents in handling difficult customer concerns Handling escalations Auditing calls
Executive Assistant to VP of Marketing
Industry:
Healthcare / Medical
Employment Period:
May 2021 to February 2024 (33 Months)
Duties and Responsibilities:
- Provided high-level administrative support to the Executive by managing their calendar, scheduling meetings and coordinating appointments to optimize their time and productivity.
- Facilitated communication between the Executive and internal teams, external partners and key stakeholders, ensuring seamless information flow and timely responses to inquiries and requests. Sourced and reviewed applicant profiles, conducting initial interviews to identify top candidates for key Marketing roles.
- Assisted in the planning and execution of marketing initiatives and campaigns, coordinating with cross-functional teams to ensure alignment with strategic objectives, timelines and budgetary constraints. Conducts research and gathers market intelligence to support Executive in identifying trends, opportunities, and competitive insights, contributing to the development of effective marketing strategies.
- Handled all aspects of events and travel preparations for both business and personal trips, including but not limited to itinerary planning, transportation bookings, accommodation arrangements ensuring a smooth and stress-free travel experience.
- Managed personal tasks and errands including minor bookkeeping both for business and personal expenses for accurate records and financial organization.
Medical Assistant, Biller and Coder
Industry:
Healthcare / Medical
Employment Period:
November 2020 to December 2021 (13 Months)
Duties and Responsibilities:
- Conducted remote patient intake processes such as gathering medical histories, verifying insurance information, and scheduling telehealth appointments to ensure accurate documentation using EHR systems.
- Assisted healthcare providers with patient consultations and examinations, facilitating the exchange of medical information and ensuring patient understanding of treatment plans and follow up instructions, all while maintaining patient confidentiality and complying with HIPAA regulations
- Conducted coding of medical records, and accurately translating patient diagnoses, procedures and services into ICD-10 and HCPCS codes to support accurate billing.
Chief of Staff to Chief Operations Officer
Industry:
Healthcare / Medical
Employment Period:
December 2021 to January 2024 (25 Months)
Duties and Responsibilities:
- Provided comprehensive support to the COO, managing their schedule, coordinating meetings and handling correspondence to ensure efficient communication and workflow management.
- Conducts research, prepared reports, and date for the COO to facilitate informed decision-making and strategic planning, while maintaining confidentiality and discretion in handling sensitive information. Acted as a liaison between the Executive and internal departments, external stakeholders, and executive leadership, ensuring alignment of priorities and effective communication.
- Anticipated the COO’s needs, proactively identifying opportunities for process improvement, risk mitigation and resource optimization, while providing leadership and guidance to support staff.
Education History
Field of Study:
Medical Science
Major:
Bachelor of Science in Medical Technology
Graduation Date:
July 4, 2022
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Appointment Setting, Virtual Assistant Skills, Administrative Support, Customer Handling, Customer Experience,
INTERMEDIATE ★★
-
Graphic DesignSocial Media ManagementLead Generation
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: Download: 18.36, Upload: 45.96
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Apple Macbook Air
- Processor: Inter Core i5
- Operating System: MacOS X
All-inclusive Rate: USD $14.54/hr
Kyle
Candidate ID: 456150
ADVANCED
-
Google Adwords Keyword Planner, Google AdWords...
INTERMEDIATE
-
Google Apps, Google Spreadsheet, Google Docs, Google+ Marketing...
Median Rate
$14.54
$15.95
if $1 = PHP52
$19.61
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.60 per hour or $USD 1005.19 per month
Full Time: $USD 14.54 per hour or $USD 2520.85 per month
Remote Staff Recruiter Comments
He started as a sales representative for a car dealership company based on the US. He experienced receiving clients to inquire and confirm appointments.
He then worked for Google Ads account where he became a digital marketing strategist. During this tenure, he is able to explain products or services to their target market. As a Google Ads specialist, he has done the following:
- creation of campaign on the customer's behalf
- setting up of conversion tracking
- research and keyword analysis
- competitor analysis
- ICS
- ConnectSales
- Google Keyword Planner
- SEMrush
- Google Calendar
Predictive Index Behavioral Profile - Specialist
predictiveindex.com/reference-profile/specialist/
Strongest Behaviors:
- Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
- Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
- Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
Kyle is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.
Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Kyle, who takes responsibilities very seriously.
Employment History
Digital Marketing Strategist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
May 2020 to July 2022 (26 Months)
Duties and Responsibilities:
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
Sales Representative
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2019 to May 2020 (7 Months)
Duties and Responsibilities:
- Contact prospective customers by both telephone and email
- Market Research to develop warm leads
- Vet lead list for warm and cold leads
- Identify prospects that fit the target demographic
- Use product knowledge to showcase the solutions that our company can offer to prospects
- Up sell additional products as need arises
- Use database, CRM, or other software to track progress with new prospects
Sales Representative
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
July 2016 to August 2019 (37 Months)
Duties and Responsibilities:
- Take phone calls
- Identify the root cause by asking the right probing questions
- Assist customers in solving customer complaints and placing orders
- Scheduling appointments and following up thru outbound calls
PPC Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
March 2022 to February 2024 (23 Months)
Duties and Responsibilities:
- Manage all aspects of Google Ad campaigns
- Perform market research, keyword research, and make a forecast.
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase conversions
- Set up conversion actions, conversion trackers, GTM, and analytics. (Including other trackers like CallRail and etc.)
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Create an audit and monthly report based on gathered data.
PPC Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2023 to September 2023 (8 Months)
Duties and Responsibilities:
- Manage all aspects of Google Ad campaigns
- Perform market research, keyword research, and make a forecast.
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase conversions
- Set up conversion actions, conversion trackers, GTM, and analytics. (Including other trackers like CallRail and etc.)
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Create an audit and monthly report based on gathered data.
Programmatic Campaign Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
December 2023 to June 2024 (5 Months)
Duties and Responsibilities:
- Advertising campaign set-up via the user interface, including:
- Creative trafficking
- MMP integration (click link set-up, conversion test of installing apps using an iOS and Android device)
- Launch/end date scheduling
- Creating audience lists with the given CSV file
- In-flight campaign management, including:
- Add/remove/pause creatives per client request
- Pause/remove/modify campaigns per client request Reporting, including:
- Monitoring campaign performances
Education History
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
January 2, 2009
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Google Adwords Keyword PlannerGoogle AdWords
INTERMEDIATE ★★
-
Google AppsGoogle SpreadsheetGoogle DocsGoogle+ Marketing
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: Download: 11.09, Upload: 29.76
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Asus
- Processor: Core i5 11th Gen
- Operating System: Windows 10
All-inclusive Rate: USD $7.67/hr
Jeconiah
Candidate ID: 451842
ADVANCED
-
Digital Marketing, Appointment Setting, Social Media Marketing, Social Media Management...
INTERMEDIATE
-
Photo Editing, SEO...
Median Rate
$7.67
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.67 per hour or $USD 664.88 per month
Full Time: $USD 7.67 per hour or $USD 1329.77 per month
Remote Staff Recruiter Comments
- Jeconiah has more than 4 years of experience in digital marketing.
- She is a graduate of BS Biology
- She has worked as a Social Media Manager/ Digital Marketing Specialist for real estate, education, and e-commerce industries.
- She has experience working with clients from Australia, the US, and the UK
- She has experience with eCommerce platform like Shopify, and eBay
- She has experience in different digital marketing tasks which include
- Curating content for social media posting
- Launching organic and paid posts in Facebook, and Google
- Managing different social media platforms like Facebook, Instagram, and LinkedIn
- Creating social media analytics for checking the campaign's performance
- Executing email marketing and affiliate marketing
- Designing for graphics and simple video editing
- She has experience with paid advertisement for Facebook, Google, Microsoft (Bing), and TikTok
- The maximum budget she handled on a daily basis for Facebook is PHP 100 and 50 USD for Google
- She also has done SEO on-page optimization, keyword analysis, backlinking
- In terms of content writing, she has written captions for social media and newsletter
- One of her notable achievements is that she was able to increase her client's page up to 30% through strategic community management
- She is a confident user of the following tools
- Google Analytics
- Google Tag Manager
- Google Ad sense
- Click Funnel
- Mailchimp
- Klaviyo
- WordPress
- Go High Level
- Active Campaign
- Hootsuite
- Later.com
- SEMrush
- Facebook Meta Business
- Sales Navigator
- Slack
- Asana
- Adobe Photoshop
- Adobe Premiere
- Canva
- Google Suite
- Capcut
- Filmora
- She is available to start immediately.
Strongest Behaviors
- Persistence; consistent pursuit of goals in calm, methodical manner even when setbacks occur. Opinionated; slow to change.
- Task-focused; often notices and is driven to fix technical problems, cutting through any personal/emotional issues. In areas of interest, has aptitude to spot trends in data or figure out how complex systems work.
- Assertive drive to accomplish personal goals by working around or through roadblocks. Communicates directly and to the point
- Jeco is very independent, confident, decisive, self-starter, intense and driving. This individual has a strong sense of urgency, can react and adjust quickly to changing conditions, generate novel ideas, and deal with them swiftly.
Employment History
LinkedIn Campaign Manager/Lead Generation Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2021 to July 2022 (10 Months)
Duties and Responsibilities:
- Create targeted lists in Sales Navigator
- Send effective connection request outreach "greetings" messaging
- Send follow-up messages, once connected if there is an opportunity to send a follow-up.
- Test multiple variations of messages for split testing to ultimately book calls
- Collating the Contact Information of the leads (email, phone) after they connect
- Prepare activity reporting (who was connected, who received messages, who booked a call etc
- Identify key profiles to follow, content and groups to engage with.
Social Media Manager
Industry:
Consulting (Business & Management)
Employment Period:
March 2021 to August 2021 (5 Months)
Duties and Responsibilities:
- Manages social media account of US/ AU clients
- Develops a strategy and produces good content
- Writing content for the whole month in their respective pages
Social Media Specialist
Industry:
Architectural Services / Interior Designing
Employment Period:
September 2020 to March 2021 (6 Months)
Duties and Responsibilities:
- Content writing
- Scheduling of posts
- Analytics report
Social Media Manager - FacebookAds Manager
Industry:
Food & Beverage / Catering / Restaurant
Employment Period:
January 2020 to March 2021 (14 Months)
Duties and Responsibilities:
- Managed social media accounts
- Created social media graphics for daily postings
- Increased social media following and clicks by 200%
Social Media Manager/Digital Marketer
Industry:
Retail / Merchandise
Employment Period:
January 2021 to December 2021 (11 Months)
Duties and Responsibilities:
- Creates landing pages
- Email marketing
- Content writing
- Graphic design
- Manage and update social media accounts Engages with the brand community
Virtual Assistant - Social Media Manager
Industry:
Education
Employment Period:
August 2021 to February 2022 (6 Months)
Duties and Responsibilities:
- Creates landing pages
- Email marketing
- LinkedIn Campaign Management
- Creates social media graphics for daily postings
- Social media marketing
- DM Marketing
- Appointment setting
- Content writing
- Graphic design
Marketing and Admin Assistant
Industry:
Manufacturing / Production
Employment Period:
August 2022 to September 2022 (1 Months)
Duties and Responsibilities:
- Creating & sending newsletters
- Updating content on the website
- Liaising with existing customers
- Reaching out to potential customers
- Data entry
- Updating our Instagram feed - all done by schedule.
- Product label design
Digital Marketing Specialist
Industry:
Others
Employment Period:
December 2022 to February 2023 (2 Months)
Duties and Responsibilities:
- Content Creation
- Managing FB ads
- Posting social media posts
- Managing social media accounts (Facebook, Instagram, and LinkedIn)
Social Media Manager
Industry:
Property / Real Estate
Employment Period:
June 2023 to October 2023 (4 Months)
Duties and Responsibilities:
- Respond to comments and customer queries in a timely manner
- Scheduling of post using Statusbrew
- Publish blogs on WordPress
- Content Creation
Marketing Copywriter
Industry:
Manufacturing / Production
Employment Period:
March 2024 to June 2024 (3 Months)
Duties and Responsibilities:
- Supervising all marketing scheduling and meeting our deadlines
- Copy Writing all content including Linkedin (CEOs Linkedin)
- Working alongside our content creator to push all content 1 month in advance on all socials including Linkedin (CEOs Linkedin)
- Generating new ideas through meetings with content creator and pushing for approval with management
- Email marketing
- Flows - improving and split testing low performing
- Campaigns - segmenting and increasing click throughs and open rates
- Analytic feedback to CEO and managers once per week on all marketing efforts- Co-ordinating with content creator and Ads department to ensure visuals are in line with targets for Ads
- Research
- Competitor research
- Top performing brands research
- Top performing products research
Executive Assistant
Industry:
Entertainment / Media
Employment Period:
July 2020 to August 2021 (13 Months)
Duties and Responsibilities:
- Data Entry
- Invoicing
- Payroll Processing
- Inbox Management
- Calendar Management
Education History
Field of Study:
Biology
Major:
Biology
Graduation Date:
January 1, 2014
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Digital Marketing, Appointment Setting, Social Media Marketing, Social Media Management, LinkedIn Lead Generation, Copywriting, Writing, Design Development, Email Marketing, Kajabi, Executive Assistance,
INTERMEDIATE ★★
-
Photo EditingSEO
Work at Home Capabilities:
- Internet Bandwidth: 25 Mbps
- Working Environment: Private Room
- Speed Test Result: 18.44 download; 31.93 upload
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Lenovo
- Processor: AMD Ryzen 5
- Operating System: Windows 10
All-inclusive Rate: USD $7.67/hr
Kriz
Candidate ID: 447737
ADVANCED
-
Social Media Marketing, Copywriting, Graphic Design, Administrative Skills...
INTERMEDIATE
-
Video Editing, Competitive Research, Ad Copywriting, Ad Campaign...
Median Rate
$7.67
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.67 per hour or $USD 664.88 per month
Full Time: $USD 7.67 per hour or $USD 1329.77 per month
Remote Staff Recruiter Comments
She is involved in numerous task that includes
- Managing social media platforms like Facebook, Instagram, Pinterest, TikTok, YouTube, and Twitter
- Curating content for different campaigns
- Conducting competitor analysis and developing social media strategies
- Doing social media reporting by checking the analytics
- Launching paid ads and organic postings
- Designing graphics and simple video editing for the campaign
- Doing social media copywriting
- Engaging into affiliate marketing
- Asana
- Trello
- Click Up
- Monday.com
- Facebook Business Manager
- Planoly
- Later.com
- Hubspot
Predictive Index Behavioral Profile- Guardian
https://www.predictiveindex.com/reference-profile/guardian/
Strongest Behaviors
- Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
- A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Kriz Lienne will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Employment History
Social Media Marketer
Industry:
Hotel / Hospitality
Employment Period:
May 2022 to October 2022 (4 Months)
Duties and Responsibilities:
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Work with brand to create and implement social media strategies monthly
- Ensure brand consistency in copy through tone, voice and terminology
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, Instagram and LinkedIn
- Writing effective SEO content for blogs, websites and social media accounts and will coordinate with the SEO Specialist.
- Marketing all promotions online and in company website
- Will be designing different promotional ads and print outs using Canva or PhotoShop
- Will do some basic video editing for promotional ads in social media
- Will be using Google meet,Zoom,Skype communication
- Will be doing email marketing and create templates for it
Customer Service Representative
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
April 2018 to July 2018 (3 Months)
Duties and Responsibilities:
- Booking hotel reservations Giving customers loyalty points that they can use on future bookings
- Providing customers the best accommodation
- Locating customers missing points from their previous bookings
- Making sure customer’s business is assisted efficiently during a call
Customer Service Representative
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
December 2017 to March 2018 (3 Months)
Duties and Responsibilities:
- Taking customer calls and helping them resolve issues from their ends
- Assisting customers and educating them with billing concerns
- Selling company’s offers and bundles
- Empathizing with customer’s concerns Building rapport with customers
- Making sure the customers are well-accommodated and their concerns were settled.
Social Media Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
July 2019 to November 2023 (51 Months)
Duties and Responsibilities:
- Audit company’s current social media presence
- Develop creative social media content pillars and planners
- Create graphics for contents
- Video editing
- Engage with audiences on a daily basis
- Posting social media content across all platforms
- Form key relationships with influencers
- Audience research
- Hashtag optimization
- Bio and profile update and optimization for better traffic and algorithm
- Analyze competitor activity
- Strategize, plan, and execute marketing plans for a better social media presence
- Weekly and monthly analytics observation
- Research current trends and keep up with social media updates to make sure techniques are generating exquisite brand awareness
- Daily monitoring of contents and engagements
- Develop campaigns to promote the brand
- Facilitate communities and develop discussions
Community Manager
Industry:
Others
Employment Period:
January 2021 to August 2023 (31 Months)
Duties and Responsibilities:
- Effectively engage with community members, responding to comments, messages, and posts.
- Curate and share relevant and engaging content from various sources to keep the community informed and entertained.
- Foster positive relationships and connections within the community to create a sense of belonging.
- Monitor and moderate discussions, ensuring that community guidelines are followed and maintaining a respectful environment.
- Develop strategies to attract and onboard new community members to enhance the community's reach and impact.
- Develop original and engaging content, such as blog posts, videos, and infographics, to share with the community.
- Provide assistance and support to community members, addressing their questions, concerns, and issues.
- Track and analyze community engagement metrics, providing data-driven insights for improvement.
- Address and manage any conflicts or negative situations within the community effectively
Copywriter
Industry:
Others
Employment Period:
January 2020 to November 2022 (34 Months)
Duties and Responsibilities:
- Creating attention-grabbing and engaging headlines to draw readers in.
- Developing persuasive and informative content for websites
- Writing persuasive copy that drives conversions and encourages action.
- Crafting effective email campaigns, including subject lines, body content, and calls-to-action.
- Developing concise and impactful posts for various social media platforms.
- Writing informative and engaging blog articles that resonate with the target audience.
- Writing in-depth and informative content pieces, such as brochures or ebooks.
- Creating consistent and impactful brand messaging across different channels.
- Writing content for newsletters that inform and engage subscribers
Education History
Field of Study:
Political Science
Major:
Political Science
Graduation Date:
January 1, 2017
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Social Media Marketing, Copywriting, Graphic Design, Administrative Skills, Customer Service Management,
INTERMEDIATE ★★
-
Video EditingCompetitive ResearchAd CopywritingAd CampaignEmail Marketing
Work at Home Capabilities:
- Internet Bandwidth: 50 Mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: HP
- Processor: Intel(R) Core(TM) i5-4200M CPU @ 2.50GHz 2.50 GHz
- Operating System: Windows 10
All-inclusive Rate: USD $9.64/hr
Venus
Candidate ID: 446054
ADVANCED
-
White Hat SEO, White hat...
INTERMEDIATE
-
SEO, Local SEO, White Hat SEO, Technical SEO...
Median Rate
$9.64
$10.40
if $1 = PHP52
$12.40
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 9.64 per hour or $USD 1670.08 per month
Remote Staff Recruiter Comments
- Venus is a graduate of Bachelor's Degree in Computer Science and Information Technology.
- She was a SEO Link Builder Team Leader in a marketing and promotion company where she was responsible for the following:
- off page optimization
- engage in guest blogging or posting of activities using guest blogging platforms
- She then became a Key Accounts Specialist Representative where she became a customer service and served as the single point of contact for all service delivery issues.
- She then went back to the digital world and became an SEO Strategist with another digital marketing firm.
- She is able to do the following tasks:
- competitive analysis
- plana and research SEO tactics and strategies
- SEO experiments
- prepares link plan for the link building team
- performs white hat technique
- technical SEO
- on page optimization
- off page optimization
- She is proficient with the following tools:
- AHREF
- Google Search Console
- Google Analytics
- She is ready to start immediately.
Employment History
Key Account Specialist
Industry:
Computer / Information Technology (Hardware)
Employment Period:
March 2019 to March 2020 (12 Months)
Duties and Responsibilities:
-
Serves as the single point of contact for all service delivery issues
-
Manages service calls placed by the account from break to fix, end to end.
-
Monitors, tracks, and reports monthly service delivery performance.
-
Develops and generates monthly service quality and performance metrics.
-
Presents monthly service performance metrics to the account at the executive level
-
Handles Customer satisfaction issues, determining root causes, develops action plans, implements changes, and follows through to resolution.
SEO Specialist Team Lead
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
March 2020 to April 2022 (25 Months)
Duties and Responsibilities:
-
Perform full website audit and identify SEO problems
-
Develop optimization strategies that increase the company's search engine results rankings
-
Perform full content audit
-
Conduct keyword research and recommend keywords to target
-
Track, report, and analyze site organic traffic and conversions based on the site’s Google Analytics
-
Develop SEO recommendations based on data-driven analysis (website architecture, content, linking)
-
Plan and research SEO tactics and strategies for client growth
-
Perform Competitive Analysis
-
Perform SEO experiments
-
Prepares Link Plan for the Link Building Team
-
Review SEO recommendations provided by the Consulting Team members
-
Collaborate with colleagues from other departments (Link Building Team, Content Team, etc.)
-
Prepare SEO Consulting Team SOP's.
-
Provide positive feedback to the clients
-
Develop SEO strategies that align with client business KPIs
-
Review and analyze client sites for areas that can be improved and optimized
Customer Service Specialist
Industry:
Employment Period:
December 2008 to December 2011 (36 Months)
Duties and Responsibilities:
Industry:
Employment Period:
June 2012 to December 2015 (42 Months)
Duties and Responsibilities:
Online English Teacher
Industry:
Employment Period:
January 2016 to August 2016 (7 Months)
Duties and Responsibilities:
Online Business English Communication Trainer
Industry:
Employment Period:
December 2017 to December 2018 (12 Months)
Duties and Responsibilities:
SEO Specialist Team Lead
Industry:
Employment Period:
March 2020 to May 2022 (26 Months)
Duties and Responsibilities:
SEO Analyst
Industry:
Employment Period:
July 2022 to July 2022 (0 Months)
Duties and Responsibilities:
Industry:
Employment Period:
January 2023 to January 2023 (0 Months)
Duties and Responsibilities:
Senior SEO Specialist
Industry:
Employment Period:
May 2023 to September 2025 (28 Months)
Duties and Responsibilities:
SEO Specialist
Industry:
Employment Period:
December 2025 to March 2026 (3 Months)
Duties and Responsibilities:
Education History
Field of Study:
Computer Science/Information Technology
Major:
DegreeinComputer Science/Information
Graduation Date:
October 1, 2008
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
White Hat SEOWhite hat
INTERMEDIATE ★★
-
SEO, Local SEO, White Hat SEO, Technical SEO, SEO Analysis, SEO Audit, SEO Tools, On-page Optimization, Off-page Optimization, Content strategy, Keyword Analysis, Keyword Rank Monitoring, Keyword Research, Google Analytics, Google Sheets, Competitor AnalysisCompetitive ResearchCustomer ServiceTechnical SupportLink Analysis
Work at Home Capabilities:
- Internet Bandwidth: 10 Mbps
- Working Environment: Private Room
- Speed Test Result: Download: 0.61, Upload: 1.36
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Asus
- Processor: i3 7th
- Operating System: Windows 10
All-inclusive Rate: USD $12.58/hr
Maria
Candidate ID: 443273
ADVANCED
-
Social Media Management, Digital Marketing, Content Management, LinkedIn Marketing...
INTERMEDIATE
-
SEO, Email Marketing, WordPress, Keyword Research...
Median Rate
$12.58
$13.73
if $1 = PHP52
$16.73
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 12.58 per hour or $USD 1090.27 per month
Remote Staff Recruiter Comments
- Cristina has 10 years of working experience for hospitality, manufacturing, and advertising companies where some are based in Australia and Europe.
- She started her career as a Payroll Officer and then transition to pursue a profession in digital marketing for 3 years now.
- As Social Media/Digital Marketer, she is exposed on the following tasks
- Managing social media platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube
- Writing content for social media and websites
- Performing SEO audits, SEO optimization, competitor analysis, and keyword research
- Managing WordPress
- Generating social media analytical reports
- Executing email marketing campaigns using Mailchimp
- Designing basic graphics and simple video editing
- Doing community management to boost the organic following
- Doing affiliate marketing where she scouts for potential US influencers to endorse their products
- She is is knowledgeable with Trello, Canva , Slack, Hootsuite, Grammarly, Copy.ai, Tail wind, Google Analytics, Keyword Planner, Search Console, Trends, SEMrush, SEO Quake, AHREFS, Buffer, Uber Suggest, Mailchimp, WordPress (Elementor as plugin), Facebook Meta Business, Google Suite, ChatGPT, and Google Bard.
- She is readily available.
Strongest Behaviors:
- Works at a faster-than-average pace, producing results in general accordance with schedules and “the book.”
- Detail-oriented; typically makes and follows a plan to keep track of things and usually follows up to ensure completion.
- Focused on operational efficiencies: thinks about what needs to be done and how it can be done quickly without losing quality.
- Drive to protect the company against risk by doing things in general accordance with established standards.
Maria Cristina is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.
Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Maria Cristina, who takes responsibilities very seriously.
Employment History
SEO/SMM/General Virtual Assistant
Industry:
Employment Period:
October 2020 to November 2022 (25 Months)
Duties and Responsibilities:
- General Virtual Assistant
- Updating listing details on Channel Manager
- Add/Update listings to OTAs like Airbnb, Booking.com, VRBO
- Update listing details on the website
- Manage Bookings from different platforms to the channel manager
- Manage communication with tenants
- Manage communication and schedules of cleaners
- Send payment requests to some guest s
- Social Media Management
- Manage Social Media sites, Facebook, Instagram, and LinkedIn
- Social Media Engagement
- Content Creation
- Scheduling contents
- SEO Specialist
- Website Audit
- Keyword Research
- On-Page Optimization
- Content/Blog Post Creation
- Optimizing Listings Content Description, URL, and Photos
SEO Specialist and Content Writer
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2022 to November 2022 (2 Months)
Duties and Responsibilities:
- SEO Audit
- Keyword Research
- Competitors Analysis
- On-Page Optimization
- Website Content Creation
- Creation of Lead magnet
- Social Media Manager
Digital Marketing Assistant
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
May 2022 to October 2022 (5 Months)
Duties and Responsibilities:
- Influencer Marketing
- SEO Backlinking
- SEO Content Briefs creation and Uploading to Webflow
- Lead Generation using Apollo.io
- Email Marketing Using Sendgrid
- Creation of a Newsletter using Beehiiv
- Creation and Publishing of a LinkedIn Newsletter
Social Media Manager, Instagram and Titok
Industry:
Healthcare / Medical
Employment Period:
March 2022 to May 2022 (2 Months)
Duties and Responsibilities:
- Content creation
- Video creation (Reels) and Video editing
- Engagement
- Inbound Marketing
LinkedIn Strategist
Industry:
Employment Period:
November 2021 to February 2022 (3 Months)
Duties and Responsibilities:
- Social Media Management
- Setup and Manage LinkedIn Company Page and Twitter Business Profile
- Promote Brand, Social Media Engagement and services
- Post valuable content and engage to target clients
- Create graphics using Canva
- Check Social media Analytics
- Maintain Lead lists
- Run LinkedIn paid advert
Social Media Management and Marketing
Industry:
Banking / Financial Services
Employment Period:
October 2021 to January 2022 (3 Months)
Duties and Responsibilities:
- Manage Social Media platforms like LinkedIn, Facebook, Facebook Community, and Instagram
- Create company branding and Client Persona
- Create graphics and documents using Canva, post content and do engagements
- Post content and engage during "Post-Party."
- Create and promote Free and paid events
Digital Marketing / Email Management (Consultancy)
Industry:
Employment Period:
March 2021 to May 2021 (2 Months)
Duties and Responsibilities:
- Social Media Management
- Manage Social Media sites, Facebook, Instagram, and LinkedIn
- Social Media Engagement, Scheduling contents
- LinkedIn Lead Generation
- Manage LinkedIn Company Page
- Email Marketing using MailChimp
- Create and send automated emails using MailChimp
- Manage Email campaigns
- CRM implementation and management
- Install, implement and manage CRM (LACRM)
LinkedIn Consultant
Industry:
Manufacturing / Production
Employment Period:
September 2021 to September 2021 (0 Months)
Duties and Responsibilities:
- Educate company Owner/CEO on How to Set up and Optimize LinkedIn Profile and Company page
- Train them how to do LinkedIn Outreach effectively
- Coach them on how to increase Company Page followers
- Coach them on how to use LinkedIn Sales Navigator, and it's benefits to B2B Marketing
Sales and Digital Marketing Specialist
Industry:
Computer / Information Technology (Software)
Employment Period:
May 2021 to December 2021 (7 Months)
Duties and Responsibilities:
- Social Media Management
- Setup and Manage Social Media sites like LinkedIn Company Page, Facebook Page and Twitter
- Promote Brand, Social Media Engagement and services
- Research, create, and Post content on all platforms
- Create graphics, videos and presentations using Canva
- Check Social media Analytics
- LinkedIn Lead Generation
- Lead Generation using Sales Navigator
- Connect and engage with prospected clients on LinkedIn (Freelancers Online Job Marketplace & B2B Marketing)
- Update Marketing Dashboard
- Increase Company Page followers organically
- Email Marketing using Sendgrip
- Generate email lists from LinkedIn followers
- Create email templates, set up and manage Email campaigns
- Sales and Marketing
- Research Marketing Strategies for a software development company
- Search and send proposals for software and development projects
Payroll & Database Admin/Project Manager/ISO Auditor/Compenben
Industry:
Manufacturing / Production
Employment Period:
October 2007 to December 2017 (122 Months)
Duties and Responsibilities:
- Payroll Admin
- Processing and releasing of Compensation and Benefits
- Database Admin
- ISO Auditor
- Project Manager
- Implement TImekeeping System using RFID and biometrics
- HRIS Project Manager
- Automate processes in releasing Food Product and Rice Benefits
Digital Marketing Executive
Industry:
Computer / Information Technology (Software)
Employment Period:
August 2023 to August 2023 (0 Months)
Duties and Responsibilities:
- Establish and manage social media accounts for the brand.
- Develop effective social media strategies to promote the business.
- Create and share engaging and relevant content across platforms.
- Monitor and analyze social media analytics to optimize performance.
- Execute social media advertising campaigns.
- Engage with relevant groups and connect with potential customers.
- Keep track of competitor strategies and performance.
- Produce high-quality written content for various platforms.
- Proofread and edit content to ensure accuracy and clarity.
- Format content appropriately for different platforms.
- Develop content strategies aligned with business goals.
- Conduct competitor research to stay up-to-date with industry trends.
- Publish content on different platforms.
- Utilize article spinning techniques for content variation.
- Submit content for guest posting opportunities.
- Develop and implement effective SEO strategies.
- Conduct keyword research to identify relevant search terms.
- Analyze competitor websites and strategies.
- Perform site analysis and identify areas for improvement.
- Optimize on-page elements to enhance website visibility.
- Execute off-page optimization techniques to build backlinks.
- Manage sitemap and webmaster submissions.
- Register the business with directories and online business listings.
- Utilize social bookmarking to increase website visibility.
Digital Marketing Specialist
Industry:
Manufacturing / Production
Employment Period:
January 2024 to May 2024 (4 Months)
Duties and Responsibilities:
- Social Media Management
- Manage and curate content for Facebook, Instagram, and LinkedIn to enhance our social media presence. Create engaging posts, run ad campaigns, and monitor user engagement to drive a positive ROI.
- Competitive Analysis
- Analyze competitors' social media accounts to identify trends, opportunities, and strategies that can be incorporated into our own social media efforts.
- SEO Optimization
- Improve website SEO by conducting keyword research, optimizing on-page content, and implementing SEO best practices to enhance our online visibility.
- Google Analytics
- Analyze and interpret data from Google Analytics to measure the impact of our digital marketing efforts and make data-driven decisions.
- WordPress Support
- Possess a basic knowledge of Web Development to assist with website updates and enhancements when necessary.
- Adaptability
- Be open to taking on additional tasks beyond the scope of this description to help enhance our digital marketing efforts.
- Performance Reporting
- Provide regular reports and insights on the effectiveness of digital marketing initiatives to the client.
Social Media Manager and SEO Assistant for ISO Consulting Company
Industry:
Consulting (Business & Management)
Employment Period:
February 2025 to October 2025 (8 Months)
Duties and Responsibilities:
Digital Marketing Associate and LinkedIn Manager
Industry:
BioTechnology / Pharmaceutical / Clinical research
Employment Period:
April 2024 to December 2025 (20 Months)
Duties and Responsibilities:
LinkedIn Manager for a Merger & Acquisition Company
Industry:
Consulting (Business & Management)
Employment Period:
May 2025 to February 2026 (9 Months)
Duties and Responsibilities:
Education History
Field of Study:
Computer Science/Information Technology
Major:
Computer Science
Graduation Date:
April 11, 2007
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Social Media ManagementDigital MarketingContent ManagementLinkedIn Marketing
INTERMEDIATE ★★
-
SEO, Email Marketing, WordPressKeyword ResearchSEO AuditMailChimpHubspot CRM
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: Download: 7.86, Upload: 26.18
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Lenovo Legion 5
- Processor: 13th Gen Intel(R) Core(TM) i7-13650HX
- Operating System: Windows 11
All-inclusive Rate: USD $7.67/hr
Adonis
Candidate ID: 433716
ADVANCED
-
Social Media Management...
INTERMEDIATE
-
Digital Marketing, Graphic Design, Project Management, Social Media Marketing...
Median Rate
$7.67
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.67 per hour or $USD 664.88 per month
Remote Staff Recruiter Comments
- Don has over 10 years of experience working within Education, Marketing & Events Management Industries.
- His skills includes the following:
- ESL Teaching
- Events Management
- Digital Marketing
- Social Media Marketing & Management (Instagram, Facebook, LinkedIn)
- Email Marketing
- Copywriting
- Graphic Design
- Video Editing
- He was able to cater/work with clients based in Australia
- Has basic skills also in designing web pages
- Adept with using the following tools/software:
- Canva
- Sony Vegas
- Active Campaign
- WordPress
- FB Ads Manager
- ClickUp
- Slack
- He is available to start in at least 1 week notice period
Strongest Behaviors
- Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
- Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
- Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Adonis will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.
Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.
Employment History
DIGITAL MARKETING SPECIALIST
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2021 to March 2022 (9 Months)
Duties and Responsibilities:
- Graphic Design
- Webpage Design
- Managed social media platforms
- Built marketing funnels and integrations of digital marketing tools
- Copywriting
- Performed testing and scheduling of email marketing campaigns
- Content Creation
- Maintained website content and landing pages
- Set up Facebook Ads and campaign reporting
- Project management
- Designed marketing collaterals Email Marketing
VIRTUAL ASSISTANT
Industry:
Retail / Merchandise
Employment Period:
January 2020 to June 2021 (17 Months)
Duties and Responsibilities:
- Video Editing
- Managed Instagram page Market research
- Created social media graphics for daily postings
- Developed strategies to increase engagements and produced good content
- Facilitated customer service and managed products and campaigns
CREATIVE DIRECTOR
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2019 to December 2020 (18 Months)
Duties and Responsibilities:
- Managed the creative process from concept to completion
- Lead and directed the creative team in the production of all marketing collateral
- Overseen client pitches and proposals
EVENT DIRECTOR
Industry:
Exhibitions / Event management / MICE
Employment Period:
January 2017 to January 2020 (36 Months)
Duties and Responsibilities:
- Planned and organized events with attention to financial and time Leadership constraints
- Managed all event operations (preparing venue, invitations, food, Organized entertainment, etc) Communication
- Understood clients' needs and wants
- Hired, trained and overseen personnel Team player
HUMAN RESOURCE SUPERVISOR
Industry:
Education
Employment Period:
November 2014 to November 2016 (24 Months)
Duties and Responsibilities:
- Setting strategic courses for the department to improve company performance Responsible for recruitment, training, and employment
- Responsible for recruitment, training, and employment
Education History
Field of Study:
Psychology
Major:
Psychology
Graduation Date:
January 1, 2012
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Social Media Management
INTERMEDIATE ★★
-
Digital MarketingGraphic DesignProject ManagementSocial Media MarketingVideo Editing
Work at Home Capabilities:
- Internet Bandwidth: 50 Mbps
- Working Environment: Private Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Huawei
- Processor: Core i3 10th Generation
- Operating System: Windows 10
All-inclusive Rate: USD $9.14/hr
Michelle
Candidate ID: 431983
ADVANCED
-
Social Media Management, Community development, Social Media Marketing, Social Media...
INTERMEDIATE
-
Executive Assistance, Operations Management, People Management...
Median Rate
$9.14
$9.85
if $1 = PHP52
$11.68
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 9.14 per hour or $USD 792.50 per month
Full Time: $USD 9.14 per hour or $USD 1585.00 per month
Remote Staff Recruiter Comments
Michelle Bernice Garcia has a robust background in social media management and marketing, with significant experience in project management, graphic design, and administrative tasks. Her proficiency with various tools and readiness to start immediately make her a strong candidate for roles in marketing and social media management.
Evaluation Comments:
-
Michelle has a diverse background in social media management, tech support, and tutorial services.
-
She has experience in multiple industries and is capable of handling a wide range of tasks from community management to video editing.
-
She is knowledgeable in various tools and is ready to start immediately.
Key Strengths:
-
Social Media Management: Advanced skills in managing and marketing on social media platforms.
-
Project Management: Proficient in planning, executing, and managing projects.
-
Graphic Design: Skilled in creating visual content for various platforms.
-
Administrative Support: Strong administrative skills including appointment setting and general admin tasks.
-
Training and Development: Experienced in coaching and training.
Technical Expertise:
-
Tools: Canva, Google Suite, MS Apps, Vegas Pro, Adobe Premiere, Asana, Trello, Buffer, Hootsuite, ClickUp
Strongest behaviors:
Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
Summary:
Michelle Bernice is a confident, independent self-starter with competitive drive, initiative, a sense of urgency, and the ability to make decisions and take responsibility for them. Can react and adjust quickly to changing conditions and come up with ideas for dealing with them.
Her drive is purposeful, directed at getting things done quickly. She is an individual who responds positively and actively to challenges and pressure, and has confidence in their own ability to handle novel problems and people. An outgoing, poised person, a lively and enthusiastic communicator, tending to be a little more authoritative than persuasive in style. Talks briskly, with assurance and conviction and is a stimulating influence on others, while being firm, direct, and self-assured in dealing with them.
- Bernz started her professional career in tutorial services in 2008.
- She also had her career as a tech support in Xbox in a BPO set-up.
- She then ventured into social media management and marketing for 4 years. She has worked with several industries on telecommunication, BPO and hospitality.
- She is able to perform the following tasks:
- Community Management
- Social Media Management
- Social Media Marketing
- Graphic Design
- Email Marketing
- Project Management
- Video Editing
- Appointment Setting
- Admin Tasks
- She is knowledgeable on the following tools:
- Canva
- Google Suite
- MS Apps
- Vegas Pro
- Adobe Premiere
- Asana
- Trello
- Buffer
- Hootsuit
- ClickUp
- She is ready to start immediately.
Employment History
Executive Virtual Assistant C-Level
Industry:
Hotel / Hospitality
Employment Period:
July 2021 to May 2023 (22 Months)
Duties and Responsibilities:
- Built and managed SOPs, dashboards, and meeting rhythms, improving delivery consistency by 30%+ Supported strategic planning and KPI tracking to align initiatives with the company vision Implemented automation systems that reduced manual workload by 40% Served as the “Integrator” bridging creativity, leadership, and execution for sustainable growth
Project Manager / Marketing Manager
Industry:
Food & Beverage / Catering / Restaurant
Employment Period:
January 2019 to November 2020 (22 Months)
Duties and Responsibilities:
- Increased engagement and reach through structured content planning and analytics reporting
- Collaborated with leadership to align marketing metrics with business KPIs
- Designed content systems that supported visibility and community culture
- Mentored team members on marketing workflows and aligned communication
Appointment Setter
Industry:
Consulting (Business & Management)
Employment Period:
February 2015 to May 2016 (15 Months)
Duties and Responsibilities:
- I field basic questions and concerns about the products and services.
- I schedule consultations between the prospective client and a Sales Representative.
- I keep a detailed log of calls, including those which were not answered.
- I attempt to contact prospective clients who you have been unable to contact.
Social Media Specialist
Industry:
Entertainment / Media
Employment Period:
August 2018 to June 2019 (9 Months)
Duties and Responsibilities:
- I use posts, comments, and replies to engage with their audience and develop a relatable company voice.
- I also delegate content creation tasks to other staff and study which aspects of their campaigns result in the highest engagement and conversions.
- I also monitor online posts that mention the company to mediate the impact of negative reviews and share positive testimonials with their current following to strengthen customer relationships.
- In my writing experience, content curation is always favorable because I love creating projects that give positive, inspiring stories.
General Virtual Assistant
Industry:
Human Resources Management / Consulting
Employment Period:
January 2018 to September 2018 (8 Months)
Duties and Responsibilities:
- I screen all visitors and determine what level of support they need while offering polite, professional customer service.
- I manage my client's daily calendar, including scheduling meetings, confirming appointments, writing itineraries, and arranging transportation.
- I train other administrative staff on company policies and marketing practices.
- I also tapped my marketing skills as a social media manager and community builder.
Executive Assistant
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
October 2018 to June 2019 (7 Months)
Duties and Responsibilities:
- My job as a general virtual assistant developed into an executive assistant.
- I screen all visitors and determine what level of support they need while offering polite, professional customer service.
- I manage my client's daily calendar, including scheduling meetings, confirming appointments, writing itineraries, and arranging transportation.
- I train other administrative staff on company policies and marketing practices.
- I also tapped my marketing skills as a social media manager and community builder.
- I use posts, comments, and replies to engage with their audience and develop a relatable company voice.
- I also delegate content creation tasks to other staff and study which aspects of their campaigns result in the highest engagement and conversions.
- I also monitor online posts that mention the company to mediate the impact of negative reviews and share positive testimonials with their current following to strengthen customer relationships.
- In my writing experience, content curation is always favorable because I love creating projects that give positive, inspiring stories.
Education Strategist
Industry:
Education
Employment Period:
January 2018 to October 2021 (45 Months)
Duties and Responsibilities:
- Increased participant engagement through structured feedback and accountability systems
- Managed instructors and operations support for seamless program execution
- Created internal resources and workflows to simplify curriculum delivery and tracking
- Fostered strong communication and connection among students, faculty, and leadership
Education History
Field of Study:
Agriculture/Aquaculture/Forestry
Major:
Forestry and Natural Resources Governance
Graduation Date:
October 22, 2005
Located In:
Philippines
License and Certification: :
- International Homeschool Speaker 2018, 2019
- CEO, Founder of STPH
- Co-Found
Skills
ADVANCED ★★★
-
Social Media Management, Community development, Social Media Marketing, Social Media, Graphic Design, Facebook Ads, Administrative Skills, Administrative Support, Project Management, Project Planning, Project Support, Training and Development, Coaching, Speaking Skills, Marketing,
INTERMEDIATE ★★
-
Executive AssistanceOperations ManagementPeople Management
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/my-result/d/588d8328-9045-43d0-b35d-ae6b51a9fb91
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Asus
- Processor: Ryzen 7
- Operating System: Windows 11
All-inclusive Rate: USD $11.60/hr
Caren
Candidate ID: 429786
ADVANCED
-
Digital Marketing, Social Media Management, Social Media Marketing, Social Media Optimization...
INTERMEDIATE
-
Analytical Review, Affiliate Marketing, Content Management, Content Writing...
Median Rate
$11.60
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 9.14 per hour or $USD 792.50 per month
Full Time: $USD 11.60 per hour or $USD 2010.39 per month
Remote Staff Recruiter Comments
- She has been working for 13 years as Paid Media Manager, Paid Media Buyer, Digital Marketing Specialist, Digital Marketing Manager for beauty, digital agency, retail, and business consultancies companies based in US, Malaysia, and Philippines
- She has strong experience with digital marketing facet which include
- Social Media Handling
- Social Media Strategy
- Email Marketing
- Content Planning
- Paid Advertisement
- Email Marketing
- One of her strongest suit is Paid Advertisements wherein she is involved with the following
- Planning and allocating budges for paid advertisement in Facebook, Google, Instagram, Twitter, and Bing
- Collaborate with the marketing team for visual and contents of the advs
- Optimize performing ad sets and revamp non performing ads
- Performing AB testing to check the feasibility of the ads
- Researching new trends and new ideas to help boost the ads
- Strategizing and creating plans for paid ads
- Generating reports and monitoring the ads performance
- She has mostly worked with cosmetic brands, and hair products
- She has an averaged budget for
- Facebook (Meta)- 5,000 USD per month
- Google 10,000 USD per month
- Bing- 7,000 USD per month
- She is a confident user of the following tools
- Google Analytics
- Canva
- Capcut
- Meltwater- social listening
- SemRush
- SuperMetrics
- Business Manager
- Google Ads Manager
- Hootsuite
- WordPress
- Wix
- Click Funnel
- Get Response
- Mailchimp
- Lead Page
- Hubspot
- Klaviyo
- She cans start as soon as possible
https://www.predictiveindex.com/reference-profile/specialist/
Strongest Behaviors
- Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
- Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
- Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
- Caren Tevanny is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.
Employment History
Facebook Advertising Specialist
Industry:
Arts / Design / Fashion
Employment Period:
February 2010 to July 2013 (41 Months)
Duties and Responsibilities:
- Implement Facebook Advertising campaigns.
- Optimize Ads for better performance
- Create campaign reports and analysis.
Digital Marketing Specialist
Industry:
Arts / Design / Fashion
Employment Period:
April 2015 to August 2017 (28 Months)
Duties and Responsibilities:
- Implement Digital strategies.
- Launch multiple online campaigns on different digital platforms
- Create Social Media strategies for all Social Media platforms.
- Create assets for different advertising platforms.
Digital Marketing Specialist
Industry:
Computer / Information Technology (Software)
Employment Period:
June 2016 to August 2017 (14 Months)
Duties and Responsibilities:
- Implement Digital strategies.
- Launch multiple online campaigns on different digital platforms
- Create Social Media strategies for all their Social Media platforms.
- Create assets for different advertising platforms.
- Implement game influencer program for STEAM players
Digital Marketing Manager
Industry:
Human Resources Management / Consulting
Employment Period:
April 2019 to March 2020 (11 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies for different kinds of services under IHR BUDDY.
- Coach start up businesses to improve their online presence through Social Media Marketing and Management
Digital Marketing Manager
Industry:
Retail / Merchandise
Employment Period:
June 2019 to July 2020 (13 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies for the brand.
Digital Marketing Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
August 2020 to March 2021 (7 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies customized for each client
- Launch different campaigns on all digital platforms
- Optimize campaigns for better ad performance
- Create and present monthly Social Media organic and paid ads reports and analysis to clients
Digital Marketing Manager
Industry:
Grooming / Beauty / Fitness
Employment Period:
March 2013 to April 2020 (85 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies for the brand.
- Create assets for different advertising platforms. Implement influencer marketing programs for different Trophy Skin device.
Facebook Advertising Specialist
Industry:
Employment Period:
January 2020 to November 2020 (10 Months)
Duties and Responsibilities:
- Launch different online campaigns on Facebook, Instagram, Google and YouTube.
- Optimize campaigns for better performance.
- Present campaign reports and analysis
Digital Marketing Specialist
Industry:
Grooming / Beauty / Fitness
Employment Period:
December 2017 to January 2019 (13 Months)
Duties and Responsibilities:
- Implement Digital strategies for their service.
- Launch multiple online campaigns on different digital platforms
- Create Social Media strategies for all their Social Media platforms.
- Create assets for different advertising platforms.
Digital Marketing Manager
Industry:
Employment Period:
March 2019 to August 2020 (17 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies.
- Create assets for different advertising platforms.
Head Of Digital Marketing
Industry:
Retail / Merchandise
Employment Period:
January 2023 to June 2023 (5 Months)
Duties and Responsibilities:
- Managed the whole Ad Operations department.
- Implement Digital strategies customized for each client
- Launch different campaigns on all digital platforms
- Optimize campaigns for better ad performance
- Create and present monthly Social Media organic and paid ads reports and analysis to clients
Head Of Social Media Marketing
Industry:
Human Resources Management / Consulting
Employment Period:
September 2021 to January 2023 (16 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies customized for each client
- Launch different campaigns on all digital platforms
- Optimize campaigns for better ad performance
- Create and present monthly Social Media organic and paid ads reports and analysis to clients
- Pitch to different clients local & international
Senior Digital Marketing Manager for Malaysia & Philippines
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2021 to December 2022 (18 Months)
Duties and Responsibilities:
- Managed different local and international advertising agencies to implement content, creatives, influencer marketing, advertising & social media management.
- Manage all performance marketing
- Review monthly reports on all Digital Marketing aspects from agencies and present them internally.
Head Of Digital Marketing
Industry:
Telecommunication
Employment Period:
January 2021 to February 2023 (25 Months)
Duties and Responsibilities:
- Managed the whole Digital Marketing Team including content, creatives, influencer marketing, advertising & social media management.
- Implement Digital strategies customized for each client
- Launch different campaigns on all digital platforms
- Optimize campaigns for better ad performance
- Create and present monthly Social Media organic and paid ads reports and analysis to clients
Education History
Field of Study:
Mass Communications
Major:
Broadcasting
Graduation Date:
April 2, 2006
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Digital Marketing, Social Media Management, Social Media Marketing, Social Media Optimization, Facebook Marketing, Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Twitter Ads,
INTERMEDIATE ★★
-
Analytical ReviewAffiliate MarketingContent ManagementContent Writing
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name:
- Processor: I5
- Operating System: Windows 10
All-inclusive Rate: USD $10.62/hr
John
Candidate ID: 429048
ADVANCED
-
SEO, Google AdWords, Google Maps, Google Analytics...
INTERMEDIATE
-
Facebook Ads, A/B Testing, Team Management, Spyfu...
Median Rate
$10.62
$11.51
if $1 = PHP52
$13.84
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 10.62 per hour or $USD 920.12 per month
Full Time: $USD 10.62 per hour or $USD 1840.23 per month
Remote Staff Recruiter Comments
-
Experience:
Japs has over a decade of digital marketing experience, transitioning from SEO in 2012 to a focus on PPC/AdWords. He is proficient in managing end-to-end campaigns, including research, setup, optimization, and collaborating with designers and copywriters. He has worked primarily on lead generation campaigns and is currently freelancing on two US-based remote projects, though he has no experience with Australian companies. -
Software Proficiency:
Highly skilled in Google AdWords and PPC management, Japs prefers custom reporting over Google Analytics due to conversion discrepancies. He has basic SEO and on-page optimization knowledge but lacks recent link-building experience. He is also comfortable using AI tools and has no CRM data integration experience. -
Specialization:
Japs specializes in PPC/AdWords with a focus on data analysis and campaign optimization, particularly in high-pressure environments. He is experienced in lead generation, managing seasonal businesses, and using email marketing and coupon offers. He also has expertise in keyword targeting and A/B testing for landing pages. -
Strengths:
Confident in handling all stages of PPC campaigns, from initial research and setup to ongoing optimization. He collaborates effectively with designers and copywriters to improve landing page performance and prefers custom reporting with key performance indicators for data-driven decision-making. -
Home Office Setup:
Equipped with an i3 processor, 8GB RAM computer, and a reliable 50Mbps fiber internet connection, Japs is well-prepared for remote work. -
Current Status:
Currently working on two US-based freelance projects, Japs is open to full-time or part-time roles and can start immediately. -
Background:
Since 2008, Japs has worked in roles such as Computer Technician, Internet Researcher, IT Support, SEO/SEM Specialist, Consultant, and Digital Marketer in industries like commerce, lending, and consulting. He has developed skills in Digital Marketing, PPC monitoring, SEO, SEM, keyword research, landing page optimization, and campaign creation. He is highly proficient in various tools, including Google Ads, Facebook Ads, Google Analytics, Crazy Egg, and WordPress, among others. -
Japs can start immediately and is eager to expand his digital marketing expertise in new roles.
Employment History
SEO/SEM-SEO of Ecommerce clients-clients from Florida, USA
Industry:
Retail / Merchandise
Employment Period:
February 2015 to February 2020 (59 Months)
Duties and Responsibilities:
- Perform various task to bring the client’s website to the First Page
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Managing PPC (pay per click) campaigns
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
Checker
Industry:
Apparel
Employment Period:
February 2008 to July 2008 (5 Months)
Duties and Responsibilities:
- Assist the cashier with customer transaction
- meet and greet customers
- give customers detailed information and advice about products
- maintain stock levels by re-filling from the stock room as necessary
- To submit sales, inventory reports and perform regular physical inventory
Computer Technician
Industry:
Computer / Information Technology (Hardware)
Employment Period:
October 2008 to June 2011 (31 Months)
Duties and Responsibilities:
- Repair, Maintain, Reformat, Network Desktop Computers
Internet Researcher
Industry:
Others
Employment Period:
July 2011 to June 2012 (11 Months)
Duties and Responsibilities:
- Social media management
- Posting Ads in Social Media and Blogs
- Engagement
SEO/SEM Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
February 2013 to February 2015 (24 Months)
Duties and Responsibilities:
- Perform various task to bring the client’s website to the First Page
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
IT Support
Industry:
Computer / Information Technology (Hardware)
Employment Period:
June 2012 to February 2013 (8 Months)
Duties and Responsibilities:
- Troubleshoot Desktop Computers and Ensure that the Internet is Working
Google Ads Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2023 to Present
Duties and Responsibilities:
- Technical Analysis and checking of Google Console and Google Analytics
- On page Optimization including optimization of content, title tags, meta tags, 404 pages, website speed, etc.
- Checking for Negative Keywords
- Performing Keyword research, market research, and competitor analysis for our clients.
- Weekly and Monthly Reporting
- Creating and Maintaining Google Ads Campaign
- Installation of tracking code for every website under our watch.
Google Ads Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2022 to June 2022 (5 Months)
Duties and Responsibilities:
- Technical Analysis and checking of Google Console and Google Analytics
- On page Optimization including optimization of content, title tags, meta tags, 404 pages, website speed, etc.
- Checking for Negative Keywords
- Performing Keyword research, market research, and competitor analysis for our clients.
- Weekly and Monthly Reporting
- Creating and Maintaining Google Ads Campaign
- Installation of tracking code for every website under our watch.
Education History
Field of Study:
Computer Science/Information Technology
Major:
Programming
Graduation Date:
April 7, 2007
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
SEO, Google AdWords, Google Maps, Google Analytics, Conversion Optimization, Conversion Analysis, Google Adwords Keyword Planner, Competitor Analysis,
INTERMEDIATE ★★
-
Facebook Ads, A/B TestingTeam ManagementSpyfuSocial Media MarketingSocial Media Management
Work at Home Capabilities:
- Internet Bandwidth: 25 Mbps
- Working Environment: Shared Room
- Speed Test Result: Download: 25.66, Upload: 47.06
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Intel
- Processor: Core i3
- Operating System: Windows 10
All-inclusive Rate: USD $7.67/hr
Marisol
Candidate ID: 424261
ADVANCED
-
Google Sheets, Cold Calling, Lead Generation, Skiptrace...
INTERMEDIATE
-
Photo Editing, Social Media Management...
Median Rate
$7.67
$8.18
if $1 = PHP52
$9.51
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 7.28 per hour or $USD 630.85 per month
Full Time: $USD 7.67 per hour or $USD 1329.77 per month
Remote Staff Recruiter Comments
- Marisol has been working for 8 years in different local companies from Retail, Merchandise, Real Estate, and Digital Marketing industries. She handled different positions such as Buyer, Merchandising Assistant, Training Associate and Virtual Assistant. In 2020 she started her Freelancing job and worked with clients from Thailand, UK, and US. She supported the following tasks:
- Virtual Assistant
- Social Media management
- Lead generation
- Basic graphic design
- Administrative support
- Her biggest achievement as Virtual Assistant is building a relationship with her client and provide a quality outlook to the business.
- She is proficient in tools such as Toggle, Slack, Dialer, Zendesk, Z buyer, Vortex, Google suite, and Microsoft tools.
- Marisol is available to start immediately and she is amenable to working the day shift for any part-time or fulltime position.
Strongest Behaviors
- Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
- Detail-oriented; typically makes and follows a plan to keep track of things and usually follows up to ensure completion.
- Focused on operational efficiencies: thinks about what needs to be done and how it can be done quickly without losing quality.
Behavioral Summary
A pleasant and extraverted person, Marisol is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Marisol gets along easily with a wide variety of people.
Their drive is directed at working with and for others. They derive particular satisfaction from doing things for others, the company, management, the team, and for the company’s customers. Cooperative and willing, this individual can be a particularly effective teacher and communicator of the company’s policies, programs, and systems.
Employment History
Virtual Assistant
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2021 to April 2022 (6 Months)
Duties and Responsibilities:
- Lead Generation - prospecting, generating, qualifying, processing, and following up on leads using SMS Campaigns, different types of social media such as Instagram, Facebook, LinkedIn, Upwork, and Email Marketing then appointment setting for the external sales team.
- Photo Editing - basic editing using Canva and Adobe Lightroom
- Video Editing - Basic video editing using Hippo Video and ActivePresenter
- Data Entry - converting PDF to Spreadsheet, Scrubbing, Web Searching, Skip Tracing, Filling out Forms, Taking Notes of the meeting, Input searched data in CRM Tools, Maintaining Data/File Management
- Social Media Management - Content Creation, Social Media Engagement, Website Builder and Design, Blog Post, Marketing Research, Social Media Optimization
Social Media Virtual Assistant
Industry:
Property / Real Estate
Employment Period:
February 2022 to April 2022 (1 Months)
Duties and Responsibilities:
- Content Creation,
- Social Media Engagement,
- Website Builder and Design,
- Blog Post,
- Marketing Research,
- Social Media Optimization
Virtual Assistant
Industry:
Property / Real Estate
Employment Period:
June 2020 to July 2021 (13 Months)
Duties and Responsibilities:
- Responsible for conducting cold calling (Expired Listing, FSBO, Circle Prospecting),
- Data Entry/Admin Task (Google Drive, Google Spreadsheet),
- Email Management,
- CRM Update (zBuyer, RedX Vortex, Liondesk, Homebot, Podio),
- Web Searching (Zillow, Google, Propstrem, PeopleSearch)
- Lead Searching (Scrapping)
Training Associate
Industry:
Retail / Merchandise
Employment Period:
February 2018 to November 2020 (33 Months)
Duties and Responsibilities:
- Directly assisting the Trainers and Trainees needs.
- Make sure the program will run smoothly before, during and after. All materials will be prepared beforehand such as invitations, pax, foods, writing materials, laptop, projector, room/venue, etc.
- Securing all supporting documents for any claims to the trainees and payment for the training providers (if external).
- Maintaining training database of the employee (Excel Sheet).
- Other admin task such as document safekeeping.
Buyer
Industry:
Retail / Merchandise
Employment Period:
September 2015 to February 2018 (28 Months)
Duties and Responsibilities:
- Responsible for analyzing of customer needs, staying up‑to‑date with industry trends and competitor activity and actively monitoring sales to determine which products sell the most.
- Set the overall merchandising direction through detailed short‑ and long‑term sales strategies. These include data‑backed product selections aligned with customer needs and requests.
- Inventory maintenance to store’s daily operations, must be aware of inventory levels at all times, preparing reports regularly and anticipating demand. They manage the whole gamut of inventory processes, including stocking, rotating, and discarding products.
- Responsible for sell out and sell in claims to supplier. Maintaining good relationship with the suppliers handled.
Link Building Team VA
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
January 2022 to July 2023 (17 Months)
Duties and Responsibilities:
- Directly assisting SEO Manager in acquiring links from Email.
- Create the necessary details for Link Building Report
- Update the links acquired for the clients database
- Do Site Crawl Report using Screaming Frog
- Use Semrush to check the status of the keyword in Google Ranking
Education History
Field of Study:
Marketing
Major:
Marketing Management
Graduation Date:
April 15, 2010
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Google Sheets, Cold Calling, Lead Generation, Skiptrace, English Language, Appointment Setting,
INTERMEDIATE ★★
-
Photo EditingSocial Media Management
Work at Home Capabilities:
- Internet Bandwidth: Between 5mbps to 100mbps
- Working Environment: Shared Room
- Speed Test Result:
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name: 0
- Processor: 0
- Operating System: Windows 11
All-inclusive Rate: USD $11.60/hr
April
Candidate ID: 424103
ADVANCED
-
Creative Writing, Social Media Marketing, Website Management, Digital Marketing...
INTERMEDIATE
-
Design Development, Event Management, Email Marketing, Google Analytics...
Median Rate
$11.60
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 11.60 per hour or $USD 1005.19 per month
Full Time: $USD 11.60 per hour or $USD 2010.39 per month
Remote Staff Recruiter Comments
- April has more than 8 years of work experience within the Digital Marketing field
- Has worked mostly for Oil, Beauty, Digital Marketing, and Automotive industries.
- She gained proficiency when it comes to:
- Content Marketing
- Email Marketing
- Social Media Management & Marketing (Facebook, Instagram, LinkedIn, Twitter)
- Market Research & Analysis
- Website Management
- Creative Writing
- She has also some basic experience with SEO particularly with keyword research, PPC and used it as a technique/strategy to drive traffic in company's sites/pages.
- Did copywriting, creation of written & graphic content, build marketplaces and hosted some virtual events.
- She worked mostly with start-up companies but her drive and innovative skills in digital marketing helped the companies build and boost their online presence.
- Adept also with using the following tools/technologies:
- FB Ads
- HubSpot
- Mailchimp
- WordPress
- Shopify
- Magento
- Canva
- Mailchimp,
- In App, (free),
- Photoshop,
- Adobe premiere
- Google Sheet
- Google Analytics
- Meta
- Grammarly
- Chat GPT
- Ahrefs
- SEMrush,
- She is available to start immediately
https://www.predictiveindex.com/reference-profile/controller/
Strongest Behaviors
- Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
- Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
- Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.
- April Marie Praz is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
- A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards.
Employment History
Digital Marketer
Industry:
Consulting (Business & Management)
Employment Period:
August 2021 to November 2021 (3 Months)
Duties and Responsibilities:
- Conceptualize and collaborate with the client in growing the company's brand persona
- Design needed digital posts or elements
- Implement these in digital platforms
- Organize these projects in the client's virtual file storage
- Research on themes and ideas to grow the client's online presence in WIX, Flip books and other platforms
Digital Marketing Associate & Social Media Manager/Creative Officer/Website Content Manager/PRO
Industry:
Automobile / Automotive Ancillary / Vehicle
Employment Period:
August 2016 to March 2020 (43 Months)
Duties and Responsibilities:
- Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
- Creates engaging written and graphic content while staying up-to-date on latest marketing technologies and social media.
- Also administered the company’s social media marketing and advertising.
- Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
- Supervises the work of art directors, copywriters, and designers.
- Evaluates and ensures the quality of creative content.
- Responsible for planning, developing and implementing the overall company's website content strategy.
- Manages and develops blogging strategy for the website and grow the subscriber base.
- Responsible for managing the reputation of the organization. I write press releases, deal with press inquiries, and manage crisis.
- Develops good working relationship with the media and represented the company at events such as press launches, news conferences, exhibitions, TV interviews, and sponsorships.
Digital Marketing Manager
Industry:
Oil / Gas / Petroleum
Employment Period:
March 2020 to March 2021 (12 Months)
Duties and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget deliver marketing activity within agreed budget report on return on investment and key performance metrics
- Develop pricing strategy
- Develops the overall digital marketing strategies to attract customers to company website, online presence and promotes products and services across digital platforms.
- Leads the implementation of marketing strategies to ensure goals are met. Analyzes online statistics and identifies the best practices to optimize online marketing performance.
Marketing Manager
Industry:
Healthcare / Medical
Employment Period:
March 2021 to July 2021 (4 Months)
Duties and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget deliver marketing activity within agreed budget report on return on investment and key performance metrics
- Develop pricing strategy
Social Media Manager and Community Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2021 to December 2021 (6 Months)
Duties and Responsibilities:
- Running company social media advertising campaigns.
- Formulating high-quality novel written and visual content for each social media campaign.
- Building a social media presence by maintaining a solid online presence.
- Monitoring the company's brand on social media.
- Building brand awareness by engaging relevant influencers.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each of our accounts.
- Overseeing customer service provided via social media.
- Analyzing data to determine whether social media campaigns have achieved their objectives.
- Coaching employees company-wide on content creation best practices.
Senior Manager- Marketing
Industry:
Retail / Merchandise
Employment Period:
July 2023 to March 2024 (8 Months)
Duties and Responsibilities:
- Develops a comprehensive social media calendar, complete with artwork direction and engaging post copies
- Formulates effective campaign strategies to drive engagement and conversion Offers creative direction for captivating video reels
- Facilitates smooth shoot processes by providing layout references and detailed call sheets
- Utilizes project management tools to ensure streamlined project coordination
- Collaborates closely with the creative team to execute visually appealing graphics and engaging video content
- Runs paid ads
Digital Marketing Manager
Industry:
Consulting (Business & Management)
Employment Period:
January 2022 to July 2023 (18 Months)
Duties and Responsibilities:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience. Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Education History
Field of Study:
Advertising/Media
Major:
COMMUNICATION ARTS
Graduation Date:
August 7, 2016
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
Creative Writing, Social Media Marketing, Website Management, Digital Marketing, Market analysis,
INTERMEDIATE ★★
-
Design DevelopmentEvent ManagementEmail MarketingGoogle AnalyticsSEO Analysis
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: N/A
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: DELL
- Processor: Intel Core i5
- Operating System: Windows 10
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Strategic Collaborations for Marketing
Ryan Reynolds is known to use carefully-chosen partnerships to expand his reach.
By teaming up with other brands or celebrities, he introduces his brands to new audiences. For example, the “Match Made in Hell” ad, a collaboration between Match.com and his production company, Maximum Effort, paired Satan with the year 2020 in a humorous love story.
The ad used dark humor to capture the chaotic vibe of 2020. In the ad, Satan meets and falls in love with the personification of 2020, portraying the year as an irresistible match for all the things negative, toilet paper hoarding included.
The ad ends with a witty exchange where Satan says, “I just don’t want this year to end,” and “2020” replies, “Who would?”
The “Match Made in Hell” ad garnered over 7 million views and sparked a wave of hilarious reactions on YouTube. One viewer commented, “Ryan Reynolds’ ads are the only ads I watch willingly,” while another quipped, “I would see an entire Netflix film on this.”
This feedback shows businesses how powerful strategic collaboration can be when it includes humor, authenticity, and timely cultural references.
Strategic Investments
Ryan Reynolds’ marketing strategies also rely heavily on his charisma and humor. People support his brands because they like him.
He’s great at creative storytelling and invests in ads that are witty and memorable, mixing advertising with entertainment. He also understands what the market wants and boy, does he deliver.
To understand his celebrity marketing strategies further, let’s examine the priorities behind his decisions.
Identifying Growth Opportunities
Reynolds’ businesses span various sectors, including telecommunications and sports. In 2023, for instance, he bought a stake in the Formula 1 team Alpine.
So, how does he select which industries to invest in?
- Aviation Gin – Liquor is usually dominated by established brands that use traditional ads. After trying Aviation Gin, Reynolds wanted to join the company. He saw a chance to make the brand stand out. Instead of just endorsing it, he became its creative director. His unique marketing approach generated buzz on social media, which was so successful that it led to a $610 million acquisition by Diageo, a major spirits company.
- Mint Mobile – Telecommunications is essential, and Reynolds understands this very well. However, he realized that mobile services are often expensive and saw an opportunity to disrupt the market with affordable plans and excellent customer service. So, he bought a stake in Mint Mobile, helping the company grow and attract more customers. After substantially increasing its revenue, he sold Mint Mobile for a whopping $1.35 billion in May 2024.
- Wrexham AFC – Reynolds has a knack for spotting opportunities in unlikely places. Buying Wrexham AFC, for instance, drew attention and raised questions because the club was a real fixer-upper. Using his celebrity status, he boosted the club’s media presence. He also created a Netflix documentary “Welcome to Wrezham” to draw in new supporters and secure sponsorships. As a result, Wrexham was promoted to EFL League One, the second-highest division of the English Football League. It also secured million-dollar sponsorships from United Airlines, Aviation Gin, and technology-giant HP.
Scaling Brands with Strategic Investments
Reynolds has mastered the art of scaling brands and raising their value. He picks brands where he can play an active role, not just as an investor, but as a storyteller.
He created stories for Aviation Gin and Mint Mobile, acting as the main endorser who talks to his audience like an old friend. By setting his style apart from typical celebrity endorsements, he builds a deeper connection and makes the product -and the customer- a part of his story.
Here’s how business owners can do the same:
- Tell Real Stories – People love good stories. For example, they might not care about you serving the best burger as much as knowing that you started your restaurant with your grandma’s recipe.
- Build a Personal Connection – Audiences connect with brands that address their needs and feelings. If you’re in the real estate industry, for instance, create content about renting struggles or the perks of owning a home – and then subtly mention how your company provides a solution.
- Make the Product a Part of Life – Position your product as part of your customers’ daily lives, not just as a one-time purchase. For example, if you have a boutique, show how your clothes can boost customers’ confidence through their style.
Storytelling in Marketing
A good story builds connections and makes a brand memorable. By creating stories around your product or service, you humanize your brand further.
Stories set your brand apart from competitors. Customers might forget the number of plans AT&T offers, but they’ll remember Ryan Reynolds ONLY spent $500 on his Mint Mobile ad.
Crafting Brand Narratives
Ryan Reynolds is great at brand narrative crafting because he focuses on emotional connections. He makes his audience smile, laugh, or smirk with engaging stories that create lasting impressions and enhance brand recall.
So, how can you create these emotional connections for your brand? Here are some tips:
- Understand Your Audience – Study your customers’ pain points, values, and aspirations. Then, craft stories that match their experiences and desires, so your ad resonates with them emotionally.
- Create Relatable Characters – Choose a persona that reflects your customers’ experience or aspirations. This could be an influencer using your product, an employee, or even yourself. The key is that they (or you) should be relatable.
- Focus on Emotional Triggers – Make your audience laugh, cry, or feel annoyed. Stories that spark strong emotions build a stronger connection with your brand and make your product or service more memorable.
Using Humor in Storytelling
Everyone enjoys fun ads. They grab attention and create a positive emotional response to your brand, which is why Ryan Reynolds’ ads stand out.
They often make people laugh with sarcasm, jokes, or puns. For example, we’ll always remember that his Aviation Gin berries are carefully and lovingly picked – before being beaten to a pulp.
Used tastefully, humor can make your ad more approachable. Prospects are also more likely to share funny ads on social media and if they go viral, this leads to better recall and increased sales.
Just look at Ryan Reynolds.
Frequently Asked Questions
Here are some of the frequently asked questions about Ryan Reynolds’ strategies:
#1: How Can Small Businesses Implement Similar Strategies?
Small businesses can follow Ryan Reynolds by being creative, authentic, and personally engaged.
They should create posts that show product benefits with unexpected twists or creative stories. They can also share real stories about their business journey, values, or customers. These include personal anecdotes or behind-the-scenes content.
In other words, show the human side of your business.
#2: How Can Small Businesses Use Storytelling in Their Marketing?
Business owners can share the story of how their business started, including both the challenges and success. They can also share testimonials or case studies that show how their products or services have positively impacted customers’ lives.
Moreover, they can share the values behind their business. For example, if your brand prioritizes sustainability, tell stories about your practices that support environmental causes.
Lastly, use compelling visuals, videos, or infographics to make the story more engaging and memorable.
#3: Why Is Humor a Crucial Element in Reynolds’ Marketing Approach?
Ryan Reynolds won’t be Ryan Reynolds without his sense of humor.
Humor is a key part of his brand because of its effectiveness in driving engagement. This approach turns every campaign into a memorable story that connects with viewers on a personal level.
He doesn’t produce ads. He creates fun stories that people look forward to watching. In other words, humor humanizes the brand, which is why his ads quickly rack up millions of views within weeks or even days.
Conclusion
Ryan Reynolds’ marketing strategies focus on creativity, authenticity, and emotional engagement.
He goes beyond traditional advertising by using creative storytelling to grab attention and stand out in a crowded, competitive market. He also personally promotes the brands, making his endorsements genuine and relatable.
Using social media and his celebrity status, he drives organic reach and engagement for the brands he endorses. More importantly, his wit and humor make his endorsements memorable.
However, you don’t need to be a celebrity to boost your brand presence. You just need to tell the right stories – with the help of top-notch marketing and advertising staff from providers like Remote Staff.
With skilled marketers on your team, creating viral marketing campaigns like Ryan Reynolds can – and will be- within reach.
For more information, schedule a call back now.
Want to execute a content strategy like this? Hire the right remote digital marketers or social media marketers today.
Syrine studies law while working as a content writer. Outside of writing and studying, she tutors, plans events, and browses social media. In 2021, she published Stellar Thoughts.
