Hiring Offshore Doesn’t Fail—Handoffs Do

Czarina is an experienced bookkeeping professional with over four years of experience supporting Australian clients across various industries, including real estate, sports management, and small-scale construction. She demonstrates strong technical proficiency in Xero, has a solid understanding of the Australian Taxation Office (ATO) regulations, and is confident in her ability to prepare and support BAS submissions under the cash basis accounting method.

Technical & Work Experience:

She has worked extensively with Australian SMEs, handling end-to-end bookkeeping processes such as:

• Bank and credit card reconciliations (daily and monthly)

• Accounts payable/receivable management

• Invoice processing and document matching via Hubdoc integration with Xero

• BAS preparation and adherence to GST regulations

• Report generation and month-end financial summaries

She also utilizes productivity tools such as Excel, OneNote, and digital calendars to manage multiple accounts concurrently, demonstrating strong organizational skills. She currently manages bookkeeping for a real estate development firm and has experience handling up to eight entities simultaneously.

Her familiarity with construction-related bookkeeping, including contract management and invoice tracking, aligns well with the needs of the client in the civil construction sector.

Predictive Index Behavioral Profile - Controller

Strongest Behaviors

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.
• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
• Impatient for results, puts pressure on themself and others for rapid implementation, and is far less productive when doing routine work.
• Relatively formal, reserved, and skeptical of new people; requires some “proof” to build trust in new people.

Czarina is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.

A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards.

Cian is a seasoned recruitment professional with nearly 12 years of progressive experience, 10 of which have been in leadership capacities. His background is a unique blend of hands-on talent acquisition, client success, and recruitment strategy across diverse global industries.

• Extensive background in recruitment strategy, sourcing, and end-to-end talent acquisition for mid- to executive-level roles
• Hands-on experience recruiting for industries such as technology, healthcare, manufacturing (including tech, automation, and agricultural sectors), education, architecture, construction, logistics, and pharmaceuticals
• Worked with clients from the Asia-Pacific region (Southeast & East Asia), Europe, the Middle East, and North America
• Successfully closed roles across the entire spectrum—from individual contributors to enterprise-level decision-makers
• Implemented strategies to expand candidate pipelines by persuading clients to consider talent from adjacent industries, particularly in the logistics and manufacturing domains
• Cian is available to start immediately

Skill Proficiency + Tech / Software Proficiency:

• ATS & CRM Tools: iCIMS, SuccessFactors, Zoho Recruit, Salesforce, Bullhorn, Monday.com, CTC, CareerOne, NavSys
• Sourcing Platforms: LinkedIn Recruiter, JobStreet, Indeed, Founded, Seed, BetterTeams, Facebook, GitHub (for tech roles)
• Office & Collaboration Tools: Google Workspace, Microsoft Office

Strongest Behaviors:

• Task-focused and highly analytical, with a drive to identify and resolve technical or system inefficiencies
• Operates independently with a strong sense of personal accountability and goal orientation
• Highly precise, detail-oriented, and disciplined, with a preference for deep follow-through and quality standards

Behavioral Summary:
Cian demonstrates a disciplined, results-oriented personality grounded in objectivity and technical acumen. He brings a data-driven, precise approach to his work and excels when allowed the freedom to develop creative solutions based on his expertise. Socially reserved but assertive, Cian is direct in communication and prefers environments where he can focus on execution over small talk. He sets high personal standards, is proactive in overcoming challenges, and avoids risk when lacking sufficient data, always striving for the most accurate solutions.

Mark is a seasoned Paid Media Specialist with 4 years of hands-on experience in managing end-to-end campaigns across Google, Meta, Bing, and YouTube platforms. He has supported a diverse range of international clients from the U.S., Canada, New Zealand, Israel, and the UAE, catering to various industries including e-commerce, B2B services, healthcare, legal, real estate, digital products, and construction.

With strong expertise in campaign setup, performance tracking, audience targeting, and conversion optimization, Mark has delivered proven ROI-driven results. Notable achievements include delivering a 22% conversion rate for a UAE client and generating a 5:1 return on ad spend (ROAS) in multiple campaigns. He is also highly adept at A/B testing strategies, integrating performance data to refine future ad initiatives.

Mark is certified in Google Ads (Search, Display, Video, Creative, AI-Powered Performance), Google Analytics, and Meta Blueprint, reflecting his ongoing commitment to skill development. He is analytical, data-focused, and confident in leveraging automation tools to scale paid campaigns effectively.

Paid Media Specialist – Freelance (Multiple International Clients):

• Provided full-funnel campaign management for global clients across industries such as e-commerce, real estate, dental practices, construction, and SaaS.
• Created and managed campaigns across Google, Meta, YouTube, and Bing platforms
• Handled Performance Max, Search, Lead Gen, and Conversion-focused campaigns
• Conducted in-depth A/B testing to optimize ad creatives, copy, and audience segmentation
• Implemented accurate conversion tracking and troubleshooting using Google Tag Manager
• Reported campaign performance via Google Analytics, Looker Studio, and third-party tools

• Worked with marketing firms to deliver strategy, setup, and reporting for client accounts across Shopify, WordPress, and custom landing page systems
• Drove continuous optimization efforts by analyzing CTRs, bounce rates, and conversion data
• Supported automated retargeting and lookalike audience development
• Managed budgets and advised on allocation based on performance trends
• Contributed to client growth through measurable ROAS improvements

• Ad Platforms: Google Ads (Search, Display, Performance Max), Meta Ads, Bing Ads, YouTube
• Analytics & Reporting: Google Analytics, Looker Studio (Data Studio), Google Tag Manager
• Third-Party Tools: Report Compass, AI-based ad optimization tools
• Web Platforms: Shopify, WordPress
• Meta Ads (Meta Blueprint)
• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

• Google Ads Search, Display, Video, Creative, AI-Powered Performance
• Google Analytics

Predictive Index Behavioral Profile- Operator

Strongest Behaviors

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Mark has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.

Will focus on the details of the work and will handle them with somewhat better than average accuracy. In work involving repeated contact with people, Mark will be pleasant, agreeable, and supportive. Derives satisfaction from helping others and likes to feel part of a secure team.

Professional Background and Experience: Mark has a solid foundation in digital marketing, with recent roles as a Digital Marketing Specialist at The VA Camp and Home-Based Connect. In these positions, he managed Google and Meta Ads, handled social media, and provided customer service support, demonstrating versatility in both advertising and customer engagement. Additionally, he took on responsibilities as a Technical and Stage Management Director for visuals and lighting at Every Nation Campus Santa Maria, reflecting his skills in managing technical workflows in event environments.

Skills: Mark brings a well-rounded set of advanced digital marketing skills, including Facebook Ads, Google Tag Manager, Video and Graphic Ads, Google Analytics, and SEO/SEM. His proficiency in AdSense and tools like SEMrush highlights his ability to handle both organic and paid search strategies, while his use of Canva indicates creative capabilities in graphic content design for social media.

Strengths:

• Comprehensive Digital Marketing Skillset: Mark’s advanced knowledge of various advertising platforms and analytics tools equips him to execute and optimize campaigns effectively, ensuring strong ad performance and ROI.

• Experience in Social Media and Content Creation: His roles have required him to oversee social media content and ad design, which is valuable for roles needing a blend of creative and strategic oversight.

• Technical Management Experience: His work in stage management for technical setups, including visuals and lighting, points to his capacity to handle technical equipment and event-based settings, an asset for roles that benefit from operational versatility.

Overall Recommendation: Mark is well-qualified for roles in digital marketing and social media management, particularly where advanced ad management, SEO/SEM, and creative content skills are valuable. His diverse experience in both customer engagement and technical support roles adds depth to his profile, making him a versatile candidate for marketing roles that also involve client interaction or event management support.

Jars is a performance-driven operations leader with 5+ years of supervisory experience in the business process outsourcing (BPO) industry, particularly in content moderation for social media platforms. 

• Successfully led a team of 12-20 content moderators handling live stream content moderation, where accuracy in flagging community guideline violations was mission-critical
• Work scope includes coaching team members, monitoring KPI metrics like accuracy, AHT (average handling time), and completion rate, and regular client calibration meetings
• He also worked as a Sales Associate for a telecommunications account and Healthcare Virtual Assistant for a U.S.-based clinic, managing appointment setting, calendar scheduling, and prescription refills
• Jars can start immediately

Tools Used:

• Client-provided software for moderation and tracking
• Lark (internal communications)
• RingCentral (VOIP for outbound/inbound calls)
• Hubstaff and Slack (time tracking and team communication)

PI Behavioral Profile: Adapter

Strongest Behaviors:

• Careful, detail-oriented, and follows a plan to avoid errors
• Friendly, socially focused, and values teamwork and shared goals
• Operationally efficient, focused on timely and accurate results

Behavioral Summary:
Jars exhibits a flexible and moderate behavioral range, allowing him to adapt based on the situation. He values structure but can deviate from it when necessary to achieve task completion. Though task-focused, he communicates empathetically and prefers a collaborative team environment. He can operate well under pressure and is likely to thrive in environments where quality and consistency are key. While adaptable, he may favor predictability and relies on clearly defined expectations for success.

• Candidate has a total of 3 years experience as a Virtual Assistant handling social media, accounting and administration.
• Her primary skills:  Canva (10/10), Excel (8/10), social media management
• Additional Skills: Basic WordPress, familiarity with Wix and Strikingly, basic invoicing and billing
• Development Goals: Plans to enhance skills with upcoming courses in bookkeeping and SEO

• John is a highly skilled professional with over three years of experience as a Lead Generation Specialist and General Virtual Assistant in the BPO and publishing industries.
• His expertise lies in driving lead generation campaigns and managing client relationships, consistently surpassing performance metrics.
• With a proven ability to work independently in remote settings, he has helped streamline processes, improve team productivity, and deliver exceptional customer service.
• Work Experience & Educational Background:
  • John's career spans multiple roles across industries, including account management, sales, and team leadership.
  • Highlights of his experience include:
  • Over three years as a Lead Generation Specialist, excelling in the use of industry-standard CRM tools such as LinkedIn Sales Navigator, HubSpot, and Salesforce.
  • A background in publishing consultancy and sales, assisting authors in marketing and distribution strategies.
  • Leadership experience, having managed and supervised teams to meet performance targets and maintain quality standards.
• John holds a Bachelor of Science in Computer Engineering from Mindanao Polytechnic State College, where he also completed a foundational program in Computer Electronics.
• Career Highlights & Relevant Projects:
  • John successfully managed lead generation campaigns that resulted in increased client acquisition and revenue growth.
  • At a BPO company, he coordinated with internal teams to align client expectations with service delivery, achieving high customer satisfaction scores.
  • His ability to qualify leads and measure campaign success contributed to revenue increases at his previous roles.
• Skill Proficiency & Technical Expertise:
  • John is proficient in tools such as Salesforce, HubSpot, ZoomInfo, and PipeDrive.
  • His technical skill set includes data entry, invoicing, and process optimization, while his soft skills encompass communication, leadership, and problem-solving.
  • These skills enable him to work efficiently in virtual environments, effectively managing client relations and delivering high-quality results.

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.

Alino presents a solid background in accounting and bookkeeping, with over seven years of experience in the industry. His experience aligns well with the client's requirements, especially with handling multiple entities and diverse industries, which is essential for managing the family business’s complex bookkeeping needs.

Strengths:

1. Relevant Experience: Alino has substantial experience as a bookkeeper, accounting supervisor, and team lead, which has equipped him with comprehensive skills in accounting and bookkeeping. His current role managing a team and handling multiple client accounts demonstrates his capability to handle complex bookkeeping for diverse businesses.
2. Software Proficiency: He has worked with essential accounting software, specifically Xero, MYOB, and QuickBooks, covering all necessary tools for the client’s Australian business operations.
3. Exposure to Australian Accounting Standards: Alino has over a year of direct experience with Australian clients, which ensures familiarity with the country’s financial regulations and practices.
4. Educational Background: Currently finalizing his master’s thesis and involved in teaching accounting, Alino demonstrates an ongoing commitment to academic and professional development.
5. Remote Work Setup: He has a well-equipped home office, including backup equipment and internet, demonstrating his readiness for remote work.

Overall Impression: Alino is a qualified candidate for the bookkeeping role, especially given his extensive experience, exposure to Australian clients, and knowledge of the necessary accounting software. His experience across different sectors and direct handling of monthly and year-end financial tasks aligns with the job's responsibilities, making him a strong fit for the role.

Behavioral Assessment: 

Alino is a distinctly independent and individualistic person, strong-minded and determined. Venturesome, will “stick their neck out”; and take responsibility for risks when they believe they are right.
The challenge of new problems and new ventures is stimulating and will be responded to with action. They have a lot of confidence in themself, their own knowledge, ability and decisions.

Alino is an ingenious and innovative problem-solver and troubleshooter. They have an actively inquiring mind, a lively interest in the technical aspects of the work, and a need to know and learn more about the systems, techniques, facts, and concepts involved in it. They will drive hard to get things done their own way, and quickly. A self-starter that initiates, makes decisions, and assumes responsibility for those decisions. They have a strong competitive drive, are ambitious, and will drive hard to achieve goals. Their sense of urgency and impatience for results will put pressure on others as well as on themself.

• End-to-End Conveyancing Experience

  • Two years of direct experience managing residential and commercial property transactions

  • Strong knowledge of Queensland conveyancing processes; some exposure to Victoria and New South Wales contracts

  • Experienced in file openings, contract handling, and full transaction lifecycle support

• PEXA Proficiency

  • Skilled in creating and managing PEXA workspaces, including inviting participants, lodging documents, and preparing for settlement

  • Familiar with uploading settlement figures and completing transactions electronically

  • Able to work independently in PEXA with minimal oversight for most tasks

• Off-the-Plan (OTP) Transaction Exposure

  • Hands-on experience supporting OTP transactions from pre-registration to settlement

  • Understands the importance of compliance with strict timelines and coordination with all parties involved

  • Can handle the nuances and longer contract formats associated with OTP matters

• Legal Systems Knowledge

  • Proficient in Actionstep and LEAP for legal matter management and documentation

  • Adaptable to different CRMs and conveyancing software based on prior roles in legal support settings

• Administrative and Client Support Skills

  • Manages solicitor inboxes, schedules, and communications with banks, agents, and clients

  • Demonstrates strong organizational skills and attention to detail

  • Effective communicator with a proactive, client-centered approach

• Additional Professional Experience

  • Former Learning Operations Analyst with experience in training facilitation and documentation within a corporate insurance environment

  • Background in customer service roles, contributing to excellent interpersonal and resolution skills

Kamille is a dedicated and detail-oriented Conveyancing Paralegal with two years of comprehensive experience managing residential and commercial property transactions. She excels in ensuring compliance with state-specific regulations, processing settlements, and maintaining seamless case management. Her commitment to delivering high-quality support in fast-paced legal environments sets her apart. With a Bachelor’s degree in Accountancy, Kamille combines her analytical and organizational skills to complement her legal expertise effectively.

• Years of Experience: 2 years as a Conveyancing Paralegal, with additional roles in training operations and customer service, giving her a well-rounded skill set.
• Relevant Work Areas:
  • Managed property settlements in Queensland and Victoria, ensuring legal compliance and precision.
  • Processed property settlements using PEXA, handling tasks such as document lodging, fund verification, and coordinating with all parties to ensure timely settlements.
  • Created and updated legal matters in Actionstep, contributing to thorough and organized case management.
• Industries Served: Conveyancing, Insurance, and Shared Services sectors.
• Certifications and Trainings:
  • Proficient in PEXA for electronic property settlements, handling end-to-end processes.
  • Experienced in developing and implementing training materials in a shared services setting, enhancing team capabilities.

• In her role as a Settlement Agent, Kamille has managed numerous property transactions using PEXA for both residential and commercial properties, particularly in Queensland and Victoria. Her responsibilities include workspace setup, document lodgment, fund verification, and coordination with financial institutions and conveyancers. This experience highlights her adaptability and attention to detail in navigating complex transactions.
• Kamille’s training role at AIG, where she designed process-related training materials, demonstrates her ability to transfer knowledge effectively and support team growth. These achievements reflect her strategic thinking and her capability to handle both legal and operational challenges.

• Key Skills:
  • File Management
  • Attention to Detail
  • Communication and Organization
  • Planning and Strategy
• Tech and Software Proficiency:
  • Proficient in PEXA for electronic conveyancing, handling tasks such as inviting participants, managing lodgment, and ensuring compliance with financial adjustments.
  • Experienced in Actionstep for legal case management, creating and maintaining detailed records.

1. PEXA Transactions: Kamille has processed a variety of property settlements, ensuring compliance with state-specific regulations. Her role includes preparing workspaces, verifying funds, and coordinating with all stakeholders to facilitate smooth settlements.
2. Workspace Management: She regularly creates PEXA workspaces, invites participants, and closely monitors lodgment and settlement schedules to avoid delays. Her proactive approach ensures timely and accurate transactions.
3. Issue Resolution: Kamille has experience addressing common issues such as document requisitions and settlement delays by working with relevant parties to resolve them efficiently, ensuring transactions proceed without further complications.
4. Financial Accuracy: She handles financial adjustments and fund disbursement in the PEXA workspace, verifying all figures for accuracy and compliance with regulatory standards.
5. End-to-End Conveyancing: Kamille manages conveyancing processes from initiation to completion, overseeing electronic lodgments, document preparation, and ensuring all deadlines are met.

Adapter - The Predictive Index
 

• He brings over 12 years of experience in the customer service industry, with approximately six to seven years specifically servicing Australian clients.
• His most recent roles were with companies in the managed IT services space, where he supported clients with basic troubleshooting, Office 365 management, device onboarding, and help desk operations.
• Though not a fully dedicated technical support agent, he consistently handled frontline troubleshooting, ticket triaging, and quality monitoring—demonstrating an ability to bridge both customer and technical needs effectively.
• He is particularly adept at managing end-to-end client concerns, from handling tickets and calls to investigating negative feedback and preparing management-level reports.
• His ability to grasp technical concepts and communicate them clearly to non-technical users is evident and well aligned with the expectations for the TSR role.
• He is able to start immediately. 

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
• Private, serious, introspective, and reserved. Takes time to connect to and trust new people.
• Focused; can concentrate on the task at hand for long periods. Quickly notices and understands technical matters more than social ones. Consistent and patiently thoughtful.
• Works at a steady, unwavering pace; most comfortable with familiar processes, environments, and co-workers. Doesn’t easily change.

Jan-Mer is a serious, introspective person and an analytical and disciplined thinker. Careful, thorough and very focused on their responsibilities.

This individual is reserved and will generally express themself in a factual, direct, and succinct manner. A conscientious person, their approach to the work is systematic, methodical, and well organized, based on thorough knowledge of, and respect for “the book”. Working with factual, technical or detailed information, they’ll produce carefully thought-out work of high quality and precision. Whether doing work themself, or delegating to others, follow up is close to ensure high-quality results.

• Developing and maintaining performant web applications while progressing from junior to senior developer roles.
• Expertise in front-end technologies like Tailwind CSS and Bootstrap and back-end technologies including PHP and MySQL/PostgreSQL databases.
• Proven adaptability to diverse client requirements, including international projects for Japanese clients.
• Spearheaded performance optimizations that doubled application efficiency and reduced downtime by 10%.
• Successfully developed a cryptocurrency-based investment and payout system, demonstrating proficiency in secure and innovative financial solutions.
• Enhanced user satisfaction through application improvements such as query optimization and caching strategies.
• Established CI/CD pipelines that improved code deployment efficiency.

• Programming Languages: PHP, JavaScript, HTML, CSS.
• Frameworks and Libraries: Laravel, Vue.js, React, Angular.
• Vue 3 Composition API
• AWS
• Databases: MySQL, PostgreSQL.
• Version Control: GitHub.
• UI/UX Development: Tailwind CSS, Bootstrap.

• Private, serious, introspective, and reserved. Takes time to connect to and trust new people.
• Focused; can concentrate on the task at hand for long periods. Quickly notices and understands technical matters more than social ones. Consistent and patiently thoughtful.
• Works at a steady, unwavering pace; most comfortable with familiar processes, environments, and co-workers. Doesn’t easily change.
• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”

Romel is helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. He has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner.

Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.

Dan is a seasoned digital marketing professional with seven years of hands-on experience in paid media, specializing in Google and Bing Ads. His background combines extensive experience in the BPO industry and in-depth exposure to performance-based advertising strategies for a wide array of industries.

He has served international clients based in the U.S., New Zealand, and Australia across various verticals including e-commerce, legal services, home improvement, real estate, food service, and healthcare. He is highly proficient in managing full-funnel ad campaigns, conducting budget optimization, A/B testing, keyword analysis, and tracking performance via analytics platforms and reporting tools.

Dan demonstrates confidence, adaptability, and a strategic mindset, making him a strong candidate for a part-time paid ads role with a results-driven organization.

• Digital Advertising Specialist – Google Ads (BPO Environment):
  Worked directly with advertisers seeking expert assistance with campaign creation, optimization, and performance tracking. Managed all Google Ads platforms including Search, Display, Video, App, and Shopping. Performed A/B testing, keyword optimization, and ad copy development. Provided strategic consultations on budget planning, targeting, and conversion tracking.

• Search Engine Marketing Specialist – Agency Setting (New Zealand-based):
  Assigned via a global staffing firm to an NZ-based digital agency. Focused on SEM execution with an emphasis on Google and Bing Ads. Collaborated with account managers and supported client campaigns in various industries. Used analytics and tag management for tracking and reporting.

• Performance Marketing Specialist – U.S.-based Agency (Deathcare & Local Services):
  Managed paid media campaigns for clients in niche markets such as hospice care, funeral services, and home improvement. Led performance reporting and optimizations using Google Ads, Looker Studio, and third-party tools. Handled diverse campaign goals including lead generation, purchases, and brand awareness.

• Freelance Consultant – Digital Advertising (Philippines):
  Most recently worked for a local digital marketing agency, initially as a consultant and later transitioned to full-time based on performance. Oversaw end-to-end campaign execution and strategy for a range of small business clients. Responsible for optimizing campaign budget utilization and improving ad ROI.

• Ad Platforms: Google Ads (Search, Display, Video, App, Shopping), Bing Ads
• Tracking & Analytics: Google Analytics (GA4), Google Tag Manager, Looker Studio
• Third-Party Tools: SEMrush, SpyFu, Ahrefs, CallRail, Zapier
• Reporting: Google Sheets, Excel, Word Docs

He can start ASAP and is amenable to Part-time arrangements.

Predictive Index Behavioral Profile- Promoter

Strongest Behaviors

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
• Focused on goals and the people needed to get there, not details or plans; frequently delegates details.

Dan Angelo is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

Sherwin has a well-rounded background in data analytics and backend support, with significant experience in data engineering, automation, and visualization.  Sherwin has developed strong skills in Python, SQL, and data tools like Azure Synapse Analytics and Tableau. His ability to solve business problems through data-driven insights and automation makes him an asset in any data-centric role. He provided backend support, utilizing SQL and Python to manage data ETL processes and generate reports via Tableau or Power BI.

• Relevant Experience: Over 7 years in data analytics, backend support, and business intelligence.
• Industries: Healthcare (Bayer), Retail (Sunnies Inc.), Finance (Institutional Shareholder Services).
• Roles:
  • Backend support and data visualization (Bayer AG)
  • Data analytics and pipeline engineering (Sunnies Inc.)
  • Sales operations and governance data (Institutional Shareholder Services)
• Sherwin helped build scalable data pipelines and led the data analytics team, solving business problems and streamlining workflows through Python and Power BI.
• He worked with internal clients, using SQL and Python for data ETL processes to support business decisions through clear, actionable visualizations.
• Managed CSR activities., demonstrating leadership and project management skills.

• Proficient in:
  • Data Engineering & Analysis: SQL (7+ years), Python (7+ years), MS Power BI (5+ years), Azure Synapse Analytics.
  • Data Visualization: Tableau, MS Power Automate, MS Power Query.
  • Additional tools: SAP B1, Snowflake, and MS Excel.

Sherwin may need a reasonable notice period before starting a new role. No statutory or government compliance issues were indicated.

Predictive Index Reference Profile - Promoter