We’ll Source, Hire and help Manage them
for you so you don’t have to.
Lifetime support, dedicated account manager
by your side, every step of the way!
We’ll Source, Hire and help Manage them for you so you don’t have to.
Lifetime support, dedicated account manager by your side, every step of the way!
17 Years of
Virtual Staffing
Experience
Trusted by
3,368
SME’s
6,948
Virtual Staff
Hired
We’ll Source, Hire and help Manage them for you so you don’t have to. Lifetime support, dedicated account manager by your side, every step of the way!
17 Years of
Virtual Staffing
Experience
Trusted by
3,368
SME’s
6,948
Virtual Staff
Hired
Social media marketers help you create a social marketing plan, implement campaigns, post on your account, interact with followers, and more. Enjoy exponential growth at a fraction of the cost with our remote Filipino social marketers.
*Booking interviews depend on candidates' availability and interest.
*Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
As of February 2025, 5.56 billion people use the internet, and 5.24 billion are on social media. With the vast majority of the world’s population active on these platforms, it’s crucial for businesses to invest in a good online presence. Successful companies have shifted from traditional marketing to social media, using short videos, creative images, and viral memes to build their brands. However, brainstorming, creating, and publishing all of these require skills, effort, and experience.
This is where a good social media manager comes in.
A social media manager is responsible for building and maintaining a brand’s presence across different social media platforms. They’re generally in charge of:
By delegating these tasks to a dedicated expert, business owners can focus on core operations while a professional handles online marketing.
Hiring a social media manager is a strategic decision for businesses looking to grow their online presence. Aside from boosting visibility, it also brings in different benefits, including:
A social media manager doesn’t just post content randomly.
They study data from each platform and use it to plan future campaigns and posts more effectively. They rely on figures like engagement rates, click-through rates, follower growth, and conversion rates to guide their strategy and content, instead of randomly posting and hoping for the best.
Moreover, they can:
They identify your ideal audience and determine what type of content to post and when.
They can see which posts succeed, and which need adjusting.
Social media managers also analyze competitors’ data to find gaps and opportunities for your brand to stand out.
They make sure your advertising budget is used wisely, focusing on campaigns that bring in the most value.
Aside from posting content, a skilled social media manager can also help optimize your e-commerce operations:
They help set up and optimize features like Instagram Shops, TikTok Shopping, and Facebook Shops, allowing customers to browse and buy products without leaving the app.
A social media manager can also create posts and ads that link straight to product pages, making it easier and faster for customers to buy.
They use data to run ads targeted to specific audiences who are most likely to buy.
They also track which products sell best on each platform and adjust their strategy to focus on the most profitable ones.
Social media is a dynamic landscape. Hence, a good social media manager stays updated on new technologies, artificial intelligence (AI), and even game development to keep brand strategies engaging, relevant, and effective.
You can rely on them to:
A social media manager can design interactive quizzes, challenges, or reward-based activities to keep audiences engaged, encouraging repeat interactions.
They can also launch campaigns that combine tech and gaming concepts, such as virtual try-ons, branded mini-games, or collectible digital items.
Skilled social media professionals also explore and adopt new tools like AI, augmented reality (AR), and virtual reality (VR) to create immersive, unique, and interactive content.
They also track which products sell best on each platform and adjust their strategy to focus on the most profitable ones.
A social media manager is primarily responsible for making your online presence more visible, engaging, and impactful on different social media platforms- and there’s more to it than just posting photos or videos everyday.
It’s also about building a strong and authentic connection with your audience through different means, approaches, and methods.
Let’s take a look.
A social media manager is primarily responsible for making your online presence more visible, engaging, and impactful on different social media platforms- and there’s more to it than just posting photos or videos everyday.
It’s also about building a strong and authentic connection with your audience through different means, approaches, and methods.
Let’s take a look.
Social media is dynamic, constantly changing its algorithms, trends, and analytics. Hence, you need a social media manager who can use modern IT tools and systems to maximize impact. These include:
Automation Tools
Platforms like Hootsuite or Sprout Social for scheduling posts, monitoring activity, and generating performance reports;
Analytics Software
These include tools to track audience behavior, engagement rates, and campaign ROI;
Content Creation Software
Graphic design tools like Canva or Adobe Creative Suite and video editing apps to produce eye-catching, professional content; and
Customer Relationship Management (CRM)
Systems to manage and personalize follower and client interactions.
Aside from tech skills, a good social media manager also knows how to network. They can enlist influencers, brand ambassadors, and other businesses to tap new audiences.
Many of them participate in online groups, live streams, webinars, and industry forums, connecting directly with your target audience and creating real-time engagement.
According to the latest data, there are approximately 7.21 billion smartphones in the world.
This means many people consume content on their mobile devices, and businesses must take advantage of this by creating mobile-friendly ads or even developing their own mobile applications.
If you have a good social media manager, they can work with your development team to:
If you have a good social media manager, they can work with your development team to:
Promote your mobile app across different platforms;
Integrate social features;
Collect user feedback to gather insights; and
Monitor app-related metrics like user retention for a unified marketing approach.
A well-designed website is just as important as your social media platforms. While social media helps attract and engage your audience, it is often your website that converts this interest into meaningful actions, such as purchases, bookings, or sign-ups.
If so, what is your social media manager’s role in web development and design?
Ensuring Consistency and Alignment – They make sure the branding, tone, and visuals on social media match those on your website. Hence, they work with designers to align graphics, colors, and messaging so users get a consistent experience in every platform.
Driving Traffic to the Right Pages – They help create landing pages that match the look and feel of your social media posts. Conversely, they design campaigns that guide followers to key pages on your website, like product pages, blogs, or booking forms.
Suggesting Social Integrations – They suggest adding features like social share buttons, embedded feeds, or Facebook/Google login to make your website more engaging and connected to social media.
Artificial intelligence is now deeply integrated into social media, as users create AI-generated images from their photos and share them online.
Every social media manager must know how to leverage the power of AI through the following ways:
Content Generation
AI tools help improve captions, suggest hashtags, and even generate basic graphics or videos quickly.
Data Analysis
With the right data, it can be used to analyze audience behavior, engagement trends, and campaign performance.
Automation
AI tools are also helpful for scheduling posts and handling initial customer inquiries through chatbots.
However, while AI can help perform these tasks, a social media manager is still needed to bring everything together. They humanize your brand, prioritizing creativity and authenticity by:
A good social media manager knows how to turn AI capabilities into actual business results. Here’s what they usually do:
Strategic Decision Making
They decide which AI tools and data services suit your brand’s goals, whether it’s for predicting trends, automating tasks, or personalizing content.
Audience Insights
They use AI data to understand the audience, know what content they enjoy, and learn when they’re most active, then use this to plan content and posting schedules.
Performance Optimization
They review AI reports to see which posts or campaigns work best, then adjust the strategy to boost reach, engagement, and results.
Social media managers know which posts connect best with your audience. Their goal is to make your brand stand out by using animation, audio, and graphic design together.
Let’s take a closer look:
Animation – Animated videos or graphics grab attention as users scroll through their feeds. Movement naturally draws the eye and makes the content stand out.
Hence, social media managers use animations to explain complex ideas or complicated products in a simple and fun way.
Audio Production – They also use music and sound effects to add mood and emotion to videos, making your content more appealing and memorable.
For instance, they take advantage of voiceovers, background music, and sound design to keep viewers interested and to narrate stories more clearly.
Graphic Design – They come up with high-quality visuals like infographics, quote cards, carousel posts, and story visuals to make your brand look more trustworthy and credible.
With consistent colors, fonts, and design elements, these well-designed graphics strengthen your brand identity and make your posts more recognizable.
Social media started as a place for sharing personal photos and updates. Over the years, it has become a powerful tool for brands to grow their businesses faster.
The Role of Content Marketing and Digital Marketing on Social Platforms
Content marketing focuses on consistently creating and sharing valuable, relevant content for a target audience. Unlike traditional marketing that directly pushes products, content marketing builds trust and positions your brand as an authority – so that it’s what first comes to mind once the target customer is ready to purchase.
This usually includes:
Meanwhile, digital marketing is a broader strategy that uses online channels to promote products and services. It also drives traffic and generates leads or sales through:
These usually come out as:
A social media manager brings these two approaches together, crafting content that tells your brand story and builds relationships – while driving sales.
SEO and search engine marketing (SEM) are often linked to Google and website rankings, but they’re also important for social media. Here’s why:
This optimizes your profile and content so they are easier to discover, both on the platform and through search engines like Google.
For instance, using relevant and targeted hashtags and/or keywords make your posts easier to discover by people interested in similar topics.
Meanwhile, social media SEM focuses on paid advertising to increase visibility and drive specific actions like website visits, sign-ups, and purchases.
This usually includes boosting high-performing organic content to increase its reach and engagement, allowing your ads to reach the right audience.
Using these approaches, a skilled social media manager plans and runs ads, tracks results, and optimizes your profiles to keep your business visible on social media and Google.
Utilizing Social Media for Effective Branding
A distinct brand is easy to recognize, even when people scroll quickly on social media. That’s why a good social media manager uses the same colors, fonts, logos, and design style in every post to help people remember your brand.
Aside from visuals, social media is also a great platform to engage in two-way conversations. For example, replying to comments, answering messages, sharing user-generated content, and running polls all help build a loyal community.
Moreover, sharing tips, tutorials, or industry insights show that your brand is credible and can be trusted. You can also highlight your employees’ success stories or memorable customer experiences to build more trust.
When used effectively, social media can differentiate your business from competitors. More than selling products, it’s a great platform to tell stories that make your brand stand out.
Operational Benefits of a Social Media Manager
Managing social media accounts may seem simple, but it actually requires different strategies, approaches, and careful planning, and this can look like:
They plan campaigns, launches, and seasonal events in advance and create a content calendar to keep posts consistent and strategic.
They strengthen relationships with your audience by quickly responding to comments, messages, and mentions. They also handle crises and negative feedback promptly to protect your brand image.
They create targeted ads and campaigns, using resources wisely to achieve the best reach and conversion.
Lastly, they coordinate with different departments such as sales, customer service, and operations to align all social media efforts with the overall business goals.
Customers expect quick replies on social media, so a dedicated social media manager monitors messages and comments regularly.
When issues arise, such as negative PR, social platforms help provide direct feedback. Friendly and timely responses create positive experiences that turn customers into loyal supporters.
Managing Data Entry and Web Research via Social Channels
Managing social media accounts also involves collecting data on audience demographics, engagement, and content performance. This helps businesses understand their followers and more importantly, identify the kind of content that works best.
Additionally, they conduct web research to monitor competitors’ activities, campaigns, and trends. This helps them adjust strategies, use trending topics and hashtags, and stay ahead in the market.
Importance of Personal/Virtual Assistance in Social Media Management
Social media managers often work hand in hand with virtual assistants on:
The social media manager plans content, while a virtual assistant can handle routine and repetitive tasks like scheduling posts, organizing content libraries, updating spreadsheets, and managing emails.
VAs can also gather visuals, prepare captions, research hashtags, and format posts for the social media manager to finalize.
They can reply to messages and comments, making sure no customer inquiry is left unanswered.
Besides planning and execution, social media management also requires strong writing skills. That’s why your social media manager should be familiar with the following:
The Art of Academic Writing and Creative Writing for Social Media
Academic writing is formal, precise, and follows strict rules. In contrast, creative writing is more casual and focuses on storytelling and emotional connection.
A skilled social media manager needs to master both academic and creative writing.
Social media isn’t just about catchy posts — it also requires breaking down complex ideas clearly and accurately so that your target audience can understand it upon first glance.
At the same time, social media thrives on stories and emotional connections, so creative writing helps craft engaging captions, catchy hooks, and memorable brand stories.
Editing & Proofreading: Ensuring Quality Content
Grammar mistakes and misspellings can harm a brand’s reputation and make your business look less credible. That’s why a social media manager carefully reviews each piece of content to ensure it delivers the message clearly and correctly.
In addition, they keep the captions well-matched and clear and the visuals attractive and on-brand. Thus, proofreading is an important step where social media managers catch typos, broken links, formatting errors, or outdated information that could harm the brand’s image.
Technical Writing and Translation for Diverse Audiences
Product tutorials, how-to posts, and feature updates require technical writing.
A good social media manager can break down complex information into simple, easy-to-understand language without leaving out important details.
Furthermore, if your brand is in different markets, you need content translated and adapted to various languages and cultures. Your social media manager ensures translations keep the original message, tone, and emotion while keeping them culturally relevant and engaging.
Web Copywriting: Engaging and Persuasive Content for Social Media
A social media manager knows how to adjust web copy for each social platform, making sure every post matches your brand’s unique style.
Moreover, good copywriting doesn’t just get likes, it also encourages followers to take action.
For example, a good copy doesn’t just make them hit the “like” or “follow” button. Over time, it pushes them to visit your website or make a purchase.
Whether it’s “Shop Now,” “Learn More,” or “Join the Community,” a skilled social media manager uses the right call to action to compel readers towards the desired result.
A social media manager does more than just post photos or write captions. They also plan strategies, engage with your audience, track data, and protect your brand’s online reputation.
In other words, hiring a professional social media manager is a long-term investment that brings many benefits.
Most importantly, it saves you time and resources, so you can focus on your core business while they build – and sustain- real connections with your audience.
For more information on how to find a skilled social media manager, call us today or request a call back now.
A social media manager does more than just post photos or write captions. They also plan strategies, engage with your audience, track data, and protect your brand’s online reputation.
In other words, hiring a professional social media manager is a long-term investment that brings many benefits. Most importantly, it saves you time and resources, so you can focus on your core business while they build – and sustain- real connections with your audience.
For more information on how to find a skilled social media manager, call us today or request a call back now.
