On paper, the math looks good. You hire offshore talent at a fraction of U.S. wages, your headcount grows, and your payroll barely moves. But what are the hidden costs of cheap outsourcing? What do you really get out of a cheap offshore labor cost?
Many founders and operators report the opposite lived experience: longer days, constant supervision, and mounting exhaustion even as their teams expand.
Gallup consistently finds that managers and leaders account for the majority of variance in team productivity and engagement. This means leadership time is one of the most expensive and also the most easily wasted resources in any organization. Harvard Business Review has also shown that poorly designed roles and excessive managerial oversight are major contributors to burnout and execution drag, especially in distributed teams.
This is the false economy of hiring “cheap.” When low wages come at the expense of leadership focus, the savings are an illusion. If you’re running a growing team but feel more trapped in day-to-day operations than ever, keep reading!
IN THIS BLOG
- ➤
What Are The Negative Effects of Low Cost Outsourcing? - ➤
Does Offshoring Save Money? - ➤
Leadership Micromanagement = Bottleneck - ➤
The Hidden Overhead of Oversight - ➤
The Myth of Cheap Outsourcing - ➤
Endless Slack Threads and “Quick” Looms - ➤
Missed Deadlines Because You Stepped Away - ➤
Every Win Still Depends on You - ➤
What Smart Outsourcing Looks Like - ➤
Pay for Experience, Not Just Presence - ➤
Protecting Your Leadership Calendar - ➤
Build a Team That Makes Decisions Without You - ➤
How Remote Staff Helps You Buy Back Time - ➤
1. Pre-Screened Talent with Strategic Experience - ➤
2. Set Up Support and Delegation Planning - ➤
3. Post-Hire Success Reviews - ➤
FAQs - ➤
Why do cheap hires take up more of my time? - ➤
What’s a realistic hourly rate for experienced offshore staff? - ➤
Will offshoring to cheaper countries eventually work? - ➤
How does Remote Staff ensure my leadership time is protected? - ➤
Don’t Save on Labor Only to Spend Your Time
What Are The Negative Effects of Low Cost Outsourcing? The True Cost of Cheap Offshore Labor
Most hiring decisions focus on hourly rates. But a cheap offshore labor cost only tells part of the story. The real question is whether that labor reduces or increases the demand on leadership time.
When offshore hiring is done without structure or experience benchmarks, it creates a labor vs leadership tradeoff where money is saved on wages but lost on oversight.
Understanding how this tradeoff plays out is key to evaluating true labor cost efficiency.
Let’s break it down:
Does Offshoring Save Money? Why Cheap Doesn’t Always Mean Efficient
Low-cost hires or outsourcing to low cost countries often come with limited experience, unclear role boundaries, or weak problem-solving skills.
As a result, leaders spend more time correcting work, clarifying expectations, and filling gaps. What you save in hourly rates is quickly consumed by rework and supervision.
Does outsourcing reduce cost? Efficiency is about output per hour. When underqualified hires require constant guidance, the labor vs cheap labor comparison collapses.
Candidates:
Filter by Role:
*Booking interviews depend on candidates' availability and interest.
All-inclusive Rate: USD $11.47/hr
Windee
Candidate ID: 197983
ADVANCED
-
SEO, SEMrush, Google Adwords Keyword Planner...
INTERMEDIATE
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Website Management, WordPress, HTML, Leadership...
Median Rate
$11.47
$12.62
if $1 = PHP52
$15.28
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 11.47 per hour or $USD 1988.51 per month
Remote Staff Recruiter Comments
Windee is a Digital Marketing and SEO Professional with 10+ years of experience in search engine optimization, paid advertising, lead generation, website management, and digital strategy, backed by earlier experience in customer service, sales, and operations. He has worked in both agency and remote contractor environments, supporting local and international clients across industries including professional services, training and leadership development, finance, technical consulting, automotive, home services, safety and compliance, e-commerce, and digital services.
Skilled in building and executing data-driven marketing strategies, leading SEO initiatives, managing websites and CMS platforms, supporting paid and organic campaigns, and creating digital assets for social and paid media. He is also adept at handling both strategy and execution, with strong experience in B2B marketing, LinkedIn lead generation, and cross-functional collaboration. During the interview, he positioned himself as someone comfortable operating as either an implementer or a strategist, while showing particular interest in roles where he can contribute ideas and planning, not just execution.
Core Skills & ExpertiseDigital Marketing & Strategy
- Digital Marketing Strategy
- Campaign Planning & Execution
- B2B Marketing Support
- LinkedIn Lead Generation & Outreach
- Social Media Marketing
- Paid Media Support
- Marketing Operations
- Audience Targeting & Funnel Support
- Strategic Thinking & Execution Balance
- Technical SEO
- On-Page SEO Optimization
- Local SEO
- Keyword Research & Search Intent Mapping
- SEO Audits & Recommendations
- Content Optimization
- Google Business Profile Optimization
- Performance Monitoring & Reporting
- Search Engine Marketing
- Answer Engine Optimization / Emerging AI Search Practices
Content Creation & Design
- Canva Design
- Figma
- Ad Creative Development
- Social Media Visuals
- Basic Video/Visual Content Support
- B2B Content Layout Adaptation
- Creative Asset Preparation for Paid and Organic Use
Website & CMS Management
- WordPress
- CMS Management
- Website Creation & Basic Design
- Landing Page / Website Optimization
- SEO Implementation on Websites
- Cross-functional Coordination with Developers
Analytics, Tools & Platforms
- SEMrush
- Google Analytics / GA4
- Looker Studio
- Google Search Console
- Screaming Frog
- Apollo.io
- LinkedIn Sales Navigator
- Facebook Ads
- LinkedIn Ads
- Google Ads
- AI Tools / Prompt Engineering
Professional Strengths
- Strategic Communication
- Stakeholder Management
- Integrity & Ethical Decision-Making
- Adaptability
- Process Improvement
- Team Collaboration
- Independent Remote Work
- Continuous Learning
Over 10 years of experience in SEO and digital marketing roles across agency, freelance, and remote contractor setups. Earlier career background includes customer service, sales, collections, and operations, which helped build strong communication skills, resilience, client handling, and commercial awareness.
Summary of Work ExperienceSEO Manager – Digital Marketing Agency (U.S.-based, remote)
- Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
- Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
- Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
- This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.
Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)
- Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
- Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.
SEO Specialist – Agency / Remote Staffing Setup
- Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
- This period reflects his strong grounding in execution and campaign support.
Freelance SEO Specialist
- Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
- Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.
SEO Auditor – Outsourced Digital Services / Agency Support
- Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
- Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.
SEO Specialist – Financial Comparison / Finance Platform
- Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
- his shows experience in accuracy-sensitive and compliance-heavy work.
SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms
- Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
- Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
- This reflects versatility across industries and strong B2B exposure.
Earlier SEO Roles – Agency and Offshore Support Teams
- Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
- Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
- These roles established his long-term foundation in search marketing and digital operations.
Customer Service, Sales, Collections, and Operations Background
- Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
- These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.
During the interview, Windee shared that although his profile is strongly SEO-led, his actual experience is broader and includes social media marketing, Facebook ads, LinkedIn ads, Canva-based design work, website creation, and lead generation using LinkedIn Sales Navigator and Apollo.io. He also emphasized recent upskilling in AI and prompt engineering, reflecting initiative in keeping his capabilities current.
He presented himself as highly aligned with B2B and professional services work, and noted prior experience supporting consulting and training-related clients. He also expressed strong interest in roles that combine campaign execution with strategic thinking. On work ethic, he highlighted integrity as one of his strongest values and shared that he has left a previous role due to ethical misalignment, suggesting a principled and quality-driven approach to work.
Overall AssessmentWindee is a senior-level digital marketing professional with deep SEO expertise and broad adjacent experience in paid media, LinkedIn lead generation, content support, CMS management, and digital strategy. He appears particularly strong for B2B, consulting, training, and professional services-related roles, and brings both hands-on execution ability and strategic maturity.
He may be considered overqualified for more junior or purely execution-based roles, but his experience, communication skills, and ethical standards make him a strong candidate for positions that require ownership, sound judgment, and a balance of technical marketing knowledge with business understanding.
Windee is a Digital Marketing and SEO Professional with 10+ years of experience in search engine optimization, paid advertising, lead generation, website management, and digital strategy, backed by earlier experience in customer service, sales, and operations. He has worked in both agency and remote contractor environments, supporting local and international clients across industries including professional services, training and leadership development, finance, technical consulting, automotive, home services, safety and compliance, e-commerce, and digital services.
Skilled in building and executing data-driven marketing strategies, leading SEO initiatives, managing websites and CMS platforms, supporting paid and organic campaigns, and creating digital assets for social and paid media. He is also adept at handling both strategy and execution, with strong experience in B2B marketing, LinkedIn lead generation, and cross-functional collaboration. During the interview, he positioned himself as someone comfortable operating as either an implementer or a strategist, while showing particular interest in roles where he can contribute ideas and planning, not just execution.
Core Skills & ExpertiseDigital Marketing & Strategy
- Digital Marketing Strategy
- Campaign Planning & Execution
- B2B Marketing Support
- LinkedIn Lead Generation & Outreach
- Social Media Marketing
- Paid Media Support
- Marketing Operations
- Audience Targeting & Funnel Support
- Strategic Thinking & Execution Balance
- Technical SEO
- On-Page SEO Optimization
- Local SEO
- Keyword Research & Search Intent Mapping
- SEO Audits & Recommendations
- Content Optimization
- Google Business Profile Optimization
- Performance Monitoring & Reporting
- Search Engine Marketing
- Answer Engine Optimization / Emerging AI Search Practices
Content Creation & Design
- Canva Design
- Figma
- Ad Creative Development
- Social Media Visuals
- Basic Video/Visual Content Support
- B2B Content Layout Adaptation
- Creative Asset Preparation for Paid and Organic Use
Website & CMS Management
- WordPress
- CMS Management
- Website Creation & Basic Design
- Landing Page / Website Optimization
- SEO Implementation on Websites
- Cross-functional Coordination with Developers
Analytics, Tools & Platforms
- SEMrush
- Google Analytics / GA4
- Looker Studio
- Google Search Console
- Screaming Frog
- Apollo.io
- LinkedIn Sales Navigator
- Facebook Ads
- LinkedIn Ads
- Google Ads
- AI Tools / Prompt Engineering
Professional Strengths
- Strategic Communication
- Stakeholder Management
- Integrity & Ethical Decision-Making
- Adaptability
- Process Improvement
- Team Collaboration
- Independent Remote Work
- Continuous Learning
Over 10 years of experience in SEO and digital marketing roles across agency, freelance, and remote contractor setups. Earlier career background includes customer service, sales, collections, and operations, which helped build strong communication skills, resilience, client handling, and commercial awareness.
Summary of Work ExperienceSEO Manager – Digital Marketing Agency (U.S.-based, remote)
- Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
- Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
- Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
- This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.
Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)
- Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
- Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.
SEO Specialist – Agency / Remote Staffing Setup
- Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
- This period reflects his strong grounding in execution and campaign support.
Freelance SEO Specialist
- Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
- Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.
SEO Auditor – Outsourced Digital Services / Agency Support
- Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
- Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.
SEO Specialist – Financial Comparison / Finance Platform
- Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
- his shows experience in accuracy-sensitive and compliance-heavy work.
SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms
- Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
- Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
- This reflects versatility across industries and strong B2B exposure.
Earlier SEO Roles – Agency and Offshore Support Teams
- Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
- Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
- These roles established his long-term foundation in search marketing and digital operations.
Customer Service, Sales, Collections, and Operations Background
- Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
- These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.
During the interview, Windee shared that although his profile is strongly SEO-led, his actual experience is broader and includes social media marketing, Facebook ads, LinkedIn ads, Canva-based design work, website creation, and lead generation using LinkedIn Sales Navigator and Apollo.io. He also emphasized recent upskilling in AI and prompt engineering, reflecting initiative in keeping his capabilities current.
He presented himself as highly aligned with B2B and professional services work, and noted prior experience supporting consulting and training-related clients. He also expressed strong interest in roles that combine campaign execution with strategic thinking. On work ethic, he highlighted integrity as one of his strongest values and shared that he has left a previous role due to ethical misalignment, suggesting a principled and quality-driven approach to work.
Overall AssessmentWindee is a senior-level digital marketing professional with deep SEO expertise and broad adjacent experience in paid media, LinkedIn lead generation, content support, CMS management, and digital strategy. He appears particularly strong for B2B, consulting, training, and professional services-related roles, and brings both hands-on execution ability and strategic maturity.
He may be considered overqualified for more junior or purely execution-based roles, but his experience, communication skills, and ethical standards make him a strong candidate for positions that require ownership, sound judgment, and a balance of technical marketing knowledge with business understanding.
Windee has over a decade of experience in SEO and digital marketing, primarily within the advertising, marketing, and PR industry. He has implemented and optimized SEO strategies to improve website performance and enhance online visibility for various clients. His responsibilities have included conducting detailed SEO analyses, utilizing cutting-edge techniques to boost search engine rankings, and managing part-time SEO projects to ensure successful optimization efforts.
Additionally, Windee has experience in the call center and BPO sector, where he managed customer service interactions, resolved issues efficiently, and engaged in outbound sales focusing on customer retention strategies. His earlier roles in retail involved managing store operations, supervising staff, and ensuring customer satisfaction. Windee's diverse background highlights his strong analytical skills, effective communication, and ability to handle complex projects successfully.
Areas of Work:- SEO Optimization
- Digital Marketing
- Customer Service
- Store Management
- Advertising / Marketing / Promotion / PR
- Call Center / IT-Enabled Services / BPO
- Retail / Merchandise
- Others (Entertainment)
Skills:
- SEO Optimization
- Digital Marketing
- Customer Service
- Management
- Analytical Skills
- Communication Skills
Windee Tan is a highly experienced SEO specialist with robust expertise in digital marketing and customer service. His strong analytical skills and ability to implement effective SEO strategies make him a valuable asset for any organization. Windee has a proven track record of improving online visibility and website performance, demonstrating exceptional ability in project management and client engagement. As a Specialist, he brings a deep understanding and expertise in SEO, ensuring quality and precision in his work.
Employment History
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
May 2023 to April 2025 (22 Months)
Duties and Responsibilities:
July 2024 – April 2025
- Conducted thorough technical SEO audits of websites to identify areas for improvement and provided actionable recommendations for optimization, resulting in a 25% average increase in crawl efficiency and a 20% improvement in Core Web Vitals scores across client sites.
- Implemented technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness.
- Collaborated with content teams to ensure that content is optimized for search engines and aligned with SEO strategies.
- Monitored and analyzed website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time.
- Stayed up-to-date with the latest trends and best practices in technical SEO and search engine algorithms.
- Worked closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance.
- Created and maintain technical SEO documentation and guidelines for internal teams and stakeholders.
- Provided technical SEO support and guidance to other members of the marketing team as needed.
June 2023 – July 2024
- Developed and implemented local SEO strategies for clients of Catalyst Content Pty Ltd, initially under VirtualStaff365 before transitioning to direct employment, resulting in an average 35% increase in organic traffic across client websites.
- Performed keyword research and analysis to identify local search trends and opportunities.
- Create and optimized Google My Business profiles to enhance local search rankings.
- Monitored and tracked local SEO performance using analytics tools and report on progress.
- Optimized on-page elements such as title tags, meta descriptions, and header tags for local search.
- Built high-quality local citations on relevant directories and websites to increase local search authority.
- Managed and responded to online reviews on various platforms to improve online reputation and local search rankings.
- Collaborated with web developers and content creators to ensure website design and content are optimized for local search.
- Stayed up-to-date with local search algorithm updates and industry trends to continually improve local SEO strategies.
SEO Auditor
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
February 2022 to December 2022 (10 Months)
Duties and Responsibilities:
- Conducted comprehensive SEO audits for SME clients of Independent Digital Audit (now Oversight Digital), under HOPLA.ONLINE, resulting in an average 15% increase in organic traffic within three months post-implementation of recommendations, based on analytics data and benchmarks.
- Evaluated technical SEO elements such as site architecture, page load speed, and mobile usability to enhance crawlability and indexation, using tools including Screaming Frog and Google Search Console.
- Conducted competitor analysis and keyword research using SEMrush and Google Keyword Planner to identify content gaps and improve targeting, tailored to each client’s market.
- Analyzed on-page SEO elements including meta titles, descriptions, headers, and internal linking structures, providing actionable recommendations to improve search visibility and CTR.
- Reviewed and advised on clients’ existing paid search strategies, ensuring organic and paid campaigns aligned; developed tailored SEM strategies for those without existing paid activity.
- Collaborated with clients to identify opportunities for new, relevant content based on audit findings, focusing on high-priority keywords and user intent.
- Assessed off-page SEO factors such as backlink profiles and social signals, providing strategies to enhance domain authority and referral traffic.
- Delivered clear, jargon-free audit reports with prioritized SEO recommendations, showcasing Independent Digital Audit’s commitment to providing impartial, expert insights.
- Maintained up-to-date knowledge of SEO best practices and Google algorithm updates to ensure audits met industry standards and compliance.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
March 2011 to August 2011 (5 Months)
Duties and Responsibilities:
- Conducted technical SEO audits across client websites for Joe Ryan Digital (now Digital Search Group) to identify crawl errors, mobile usability issues, and site speed improvements, resulting in a 28% increase in page speed scores and a 20% reduction in bounce rates within the first quarter.
- Performed keyword research and competitor SERP analysis using Google Keyword Tool and SEMrush to inform SEO strategy for local and regional campaigns.
- Optimized meta titles, descriptions, and heading tags based on Google’s best practices to enhance relevance and improve click-through rates from organic search.
- Monitored keyword rankings, organic traffic trends, and backlink profiles using Google Webmaster Tools, Google Analytics, and Excel-based performance dashboards.
- Collaborated with in-house and agency content teams to produce SEO-friendly content tailored to sensitive industries such as finance, legal, and B2B sectors.
- Supported ethical link-building efforts through guest posting and content outreach, while monitoring backlink profiles to flag potentially harmful links.
- Delivered SEO performance reports and recommendations to agency partners as part of a white-label service model, ensuring consistency with brand and campaign goals.
- Stayed current with Google’s Webmaster Guidelines and evolving search engine algorithms to ensure compliance with SEO best practices of the time.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
July 2010 to September 2010 (2 Months)
Duties and Responsibilities:
- Coordinated SEO sales and production for 50+ clients under Smart Traffic UK (now Smart Traffic Australia), handling proposals, deliverables, and reports—improving turnaround by 30% and aiding an 85% retention rate.
- Performed keyword research and competitor analysis using Google Keyword Tool and early SEMrush versions to guide data-driven SEO strategies and boost visibility.
- Conducted technical SEO audits to fix crawl errors, broken links, duplicate content, and slow-loading pages, enhancing site health and crawl efficiency.
- Partnered with content teams to develop SEO-friendly copy aligned with search intent and target keywords to increase qualified organic traffic.
- Configured robots.txt, optimized XML sitemaps, and ensured proper canonical tags to support indexing and technical SEO foundations.
- Managed on-page SEO elements like meta tags, H1–H3 headers, internal links, and usability for both desktop and early mobile sites.
- Led white-hat link building via directory submissions, guest posts, and outreach, while reviewing link profiles for risk mitigation.
- Tracked SEO performance using Google Analytics, Google Webmaster Tools, and manual log reviews, reporting monthly insights.
- Collaborated with developers and designers to implement SEO changes aligned with broader digital marketing goals.
- Stayed current with algorithm changes like Mayday and early Panda, adjusting tactics to maintain compliance and effectiveness.
SEO Manager
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2025 to December 2025 (6 Months)
Duties and Responsibilities:
- Spearheaded SEO strategy for a diverse portfolio of 65 local SEO clients, leading comprehensive campaigns using only SEMrush as the premium tool, and overcoming severe resource constraints to drive measurable growth.
- Launched "Project Phoenix," a 90-day SEO department transformation initiative focused on stabilizing operations, introducing structured workflows, and scaling processes — laying the foundation for a high-performance SEO team.
- Developed and implemented clear SOPs and repeatable workflows, replacing fragmented, ad-hoc task execution with coordinated, streamlined systems that improved team efficiency and accountability.
- Built alignment and ownership among a small, cross-functional team (content writer, virtual assistant, and customer success representative) by introducing functional role clarity and regular performance reviews.
- Performed technical SEO audits across all client sites, resolving key issues to improve crawlability, Core Web Vitals, and overall organic performance.
- Worked with content and design teams to fully optimize all materials for local and organic search, boosting local pack visibility and user engagement.
- Instituted a centralized reporting system, drastically reducing manual hours spent on client deliverables while improving data accuracy and transparency for stakeholders.
- Monitored and analyzed traffic, rankings, and conversion trends to identify new opportunities, refine strategies, and demonstrate clear ROI to clients and executive leadership.
- Fostered a culture of continuous learning and agility by providing technical SEO support and hands-on training to less experienced team members, helping them develop critical SEO skills under challenging conditions.
- Championed a proactive, solutions-oriented mindset throughout the department, transforming a chaotic operational environment into a cohesive, high-impact team aligned with agency growth objectives.
Freelance SEO Specialist
Industry:
Others
Employment Period:
January 2023 to May 2023 (3 Months)
Duties and Responsibilities:
- Gathered client business goals, audience profiles, and SEO expectations during onboarding, resulting in more tailored strategies and a 25% average increase in organic traffic across client websites within three months.
- Performed keyword research and developed SEO roadmaps based on high-value, low-competition keywords aligned with each client's niche.
- Conducted full-site technical SEO audits using Screaming Frog and SEMrush, identifying issues like crawl errors, site speed, and mobile usability.
- Optimized on-page elements such as meta titles, descriptions, headers, internal links, and image alt texts for improved relevance and rankings.
- Recommended and created SEO-friendly content based on keyword gaps, competitor insights, and topical authority opportunities.
- Audited backlink profiles for toxic links and implemented ethical link-building strategies to enhance domain authority.
- Tracked SEO KPIs such as organic traffic, keyword rankings, and CTR, and delivered actionable reports using GA4 and Looker Studio.
- Implemented on-page SEO updates directly in WordPress and Shopify using page builders and essential plugins.
- Adapted strategies in response to Google algorithm updates and tested variations in metadata and site layout to improve performance.
- Provided SEO education and consultation to clients, helping them understand foundational SEO concepts and long-term growth strategies
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
February 2015 to April 2015 (2 Months)
Duties and Responsibilities:
- Conducted on-site SEO audits for Go Viral Now, under Virtual Coworker, driving an average 12–15% organic traffic increase within 60 days for small business clients by improving crawlability, metadata, and internal linking.
- Implemented core technical SEO tactics—XML sitemaps, robots.txt, canonical tags, and 301 redirects—to fix duplicate content and site structure issues.
- Optimized titles, meta descriptions, and headings based on keyword research to boost CTR and local rankings.
- Used tools like Google Webmaster Tools (now Search Console), Bing Webmaster Tools, Moz, and Screaming Frog to identify crawl errors and track SEO performance.
- Collaborated with content teams to create keyword-focused blog posts and location-targeted landing pages for local search visibility.
- Conducted backlink audits with Open Site Explorer and MajesticSEO, disavowing toxic links to avoid Penguin penalties.
- Monitored Google Analytics for engagement metrics, adjusting strategies to improve user behavior and lead generation.
- Delivered monthly reports outlining ranking gains, traffic trends, and SEO recommendations.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
October 2021 to May 2022 (6 Months)
Duties and Responsibilities:
- Conducted finance-specific keyword research for eCompareMo, under Snapcompare Corporation, targeting high-intent queries like “best personal loan rates” and “compare credit cards,” driving a 20% MoM increase in organic traffic to comparison pages over 5 months.
- Optimized meta titles, descriptions, headers, and on-page content in line with Google’s YMYL and E-A-T standards for financial landing pages.
- Executed SEO content strategies to build topical authority, collaborating with licensed finance writers and compliance teams for accuracy and adherence.
- Performed technical SEO audits using Screaming Frog, Ahrefs, and GSC, resolving crawl, mobile usability, and speed issues—boosting Core Web Vitals.
- Implemented structured data (JSON-LD) for FAQ, Product, and Breadcrumb schema to improve SERP visibility and rich result appearance.
- Led finance-focused link-building via guest posts, digital PR, and outreach, securing links from authoritative sources and managing toxicity via Ahrefs.
- Monitored SEO KPIs (organic leads, CTR, rankings, conversion paths) using GA4, Looker Studio, and SEMrush to refine strategy.
- Worked cross-functionally with legal, product, and dev teams to align SEO with APR disclosures, terms, and financial compliance.
- Optimized SEO for calculators and tools to ensure data accuracy, fast load times, and best-practice compliance.
- Adapted strategies post-algorithm updates (e.g., product reviews, page experience) to maintain rankings in a regulated, competitive niche.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2020 to November 2021 (16 Months)
Duties and Responsibilities:
- Optimized service and location landing pages for SAE Group, under Kinetic Innovative Staffing, focusing on residential and commercial solar, resulting in a 35% YoY increase in organic traffic and 60% growth in qualified leads from key regions (Brisbane, Gold Coast, Northern NSW).
- Enhanced SEO across core pages—solar panels, battery storage, EV chargers—via schema markup, metadata updates, and keyword-rich content to boost visibility and conversions.
- Conducted SEO audits with Screaming Frog and SEMrush to fix crawl issues, broken links, duplicate content, and weak metadata, improving site health and indexability.
- Led localized SEO for 20+ regional pages using geo-targeted keywords, Google Maps embeds, and structured NAP data to strengthen local search presence.
- Partnered with writers and solar consultants to create content on customer FAQs and solar incentives, capturing long-tail traffic and building topical authority.
- Collaborated with developers and marketing to improve mobile usability and site speed, leading to better Core Web Vitals and compliance with Page Experience standards.
- Tracked KPIs through GA, GSC, and Data Studio, delivering monthly performance insights and strategic recommendations.
- Performed competitor analysis to benchmark against top Australian solar firms, uncovering keyword opportunities like “solar installation Brisbane” and “solar battery storage Gold Coast.”
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2019 to December 2019 (5 Months)
Duties and Responsibilities:
- Optimized service category pages and high-converting task listings for Airtasker, under SHORE Solutions Inc., driving a 17% QoQ rise in organic sessions and a 12% increase in conversions (Q3–Q4 2019), especially for top verticals like “furniture assembly,” “home cleaning,” and “removalist services.”
- Refined on-page SEO across task listings and category hubs by implementing keyword-optimized H1s, meta tags, and internal linking strategies, boosting Airtasker’s prominence in localized SERPs across major Australian metro areas.
- Improved on-page SEO via optimized H1s, meta tags, and internal linking, boosting local SERP visibility across major Australian metros.
- Implemented Schema.org markup for service listings and FAQs, enhancing eligibility for rich snippets and increasing CTR during peak seasons.
- Used Botify and GSC to diagnose and resolve crawl inefficiencies, duplicate content, and low-value indexed pages.
- Aligned service page copy with transactional and geo-based keywords in collaboration with product and UX teams, ensuring relevance across key city hubs.
- Worked with engineers to address canonical tags, internal link logic, and lazy loading—reducing FCP on mobile and improving site performance.
- Performed keyword gap analysis and competitive benchmarking (e.g., vs. Gumtree Services, Hipages) using SEMrush and Ahrefs to guide landing page optimizations.
- Recommended improvements via PageSpeed Insights and mobile-friendly tests, enhancing performance of core mobile task pages during high-traffic periods.
- Contributed to early international SEO strategy by reviewing URL structures, canonical setup, and hreflang for UK and NZ expansions.
- Adapted keyword targeting post-BERT rollout, refining underperforming content with intent-aligned, natural language phrasing.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
October 2016 to June 2019 (32 Months)
Duties and Responsibilities:
SEO Specialist
Mar 2019 – Jun 2019
- Optimized key product and category pages for Interclamp Ltd, under Kinetic Innovative Staffing, focusing on galvanized tube clamps and modular safety systems, driving a 12% QoQ increase in organic traffic and noticeable improvements in rankings for high-intent B2B keywords like “industrial handrail systems.”
- Applied structured data, keyword-optimized metadata, and improved content hierarchy across UK and AU sites to enhance discoverability and SERP visibility.
- Aligned technical product content with SEO best practices and industry terminology in collaboration with marketing and product teams, ensuring consistency across markets.
- Used GSC, SEMrush, and Screaming Frog to resolve crawl issues, broken links, and indexation inefficiencies, streamlining site performance.
- Conducted B2B-focused keyword and SERP analysis in construction, infrastructure, and public safety sectors to identify ranking gaps and target optimization.
- Recommended internal linking, speed, and mobile UX enhancements based on Core Web Vitals and PageSpeed Insights, improving site-wide usability.
- Advised on international SEO setup, including subdirectory structure, localized content, and keyword adaptation for APAC expansion.
- Incorporated compliance-aware content strategies to align with accessibility standards and safety regulations in public sector and industrial contexts.
Spill Station Pty Ltd
SEO Specialist
Oct 2016 – Feb 2019
- Conducted on-page and technical SEO audits for Spill Station Pty Ltd, under Kinetic Innovative Staffing, a safety and environmental compliance e-commerce platform, driving a 30% YoY increase in organic traffic and improved rankings for key product categories like spill kits and safety showers.
- Implemented structured data, optimized metadata, and internal linking on product and category pages to boost visibility and engagement.
- Collaborated with product and compliance teams to ensure SEO-friendly, regulation-compliant product descriptions.
- Monitored search performance via GA, GSC, and SEMrush to track keywords, fix indexing issues, and refine strategies.
- Performed competitive analysis and keyword research for B2B safety sectors to identify gaps and outrank competitors in organic and local search.
- Partnered with developers to enhance site architecture, fix crawl errors, and optimize speed and mobile usability per Google algorithm updates.
- Stayed current on industry standards in environmental safety to guide SEO content and technical tactics.
- Supported international SEO by advising on URL structures, hreflang, and localized keyword targeting for Spill Station Asia.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
May 2015 to September 2016 (16 Months)
Duties and Responsibilities:
- Led a comprehensive on-site SEO overhaul, optimizing metadata and site architecture to achieve a 32% increase in organic traffic and 28% boost in search-driven pageviews over 12 months.
- Applied on-page SEO best practices—keyword integration, heading optimization, internal linking—improving rankings for local terms like “luxury pool builders Melbourne.”
- Enhanced site speed by compressing images, reducing HTTP requests, and optimizing CSS/JS delivery using GTmetrix and Pingdom, improving desktop and mobile UX.
- Collaborated with developers to ensure SEO-friendly URLs, canonical tags, and resolve duplicate content issues, strengthening indexation and avoiding penalties.
- Drove local SEO via Google My Business optimization, schema markup, and citations from Australian directories to boost local search visibility.
- Monitored crawlability with Screaming Frog and GSC; recommended fixes for broken links, redirects, and sitemap issues.
- Conducted competitor analysis and keyword research with SEMrush and Google Keyword Planner to identify growth opportunities.
- Partnered with content and design teams to create SEO-optimized blogs and visuals targeting seasonal and evergreen keywords aligned with brand voice.
- Delivered monthly SEO reports on traffic, rankings, bounce rates, and engagement to guide strategy.
- Adapted to key SEO updates like Mobilegeddon and RankBrain to maintain compliance and rankings.
SEO Specialist
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
June 2013 to September 2014 (15 Months)
Duties and Responsibilities:
- Increased organic traffic for Webarena Australia’s clients by ~35% in 9 months through keyword optimization, sitemap submission, and technical audits using Google Analytics, Google Webmaster Tools (now GSC), and SEOMoz (now Moz).
- Conducted keyword research with Google Keyword Planner and SEMRush (beta tools) to guide on-page strategies for local and international markets.
- Optimized meta titles, descriptions, headers, and image alts in line with Google Panda and Hummingbird updates.
- Created SEO content briefs and worked with writers to enhance relevance, keyword use, and internal linking.
- Performed site audits using Screaming Frog SEO Spider and Xenu Link Sleuth to fix crawl errors, broken links, and duplicate content.
- Built white-hat backlink strategies via guest posting, local citations, and industry directories to grow domain authority.
- Delivered monthly SEO reports with insights on traffic, bounce rates, and SERP performance for the project manager.
- Provided technical SEO input during redesigns and launches, covering URL planning, 301 redirects, and mobile checks using W3C Validator and Google’s Mobile Usability beta tools.
- Analyzed competitor SEO and link profiles to guide strategy and maintain competitiveness in the IT outsourcing space.
SEO Team Lead
Industry:
Advertising / Marketing / Promotion / PR
Employment Period:
September 2011 to November 2012 (14 Months)
Duties and Responsibilities:
- Led a team of junior SEOs at SEO.com, employed through Zylun Philippines (now CoDev), delivering strategies for B2B and e-commerce clients that drove a 28% organic traffic increase and a 15% boost in lead conversions within 6 months.
- Performed technical SEO audits via SEOmoz Pro, Screaming Frog, and Xenu Link Sleuth to uncover crawl issues, duplicate content, and poor site structure.
- Applied on-site SEO best practices such as canonical tags, optimized metadata, corrected H1 hierarchies, and restructured internal linking for better crawlability.
- Worked with writers and marketing managers to align content with target keywords and user intent, optimizing landing page performance.
- Managed white-hat link building through guest posts, outreach, and press releases to earn authoritative backlinks.
- Tracked traffic, bounce rates, and rankings using Rank Tracker, Google Webmaster Tools, and Advanced Web Ranking to guide improvements.
- Maintained SEO documentation and trained junior staff on essentials like 301 redirects, robots.txt, and sitemap management.
- Supported SEO during site migrations/redesigns by ensuring URL mapping, redirects, and analytics were intact to prevent ranking drops.
- Stayed informed on Google’s Panda updates, guiding clients through thin content fixes and quality standard compliance.
Education History
Field of Study:
Biology
Major:
Medical Biology
Graduation Date:
October 29, 1996
Located In:
Philippines
License and Certification: :
N/A
Field of Study:
Business Studies/Administration/Management
Major:
Digital Marketing
Graduation Date:
November 29, 2028
Located In:
United States
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
SEOSEMrushGoogle Adwords Keyword Planner
INTERMEDIATE ★★
-
Website Management, WordPress, HTML, Leadership, Link Building, Digital MarketingData AnalysisGoogle AnalyticsGoogle AdWordsGoogle Tag Manager
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/18978363643
- Internet Type: Fiber
- Hardware Type: Desktop
- Brand Name: SIMODEWA-9QBP9
- Processor: Intel (R) N100, 800 MHz, 4 Cores, 4 Logical Processor(s)
- Operating System: Windows 11
All-inclusive Rate: USD $10.51/hr
Kirby
Candidate ID: 190002
ADVANCED
-
CSS, Image Conversion, Calendly, Contactforms...
INTERMEDIATE
-
PHP, 960 Grid, Adobe Dreamweaver, Adobe Fireworks...
Median Rate
$10.51
$11.51
if $1 = PHP52
$13.84
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Part Time: $USD 10.51 per hour or $USD 910.54 per month
Remote Staff Recruiter Comments
Kirby is a very experienced Front-End WordPress Developer with solid skills spanning HTML, CSS, WordPress CMS development, SEO optimization, project management, and team leadership.
- He has over a decade working with WordPress across multiple roles, from development to front-end design, content updates, and plugin integration.
- He built full websites for hotels, law firms, e-commerce, medical fields, and charities.
- He has extensive hands-on experience in HTML and CSS; JavaScript knowledge mentioned in earlier roles and coursework.
- He regularly handled cross-browser testing and responsive design optimization.
- He implemented technical SEO strategies, monitored Google Analytics and Webmaster Tools.
- He optimized website traffic, load speed, and metadata for various clients.
- He managed team operations and client communications in multiple jobs (e.g., Endless Rise Inc., Right Foot Media) and led web development teams, mentored junior designers, trained outsource staff.
- He also has direct Shopify experience listed; WooCommerce integration experience referenced in various roles
Technical Requirements and Experience
- Familiar with Google Lighthouse, WordPress (Elementor), JavaScript
- Uses tools: Web Page Test, Chrome Dev Tools, Cloud Layer
- Experience with href, Google Page Speed; previously used GT Matrix (now paid)
- Identifies 10+ potential speed issues, including server, graphics, code, plugins
Predictive Index Behavioral Profile - Collaborator
- Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
- Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
- Focused on goals and the people needed to get there, not details or plans; frequently delegates details.
Behavioral Summary
Kirby is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.
This individual can reach and stimulate others while being aware of and sympathetically interested in their needs. Unselfish and derives satisfaction from doing things for other people and being liked and appreciated by them for doing so.
Employment History
Web designer Flash Animator
Industry:
Arts / Design / Fashion
Employment Period:
August 2002 to December 2002 (4 Months)
Duties and Responsibilities:
- Designing captivating Flash animations, including projects for high-profile clients such as the World Trade Center
- Developing dynamic online presentations using Flash to communicate ideas effectively and engagingly
- Providing expert-level web and graphic design tailored to each client’s brand identity
- Creating unique and visually striking graphic artwork for CD covers and business cards
- Delivering multimedia enhancements and cohesive branding elements that blend creativity with professionalism
Multimedia Flash Designer/Graphic artist
Industry:
Computer / Information Technology (Software)
Employment Period:
December 2002 to January 2004 (13 Months)
Duties and Responsibilities:
- Game UI & Web Development: Design user interfaces for casino and bingo games that enhance player experience
- Build and maintain websites using HTML and CSS
- Provide ongoing maintenance and updates for Flash-animated casino and bingo websites
- Multimedia & Flash Design: Create dynamic Flash presentations and animated intros to boost online engagement
- Develop multimedia content tailored to digital entertainment platforms
- 3D Animation & Concept Development: Self-train in 3D animation software and techniques to support the company’s goal of launching a 3D animation business
- Conceptualize and plan short films for future animation projects
Graphic Designer/Web Design
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
February 2004 to August 2004 (6 Months)
Duties and Responsibilities:
- My expertise includes both the technical and creative aspects of website management and digital marketing.
- Website Maintenance & Support: Provide ongoing website maintenance to ensure optimal performance and uptime
- Seamlessly upload and manage files on client servers Submit websites and content to relevant galleries and directories for improved visibility
- Web & Graphic Design: Design and develop visually appealing websites tailored to client needs
- Create custom graphics and promotional visuals for use across websites and online campaigns
- Promotional Material & Multimedia: Design engaging advertising materials to enhance online promotions
- Produce complete, clear, and effective video content for marketing and informational use
Tean Lead Web Designer/Graphic Artist
Industry:
Others
Employment Period:
August 2003 to March 2006 (31 Months)
Duties and Responsibilities:
- My expertise spans a variety of services to deliver tailored solutions that meet client objectives.
- Web Development & Design: Convert PSD designs into functional HTML and CSS to create interactive, engaging websites Specialize in crafting custom forum themes to enhance online community experiences
- Design captivating web banners and ads to improve digital presence and marketing effectiveness
- Client Communication & Sales Support: Maintain strong client communication to ensure ongoing satisfaction and support
- Offer sales assistance, providing clear explanations and recommendations for clients’ needs
- Deliver top-tier technical support for clients, ensuring their websites run smoothly and effectively
- Technical Services & Infrastructure: Manage hardware, software, and network installation to create robust digital infrastructure
- Configure email and Cpanel settings for seamless communication and operational efficiency
- Multimedia Creation: Develop video content for various platforms, including CD and DVD production
- Oversee the full multimedia process from content creation to final production
Web Designer/Graphic Artist
Industry:
Others
Employment Period:
March 2006 to March 2010 (48 Months)
Duties and Responsibilities:
- Project Planning & Requirements Gathering: I begin by conducting a comprehensive project planning phase.
- I carefully gather all client requirements to ensure the design and development efforts align with the project’s vision.
- Domain & Hosting Setup: I manage the seamless domain registration and hosting transfer process. I establish a reliable online infrastructure to ensure consistent performance and accessibility.
- Technical Support & Quality Assurance: I provide ongoing technical support, troubleshooting, and maintenance as needed.
- I maintain rigorous quality assurance practices to ensure the website functions flawlessly and performs at a high level.
- Graphic Design & Visual Assets: I create and present innovative graphic mockups to the client for approval.
- I design high-quality web graphics, including landing page visuals and eye-catching banner ads.
- Front-End Development: I handle front-end web development using HTML and content management systems (CMS).
- I specialize in CMS platforms such as WordPress and Joomla.
- Hardware & Software Management: I oversee and manage computing systems to ensure they run efficiently.
- I take care of both hardware and software installation, maintenance, and optimization.
- Multimedia & Print Advertising: I produce engaging video content (both full-length and clipped formats) for digital advertising campaigns.
- I design professional print materials such as brochures, business cards, and other promotional items.
- Network Setup & Configuration: I install and configure network systems to ensure stable, secure, and smooth digital operations.
Web Designer/Wordpress Developer/ Team Leader / Web Design Sales Coordinator
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
September 2010 to August 2012 (23 Months)
Duties and Responsibilities:
- Proposal Development & Client Consultation: Create detailed proposals for Web Design, SEO, PPC, and SMO services tailored to client goals
- Conduct daily consultation calls to recommend the best-fit web development packages based on client requirements
- Team Coordination & Communication: Maintain ongoing communication with the project manager of the web design team for alignment and clarity
- Collaborate directly with executives to strategize, refine, and optimize web development processes
- Training & Team Orientation: Provide orientation and foundational training to web design team members, focusing on CMS-based website development
- Facilitate knowledge sharing and mentorship to enhance team skill sets and performance
- Quality Assurance & Evaluation: Review completed websites to ensure they meet quality standards and project requirements
- Transfer approved websites to the QA team for further testing and final evaluation
- Project Planning & Wireframing: Play a key role in planning upcoming web projects, including designing structural frameworks
- Develop wireframes to guide both the design and development phases of each project
Wordpress Designer
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
September 2012 to December 2012 (3 Months)
Duties and Responsibilities:
- Web Design & Development: Design and develop dynamic, interactive WordPress websites with user-friendly interfaces
- Align each website's layout and functionality with the unique needs of outsourced clients
- Apply tailored design strategies that support brand goals and conversion optimization
- Project Planning & Execution: Approach each project with careful planning and customized design solutions
- Deliver consistent results that enhance client satisfaction and business performance
- Reporting & Communication: Submit weekly progress updates to the team lead, detailing completed tasks and outstanding action items
- Present proposals to executives and project managers to ensure shared vision and project alignment
- Technical Support & Maintenance: Troubleshoot and resolve website-related technical issues to maintain optimal functionality
- Ensure smooth site performance through proactive maintenance and problem-solving
Front End Web Developer Part Time at SureFire Social
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
July 2012 to March 2013 (8 Months)
Duties and Responsibilities:
- My key contributions included: Web Design & Architecture: Proposed design updates aligned with the website’s existing structure and branding Integrated executive feedback to tailor the design to company goals and preferences
- Provided guidance on web design packages best suited to evolving business needs
- Website Maintenance & Performance: Ensured daily uptime and seamless website performance
- Actively monitored and optimized page speed and responsiveness across devices Implemented mobile-first strategies to ensure full mobile responsiveness
- Plugin Integration & Functionality: Researched, evaluated, and implemented plugins and extensions to enhance site functionality
- Maintained plugin compatibility and performance during updates
- Communication & Collaboration: Maintained consistent daily communication with executives to gather input and align development with business objectives
- Collaborated closely with the project manager to ensure task alignment and progress tracking
- Reporting & Transparency: Delivered weekly progress reports and proposals to maintain transparency and stakeholder alignment
- Logged and updated daily task activities in the CRM for full project visibility
VA Wordpress Webmaster
Industry:
Hotel / Hospitality
Employment Period:
July 2012 to February 2016 (42 Months)
Duties and Responsibilities:
- My expertise includes: Web Design & Development: Create and present design mockups based on client needs and branding guidelines
- Recommend and implement design improvements to enhance user experience
- Design and develop responsive websites optimized for desktop, mobile, and tablet devices
- Maintain front-end and back-end website functionality to ensure stability and performance
- Hotel Website Maintenance: Provide specialized website support and updates tailored for hotel and accommodation providers
- Ensure booking system integration, seamless navigation, and performance optimization
- Conduct rigorous cross-device and cross-browser testing to ensure consistent functionality
- Website Maintenance & Upgrades: Perform routine general website maintenance and implement necessary updates
- Troubleshoot and resolve website issues efficiently to minimize downtime
- Maintain compliance with current web standards and best practices
- Digital Marketing & Analytics: Analyze website traffic and performance data to guide strategic improvements
- Support digital marketing efforts with effective SEO strategies and website enhancements
- Usability, Accessibility & Standards: Ensure websites meet usability and accessibility best practices to deliver inclusive experiences
- Design with a strong understanding of user behavior and conversion optimization
- Visual Content & Social Media: Administer social media web content and maintain a consistent digital brand presence
- Design compelling infographics and visual assets to support online marketing efforts
SENIOR Web Designer/Developer Full Time
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
March 2013 to June 2016 (38 Months)
Duties and Responsibilities:
- Debug, troubleshoot, and resolve front-end and back-end issues
- Optimize website performance, speed, and overall functionality
- Oversee regular backups and manage disaster recovery processes
- Handle website monitoring and maintenance to ensure uptime and smooth operation
- Manage web integration and testing for new features and functionality
- Coordinate and implement security updates and patches
- Use analytics tools (e.g., Google Analytics, Google Search Console) to monitor and report website performance
- Web Development & Content Management: Design, develop, and publish websites from scratch
- Create and update content, pages, sections, forms, microsites, and reusable components
- Ensure user-friendly, responsive, and visually appealing designs Work with HTML, JavaScript, and other front-end technologies
- Develop and maintain websites for diverse industries (e.g., legal, medical, HVAC, eCommerce, non-profit)
- Design & Marketing Support: Design and optimize visual content for websites, social media, and online ads
- Conceptualize and create marketing assets such as landing pages, email templates, and banners
- Provide mentorship and design guidance to junior designers through coaching and feedback
- Team & Project Management: Train and manage outsourced team members including web designers, graphic artists, and developers
- Evaluate team performance and ensure output meets company standards
- Act as the primary point of contact for client communications regarding web needs and expectations
- Suggest new templates, components, and feature enhancements based on client needs and industry trends
- Collaborate with internal teams on large-scale web projects to align design and functionality
Wordpress Developer and Designer
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
August 2016 to May 2019 (33 Months)
Duties and Responsibilities:
- My responsibilities span from front-end development and SEO implementation to server management and uptime assurance.
- On the development side, I focus on creating new WordPress pages using a modular design approach based on PowerPoint layouts or structured frameworks.
- I troubleshoot display issues, collaborate closely with product and development teams to refine user experiences, and consistently deliver accurate, high-quality UI components.
- This includes designing UI mockups and interactive prototypes that effectively demonstrate site functionality and visual design.
- Beyond development, I lead the implementation of technical SEO strategies, using Rank Math to ensure pages—including blogs, updates, and A/B tests—are optimized for performance and search visibility.
- I also monitor website performance, run diagnostics, and provide regular reports to ensure seamless user experiences.
- On the technical operations side, I oversee all aspects of web hosting maintenance using WHM and cPanel.
- This includes managing SSL certificates, FTP accounts, domain and subdomain setups, and handling new site deployments or migrations with complete WordPress installations.
- I’m responsible for backing up the entire server and database, and I act as the main point of contact for resolving server-related issues—coordinating directly with hosting support when needed.
- I also ensure every website I manage is running smoothly and securely, around the clock.
- By utilizing caching plugins and performance tools, I help optimize loading speed and maintain high availability.
- Staying up to date with the latest web technologies and industry trends is a key part of my work, and I'm always open to adapting to new tools or tasks that support broader team and company goals.
Virtual Assistant For Wordpress Developer
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
June 2019 to March 2025 (69 Months)
Duties and Responsibilities:
- My core responsibilities include: Web Hosting Maintenance: Manage hosting environments using WHM and cPanel.
- I handle all aspects of server-side tasks including domain and subdomain setup, FTP account creation, and SSL certificate configuration.
- Server & Website Management: Lead the process for adding new websites, transferring sites, and performing WordPress installations.
- I am responsible for routine full-server and database backups, as well as ensuring recovery plans are in place.
- Technical Support Liaison: Troubleshoot server and site issues, and coordinate directly with web hosting support when advanced technical assistance is required.
- Website Development & Design: Build and design WordPress websites using Elementor, Divi, and other prebuilt themes.
- I ensure all necessary plugins and themes are properly installed and configured for performance and usability.
- SEO & Performance Optimization: Implement on-page SEO using Rank Math, optimize website speed through caching plugins, and perform regular audits to ensure the website runs smoothly and loads efficiently.
- Site Uptime Monitoring: Ensure 24/7 site functionality and uptime, addressing any issues proactively to maintain seamless performance.
Wordpress Web Design & Development Expert
Industry:
Consulting (Business & Management)
Employment Period:
November 2024 to April 2025 (5 Months)
Duties and Responsibilities:
- Web Hosting Management: Maintain web hosting environments and coordinate with technical support when needed to ensure optimal website performance and uptime.
- Website Design & Development: Build and develop WordPress websites from the ground up using Elementor page builder.
- This includes installation, plugin and theme setup, and ensuring responsive, user-friendly design standards.
- SEO Implementation: Optimize websites using Rank Math and Sphere Rocket, focusing on content-relevant keywords to enhance search engine visibility.
- Perform in-depth audits and improvements using tools such as Ahrefs, Google PageSpeed Insights, Pingdom, and GTmetrix.
- Content Creation & Curation: Generate and refine content using AI tools like GPT, complemented by thorough research.
- I verify originality, eliminate plagiarism risks, and humanize the final content to ensure authenticity and engagement.
- Client Communication: Serve as the point of contact for client communication, gathering requirements, providing updates, and ensuring their website aligns with business goals and expectations.
Education History
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
December 31, 2000
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
CSS, Image Conversion, Calendly, Contactforms, Clockify, Gravity forms, Frontend Development, Google Sheets, PSD Slicing, Screencast, Adobe Flash Player, Web Design, WP Bakery, Facebook Management, Elementor, Divi, Blog Commenting, Google Drive, Chat Support,
INTERMEDIATE ★★
-
PHP, 960 Grid, Adobe Dreamweaver, Adobe Fireworks, Adobe Flash, Apache, MS Teams, CSS3, FileZilla, Google Maps API, JavaScript, ImageReady, Toon Boom, Canva, CMS, Photo Editing, phpMyAdmin, Beaver Builder, Web Analytics, Continuous deployment/delivery, MySQL, Google Plus, Site Maintenance, Public Relations, Movie Encoding, Project Management, Craigslist Ads Posting, Networking, Windows OS, Website Builder, Remote Access, FireFTP, Pinnacle Studio 9, IP Camera, eCommerce, XML, Web Hosting, Design Development, WAMP, SEOquake, DNS, WAN, Notepad++, Google Web Toolkit, Domain Server, Windows Administration, Adobe software, Mozilla Firefox Developer Plugins, LinkAssistant, WordPress, CSS to WordPress, PSD to WordPress, TeamViewer, Facebook Marketing, Online Community Management, Backup Management, Blog Management, Blog Template Design, Performance Testing, Quality Assurance, Event Management, Product Management, IT Management, File Management, Web Content Management, Web Development, Online Ordering Tool, Problem Analysis, Web Service Development, Microsoft Outlook, Microsoft Tools, Microsoft Excel, Microsoft PowerPoint, Microsoft Office, Microsoft FrontPage, Google Calendar, Google Analytics, Google Spreadsheet, Google+, Google Webmaster Tools, Google Docs, Google Apps, Google Web Designer, Gmail, OpenOffice, ACDSee, Business Card Design, Trello, BigCommerce, Pinging, Banner Design, Mockup Design, Presentation Design, Landing Page Design, Template DesignCustomer ServiceTechnical SupportProject SupportEmail Support
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Shared Room
- Speed Test Result: https://www.speedtest.net/result/17647862702
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: Dell
- Processor: Intel 5
- Operating System: Windows 10
All-inclusive Rate: USD $10.51/hr
Joe
Candidate ID: 188841
ADVANCED
-
WordPress Development, Web Design, HTML, CSS...
INTERMEDIATE
-
Adobe Photoshop, SEO Audit, PHP, MySQL...
Median Rate
$10.51
$11.51
if $1 = PHP52
$13.84
if $1 = PHP40
Currency Fluctuation Range
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Employment Preferences
(inclusive of service fee)
*Plus GST for Australian Businesses
Full Time: $USD 10.51 per hour or $USD 1821.09 per month
Remote Staff Recruiter Comments
- Joe has been doing freelance since 2009 focused in creating and designing websites from scratch using WordPress.
- He has a degree in Information Technology.
- He was able to work with clients who are based in AU. UK and US.
- He has experience working with clients based in UK where he handled creation of gaming websites and SEO
- With this experience, he has gained proficiency in doing tasks like:
- Creating websites using WordPress
- PSD Slicing for a mock-up design
- Customizing WordPress Themes
- Creating responsive website design using Bootstrap
- WordPress Speed Optimization using WP Rocket
- SEO/Site Audit using SEMrush
- Installing SSL and Cloudflare setup
- Setting up cPanel accounts
- Building WordPress sites using Elementor from Adobe Illustrator.
- He is most proficient in Front-end but has experience in minor modification and configuration of plugins.
- For WordPress development, he is adept in the following:
- WordPress Hardening
- WordPress Optimization
- Advanced custom field plugins
- Basic plugin development
- Theme customization
- Joe is proficient with the following: skills/technologies/tools:
- Divi, Elementor
- Joomla and Wix- CMS
- WinSCP
- Adobe Photoshop
- E-Commerce/ WooCommerce
- WordPress- Web development and CMS
- Bootstrap- Front-end development
- PHP
- JavaScript/ jQuery
- CSS/CSS3
- HTML/HTML5
- Other technologies/tools he has experience with include:
- Parallax
- Git version control
- Ionic Android framework
- Bootstrap
- Foundation framework
- AngularJS
- Cpanel
- Web hosting and domain management
- He has experience in web and print graphic design and has created logos, flyers, banners, and website mockups.
- He has the basics of React.
- He also has SEO experience most specifically in on-page optimization from site structure, meta-tagging, fixing HTML tag, Inpage SEO, and the like.
- The biggest project that he has handled is the one with his client with Remote Staff. They are 3 developers who have helped in creating the website to get donations for a charity. Joe has made customization on the back-end in WooCommerce. He has also made back-end modifications from the standard workflow of WordPress. Throughout this project, the biggest struggle that he encountered was implementing the function through the design that is from the client. He has resolved this by customizing the design in WooCommerce and WordPress.
- He is available to work full-time and can start on April 6, 2024
Strongest Behavior
- Focused; can concentrate on the task at hand for long periods. Quickly notices and understands technical matters more than social ones. Consistent and patiently thoughtful.
- Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
- Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high quality results. Joe Cezar has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well-thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a
thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.
Employment History
FREELANCING WORDPRESS DEVELOPER | GRAPHIC ARTIST | SEO
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2009 to April 2015 (66 Months)
Duties and Responsibilities:
- Building WordPress CMS, Membership and E-commerce using Woo Commerce
- Design and Code website from Scratch using Genesis Framework theme
- Designing logo/flyers, banners Website Mockup
WORDPRESS FRONTEND DEVELOPER | GRAPHIC ARTIST
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
April 2015 to October 2016 (17 Months)
Duties and Responsibilities:
- Building WordPress CMS website of their Client
- Converting with redesign their client old website into WordPress
- Designing logo/flyers, iOS app GUI and web app GUI
- Assisting the programmers to creating graphic needs
- I rebranded the Zimbra email system to look like with their company look & feel.
WORDPRESS / GRAPHIC DESIGNER
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
March 2019 to May 2021 (26 Months)
Duties and Responsibilities:
- Design and code WordPress CMS responsive user-friendly backend
- Creating Banners / Logo for the client
- Designing social media banners
- Creating Video Sales Video
- Setup Mailchimp accounts
- Integration of Chat Bot
- Securing and Optimize WordPress Website
FREELANCE WEB DESIGNER/WORDPRESS DEVELOPER/GRAPHIC DESIGNER
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2009 to October 2015 (71 Months)
Duties and Responsibilities:
- Converting PSD files into WordPress using Genesis/Thesis theme
- Building Membership/E-commerce website using WordPress
- Creating Flyers, banners for marketing materials
WORDPRESS DEVELOPER | GRAPHIC DESIGNER
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
April 2017 to April 2018 (12 Months)
Duties and Responsibilities:
- Design and code WordPress CMS responsive and Crossover Website
- PSD to WordPress slicing, convert into responsive functional CMS website
- Design and code Email Template
- Securing and Optimize WordPress Website
WORDPRESS FRONTEND DEVELOPER
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
September 2018 to October 2018 (0 Months)
Duties and Responsibilities:
- Converting PSD to WordPress using Visual Composer plugin & Revolution Slider
- Converting PSD to Leadpages.net
WORDPRESS FRONTEND DEVELOPER
Industry:
Call Center / IT-Enabled Services / BPO
Employment Period:
October 2018 to September 2023 (59 Months)
Duties and Responsibilities:
- Design and code WordPress CMS responsive user-friendly backend
- PSD to WordPress slicing, convert into responsive functional CMS website
- Building E-commerce site using WooCommerce plugin
- Securing and Optimize WordPress Website
- Basic SEO tasks like 301 redirections, google tag integration, setup Yoast SEO plugin
- SSL installation
WordPress Developer
Industry:
Consulting (IT / Science / Engineering & Technical)
Employment Period:
July 2021 to April 2024 (32 Months)
Duties and Responsibilities:
- Meeting with the team to discuss website design and function.
- Designing and building the website front-end.
- Creating the website architecture.
- Designing and managing the website back-end including PHP, database and server integration.
- Generating WordPress themes and plugins.
- Conducting website performance tests.
- Troubleshooting content issues.
- Monitoring the performance of the live website.
WORDPRESS FRONTEND DEVELOPER
Jul 22, 2021 - Feb. 16, 2022
- Meeting with the team to discuss website design and function.
- Designing and building the website front-end.
- Creating the website architecture.
- Designing and managing the website back-end including PHP, database and server integration.
- Generating WordPress themes and plugins.
- Conducting website performance tests.
- Troubleshooting content issues.
- Monitoring the performance of the live website.
Education History
Field of Study:
Computer Science/Information Technology
Major:
Information Technology
Graduation Date:
April 1, 2009
Located In:
Philippines
License and Certification: :
N/A
Skills
ADVANCED ★★★
-
WordPress Development, Web Design, HTML, CSS, HTML5, CSS3,
INTERMEDIATE ★★
-
Adobe Photoshop, SEO Audit, PHPMySQLJavaScriptjQuerycPanel
Work at Home Capabilities:
- Internet Bandwidth: Greater than 100mbps
- Working Environment: Private Room
- Speed Test Result: https://www.speedtest.net/result/16150402595
- Internet Type: Fiber
- Hardware Type: Laptop
- Brand Name: MSI
- Processor: Intel Core i7
- Operating System: Windows 10
*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.
**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.
Leadership Micromanagement = Bottleneck
When work can’t move forward without your review, approval, or intervention, leadership becomes the bottleneck.
Tasks stall while waiting for feedback, and progress slows the moment you step away. This dynamic quietly shifts your role from strategist to supervisor.
Instead of scaling, you’re trapped in execution loops, an expensive misuse of high-value leadership time.
The Hidden Overhead of Oversight
Oversight isn’t free. It shows up as:
- More check-ins and status updates
- More training sessions and explanations
- More tools, dashboards, and reporting layers
Each layer consumes hours that should be spent on growth, partnerships, or strategy.
This is where management time valuation matters: leadership hours are far more expensive than offshore wages, yet often treated as unlimited.
The Myth of Cheap Outsourcing: How Time Loss Shows Up in Daily Operations
The cost of cheap labor becomes obvious not in spreadsheets, but in daily friction.
These are the patterns that signal your team is costing you time, even if payroll looks lean.
Endless Slack Threads and “Quick” Looms
When instructions aren’t absorbed the first time, communication multiplies. You explain a task, then clarify it, then record a Loom to explain it again.
What feels like “just a few minutes” compounds into hours each week. This is executive time management erosion, or simply a death by a thousand clarifications.
Missed Deadlines Because You Stepped Away
If projects pause when you’re offline, execution isn’t resilient. Teams wait instead of act because decision rights are unclear or confidence is low.
This creates fragility. Progress depends on your presence, turning leadership into a constant availability requirement rather than a strategic function.
Every Win Still Depends on You
When success requires your involvement at every stage, growth plateaus. You become the system instead of designing the system.
Your day ends only after everyone else’s work is done, an unsustainable model that drives burnout and undermines organizational efficiency.
What Smart Outsourcing Looks Like
The answer isn’t abandoning offshore hiring but upgrading it. Smart outsourcing prioritizes outcomes, autonomy, and leadership leverage over raw cost savings.
This is where human capital investment matters more than wage arbitrage.
Pay for Experience, Not Just Presence
Experienced, skilled professionals cost more per hour, but require far less supervision. They identify problems, propose solutions, and execute with minimal guidance.
In practice:
- Fewer corrections
- Faster decisions
- Better judgment under ambiguity
This shifts the equation from “cheap labor cost” to leadership ROI.
Protecting Your Leadership Calendar
Good hiring decisions give you time back. Instead of filling your calendar with reviews and explanations, you regain hours for strategy and growth.
This is the real metric of success: does your team reduce your workload, or rearrange it? Smart outsourcing optimizes time vs cost in business, not just payroll.
Build a Team That Makes Decisions Without You
Autonomy is the ultimate ROI. Teams that understand priorities and boundaries can move forward independently.
When decision-making is distributed:
- Execution accelerates
- Leaders step out of the weeds
- The decision-making cost drops dramatically
This is how outsourcing becomes leverage instead of liability.
How Remote Staff Helps You Buy Back Time
The real goal of offshore hiring isn’t just lower payroll. It’s protecting the scarcest asset in your business: leadership time.
When hiring decisions ignore the labor vs leadership tradeoff, founders end up subsidizing a low-cost workforce with high-cost supervision.
Remote Staff is built around a simple principle: offshore talent should reduce your involvement, not increase it.
Here’s how that shows up in practice:
1. Pre-Screened Talent with Strategic Experience
Remote Staff doesn’t optimize for volume or speed alone. Candidates are vetted for independent execution, judgment, and decision-making, not just availability or willingness to take orders.
This guarantees you’re hiring skilled contributors who can operate with minimal oversight. Instead of amplifying cheap offshore labor cost problems, this approach improves labor cost efficiency by reducing rework and supervision.
The result is better leadership ROI from every hire.
2. Set Up Support and Delegation Planning
Most founders are left to onboard offshore hires on their own—often while juggling everything else.
Remote Staff provides structured setup support so delegation doesn’t collapse into micromanagement.
That includes role clarity, delegation planning, and expectation alignment before work begins.
By designing handoffs intentionally, Remote Staff helps reduce decision-making cost and prevents leadership time from being consumed by avoidable questions and corrections.
3. Post-Hire Success Reviews
Hiring isn’t the finish line—it’s the start of a performance system. Remote Staff conducts post-hire success reviews to identify whether leaders are still doing work that should have been delegated.
If leadership time is still being drained, adjustments are made—whether that’s refining responsibilities, improving workflows, or resetting expectations.
This directly addresses the cost of poor leadership design and restores balance between execution and oversight.
FAQs
If you’re weighing offshore hiring decisions, these are the questions that surface most often when leaders start evaluating time vs cost in business, not just wages.
Why do cheap hires take up more of my time?
Because lower-cost hires often lack experience or decision autonomy, they require more direction, review, and correction.
What you save in hourly rate is offset by increased management time valuation and oversight.
What’s a realistic hourly rate for experienced offshore staff?
Rates vary by role, but experienced offshore professionals typically cost more than entry-level hires and still considerably less than U.S. equivalents.
The key metric isn’t the rate, but whether the hire reduces your workload and improves output.
Will offshoring to cheaper countries eventually work?
Can I train cheap hires into better contributors? Sometimes, but it requires significant time, structure, and patience.
In many cases, the human capital investment needed to close the gap exceeds the savings, especially when leadership bandwidth is limited.
How does Remote Staff ensure my leadership time is protected?
By vetting for autonomy, supporting onboarding, and reviewing post-hire performance, Remote Staff focuses on outcomes, not just placement.
This enables strategic resource allocation where leadership time is spent on growth, not supervision.
Don’t Save on Labor Only to Spend Your Time
You didn’t start your company to become a full-time QA reviewer or task clarifier. Yet that’s where many founders end up when they prioritize low rates over execution readiness.
Otherwise, it quietly taxes your time, energy, and momentum.
The smarter move is to invest in people and systems that protect high-value leadership and compound results.
If you’re ready to stop trading time for false savings, request a callback now and learn more about building a team that scales without draining you!
Darren Aragon is a multifaceted writer with a background in Information Technology, beginning his career in research at Pen Qatar and transitioning through customer service to a significant role at Absolute Service, Inc. His journey into freelance writing in 2021 has seen him excel across various niches, showcasing his adaptability and deep understanding of audience engagement.
