Blog

Nov 06

Remote Thanksgiving Done Right: Creative Ways to Keep Your Team Engaged Across Borders

For many teams, Thanksgiving is more than a holiday — it’s a moment to pause, reflect, and reconnect. But in today’s hybrid and global work environment, bringing everyone together under one roof isn’t always possible.As more businesses embrace remote work, leaders are finding creative ways to keep their employees connected,... read more →

Oct 09

The Creator CEO and Why Businesses Should Think Like Influencers

The Creator CEO: Why Business Owners Should Think Like Influencers in 2025

Today’s business owners aren’t just hiding behind their desks—they’re out there as creator CEOs, shaping conversations on TikTok, LinkedIn, and X. And for a good reason. According to Edelman’s Trust Barometer, 71% of consumers say they trust a company more when its CEO actively communicates online. It also highlights the... read more →

Sep 10

There’s AI, Why Do I Need to Hire a Virtual Assistant?

Artificial intelligence (AI) is everywhere. Tools that can help you or your virtual assistant, like ChatGPT, Microsoft Copilot, and Gemini, are revolutionizing how we draft content, analyze data, and even code. According to McKinsey’s 2023 State of AI report, 78% of their respondents already use AI in at least one... read more →

September 10, 2025
Darren Aragon
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Business and Beyond, Hiring Your Remote Team

Sep 05

Specialised Remote Medical Coders & Billers in the U.S. Healthcare System: A Deep Dive with Maria Santos

Remote work was once thought to be confined to call centers and administrative support, but today, opportunities have expanded—even into healthcare, one of the world’s most highly regulated and documentation-driven industries. Over the past decade, remote medical coders and billers have joined doctors, nurses, and administrators in keeping hospitals, clinics,... read more →

Aug 29

50+ Practical Ways Business Owners Are Using ChatGPT-5 Right Now

AI is no longer a futuristic concept — it’s already reshaped how many businesses run day to day. Among the many AI tools available, ChatGPT-5 has quickly become a game-changer for business owners.Why? Because it’s flexible, fast, and practical. It can draft proposals, streamline emails, analyze customer data, and even... read more →

Aug 28

A boss doing his best to secure sensitive information before delegating tasks to his virtual assistant.

Is My Data Safe When I Hire a Virtual Assistant in the US?

The rise of remote work has changed how small and mid-sized US businesses operate. A virtual assistant (VA) has quickly become a vital team member—helping companies save time, scale, and stay lean. But with this flexibility comes a crucial question: Is your sensitive information safe in the hands of a... read more →

August 28, 2025
Darren Aragon
No Comments
Business and Beyond, Hiring Your Remote Team

Aug 22

Taylor Swift on stage with “The Life of a Showgirl” branding used in moment marketing campaigns

Taylor Swift and The Power of Moment Marketing: Why Digital Marketers Are Hopping on “The Life of a Showgirl”

Taylor Swift is dropping another album, “The Life of a Showgirl,” less than a year after her record-breaking Eras Tour ended in December 2024. The announcement brought her global fandom into a frenzy, expressing their excitement for yet another set of songs with ingenious lyrics, hidden meanings, and catchy beats... read more →

Aug 01

3 Signs A New Market is Ripe for Expansion (And How to Do it Successfully)

Technology has made the world relatively smaller. It has allowed businesses from different regions to explore different markets to gain more customers, also known as market expansion. A global reach means more business. For consumers, it leads to better products and services as competition drives companies to improve. However, there’s... read more →

Jul 22

2025 Virtual Assistant Salary Benchmarks and Standard Job Descriptions

The idea of hiring a remote employee used to be a foreign concept. In fact, not too long ago, the role of a virtual assistant (VA) was unfamiliar – and often misunderstood. However, the global pandemic proved that remote work is not only possible but highly effective. Despite the lockdowns,... read more →

Jul 02

Facing Backlash? 6 Ways to Save Your Brand from a PR Disaster

Marketing is a double-edged sword. Done right, it can turn your product or service into a household name. But if you get it wrong, it can spell the end of your brand. Thus, every brand should strive to create relevant content that’s also mindful of evolving social norms. However, this... read more →