Blog

Aug 22

Taylor Swift on stage with “The Life of a Showgirl” branding used in moment marketing campaigns

Taylor Swift and The Power of Moment Marketing: Why Digital Marketers Are Hopping on “The Life of a Showgirl”

Taylor Swift is dropping another album, “The Life of a Showgirl,” less than a year after her record-breaking Eras Tour ended in December 2024. The announcement brought her global fandom into a frenzy, expressing their excitement for yet another set of songs with ingenious lyrics, hidden meanings, and catchy beats... read more →

Aug 01

3 Signs A New Market is Ripe for Expansion (And How to Do it Successfully)

Technology has made the world relatively smaller. It has allowed businesses from different regions to explore different markets to gain more customers, also known as market expansion. A global reach means more business. For consumers, it leads to better products and services as competition drives companies to improve. However, there’s... read more →

Jul 22

2025 Virtual Assistant Salary Benchmarks and Standard Job Descriptions

The idea of hiring a remote employee used to be a foreign concept. In fact, not too long ago, the role of a virtual assistant (VA) was unfamiliar – and often misunderstood. However, the global pandemic proved that remote work is not only possible but highly effective. Despite the lockdowns,... read more →

Jul 02

Facing Backlash? 6 Ways to Save Your Brand from a PR Disaster

Marketing is a double-edged sword. Done right, it can turn your product or service into a household name. But if you get it wrong, it can spell the end of your brand. Thus, every brand should strive to create relevant content that’s also mindful of evolving social norms. However, this... read more →

Jun 30

A gathering of Remote Staff prized talents.

People-First Outsourcing Pays Off: Remote Staff Clinches 2025 Workplace Award

Remote Staff has done what few offshore staffing companies can—deliver exceptional business results, while earning the trust and respect of its global team.This 2025, the company received the prestigious Great Place to Work® certification, a globally recognized badge awarded to organizations where people feel truly supported, empowered, and engaged.This means... read more →

Jun 25

The Small Business Owner’s Guide to Effective Team Building and Management

Small business owners often focus on sales, systems, and strategy—but one of the most overlooked drivers of real, lasting growth? Your team. Research from Gallup shows that highly engaged teams often result in 21% greater profitability. Effective team building and management is about cultivating the right team culture—one rooted in... read more →

Jun 17

How to Build a Strong Company Culture in a Small Business Setting

Most business owners think company culture is something that “just happens”—as a result of the team getting bigger or the revenues getting higher. But here’s something that might surprise you. According to recent studies, companies with strong cultures see up to 72% higher employee retention and 29% higher profits. So,... read more →

May 28

Why Gary Vee Is Betting Big on Online Live Selling (And Why You Should Too)

The Future is Online Live Selling: Why Gary Vee’s Hype Matters In a crowded market, getting your product or service in front of the right people is paramount. While traditional marketing avenues like billboards, TV, and print ads still exist, e-commerce has dramatically shifted the game to online. Today, successful... read more →

May 21

Blake Lively: What’s It Like to Be Ryan Reynolds’ Other Half?

Blake Lively has long captivated audiences from around the globe. Not just because of her iconic roles like Serena van der Woodsen in Gossip Girl and Adaline in The Age of Adeline, but also as one-half of Hollywood’s most beloved power couple alongside Ryan Reynolds. But beneath all that charm... read more →

May 06

Recent and Upcoming Changes to the Messaging Apps We Love

Messaging apps are no longer just casual tools for quick chats—they’re mission-critical assets for businesses, especially those with a remote team, a virtual personal assistant, or digital task management support. In fact, a 2024 report from Statista revealed that there are almost 9 billion mobile subscriptions worldwide, with a sharp... read more →