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Paul John "PJ" is a Digital Marketing Specialist with over 10 years of experience specializing in paid media strategy, campaign management, and digital marketing execution across multiple industries. He has built his expertise through digital marketing agencies, in-house roles, and freelance consulting, managing campaigns for clients in the Philippines, the US, Canada, Australia, and New Zealand. His core strength lies in developing and executing data-driven paid advertising strategies across Meta, Google, LinkedIn, TikTok, Reddit, Snapchat, and other digital platforms. Throughout his career, he has worked with businesses ranging from SMEs and nonprofits to SaaS companies, healthcare, real estate, pharmaceutical, retail, and IT security organizations.

• Digital Marketing Strategy
• Paid Media Strategy & Media Buying
• Google Ads Campaign Management
• Meta (Facebook & Instagram) Advertising
• LinkedIn Advertising
• TikTok Ads
• Reddit Ads
• Snapchat Ads
• Twitter/X Ads
• Lead Generation Campaigns
• Brand Awareness Campaigns
• Conversion Funnel Planning
• Campaign Planning & Budget Allocation
• Google Search Campaigns
• PPC Advertising
• SEO & SEO Content Writing
• Social Media Marketing
• Campaign Messaging & Positioning
• Digital Marketing Analytics & Reporting
• Client Consultation & Marketing Strategy
• Cross-functional Collaboration
• Team Leadership & People Management
• Agency & Client Relationship Management

Tools & Platforms

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Reddit Ads
• Snapchat Ads
• Google Analytics (implied through campaign reporting)
• Various SEO and paid media tools

Industry Experience

• Renewable Energy
• SaaS
• IT & Software
• Real Estate
• Healthcare / Medical Clinics
• Pharmaceutical
• Nonprofit Organizations
• Food & Beverage
• Retail
• Personal Care & Beauty
• Sports & Lifestyle
• Professional Services
• SMEs & Local Businesses

Paul began his digital marketing career in 2015 as a Junior SEO Content Writer before transitioning into paid media, where he developed extensive experience in Google Ads and Meta advertising. As his career progressed, he specialized in media planning, campaign strategy, and media buying while working with several digital marketing agencies.

He managed digital campaigns for a wide variety of industries, including pharmaceutical, quick-service restaurants, personal care, and SMEs. During his agency career, he also gained early experience with TikTok advertising as the platform became available to agencies.

Paul later advanced into a leadership role as the Head of the Digital Marketing Team for a US-focused real estate marketing agency, where he managed a team delivering SEO, PPC, and social media marketing services to real estate clients across the US West Coast.

In 2022, he transitioned into freelancing and consulting, supporting international clients across the US, Canada, Australia, and New Zealand. His freelance portfolio includes:

• Managing organic social media and SEO for a US nonprofit organization.
• Handling Meta and Google advertising campaigns for a medical clinic in Alaska focused on appointment bookings and website traffic.
• Managing paid social campaigns across Meta, TikTok, Reddit, and Snapchat for a major enterprise client while working with a leading media agency.
• Leading end-to-end digital marketing initiatives for a Canadian SaaS company, collaborating closely with creative teams and customer success managers to develop campaign messaging and execute LinkedIn and Google Search lead generation campaigns.
• Serving as a Paid Ads Strategist for a New Zealand marketing consultancy, developing paid search strategies for clients across healthcare, retail, software security, and consumer products before campaign execution was handed over to the delivery team.

His primary specialization is paid media operations, media buying, and campaign strategy, although he also possesses working knowledge of SEO, content marketing, and social media management. Rather than focusing solely on campaign execution, he emphasizes aligning marketing initiatives with business objectives, managing budgets strategically, and designing full-funnel marketing campaigns that balance brand awareness, engagement, lead generation, and long-term conversions.

• Started in SEO content writing before expanding into full-spectrum digital marketing including Google Ads, Meta Ads, Reddit Ads, and LinkedIn Campaigns—managing both B2B and B2C campaigns end-to-end.

• Led campaign strategy and execution for real estate, SaaS, and IT clients, performing keyword research, landing page mapping, A/B testing, and ad optimization based on platform data and user behavior.

• Formerly led SEO, PPC, and social media teams at a digital agency, overseeing strategy, team management, and campaign planning aligned with client SLAs.

• Currently supports part-time lead generation campaigns and project management for an IT services business, running Google and LinkedIn Ads within the HubSpot ecosystem.

• Demonstrated strong experience in campaign performance tracking, budget optimization, and cross-platform reporting using data from Google Analytics, Search Console, and ad managers.

• Experience working with brands across industries including QSR, publishing, FMCG, pharma, personal care, and nonprofit organizations in the US, Canada, Australia, and the Philippines.

Skill Proficiency: On-page SEO, SEM, media buying, campaign strategy, lead generation, content planning, email marketing, HubSpot automation, keyword research, paid ads optimization, and performance reporting.

Tech / Software Proficiency: Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, HubSpot, Canva, SEMrush (past), Ubersuggest, Reddit Ads, LinkedIn Campaign Manager, Microsoft Office.

Certifications: Holds past certifications in Google Ads (Search, Display, Video), Meta Media Planner & Buyer (until 2020), Reddit Ads, and HubSpot Marketing Automation. Though some certifications have expired, his knowledge remains up to date through continued campaign work.

He is available to start immediately. 

Predictive Index Behavioral Profile: Captain

Strongest Bahaviors:

• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
• Relatively quick in connecting to others; reasonably open and sharing. Builds and leverages relationships to get work done.

• Yen is a Digital Marketing Specialist with 4+ years of experience in running PPC campaigns for Google, Bing, Facebook, Instagram, LinkedIn, and TikTok. He is a graduate of Business Administration with a major in Marketing and Business. He was employed in several companies like digital marketing agency, BPO, and events.  He provided his services to local, US, and Singapore-based clients. Currently, he is a full-time Senior Marketing Specialist in a known IT solutions provider in North America and APAC.
• He's been performing and is well-versed with the following:
  • Setting up and optimizing search ad campaigns
  • Setting up SEM, YouTube, GDN, & Facebook campaign
  • Customizing SEM campaigns
  • Monitoring and optimizing campaigns
  • SEM keyword research
  • Managing campaign budgets
  • Creating Post-Campaign Reports and Paid Media performance reports
  • Conducting Marketing Research
  • Manages paid advertising platforms on Google, YouTube, Facebook, Instagram, Twitter, and LinkedIn
• He took training in Google Analytics 4.
• He is proud to share that he, together with his team, was able to minimize the cost-per-lead (CPL) of one of his clients to 15-20%. He also created a tracker for budget control that is still being used on one of his employments to this day.
• He utilizes a number of applications and tools such as Google Analytics, Google Ads Editor, Microsoft Office Apps (Excel, Word, PowerPoint, Teams, Outlook), Looker Studio, Asana, Trello, Meta Business Manager, LinkedIn Ads Manager, and Slack.
• He can start after a 4-week notice.
• He prefers working the mid-shift but is open to a night or morning shift, whether part-time or full-time.

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Larien Ray is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.

With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; Larien Ray plans ahead, double checks, and follows up carefully on decisions and actions.

• Katlyn is a double degree of Bachelor of Science in Accountancy and Bachelor of Science in Accounting Technology 
• She has 4 years of total working experience and and transitioned to Digital Marketing last 2021 
• She has supported client from Denmark where she gained her experience in doing paid ads 
• Some of her notable tasks were
  • Setting up ad set in Google, Facebook, and Instagram 
  • Setting up proper target and demographics to align with the objective of the campaign
  • Preparing assets like videos and graphics before uploading the ads
  • Doing brainstorming regarding the strategy and plans for ads 
  • Suggesting budget for optimizations and for launch of ads 
  • Generating reports and monitoring ads performance  
• She has also experience with SEO, social management, and bookkeeping 
• She has handled maximum budget for the following 
  • Facebook 50 Danish Krone per day 
  • Google 100 Danish Kron per day 
• She has experience with tools like 
  • Google Ads 
  • Google Analytics 
  • Facebook Meta Business 
  • QuickBooks 
  • Canva 
  • CapCut 
  • SEMrush
  • AHrefs
• She can start as soon as possible 

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

• Unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.
• A pleasant and extraverted person, Katlyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Katlyn gets along easily with a wide variety of people.

Emilyn "Ems" is a Digital Marketing and Paid Media Specialist with 10 years of experience planning, executing, optimizing, and reporting on multi-channel paid advertising campaigns. Brings extensive expertise in Google Ads, LinkedIn Ads, and Meta Ads, with a strong focus on lead generation strategies across B2B and B2C markets. Formerly worked with Google, gaining a solid foundation in digital advertising best practices before expanding into the insurance, SaaS, manufacturing, and digital marketing agency sectors.

Experienced in managing regional and global campaigns across APAC, EMEA, and North America, providing end-to-end campaign management—from strategy and recommendations to implementation, optimization, performance analysis, and stakeholder reporting. Adept at using data-driven insights to improve campaign performance and align marketing initiatives with business objectives.

• Google Ads (Search, Performance Max, Display/Remarketing)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Basic TikTok Ads
• Cross-channel Paid Media Strategy

• Campaign Planning & Execution
• Lead Generation Campaigns
• Search Advertising
• Performance Max (PMax)
• Remarketing & Retargeting
• Campaign Optimization
• Budget Allocation & Management
• A/B Testing
• Audience Targeting & Segmentation

• Google Analytics
• Campaign Performance Analysis
• Conversion Tracking
• ROI & ROAS Optimization
• KPI Monitoring
• Data-Driven Recommendations
• Client & Stakeholder Reporting

• HubSpot
• Salesforce
• Google Ads Manager
• Google Analytics

• SaaS
• Insurance
• Digital Marketing Agency
• B2B Manufacturing
• E-commerce
• Lifestyle Brands
• Salon & Spa
• Professional Services

• End-to-End Campaign Management
• Strategic Media Planning
• Performance Optimization
• Cross-Functional Collaboration
• Client Consultation
• Regional & Global Campaign Management
• Analytical Problem Solving
• Lead Generation Specialist

• Managed paid media campaigns for a global Learning Management System (LMS) provider.
• Oversaw paid search and paid social campaigns across APAC, EMEA, and North America.
• Executed campaigns through Google Ads, LinkedIn, and Meta.
• Developed campaign recommendations, managed execution, optimized performance, and presented campaign reports.
• Utilized Google Analytics, HubSpot, and Salesforce to measure lead quality and campaign effectiveness.

• Specialized in Google Ads campaign creation and optimization for a diverse client portfolio.
• Managed Search and Performance Max campaigns.
• Supported Meta advertising initiatives through optimization and campaign improvements.
• Worked with clients across e-commerce, service-based businesses, lifestyle brands, and salon & spa industries.

• Managed paid media campaigns for a global B2B manufacturing company specializing in industrial cable sealing solutions.
• Focused on lead generation initiatives targeting enterprise and industrial markets.
• Executed campaigns across Google Ads, LinkedIn, and Meta.

• Led digital advertising efforts across Google Ads, LinkedIn, Meta, and other paid social platforms.
• Managed all paid media assets and optimized campaigns to generate qualified leads for the insurance sector.

• Began digital marketing career at Google, gaining extensive experience managing advertising campaigns across a wide variety of industries.
• Developed deep expertise in Google Ads strategy, campaign optimization, and performance analysis.
• Worked with businesses across multiple verticals, building a strong foundation in paid search and digital advertising best practices.

• 10 years of dedicated experience in paid media and digital marketing.
• 4 years of experience at Google, building expertise in Google Ads and digital advertising.
• Managed regional and global campaigns across APAC, EMEA, and North America.
• Extensive experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong specialization in lead generation rather than e-commerce.
• Delivered end-to-end campaign management, including strategy, execution, optimization, reporting, and client recommendations.
• Experienced working with a diverse range of industries, including SaaS, insurance, manufacturing, digital marketing agencies, lifestyle brands, e-commerce, and professional services.
• Proficient in leveraging Google Analytics, HubSpot, and Salesforce to measure campaign performance and optimize marketing ROI.

• creation of campaign on the customer's behalf
• setting up of conversion tracking
• research and keyword analysis
• competitor analysis

• ICS 
• ConnectSales
• Google Keyword Planner
• SEMrush
• Google Calendar

Predictive Index Behavioral Profile - Specialist

predictiveindex.com/reference-profile/specialist/

Strongest Behaviors:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Kyle is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Kyle, who takes responsibilities very seriously.

• She has been working for 13 years as Paid Media Manager, Paid Media Buyer, Digital Marketing Specialist, Digital Marketing Manager for beauty, digital agency, retail, and business consultancies companies based in US, Malaysia, and Philippines 
• She has strong experience with digital marketing facet which include 
  • Social Media Handling 
  • Social Media Strategy 
  • Email Marketing
  • Content Planning
  • Paid Advertisement 
  • Email Marketing 
• One of her strongest suit is Paid Advertisements wherein she is involved with the following 
  • Planning and allocating budges for paid advertisement in Facebook, Google, Instagram, Twitter, and Bing 
  • Collaborate with the marketing team for visual and contents of the advs 
  • Optimize performing ad sets and revamp non performing ads 
  • Performing AB testing to check the feasibility of the ads 
  • Researching new trends and new ideas to help boost the ads 
  • Strategizing and creating plans for paid ads 
  • Generating reports and monitoring the ads performance 
• She has mostly worked with cosmetic brands, and hair products 
• She has an averaged budget for 
  • Facebook (Meta)- 5,000 USD per month
  • Google 10,000 USD per month
  • Bing- 7,000 USD per month 
• She is a confident user of the following tools 
  • Google Analytics
  • Canva
  • Capcut
  • Meltwater- social listening
  • SemRush
  • SuperMetrics
  • Business Manager 
  • Google Ads Manager
  • Hootsuite 
  • WordPress
  • Wix 
  • Click Funnel
  • Get Response
  • Mailchimp
  • Lead Page
  • Hubspot
  • Klaviyo 
• She cans start as soon as possible 

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

• Caren Tevanny is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.